• Title/Summary/Keyword: Perceived importance level

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The Relationships between Clothing Involvement, Fashion Innovativeness, and Fashion Opinion Leadership (의복관여와 유행혁신성, 유행의견선도력과의 관계)

  • 조필교
    • Journal of the Korean Home Economics Association
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    • v.34 no.5
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    • pp.223-234
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    • 1996
  • This paper intends to examine the relationship between the consumer's enduring involvement toward clothing product, fashion innovativeness, and fashion opinion leadership. Specific purposes of the study are: 1) to identify dimensions of the enduring involvement toward clothing based on the theoretical framework; 2) to find out the effects of clothing involvement on fashion innovativeness and fashion innovativeness,m fashion opinion leadership, and demographic variables. The Likert Type questionnaires were used to measure clothing involvement, fashion innovativeness, and fashion opinion leadership. Samples of 389 women(college students, career women, housewives) living in Taegu area were analyzed by factor analysis, Pearson's correlations, t-test, and multiple regression analysis. Main results of the study are as follows: 1) Concept of the enduring involvement toward clothing is composed of five dimensions: fashion, importance, pleasure, self-expression, and perceived buying risk. 2) The clothing involvement is found to have significant influences on fashion innovativeness and fashion opinion leadership. 3) The relationships between the clothing involvement, age, educational level, and marital status are found to be statistically significant.

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Factors influencing children's emotional and behavioral problems perceived by North Korean refugee mothers: a descriptive study

  • In-Sook Lee;Jeong-Hee Jeon
    • Child Health Nursing Research
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    • v.30 no.2
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    • pp.129-141
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    • 2024
  • Purpose: The study investigated the relationships between key variables, including the level of parenting knowledge, acculturative stress, depression, and the strengths and difficulties associated with their children's emotions and behavior, among North Korean refugee mothers who faced the challenging task of adapting to Korean society while raising their children. Methods: A descriptive study design was used. Data were collected from 130 North Korean refugee mothers between September and November 2023. Results: The participants had very limited parenting knowledge, and 82.3% of them scored 21 or higher on the depression scale used in community epidemiological studies. Higher levels of parenting knowledge and lower levels of depression were associated with lower levels of acculturative stress. Moreover, higher levels of depression were associated with more emotional and behavioral difficulties in children. Maternal depression, age, and employment status were identified as factors that influenced emotional and behavioral problems in preschool-aged children. Conclusion: These findings underscore the importance of providing parent education and mental health support programs for North Korean refugee families in order to improve parents' parenting skills and emotional well-being.

The Teaching Competency and Educational Needs of Electricity·Electronic·Communication Technical Teachers (전기·전자·통신 계열 공업교사의 교수능력과 교육요구)

  • Lee, Myunghun;Na, Seungil
    • 대한공업교육학회지
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    • v.31 no.2
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    • pp.177-202
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    • 2006
  • The purpose of this study was to determine the present teaching competency level and the educational needs of electricity electronic communication technical teachers. The population was electricity electronic communication technical teachers, 750 teachers were sampled for this study. A survey questionnaire consisted of teaching competencies scale including 3 domains based on Performance-Based Teacher Education Modules. The professional competencies scale consisted of 5-point Likert-type 30 items for them to rate the importance and also to indicate the teaching competency level. A questionnaire was mailed to the sample and 443 returned questionnaires were analyzed after data cleaning. The educational needs of teachers were calculated by using the Borich's needs assessment formula. The findings of this study were as follows. 1) electricity electronic communication technical teachers perceived all the thirty competencies as highly important ones. 2) They perceived that their current teaching competency level was just beyond the ordinary level but was lower than the good level. 3) The highest needs were 'determining learning level & interests of students', 'applying problem solving techniques', 'reconstructing lesson contents', 'establishing lesson objectives'. 4) They have a different level of educational needs on the competencies according to their gender, terminal education level, year of teaching experience, practical work experience, school type(national public school/private school), and school location.

Influence on Information Security Behavior of Members of Organizations: Based on Integration of Theory of Planned Behavior (TPB) and Theory of Protection Motivation (TPM) (조직구성원들의 정보보안행동에 미치는 영향: 보호동기이론(PMT)과 계획된 행동이론(TPB) 통합을 중심으로)

  • Jeong, hye in;Kim, seong jun
    • Korean Security Journal
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    • no.56
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    • pp.145-163
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    • 2018
  • Recently, security behavior of members of organizations has been recognized as a critical part of information security at the corporate level. Leakage of customers' information brings more attention to information security behavior of organizations and the importance of a task force. Research on information breach and information security is actively conducted of personal behavior toward security threats or members of organizations who use security technology. This study aims to identify factors of influence on information security behavior of members of organizations and to empirically find out how these factors affect information security behavior through behavior toward attitude, subjective norm and perceived behavior control. On the basis of the research, this study will present effective and efficient ways to foster information security activities of members of organizations. To this end, the study presented a research model that applied significant variables based on integration of Theory of Planned Behavior (TPB) and Theory of Protection Motivation (TPM). To empirically verify this research model, the study conducted a survey of members of organizations who had security-related work experience at companies. So, it is critical for members of organizations to encourage positive word of mouth (WOM) about information security behavior. Results show that based on the integration of TPM and TPB, perceived vulnerability, perceived severity, perceived efficiency and perceived barriers of information security behavior of members of organizations had significant influences on mediating variables such as behavior toward attitude, subjective norm, perceived behavior control and intention. They also had significant influences on organization information security behavior which is a dependent variable. This study indicates companies should introduce various security solutions so that members of the organizations can prevent and respond to potential internal and external security risks. In addition, they will have to take actions to inspect vulnerability of information system and to meet security requirements such as security patches.

An Exploratory Study on Customers' Individual Factors on Waiting Experience (고객의 개인적 요소가 대기시간 경험에 미치는 영향에 대한 탐색적 연구)

  • Kim, Juyoung;Yoo, Bomi
    • Asia Marketing Journal
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    • v.12 no.1
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    • pp.1-30
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    • 2010
  • Customers often experience waiting for buying service. Managing customers' waiting time is important for service providers since customers who are dissatisfied with waiting, secede from a service place at last. Not a few studies have been done to solve waiting time problem and improve customers' waiting experience. Hui & Tse(1996) identify evaluation factors in customers' behavioral mechanism as customers wait. That is, customers experience perceived waiting time, waiting acceptability and emotional response to the wait when they wait. Since customers evaluate the wait using these factors, service provider should manage these factors in order to minimize customers' dissatisfaction. Therefore, this study explores that evaluation factors of waiting are influenced by customers' situational and experiential characteristics, which include customer loyalty, transaction importance for customer and waiting expectation level. Those situational and experiential characteristics are usually given to service providers so they can't control these at waiting point. The major findings derived from two exploratory studies can be summarized as follows. First, according to the result from the study 1 (restaurant setting), customers' transaction importance has the greatest positive influence on waiting experience. The results show restaurant service provider could prevent customers' separation effectively through strategies which raise customers' transaction importance, like giving special coupons for important events. Second, in study 2 (amusement part setting) customer loyalty has large positive impact on waiting experience as well as transaction importance. This results show that service provider could minimize customers' dissatisfaction using strategies which raise customer loyalty continuously. This results show customer perceives waiting experience differently according to characteristics of service place and service itself. Therefore, service provider should grasp the unique customers' situational and experiential characters for each service and service place. It could provide an effective strategy for waiting time management. Third, the study finds transaction importance and waiting expectation level have direct influence customers' waiting experience as independent variables, while existing studies treated them as moderators. Customer loyalty which has not been incorporated in previous waiting time research is known to affect waiting experience. It suggests that marketing strategy which builds up customer loyalty for long period of time is also quite effective, compared to short term tactics to help customers endure waiting time. Fourth, this study reveals the importance of actual waiting time along with perceived waiting time. So far most studies only focus on customers' perceived waiting time. Especially, this study incorporates the concept of patient limit on waiting time to investigate effect of actual waiting time. The results show that there were various responses to the wait depending on how actual waiting time exceeds individual's patent limit on waiting time or not, even though customers wait about the same period of time. Finally, using structural equation model, conceptual path between behavioral responses is verified. As customer perceives waiting time, then she decides whether she can endure it or not, and then her emotional response occurs. This result are somewhat different from Hui & Tse(1996)'s study. The study also includes theoretical contributions as well as practical implications.

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Oral Health Practices of Some Local Child Care Teachers Oral Health Education Awareness and Need Survey (일부 지역 보육교사의 구강건강관련 실천도 및 구강보건교육 인식도·필요도 조사)

  • Ku, In-Young
    • Journal of Korean Clinical Health Science
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    • v.7 no.2
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    • pp.1325-1336
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    • 2019
  • Purpose. Infant oral health care forms the basis of lifelong health, and the role of child care teachers in contributing to the quality level in the formation of correct habits at this time throughout the infant's health care and education is very important. The purpose of this study was to examine the relationship between the perceived oral health status of nursery teachers and the necessity of oral health education, and to emphasize that the oral health of teachers is closely related to the oral health of infants and young children. Methods. This study was conducted from May to June 2018 by surveying private nursery teachers in some parts of Gyeongsangbuk-do province by using the self-entry method. The research tools consisted of the general characteristics of subjects, subjective oral health status, oral health practice, oral health education awareness, and oral health education needs. We used shceffe as a post hoc test to compare the differences between groups after frequency analysis, independent t-test, and one-way ANOVA analysis. The linear regression analysis was conducted to determine the relationship between perceived oral health status, oral health practice and awareness, and oral health education needs. The statistical level was .05. Results. According to the results of this study, the oral health related practice according to the demographic characteristics is at the final education level, and the oral health related awareness is age, marital status and oral health education needs. The results showed statistically significant differences in final educational attainment and cohabitation. Regarding the relationship between perceived oral health status, oral health related practice and awareness, and oral health education needs There were significant differences in oral health practice(β =.329) and oral health education needs (β =.158). Conclusion. Based on the above results, the child care facility can emphasize the importance of the role of the child care teacher in the oral health care of infants, and the basic data for the establishment of the child care management program in the future by reflecting the role of the teacher in the development of the child care management program of the child care facility. I want to use as.

An Impact of Startup Business Performance by Entrepreneurs' Perceived Importance, Satisfaction, and Level of Meeting to Expectation over Government Startup Business Aid Programs (창업가가 인식한 정부창업지원사업 중요도와 만족도 및 기대충족도가 창업기업의 경영성과에 미치는 영향)

  • Lee, Young Ju;Yang, Youngseok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.1
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    • pp.31-41
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    • 2018
  • The purpose of this study is to look at the difference between the importance and the satisfaction with respect to government startup aid programs perceived by entrepreneurs to improve the effectiveness of government startup aid policy and verify the causal relationship between startup aid project and business performance. In this respect, this study aims to look at the impact of entrepreneurs' perceived satisfaction over government startup aid programs on startup business performance. Major study findings from this study are as follows. First, as a result of testing statistical significance of the difference between importance and satisfaction in startup education, facility/space, consulting, or fund support field, respectively in start-up assistance project, it appeared that there was a significant difference in all fields. In addition, fund support was the field that showed the biggest difference between importance and satisfaction. Second, the results of IPA (importance-performance analysis), which displays relative importance and performance of start-up assistance project on four quadrants so that entrepreneurs can evaluate which start-up assistance projects they think important and which projects they are satisfied with by themselves are as follows. Let us summarize the distribution of start-up assistance project on four quadrants in the first place. Facility/space support project is distributed in the 1st quadrant that requires ongoing maintenance; start-up funding program in the 2nd quadrant that requires concentrated improvement; consulting support project in the 3rd quadrant that requires limited use at low priority; and start-up education support project in the boundary between the 3rd quadrant that requires limited use and the 4th quadrant that requires rejection against unnecessary items. Third, the results from multiple regression analysis to identify the impact of satisfaction with government startup aid programs over business performance are as follows. As a result of analyzing the influence relationship between government startup aid program and financial performance, it appeared that satisfaction with facility/space had a positive (+) impact on financial performance. This suggests that the higher the satisfaction with facility/space, the higher the financial performance. As a result of analyzing the influence relationship between start-up assistance project and non-financial performance, it appeared that satisfaction with startup education had a positive (+) impact on non-financial performance. This suggests that the higher the satisfaction with startup education, the higher the non-financial performance.

A Comparison of Customers' Perceived Value on Electronic Commerce and Traditional Commerce (전자상거래와 전통적 상거래에서 고객이 지각한 가치 비교)

  • Jang, Si-Young;Lee, Chung-Seop
    • Asia pacific journal of information systems
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    • v.10 no.3
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    • pp.159-180
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    • 2000
  • As the importance of electronic commerce(EC) increases, some people argue that traditional commerce(TC) will ultimately give way to EC in the near future. Regardless of the type of commerce, however, it is the value factors of the customer that would formulate the direction of change in the market. This study investigates the influence of those value factors upon the attitude towards the type commerce and the repurchase intention of products and service. It also addresses the impact of the customer's risk disposition and level of confidence. A number of customer's value factors are hypothesized to affect the attitude, and the attitude in turn is expected to be related to the repurchase intention. Based on two hundred and ninety responses from the computer survey, the hypotheses are tested. The convenience, cost reduction, and information satisfaction factors affect EC attitude and repurchase intention. Similarly, the reliability, personal interaction, and shopping enjoyment factors affect TC attitude and repurchase intention. The comparison between EC and TC factors indicates the significant difference in the time saving factor in favor of EC. The personal characteristics such as risk disposition and level of confidence also influence the attitude and repurchase intention. The implications and limitations of this study are discussed. The value factors identified in this study may serve as important checklists for those firms already in EC and those intending to enter the market.

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The effects of Personality Trait and Social Cognitive Factors on Knowledge Sharing Behavior of the Hospital Nurses (성격적 특성과 사회인지적 요인이 병원 근무 간호사의 지식공유행동에 미치는 영향)

  • Youn, Kyung-Il;Lee, Won-Jae
    • Korea Journal of Hospital Management
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    • v.11 no.4
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    • pp.37-62
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    • 2006
  • This study investigates the antecedents of knowledge sharing behavior focusing on the individual level factors in an assumption that the behavior is initiated from the individual level decisions. A hypothesis that the relation between personality trait and behavior is mediated by the social-cognitive constructs contained in the Theory of Planned Behavior(TPB) is tested. For the study, we suggest a TPB extended model that extends original TPB model by including conscientiousness facet of FFM(Five Factor Model). This study uses a cross-sectional design. Data were collected from a self-reported survey on 197 nurses in a tertiary hospital. The results showes a significant positive relationship between the conscientiousness facet of FFM and knowledge sharing behavior. In the TPB extended model, the conscientiousness facet has significant direct effects on all the constructs of original TPB model. Of the TPB exogenous constructs, the social norm construct alone has a significant effect on intention and the perceived behavioral has a direct significant effect on the knowledge sharing behavior. These results confirm the importance of conscientiousness in predicting knowledge sharing behavior and clarify the characteristics of knowledge sharing behavior as a contextual, job oriented behavior in a workplace. We conclude that personality trait as conceptualized in the FFM needs to be integrated into TPB model in explaining the knowledge sharing behavior. Based on these results theoretical and practical implications are discussed.

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The Market Orientation from Dual Perspectives: Customers and Managers Perceptions in Tunisian Banks

  • Najjar, Faouzi;Missaoui, Yosra
    • International Journal of Computer Science & Network Security
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    • v.21 no.11
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    • pp.31-42
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    • 2021
  • Several studies have been conducted on market orientation over the last three decades. However, the majority of previous research focused exclusively on an internal vision that conceives the market orientation from an organizational perspective, considering the market orientation as a strictly perceived culture or behavior by company's staff (managers and employees) .This study aims to emphasize the importance of analyzing the market orientation from a dual perspective by investigating simultaneously the perceptions of customers and those of managers. It examines the perceptual gap or perceptual congruence of market orientation between customers and managers. A survey is conducted with Tunisian bank managers and B to B customers to measure their market orientation perception. The results should reveal level of manager's market orientation in Tunisian banks compared to customers' perceptions. The perception gaps of market orientation between managers and customers named congruence is highlighted and categorized. This study provides some contributions to fill the gap emerging from the one-sidedness of market orientation evaluation and gives a dyadic vision of market orientation that helps managers in their continuous learning about markets and sensing customers' needs and expectations. Market orientation level between the two groups is evaluated to give some managerial recommendations.