• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.3
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• pp.85-96
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• 2022

The MZ Generation likes watching YouTube videos produced by senior influencers despite the big age gap. In addition, the final goal of collaborative YouTube videos between senior influencers and brands is to increase sales. Accordingly, this study examined this interesting phenomenon and aimed to provide useful insights for creating YouTube videos targeting the MZ generation. This study was divided into two parts. Study 1 explored the viewers' perceived benefits by looking at the YouTube video comments of a senior fashion influencer, and then classified the perceived benefits into informational, psychological, and hedonic benefits. Study 2 analyzed the relationships among the viewers' perceived benefits (informational, psychological, hedonic benefits), attitude toward a brand, and behavior intention. Study 2 found that only informational benefits, among the three perceived benefits, enhanced attitudes toward a brand, thereby affecting behavior intention. Based on the results of two sub-studies, this study highlights the importance of informational benefits to maximize the marketing effects employing the collaborative YouTube videos of senior influencers and brands.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.5
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• pp.631-644
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• 2013

This study investigates the gaps between ideal and actual corporate social responsibility (CSR) by comparing levels of CSR perceptions and examining the relationship differences between CSR perception, perceived quality, and affective trust from a consumer perspective. Data from 315 adult samples were collected through a nationwide online survey. In order to compare ideal and actual CSR, the study employed the approach of latent means analysis (LMA) and multi-group comparisons within the framework of a structural equation modeling (SEM). The result of latent means comparison showed significant differences of perceptions on fashion CSR across ideal and actual contexts. Only actual economic CSR was evaluated higher than in the ideal context and the effect size of inter-management CSR was the largest among seven domains. Multi-group SEM revealed a significant discrepancy between ideal and actual CSR structural models that exhibited relationships of CSR perception, perceived quality, and affective trust. The paths from internal management and ethical CSR to perceived quality and from economic and philanthropy CSR to affective trust were different across ideal and actual contexts. Implying the understanding of consumer CSR perceptions and the mediating role of perceived quality, this study suggests that marketers narrow the gap between ideal and actual CSR.

• Journal of Korean Academy of Nursing
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• v.31 no.5
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• pp.871-884
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• 2001

this study was to investigate the perception gap on nursing service between consumers and providers. Method: the questionnaire founded on the SERVQUAL was developed and distributed to 300 patients and 210 nurses at the three subjected general hospitals in three provincial city, Korea during February to March, 2001. For data analysis, Cronbachs' Alpha, frequency, t-test, and paired t-test were used. Result: 1. In the gap analysis on the 20 properties constituting nursing service, providers almost all perceived higher than consumer in quality. Among them, the number of properties being statistically significant was 7 in the expectation, 18 in the important and 7 in the performance. 2. In the comparison analysis of the perception gap on the expectation-performance and the important-performance, it turned out that the subjected hospitals had to improve their equipment and facilities immediately. It was suggested a good strategy to strengthen the responsiveness factor and the assurance factor of nursing service. Conclusion: it could be concluded that nurses have to recognize the blind spot of their perception and endeavor to take away the perception gap between consumers and providers.

• 한국사회정책
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• v.25 no.2
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• pp.219-241
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• 2018

The purpose of this study is to analyze the effects of women 's perception of economic risk on the fertility gap. This study analyzed how the economic risks such as the risk of unemployment and poverty, the risk of housing insecurity, the risk of financial instability and the risk of economic downturn affects the gap between the actual number of children and the ideal number of children. For this purpose, exploratory factor analysis, reliability analysis, correlation analysis and multiple regression analysis were performed using the KGSS(Korean General Social Survey) 2014 dataset. The result of the analysis shows that women who perceived economic risk seriously had fewer children but had a higher fertility gap. This study suggested policy suggestions based on the above results.

• Journal of the Korean Society of Food Culture
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• v.31 no.4
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• pp.364-372
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• 2016

This study was to evaluate the taste of the wine assessment gap analysis to compare the taste of the wine intended for college student wine consumers and wine experts. Research analysis was carried out frequency analysis to the strength of the wine taste a difference in the intensity of the consistency review and wine for the wine flavor between the two groups. According to result, red wine, bitter and salty taste was perceived higher. For white wines are perceived sweetness of wine was sour and higher consumer groups. Body was found that wine experts perceive higher. The Second difficulty is when college student wine consumers selected wine got another show to the lack of information, lack of expertise, price, taste, the combination of food. Another wine on difficult points during the wine expert wine recommendations wine selection, price, prejudices then guest it showed a preference and communication, considering that the customer's budget, customer preferences, taste and aroma, the combination of the food and the customer response was configured. Although the criteria have different tastes for wine through college student wine consumers if future studies presented by symbolic reference to the wine tasting, can be self-objectification of subjective criteria subjective wine experts are wine consumers to take advantage of these data.

• Journal of Korean Academy of Nursing Administration
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• v.10 no.4
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• pp.473-484
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• 2004

Purpose: This study was performed to investigate the perception gap about the factor of nursing service quality and the hospital revisiting intend between consumers and providers. Method: The questionnaire was developed and distributed to 300 patients and 210 nurses at the three general hospitals in three provincial city, Korea. For data analysis, SPSS/PC program was used. Result: the 20 attributes of nursing service are perceived as satisfaction factors by consumers and the 14 attributes are by providers. No attributes is perceived as hygiene factor by consumers and providers. The gender of consumers' demographic characteristics has a significant difference and don't have affection for hospital revisiting intent, and the position and education level of providers' demographic characteristics have a significant difference and explain 4.5% of hospital revisiting intent. The 12 attributes of nursing service by consumers and 3 attributes by providers correlate to hospital revisiting intent, and the only 'nurse's sincerely attitude' attribute in consumers and the only 'credible nursing service' attribute in providers explain of hospital revisiting intent. Conclusion: there are definitely perception gap between consumers and providers. So nursing organization have to recognize and try to overcome these perception gaps.

• Korea Journal of Hospital Management
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• v.4 no.1
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• pp.171-189
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• 1999

This study aims to investigate the determinants of service quality and the relationships of service quality, customer satisfaction, word of mouth and subsequent purchase intention of medical service. SERVQUAL, an instrument developed by the marketing area, is offered as a possible measure of medical service quality. SERVQUAL measures service dimension of tangibles, reliability, responsiveness, assurance and empathy. The questionnaire method is used in this study. A survey is conducted on patients who are randomly selected. The questionnaire are sent to 300 patients and 208 are available. The objectives of this study were: 1) to find out the influence of determinants of service quality on medical service. 2) to investigate the relationship of medical service quality and customer satisfaction. 3) to analyze the relationship of customer satisfaction and favorable word of mouth, ubsequent purchase intention 4) to find out the gap perceived service quality between secondary and tertiary hospital. The results of this study are summarized as follows: 1) Reliability, responsiveness and assurance have a positive impact on the medical service quality. 2) Medical service quality has a positive impact on the customer satisfaction. 3) Customer satisfaction has a positive impact on the favorable word of mouth and subsequent purchase intention. 4) There is no gap between secondary and tertiary hospital of perceived service quality.

• The Journal of Information Systems
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• v.25 no.2
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• pp.131-152
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• 2016

Purpose Mobile phones increase the frequency and speed of communication. The most popular mobile application in Korea is KakaoTalk, one of the mobile instant messenger(MIM) services. Although studying mobile services such as SMS, SNS and SNG suggests drawing upon theories in marketing, consumer behavior, psychology to investigate their personal use, research on MIM is scarce. We designed this paper to fill this gap. More specifically, this study is focused on the relationships among consumers psychological variables related to purchase intention to emoticons in context of MIM. Design/methodology/approach Data was obtained from 310 KakaoTalk users in Korea via questionnaire. The data was analyzed by structural equation modeling in order to verify the relationship between variables in the model. Specifically, this study is designed to examine the structural relationships among perceived benefits, perceived risks, trust in messenger service, system quality, trust in platform, and emoticons purchase intention. Findings The findings of this study are as follow. First, perceived benefits and perceived risks had a significant impact on trust in MIM service(e.g. KakaoTalk). Specifically, while perceived benefits had a positive effect on trust in MIM service, perceived risks had a negative effect on trust in MIM service. Second, trust in messenger service also had a positive impact on system quality. Third, trust in messenger service and system quality had a positive effect on trust in platform(e.g. Kakao platform) directly. Lastly, trust in platform had a positive influence on emoticons purchase intention in KakaoTalk messenger.

• Journal of Korean Academy of Nursing
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• v.22 no.2
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• pp.127-142
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• 1992

The purpose of this study was to identify relationships between the nursing performance of staff nurses and the leadership styles of head as perceived by the head nurses and the staff nurses. The subject consisted of 33 head nurses and 200 staff nurses who were working at SNUH between July 1, and July 31, 1991. Leadership styles as perceived by head nurses and staff nurses were measured using an instrument adapted by Park (1988) . Evaluations of the nursing performance of staff nurses were done by head nurses utilizing a questionnaire adopted by Park(1988). Data were analysed using percentage distribution, ANOVA, Scheffe test and Pearson Correlation Coefficient. The results are summarized as follows : 1. The majority of the head nurses and staff nurses perceived the head nurse as having a tendency to exercise high level authority and benevolence oriented leadership. 2. The majority of the staff nurses carried out their nursing performance in a highly skilled manner. 3. There were significant differences in perceptions of leadership style between head nurses and staff nurses. 4. “Authority” and “Benevolence” in leadership style as perceived by the head nurses were related very weakly to the nursing performance of the staff nurse. 5. “Benevolence” of leadership style as perceived by the staff nurses was related very weakly to the nursing performance of the staff nurse. 6. Group comparisons of nursing performance and leadership style found that high nursing performance by the staff nurse was related in the group with high “Authority” as perceived by the head nurse and low “Authority” as perceived by the staff nurse. From the above findings, this study suggests the following : 1) Further studies are needed to control extraneous variables. 2) Efforts in leadership development are needed to enhance nursing performance. 3) Factor exploration study are needed to seek factors that contribute to the perception gap between the head nurse and the staff nurse.

• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.148-158
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• 2020

With the limited product information available in the m-shopping context, product-naming strategies affect consumer choices by expressing the key product features or the brand's images. Given the increasing dominance of the mobile commerce in consumption across various product categories, few studies have examined the role of product naming in consumer choices in the m-shopping. In filling the research gap, this study empirically analyzes the influence of the perceived diagnosticity of product names in m-shopping on consumer attitude towards the product. Moreover, the study tests the moderating influences of the individual characteristics of consumers (i.e., age, gender, and m-shopping experience) in the dynamics of the perceived diagnosticity impacting the product evaluations. The results of the study using an online survey reveal that the perceived diagnosticity of the product names significantly increases consumer attitude towards the product. Additionally, the moderating effects of gender, age, and m-shopping experience are all found significant: (1) The positive influence of the perceived diagnosticity of the product names is greater for males than for females. (2) The older the respondent, the more statistically significant the positive influence on diagnosticity. (3) The more respondents having m-shopping experience, the more positive the impact of the diagnosticity. Implications and limitations of the study are discussed.