• Culinary science and hospitality research
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• v.16 no.4
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• pp.76-93
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• 2010

The hypothesis testing on the impact relationship of patterning, reliability, kindness and credibility, which are perceived as choice attributes in a coffee shop laid out in this study, showed that they are fit to the models of this study. They also bad a direct repercussion on customer satisfaction, and the customer satisfaction equally affected revisit and word-of-mouth intention. This results show that when the patterning and reliability, and employees' kindness and credibility based on the fresh image in the shop serve as the foundation, its customers also affect satisfaction-maximization, leading to the revisit of the satisfied customers and positive word-of-mouth.

• Journal of Distribution Research
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• v.11 no.2
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• pp.29-57
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• 2006

While a number of studies have recognized the importance of environment of channel systems and consequences of changed environment, only limited studies have dealt with this issue theoretically and practically. The purpose of this study is to empirically validate whether one dimension of environment, called dynamism, has an influence on the relationship characteristics such as transaction specific investment opportunism and conflict or not: further, it is designed to delve into whether these relationship characteristics have any influence on one crucial relationship quality, 'trust' and its two constituent dimensions - credibility and benevolence. In order to provide empirical validation, a survey was conducted to 163 sales office managers at a major newspaper publisher in Korea. An analysis of the data retrieved from this survey indicated that while environmental dynamism has a positive influence on the publisher's opportunism and conflict perceived by the sales office managers, it did not show a direct influence on the transaction specific investment made by the publisher. Furthermore, while publisher's transaction specific investment had a positive influence on the credibility and the benevolence respectively, publisher's opportunism and level of sales office conflict had a negative influence on the credibility and the benevolence respectively. Currently, a publisher is facing an unprecedentedly dynamic environment. This study should provide ample implications for the publisher in establishing trust, which is a crucial condition in developing and maintaining a long-term successful relationship with its sales offices.

• The Journal of Korean Association of Computer Education
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• v.10 no.1
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• pp.77-88
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• 2007

More flexible learning models are needed, and learning environments that operate through mobile technologies such as portable multimedia players(PMP) provide useful tools in implementing these learning models. The main attractant of PMP is often their versatility: being able to load and play different formats of video, audio, digital images, and interactive media. In this paper, we investigate the factors influencing the usage and acceptance of the PMP for study, based on the extended version of the Technology Acceptance Model (TAM). Based on data collected from online survey, we show that perceived usefulness, perceived ease of use, flow and perceived enjoyment are the major determinants for users to play PMP for study purpose. Factors, including ease of use, contents-credibility are shown to determine the level of perceived usefulness; additionally, perceived usefulness, ease of use and perceived enjoyment are shown to directly affect the level of flow. Based upon the statistical results, some useful guidelines for developing learning contents are also provided.

• Journal of the Korean Operations Research and Management Science Society
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• v.27 no.4
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• pp.127-137
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• 2002

This study aims at developing and empirically testing a comprehensive model of organizational justice derived from the prior empirical studies on organizational justice. The study seeks to understand the antecedents to and the consequences are addressed. The first question is what characteristics of the HRM systems determine the levels of perceived distributive and procedural justice. Hypotheses are derived from the two prominent theoretical models, i.e., the self-interests model (SIM) and the group value model (GVM). Those factors include neutrality, consistency, accuracy. ethicality. credibility. and reciprocity in the processes of making HRM decisions. All nine factors suggested by the two models aye adopted for this study as major determinants of both distributive and procedural justice. The second question of this study is related to the moderating effects of individual differences on the relationship between the SIM and GVM variables and perceived distributive and procedural justice in organizational contexts. The final research question deals with the consequences of perceived organizational justice. specifically job - related altitudes and organizational commitment. Job-related attitudes in this study refer to job satisfaction, job motivation, and job involvement, i.e., the willingness to make contributions. identification with organization, and intent to stay. In examining the consequences of perceived organizational justice, the study focuses on the interaction effects of procedural and distributive justice on the above nine outcome variables. The results show that both SIM and GVM variables significantly influence distributive and procedural justice. However, hierarchical regression analyses reveal that the GVM variables except more influence has been focused on the consequences of perceived distributive justice with regard to outcomes provided by the organization.

• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.165-182
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• 2003

This study aimed to investigate the extent of risks perceived by consumers in terms of health and economy while using cellular phone services. In addition, it also examined the factors influencing the level of risks and their effects on the level of satisfaction after using it. Major findings were as follows. First, the level of perceived risks were higher for married consumers. Consumers with high income felt economic risks lowly. Second, perceived economic risks influenced the level of satisfaction after using cellular phone, but not perceived health risks. Third, overall, consumers who rely on objective information source, possess high credibility on their cellular phone service companies, and own high level of knowledge how to properly use those phones, were more satisfied after using it.

• The Journal of the Convergence on Culture Technology
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• v.10 no.6
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• pp.191-196
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• 2024

This study sought to determine how an individual's curiosity about virtual influencers affects maintaining relationships with them. At this time, we wanted to examine how the characteristics of virtual influencers are perceived through curiosity, and the indirect influence this has on intention to maintain a relationship. The perceived characteristics of virtual influencers were selected as attractiveness and reliability based on previous research. As a result of conducting a survey on college students, curiosity had a direct positive effect on the intention to maintain a relationship with a virtual influencer, and the mediating effects of perceived attractiveness and trustworthiness were confirmed. As curiosity has been identified as a variable that not only positively perceives the attractiveness and reliability of virtual influencers but also has a positive influence on intention to maintain relationships, the virtual influencer's advertising strategy has been developed to express consumers' characteristic curiosity. must be considered.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.6
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• pp.565-572
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• 2019

As a public research institute, government-supported institutes have led the industrial development and the advancement of science and technology in Korea. Robert Levering has annually selected 'Fortune 100 GPTW(Great Place to Work)' by measuring the Trust Index which was originated by himself. The objectives of this study are to attempt newly to analyze the inter-relations among 5 elements of GPTW trust index such as credibility, respect, fairness, camaraderie, and pride perceived by the K institute's 262 employees; to verify that GPTW trust index is valid for the selection of the fortune 100 GPTW. Amart PLS 2.0 and SPSS 18 were utilized for the statistical analysis. The results of this study are as follows. Credibility has positive effect to pride; respect has positive effect to pride and camaraderie; fairness has positive effect to camaraderie; and camaraderie has positive to pride. Pride and camaraderie have positive effect to the perceived GPTW. Recent studies mainly focused on the relations between GPTW trust index as independent, mediating variables or parameters and organizational performances. It is meaningful that this study has firstly tried to analyze the inter-relations among 5 elements of the trust index for the employees of research institute. This study has implication that the in order to enhance the performance the institute has to manage GPTW trust index perceived by the employees.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.568-577
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• 2016

The purpose of this study is to verify the moderating effect of perceived wellness climate in the relationship where work-family conflict influences individual engagement. For this, survey was executed on employees of 11 companies including IT, service, manufacturing and etc. After the survey was executed, statistical analysis was executed. This study executed validity test, credibility test, and Hierarchical Linear Regression. The analysis result is as follows. First, work-family (family-work) conflict gives negative (-) influence on individual engagement. Second, perceived wellness climate was marginally significant in the relationship between work-family conflict and individual engagement. And the control effect of perceived wellness climate in the relationship between family-work conflict and individual engagement was significant according to statistics. The conclusion states the implications and limitations of this study, and suggests directions on future studies.

• Journal of Fashion Business
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• v.19 no.5
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• pp.34-47
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• 2015

Sexiness is the image of a person who attracts attention regardless of his/her age, and today's society has created a more positive impression by transforming the image into something others consider even more attractive. Consequently, we begin to take interest in makeup, - a means of portraying a good impression. Eyebrow makeup in particular, being at the center of the determining factor of a good facial image, can be thought of as the makeup that can most effectively transform one's image. The purpose of this study was to analyze the difference in perceived sexiness depending on the general perception of eyebrow makeup. This study produced an eyebrow stimulus that applied the average rate of change in an image transformation of different eyebrows in order to raise the objective credibility of the sensibility evaluation so it could determine the figure of influence that eyebrows had on facial impressions. The research results showed that the majority of female university students believed that eyebrows were an effective means of expression in changing facial images and attributed a higher mature and sexy image if the average ratio of change was higher. The study, could also identify that a sexy image was perceived when the average rate of change was between 0.39~0.44. In addition, when the gradient of the shape of the viewers' own eyebrows was low, it could be verified that they perceived an image to be sexy from seeing eyebrows with a relatively high gradient.

• Asia Marketing Journal
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• v.10 no.1
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• pp.25-64
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• 2008

Third-Party awards are growing in popularity. They are the hit product of the year chosen by The Korea Economic Daily, the best 10 products of the year chosen by Sports paper, the best hit product chosen by consulting firm and the best venture company of the year chosen by Information and Communication Ministry. Then these questions may be followed. Why industry likes this type of advertisement? Does this type of advertisement influences consumers' purchase intention? And if it does, how? Many researchers have been interested in external cue of product quality by focusing research effort on brand, price, producer, warranty etc. However, important but under-explored area is the role of third-party reference for signaling product quality. This paper comes from the idea that the third-party reference may signal consumers like manufacturer brand, product brand, product price, and shop brand. We develop a related theories to address research questions and drive some research hypotheses based on the previous studies probing source credibility, attribution, and signal theory. We put more emphasis on source credibility. We conducted the research based on 3x2x2x2 between group factorial design to explore causal relationship between the third party award winning advertising(real, fictional, no) and the purchase intention of consumers exposed to other information simultaneously such as product type(experience, search), distribution channel(direct, indirect) and perceived price(high, low). Since subjects are divided into 2 groups based on the means of response without extra experimental stimulus in case of perceived price. 12 different advertisements are used for conducting this study. The results are followings. First, the source credibility of the third party goes up, consumers' purchase intention would go up. It seems that consumers think the credibility of the third-party most when they are exposed to the third party award winning advertisement. Second, the product type does moderate the relationship between the third-party award winning advertisement and purchase intention. And the type of the distribution channel also moderates this relationship. The consumers' purchase intention goes up higher when they buy experience good and there is significant difference of purchase intention when consumers are exposed to direct channel treatment condition. But, perceived price has nothing to do with the third-party winning advertisement context for raising consumer intention to buy advertised product.