• Journal of Digital Convergence
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• v.16 no.1
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• pp.293-303
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• 2018

This paper aimed to research the brand personality, brand equity, and brand value of Taobao and Jindong (JD) as well as the difference between the two brands. Chinese consumers receive the questionnaire survey in groups. A total of 321 questionnaires were distributed, of which, 162 for Taobao and 159 for JD. The findings, first, determine the brand personalities of Taobao(sincerity, sophistication, competence and excitement) and JD(competence, sophistication, and excitement). Second, find the influential relationship between brand personality and brand equity. For Taobao, the sincerity of personality has a positive impact on brand loyalty, image and perceived quality. The competence impact on brand loyalty, awareness, and image. The sophistication impact on brand image and perceived quality. Competence and sophistication of the JD personality impact on the brand equity. Excitement of JD impact on the perceived quality. Third, the brand loyalty and perceived quality of Taobao have a positive influence on the brand value; and brand loyalty, image, and perceived quality of JD have a positive influence on the brand value. In the future research, the findings of the research provide a theory basis for the brand management, and can take more consideration into the relations among other variables in the context of online shopping environment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.1
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• pp.184-193
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• 2013

This study examined a correspondence of children's anticipated vocations, perceived competencies, and interests. For the purpose, this study asked 659 primary school students what activities they liked, those they thought they were good at, and what job they expected when they grew up. The responses were coded into RIASEC Holland codes and agreement across the three questions was examined using kappa statistics. Results indicated that there was a correspondence of children's anticipated vocations, perceived competencies, and interests. When broken down into separate examinations by gender, males and females had significant kappas for agreement between vocation and competence. And the correspondence of competence and interest was significant for males too. We couldn't examine females' case because they didn't answer C-type of Holland. Examinations of the results by grade demonstrated that 5th-grade and 6th-grade had significant kappas for agreement between vocation and competence. However the correspondence of vocation and interest was significant for 5th-grade. the correspondence of competence and interest was significant for 5th-grade too. We couldn't examine 6th-grade's case because they didn't answer C-type of Holland. The result obtained from this study indicate that there is a correspondence of children's anticipated vocations, perceived competencies, and interests. Such a result means that children, 5th-grade and 6th-grade, can consider their competencies and interests with their vocations. The findings are especially relevant for counselors and teachers working with children.

• Korean Journal of Child Studies
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• v.16 no.1
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• pp.197-210
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• 1995

The purpose of this study was to investigate the relationship between social support and perception of self-confidence in children by grade, sex, and other related variables. The subjects were 136 third-graders, 143 sixth-graders, and 161 eighth-graders in public schools located in Pusan. Instruments were Harter's Self-Perception Profile for Children and the Social Support Appraisal Scale (SSAS). The SSAS is a 31-item measure that taps children's perception of family, peer, and teacher support. The data were analyzed by frequency, percentile, ANOVA, Scheffe test, Pearson's correlation, and multiple regression. The main results showed that (1) children in 6th and 8th grades perceived higher peer support than children in 3rd grade, (2) except for social acceptance, the children in higher grades perceived themselves lower in self-competence than the children in lower grades, (3) there was a positive relationship between children's perception of self-competence and social support, and (4) the variables which influenced children's self-perception were, in descending order: socioeconomic status(${\beta}=.52$), age(${\beta}=.21$), social support(${\beta}=.10$). These three variables explained 38% of the children' self-perception.

• Journal of the Korean Home Economics Association
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• v.49 no.1
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• pp.67-78
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• 2011

The purposes of this study were to explore the differences in maternal parenting behaviors, parents' conflict, social support, and social competence according to boys' and girls' depression level. The participants of this study were 150 children of 4 to 6 grades and their teachers from one elementary school in Seoul. The data were analyzed using descriptive statistics and t-test. The result were as follows: Firstly, depressive boys perceived less maternal warmth and more parents' conflict than non-depression group. And boys of depression group had less task orientation than non-depression group. Secondly, depressive girls perceived less maternal warmth, supervision, and parents' support, and more parents' conflict than non-depression group. And girls of depression group were rated having less peer social skills, frustration tolerance than non-depression group by teachers.

• Korean Journal of Human Ecology
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• v.19 no.6
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• pp.945-965
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• 2010

The present study examined the cultural competence of university students on migrants and multicultural society in Korea. A total of 11 university students living in Seoul, Gyeonggido and Chungcheondo, were selected for the interview. The participants provided their cultural cognition, cultural knowledge and cultural skill on a variety of issues related to migrants and multicultural society in Korea. Interview results indicated that participants perceived negative and positive affects to Korean society and prejudice about immigrants, thaught economic support as a emergent policy, and didn't experience multicultural society. They wanted to take a trip and learning foreign language. On the cultural skill participants had progressive perspectives about immigrants' right, discrimination and evaluation and had a multiculturism based on assimilation. Implications of the study and directions for future research were discussed. It is needed to educations and programs for development of university students' cultural competence.

• Journal of the Korean Home Economics Association
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• v.39 no.7
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• pp.101-114
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• 2001

This study investigated the children's perceived competences and other variables that are related to areas, children and the home. The subjects of this study were 183 elementary school children enrolled in grade 3 and their mothers. Instruments included the inventory of home stimulation(HOME), the perceived competences scale for children. The main results obtained from this study were as follows : The degree of children's perceived competences differd according to areas(urban and rural), children's sex, birth order, mother's education, father's education, mother's employment satisfaction, income of the family, type of the family. And the children's perceived competences and the home environment stimulation were a positive correlation. Especially HOME and areas(urban and rural) were important variables that effects children's perceived competences.

• Korean Journal of Human Ecology
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• v.14 no.6
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• pp.937-945
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• 2005

The purposes of this study were to examine the correlations of children's competencies perceived by fathers and mothers, and to investigate differences of children's competencies in relations to characters of the children and that of the parents. The subjects were 225 pairs of father-mother of 7 and of 12 year old children in Daejon. The major findings were as follows. (1) Children's competencies perceived by fathers and mothers were positively correlated with each other. (2) The gender of child affected much on father-perceived esthetic and musical competencies, and on mother-perceived responsible, intellectual, esthetic, and musical competencies. Child's age also had a great effect on father- and mother-perceived esthetic competencies of child. (3) There were no significant differences in children's competencies in relations to characters of parents except in father-perceived responsible competence by fathers' age and in intellectual competencies by income, and in mother-perceived social competences by mothers' job.

• English Language & Literature Teaching
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• v.12 no.1
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• pp.183-204
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• 2006

This study investigated the effects of rehearsed English drama activities on the learner variables and oral communication achievements of Korean elementary school students. Forty children in the treatment group participated in the drama activities while forty-two children in the contrast group participated in the regular classes. The results of the study are as follows: the treatment group showed significant differences between the pre-tests and the post-tests in language learning strategies, motivation, confidence, perceived competence, willingness to communicate, and listening and speaking achievements; the students in the treatment group progressed in their attitudes toward and participation in the classroom activities. Based on the findings, it is concluded that the rehearsed drama activities positively affect the learner variables and oral communication. The pedagogical implications are discussed in the conclusion.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.22 no.2
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• pp.180-189
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• 2015

Purpose: The purpose of this study was to identify the types of errors that occurred and were recovered in a simulated transfusion scenario by nursing students. Methods: Twenty-eight teams of a total of 89 nursing students participated in a transfusion simulation using a high fidelity simulator. Data were collected by observing rule based errors and built in errors recovered according to the framework of Eindhoven model. Reflective journaling was used to identify perceived safety-threatening errors and commitment to improvement. Data were analyzed using descriptive statistics. Results: All teams committed the rule based errors in the scenario. The most common errors occurred in the coordination category related to communication with physician. Most of students perceived the transfusion reaction as a safety-threatening error. Conclusion: The findings indicate that students lack patient safety competence. The simulation training to decrease errors and improve safe practice provides nursing students with an effective strategy to develop patient safety competence.

• Journal of the Korean Home Economics Association
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• v.35 no.1
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• pp.99-110
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• 1997

This research was focused on the identification of difficult temperament of childhood. In order to identify the difficult temperament of childhood 336 of 3 and 6 graders were investigated. the difficult temperament of childhood was defined as the cahracteristics which were perceived as difficult for taking care of by mothers related to negative mother's attitude and related to the children's low competence. Mothers felt difficult in caring for the children with high activity and negative mood. Mothers showed negative attitude to the children with negative mood and low persistence. And the children with unpredictability and low persistence had lower perceived competence. In short high activity unpredictability negative mood and low persistence might be said as difficult temperament of childhood, These temperament categories-activity predictability mood and persistence-appeared as one factor in factor analysis. unpredictability negative mood and low persistency were shown as the difficult temperament in other studies but high activity should be examined more carefully.