• 한국유통학회지:유통연구
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• 제4권2호
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• pp.59-74
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• 1999

Private brands play an important role in formulating the marketing strategies of fashion goods. Merchandisers of Korean department stores are now realizing that the effective marketing of private brands can increase customers store loyalty as well as store profitability. Thus, it is important to better understand customer's decision making processes underlying the purchase of private brand apparels. However, Little research had been undertaken to examine integrated factors influencing purchases of private brand apparel. Therefore, the objective of this study is to propose a model of purchasing intentions of private brand apparel. This study pays attention to (1) perceived value, (2) familarity, (3) store image, (4) differenciated needs, (5) perceived risk, and (6) perceived quality variation of private brand. The proposed model supports all hypotheses presented in the paper. Purchase intentions of private brand increased as perceived money, familiarity, positive store image of private brands, and satisfaction of individuals differentiated needs increase. Furthermore, perceive value of private brand increased as perceived risk and quality variation of private brand increased.

• 산업융합연구
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• 제2권1호
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• pp.159-186
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• 2004

One of the biggest change in the distributive market recently is that the development of private brand is progress actively since consumers purchasing behavior is tend to shift to resonable and practical planned purchase from brand image or brand name. Once the development of private brands is done successfully, the independent merchandising distinguished from other distribution companies is established, store image through customer satisfaction is strengthen and volume of sales and profit are increased. However, the existing studies in this field have not dealt with this matter systematically. Therefore, the purpose of this study is to propose an integrated framework within which to view private brand proneness. Factors found to influence private brand proneness included perceived cost, with private brand, perceived value for money, store fame, perceived risk, perceived quality variation between national and private brand products. Foe empirical analysis, the data were collected from 211 consumers who purchased the private brands in discount store and department store. With the collected survey data, reliability test, factor analysis for validity test and regression analysis for hypotheses test were conducted. Most hypotheses were accepted but on hypotheses were rejected negative relation of perceived cost and private brand proneness. Research results indicate that private brand proneness is affected by perceived value, perceived fame and there are negative relation between private brand proneness and perceived quality variation.

• 한국유통학회지:유통연구
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• 제8권2호
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• pp.21-39
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• 2003

본 연구는 유통업체 브랜드 고객의 지역간 차이를 설명하기 위하여 진행되었다. 유통업체 브랜드 구매 의도에 영향을 미치는 요소로 유통업체 브랜드에 대한 가치 지각, 위험지각, 친숙성 및 점포충성도를 채택하여 서울과 부산간의 차이를 검토하였다. 두 지역의 설문조사에 의해 모아진 응답을 중심으로 연구모형을 분석한 결과 전체모형에서 전반적으로 기대된 가설적 경로가 의미 있게 확인되었으며, 서울과 부산 모형간에는 품질차이 지각이 가치 지각에 미치는 영향, 친숙성이 구매 의도에 미치는 영향, 점포충성도가 구매 의도에 미치는 영향에서 지역간 차이가 있는 것으로 나타났다.

• Journal of the Optical Society of Korea
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• 제18권6호
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• pp.809-817
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• 2014

The loss in contrast-discrimination ability of the human visual system under high ambient illumination level can cause image quality degradation in mobile phones. In this paper, we propose a perceived contrast compensation method by processing the original displayed image. With consideration that the perceived contrast significantly varies across the image, this method extracts the local band contrast from the original image; it then compensates these contrast components to counteract the perceived contrast degradation. Experimental results demonstrate that this method can maintain most contrast details even in high ambient illumination levels.

• 펄프종이기술
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• 제34권2호
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• pp.73-83
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• 2002

Gloss is very important optical property influencing the perceived quality of the paper surface as well as the surface after printing. Although the average gloss level of paper products or printed images is important to meet end use specifications, the occurrence of gloss mottle, or non-uniformity of gloss, is often of greater concern for meeting quality requirements, especially for the high gloss paper. Gloss variation originates from the irregularities of paper surface, especially surface roughness of paper. Roughness of paper can be divided into micro-roughness (under $1\mu m$ scale in variation) and macro-roughness (over $1\mu m$ scale in variation) depending on the scale of the irregularities. A clearer understanding of the gloss variation of paper can be achieved by separating the contributions of these two scales of roughness, and characterizing them independently. In order to do this, a novel gloss measuring method was introduced. This can detect local gloss with very high resolution. The effect of macro-roughness on gloss variation, which was identified by the measurable surface topography, was separated from the total gloss variation by using this method. The effect of micro-roughness was then estimated indirectly. The local gloss variations of various paper samples were then evaluated to demonstrate the utility of this approach.

• 펄프종이기술
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• 제32권5호
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• pp.26-43
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• 2000

It is well accepted that gloss variation deteriorates the print quality and there are various objective ways to measure this. Several studies now have shown that the coefficient of variation in the octave band passed printed gloss image has an excellent correlation with ratings by an expert panel using a magnitude estimation scaling method. The correlation improves when the gloss level is also taken into account beyond that of the COV. There is also evidence that the correlation would improve even more if the gloss spatial distribution could be better accounted for. We show that much (at least 80% and perhaps up to 90%) of the gloss distribution can be accounted for by the paper topography over a wide range of dimensions (scale). Recent work has supported the role that microroughness and multiple surface scattering play in the gloss distribution. This offers the promise of showing that even a greater amount of gloss variationcan be explained by topography.

• 한국의류학회지
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• 제24권5호
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• pp.628-639
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• 2000

The purpose of this study is to propose a model of private brands proneness form-ation considering the six private brands proneness-related variables simultaneously. Since the theoretical framework is based on previous research in various areas, it serves as an integrative one. Data were collected via intercept surveys conducted at nine regional branches of two major department stores situated in Seoul. Participants(n=1,120), who had previously purchased women's private brand apparel, were asked to complete a questionnaire during two weeks from March 15, 1999 to March 28, 1999. LISREL and SPSS PC+ were used to test the model and analyze its variables. The fitness of the model show the reasonable fit between all indices(RMSR=.036, GFI=.99, AGFI=.92, and NFI=.95). The proposed model supports all the hypothesized relationships. Private brands proneness increases as perceived money value of products, familiarity, positive store image of private brands, and satisfaction of individuals' differentiated needs increase. Furthermore, perceived money value of products increase as perceived risk of private brand purchase and perceived quality variation between private brand products and manufacture's products decrease.

• 자연과학논문집
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• 제4권
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• pp.191-220
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• 1991

Human Visual System(HVS)의 특성과 image의 textural regions의 roughness을 이용하여 image segmentation을 행하여 high compression에서도 고화질을 나타내는 새로운 image coder를 이 논문에서 논한다. 제안된 image coder는 constant segments를 가진 segmentation-based image coding technique의 문제들을 다음과 같은 방법론을 제안함으로써 해결하였다. Image를 HVS으로 보았을 때 degree of roughness에 관하여 textually homogeneous regions으로 segmentation하였다. Fractal dimension을 roughness of textural regions을 측정하기 위하여 사용하였다. Segmentation은 fractal dimension을 thresholding하여 textural regions이 three texture classes로 분류하였다(perceived constant intensity, smooth texture, and rough texture). High compression을 가지는 고질화의 image coder는 각각의 segment boundary와 각각의 texture class에 효율적인 coding technique를 적용 함으로 얻었다.

• 음성과학
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• 제8권1호
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• pp.7-19
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• 2001

The acoustic parameters of nine Korean numbers were analyzed by Praat, a speech analysis software, and synthesized by SenSynPPC, a Klatt formant synthesizer. The overall intensity, pitch and formant values of the numbers were modified dynamically by a step of 1 dB, 1 Hz and 2.5% respectively. The study explored the sensitivity of listeners to changes in the three acoustic parameters. Twelve subjects (male and female) listened to 390 pairs of synthesized numbers and judged whether the given pair sounded the same or different. Results showed that subjects perceived the same sound quality within the range of 6.6 dB of intensity variation, 10.5 Hz of pitch variation and 5.9% of the first three formant variations. The male and female groups showed almost the same perceptual ranges. Also, an asymmetrical structure of high and low boundary was observed. The ranges may be applicable to the development of a speaker identification system while the method of synthesis modification may apply to its evaluation data.

• 대한간호학회지
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• 제46권2호
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• pp.305-314
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• 2016

Purpose: The purpose of this study was to determine quality of life (QOL) related factors in Alcoholics Anonymous (AA) members based on PRECEDE Model. Methods: A cross sectional survey was conducted with participants (N=203) from AA meeting in 11 alcohol counsel centers all over South Korea. Data were collected using a specially designed questionnaire based on the PRECEDE model and including QOL, epidemiological factors (including depression and perceived health status), behavioral factors (continuous abstinence and physical health status and practice), predisposing factors (abstinence self-efficacy and self-esteem), reinforcing factors (social capital and family functioning), and enabling factors. Data were analyzed using t-test, one way ANOVA, Tukey HSD test and hierarchical multiple regression analysis with SPSS (ver. 21.0). Results: Of the educational diagnostic variables, self-esteem (${\beta}=.23$), family functioning (${\beta}=.12$), abstinence self-efficacy (${\beta}=.12$) and social capital (${\beta}=.11$) were strong influential factors in AA members' QOL. In addition, epidemiological diagnostic variables such as depression (${\beta}=-.44$) and perceived health status (${\beta}=.35$) were the main factors in QOL. Also, physical health status and practice (${\beta}=.106$), one of behavioral diagnostic variables was a beneficial factor in QOL. Hierarchical multiple regression analysis showed the determinant variables accounted for 44.0% of the variation in QOL (F=25.76, p<.001). Conclusion: The finding of the study can be used as a framework for planning interventions in order to promote the quality of life of AA members. It is necessary to develop nursing intervention strategies for strengthening educational and epidemiological diagnostic variables in order to improve AA members' QOL.