• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.6
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• pp.659-669
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• 2011

Consumer responses to 3D online shopping malls are influenced by their attitudes toward technology. This study examines the consumer differentiation according to technology readiness, compares customers with different technology readiness in terms of their perceived telepresence and e-loyalty, and examines the effect of their perceived telepresence on their e-loyalty. Samples from 300 females aged 21 to 39 were used for the final analysis. The results are as follows. First, consumers were classified into three groups, Explorers (N=72), Pioneers (N=105), and Skeptics (N=123), through factor analysis and k-means cluster analysis. Second, the Explorers evaluated the telepresence of the 3D online shopping mall higher than any other group. The Skeptics presented lower e-loyalty and perceived less telepresence in the 3D online shopping mall than the other two groups. Finally, telepresence had a significant influence on e-loyalty, as identified by the regression analysis. This verifies the effectiveness of 3D technology adopted or to be adopted by online shopping malls and demonstrates that 3D shopping malls can be a strategic alternative in the online shopping sector where competition is fierce. The results show that online shopping malls should focus on establishing 3D shopping environments with further effort to utilize the technology.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.1-13
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• 2018

Creating shared value (CSV) is a strategic approach connected to social value by moving away from a corporation's profit and competition oriented strategies. This study attempted to analyze consumers' perception and intention to participate in corporation's CSV practices. The results are as follows. First, consumers tend to have positive perception toward the practicability of CSV strategy. Second, a structural equation model was established and verified to analyze the relationship among the perceived practicability of CSV, perceived benefits for corporations and consumers and consumers' intention to participate in CSV strategy. Specifically, the result showed that consumers' perception on the practicability of CSV has positive effect on the perceived benefit for corporations. Also, consumers' perception on the benefits they may receive through CSV was positively affected by the perception on the benefits for corporations. The result indicated that consumers' perceptions on benefits of CSV have positive influence on consumers' intention to participate in CSV strategy.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.12
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• pp.515-522
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• 2018

Current signs of a downturn in South Korea's economy include the sharp drop in consumption. Considering internal and external complications such as the raise in minimum wage and fierce global competition, people's taste and purpose of consumption is shifting as well. Under such circumstances, crowdfunding provides a new investment and distribution channel for businesses in their initial stages. Crowdfunding can serve as a key driver of growth in early stages of business operations and lead to growth in consumption as a new distribution channel. This study explores how customers perceive the process of reward crowdfunding, especially when it comes to fairness in procedure, interaction, and distribution. In addition, we further seek how perceived fairness affects customer satisfaction and loyalty in the industry.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.339-348
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• 2023

Uncertainty in the employment market from the COVID-19 created incomplete employment. As a result, job seekers were required to have overqualifications than job requirements. In previous studies, overqualified workers by incomplete employment were not satisfied with their jobs. A representative result is the intention to change jobs. However, within COVID-19, the perceived overqualification of workers will appear differently. This is because in a rapidly increased employment competition environment due to COVID-19, it will appear as loyalty to maintain a stable job. As a result of this study, work experience was the greatest benefit and high risk for office workers. In addition, both the benefits and risks of overqualification affected loyalty. Unlike the negative impact as in previous studies, workers tried to remain stable at work in an unstable employment environment caused by COVID-19.

• Journal of Navigation and Port Research
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• v.36 no.3
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• pp.245-252
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• 2012

This research aims to observe the alteration of consciousness that the mega sports event reaches on the university students. In order to attain the purpose of this research, direct and indirect participants in the Daegu World Championship in Athletics, including 228 male and female university students, were surveyed. T-test analysis, one-way Anova analysis, and regression analysis were performed for data processing and the research conclusions are as follows. First and foremost, there is an attentive difference within the group in the degree of participant passion in terms of degree of participation, the advantage of perception, perceived expenses, support as well as sustainability. Additionally, the university students' attachment and the degree of participation did not appear to be high and the economical part was sensitively perceived when taking into consideration of the degree of participation, the advantage of perception, perceived expenses, support as well as sustainability. The competition support as well as its continuity appeared to positively support the opening. Furthermore, the degree of participation, the advantage of perception, perceived expenses, support as well as sustainability appeared to be higher for the group with participating experience compared with the group with no participating experience.

• Fashion & Textile Research Journal
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• v.6 no.1
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• pp.78-84
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• 2004

To regain competitive advantages in the global textile industry the Korean textile firms need to strategically collaborate each other on developing partnership relations. This study, as a first step for developing a futuristic partnership between textile firms, examined the characteristics of current partnership relations among textile firms in Daegu and Gyeongbuk regions. Data were obtained from 163 textile firms in the region by a questionnaire survey. More than a half of the textile firms had a partnership experience in product manufacturing and wanted to have one in product development. Partnerships with firms in the same sub-industry showed the highest frequency even though various pairs were observed. Length of partnership was related with the history and size of the firm but not with partnership performance. Partnership itself affected neither the firm's perception of its competitive power nor the perceived intensity of industry competition.

• Agribusiness and Information Management
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• v.5 no.1
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• pp.1-10
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• 2013

Competition in supply chain has moved from between being organizations to between supply chain. To enhance competitiveness in supply chain, there is a need for organisations to establish and manage collaborative relationships among supply chain partners and share operational and strategic information timely and accurately. As a result, food supply chain partners have adopted of inter organisational information systems (IOIS) such as EDI, IEDI, RFID, internet, and extranets to facilitate exchange of information, streamline production and to effectively manage inventory processes so as to deliver value to the customer. Together with IOIS, cybermediaries also plays a key role in facilitating agriculture and food supply chain. This paper investigates the role and significance of IOIS and cybermediaries in facilitating agriculture and food supply chain. Convergent interviewing was conducted with agriculture producers, food processors and retailers. The study identified logistics, supply chain and customer services benefits perceived from implementing IOIS and utilising cybermediaries services in the food supply chain. To conclude the conceptual paper outlined managerial implications and areas for future research.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.527-532
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• 2007

Differentiation strategies have been suggested as the critical sources of competitive advantage in B2C industry where customers can switch internet shopping mall with one click with virtually no transaction cost. Indeed, competition on low pricing cannot be a viable strategy in B2C industry. Moreover, cultivating customer loyalty to attain profitability is still a challenging task for most internet shopping mall. In this study, we provide empirical analysis results on key managerial variables that indicate the difference between the product categories in terms of customer perception on relative value importance. We first identified comprehensive managerial variables and organized them in terms of customer decision stage. Next, with reference to extant literatures on product characteristics based e-commerce strategy, hypotheses are developed to formalize the customer value differences on the key managerial variables. Empirical testing results indicated that there are significant differences on customer perceived value of the key managerial variables between the product groups. The findings provide useful insight for further study on e-commerce differentiation strategy.

• Korean Management Science Review
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• v.18 no.2
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• pp.11-24
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• 2001

To cope with the rapid emergence of competition, communication service providers are assigning marketers for the purpose of relationship marketing. However, the efficiency of relationship marketing has yet to be examined. This paper investigates the service quality determinants In relationship marketing through the telecommunication service marketers. By considering the specificity of the marketer´s role, the quality dimensions in SERVQUAL research have been modified. A survey has been conducted for the hypothesized seven quality dimensions. The results of the factor analysis show that the service quality determinants of relationship marketing are in fact four dimensions : empathy, reliability, image and tangibles. Here, the empathy dimension entails cost factor, and the reliability dimension includes responsiveness and assurance. The results also support the proposition, reported in SIRVPIRF research, that the quality of service should be measured only by the perceived achievement of the customer. This study provides useful insights into developing the strategy for effective relationship marketing.

• Korean Management Science Review
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• v.30 no.1
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• pp.149-165
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• 2013

This study empirically investigated the changes of performance evaluation systems under the environment of supply-chain e-commerce. The objectives of e-commerce include obtaining financial profit, internal innovation through processes integration, learning with information flow, and customer satisfaction through quick response. These objectives are generally consistent with the four evaluation measures of balanced scorecard(BSC). This study, first, demonstrated that perceived environmental uncertainty(PEU) has a significant effect on the adoptions of e-commerce and BSC, and severe competition positively influences the use of e-commerce. With cluster analysis and subgroup analysis, we also showed that under the high adoption levels of e-commerce, the high utilization of BSC can improve the supply-chain performance of a firm. In addition, it was found that the use of e-commerce indirectly and significantly affects supply-chain performance through inter-organizational information flow, and the supply-chain performance of a firm leads to the improvement of organizational performance.