• 제목/요약/키워드: People Analytics

검색결과 50건 처리시간 0.024초

로그 분석을 통한 웹사이트 활성화 방안에 대한 연구 - 지중해지역 연구를 위한 웹사이트(MMWS)를 중심으로 - (A Study on Activation Method of Website through Log Analysis -Focused on the website(MMWS) for research the Mediterranean Area-)

  • 강지훈
    • 예술인문사회 융합 멀티미디어 논문지
    • /
    • 제7권6호
    • /
    • pp.907-916
    • /
    • 2017
  • 최근 ICT융합과 관련하여 다양한 연구가 이루어지고 있다. 학문 분야에서도 ICT융합에 대한 요구가 증가하는 추세이며 그 사례로 디지털 인문학(Digital Humanities)이나 지역정보학(Area Informatics)등의 분야가 대표적이다. 지역연구는 특정지역에 대한 문화를 통합적으로 연구하는 것을 의미한다. 이와 관련하여 해외지역을 전문적으로 연구하는 연구자들은 해당지역과 관련된 정보를 획득하기 위해 웹사이트를 활용하는 것이 일반적이다. 부산외국어대학교 지중해지역원에서 운영 중인 다국어 지중해 웹서비스 시스템 (Multilingual Mediterranean Web Service System, 이하 MMWS)은 해외지역 중에서도 지중해지역을 연구하는 연구자 또는 일반인을 대상으로 전문정보 및 일반정보를 제공하는 웹사이트이다. 본 논문에서는 해외지역 웹사이트 MMWS를 분석하고 이 분석 결과를 기반으로 웹사이트를 활성화하는 방안에 대해 알아본다. 세부적으로 로그 분석을 통해 MMWS를 분석하며 이를 위한 프로그램으로 구글에서 제공하는 로그 분석 시스템인 구글 애널리틱스를 활용한다. 또한 웹사이트 활성화 방안으로 ICT융합 콘텐츠를 웹사이트에 활용하는 방안에 대해 연구한다.

포털사이트, SNS의 빅데이터를 이용한 신화소재의 브랜드 캐릭터와 연관어, 연관도 분석 (A Study on analyzing brand character of myth material, relevant keyword and relevance with big data of portal site and SNS)

  • 오세종;두일철
    • 디지털산업정보학회논문지
    • /
    • 제11권1호
    • /
    • pp.157-169
    • /
    • 2015
  • In digital marketing, means of public relations and marketing of enterprises are changing into marketing techniques of predictive analytics. A significant study can be carried out by an analysis of 'the patterns of customers' uses' using big data on major portal sites and SNSs and their correlation with related keywords. This study analyzes the origins of mythological characters in major brands such as Nike, Hermes, Versace, Canon and Starbucks. Also, it extracts related keywords and relevance using big data on portal sites and SNS and their correlation. Nike marketing that reminds people of 'the goddess of victory, Nike' formed a good combination of the brand with relevance. Most of them are based on Greek mythology and have rich materials for storytelling and artistic values in common. Hopefully, this case analysis of foreign brands would become a starting point of discovering the materials of the domestic mythological characters.

The Big Data Analytics Regarding the Cadastral Resurvey News Articles

  • Joo, Yong-Jin;Kim, Duck-Ho
    • 한국측량학회지
    • /
    • 제32권6호
    • /
    • pp.651-659
    • /
    • 2014
  • With the popularization of big data environment, big data have been highlighted as a key information strategy to establish national spatial data infrastructure for a scientific land policy and the extension of the creative economy. Especially interesting from our point of view is the cadastral information is a core national information source that forms the basis of spatial information that leads to people's daily life including the production and consumption of information related to real estate. The purpose of our paper is to suggest the scheme of big data analytics with respect to the articles of cadastral resurvey project in order to approach cadastral information in terms of spatial data integration. As specific research method, the TM (Text Mining) package from R was used to read various formats of news reports as texts, and nouns were extracted by using the KoNLP package. That is, we searched the main keywords regarding cadastral resurvey, performing extraction of compound noun and data mining analysis. And visualization of the results was presented. In addition, new reports related to cadastral resurvey between 2012 and 2014 were searched in newspapers, and nouns were extracted from the searched data for the data mining analysis of cadastral information. Furthermore, the approval rating, reliability, and improvement of rules were presented through correlation analyses among the extracted compound nouns. As a result of the correlation analysis among the most frequently used ones of the extracted nouns, five groups of data consisting of 133 keywords were generated. The most frequently appeared words were "cadastral resurvey," "civil complaint," "dispute," "cadastral survey," "lawsuit," "settlement," "mediation," "discrepant land," and "parcel." In Conclusions, the cadastral resurvey performed in some local governments has been proceeding smoothly as positive results. On the other hands, disputes from owner of land have been provoking a stream of complaints from parcel surveying for the cadastral resurvey. Through such keyword analysis, various public opinion and the types of civil complaints related to the cadastral resurvey project can be identified to prevent them through pre-emptive responses for direct call centre on the cadastral surveying, Electronic civil service and customer counseling, and high quality services about cadastral information can be provided. This study, therefore, provides a stepping stones for developing an account of big data analytics which is able to comprehensively examine and visualize a variety of news report and opinions in cadastral resurvey project promotion. Henceforth, this will contribute to establish the foundation for a framework of the information utilization, enabling scientific decision making with speediness and correctness.

Towards Sustainable Environmental Policy and Management in the Fourth Industrial Revolution: Evidence from Big Data Analytics

  • CHOI, Choongik;KIM, Chunil;KIM, Chulmin
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제6권3호
    • /
    • pp.185-192
    • /
    • 2019
  • This study is to explore the relationship between the Fourth Industrial Revolution and the environment using the big data methodology. We scrutinize the trend of the Fourth Industrial revolution, in association with the environment, and provide implications for a more desirable future environmental policy. The results show that the Industrial Revolution has been generally perceived as negative to environment before the 2010s, while it has been widely regarded as positive after the period. It is highly expected that the Fourth Industrial Revolution will be capable of functioning as a new alternative to enhance the quality of the biophysical and social environment. This study justifies that the new wave of technological development may serve as a cure for the enhancement of the environmental quality. The positive linkage between the new technological development and the environment from this study clearly indicates that the environmental industry and environmental technologies will be key economic factors in the next-generation society. They should be of critical importance in shaping our cities into clearer and greener spaces, and people will continuously depend on the development of new environmental technologies in order to correct environmental damages.

공간 데이터 분석 기반의 비즈니스의 혁신: 해외 사례 분석을 중심으로 (Business Innovation Through Spatial Data Analysis: A Multi-Case Analysis)

  • 함유근
    • 한국빅데이터학회지
    • /
    • 제4권1호
    • /
    • pp.83-97
    • /
    • 2019
  • 서 및 통신 기술 발전으로 기업경영과 관련된 공간 데이터가 급증하고 있다. 공간 데이터는 이제 2차원적인 지리 데이터를 벗어나 3차원 이상의 공간에 관한 비정형 데이터로 진화하고 있다. 가상공간과 현실공간을 연결해야 하는 제4차산업혁명과 함께 기업들이 이를 활용할 기회도 크게 확대되고 있다. 최근의 해외 사례들의 분석 결과 특히 공간 속에 위치한 고객과 사물의 상황을 파악하여 맞춤화된 서비스를 제공하고, 위험관리를 하며, 더 나아가 업무 프로세스의 혁신도 공간 데이터 분석으로 가능해지고 있다. 향후 공간 속 사람과 사물 들 간의 관계 및 상황을 다양한 소스로부터의 공간 데이터를 결합하여 실시간으로 분석하는 비즈니스 혁신이 모든 분야에서 확대될 전망된다.

  • PDF

New Trends and Challenges of Internet Marketing

  • Nosshi, Anthony;Saad, Aziza;Senousy, M. Badr
    • Asia pacific journal of information systems
    • /
    • 제25권2호
    • /
    • pp.337-355
    • /
    • 2015
  • The Internet has become one of the most important channels for people to communicate and for companies to implement their sales promotion activities, such as advertising. Marketing and advertising attempt to influence customers' attitude to persuade them to choose to buy the advertisers' products instead of the competitors'. With the different forms of online marketing, such as search engine marketing, email marketing, and mobile marketing, advertisers can find more effective strategies to attract the attention of more targeted audiences. With the emergence of the social web (web 2.0), a new platform was introduced called social networks. This paper presents the current work in internet marketing activities until web 2.0, and conducts a social network analysis to aid in data extraction. Marketing and advertising companies have understood the power of information for a very long time. The more knowledge these companies have on the demographics, consumer habits, and preferences of particular customer types, the more they can tailor their product offerings, and the more sales they can make. This paper aims to understand the internet marketing concepts as well as present challenges and work directions in internet marketing.

A Study on Big Data Analytics Services and Standardization for Smart Manufacturing Innovation

  • Kim, Cheolrim;Kim, Seungcheon
    • International Journal of Internet, Broadcasting and Communication
    • /
    • 제14권3호
    • /
    • pp.91-100
    • /
    • 2022
  • Major developed countries are seriously considering smart factories to increase their manufacturing competitiveness. Smart factory is a customized factory that incorporates ICT in the entire process from product planning to design, distribution and sales. This can reduce production costs and respond flexibly to the consumer market. The smart factory converts physical signals into digital signals, connects machines, parts, factories, manufacturing processes, people, and supply chain partners in the factory to each other, and uses the collected data to enable the smart factory platform to operate intelligently. Enhancing personalized value is the key. Therefore, it can be said that the success or failure of a smart factory depends on whether big data is secured and utilized. Standardized communication and collaboration are required to smoothly acquire big data inside and outside the factory in the smart factory, and the use of big data can be maximized through big data analysis. This study examines big data analysis and standardization in smart factory. Manufacturing innovation by country, smart factory construction framework, smart factory implementation key elements, big data analysis and visualization, etc. will be reviewed first. Through this, we propose services such as big data infrastructure construction process, big data platform components, big data modeling, big data quality management components, big data standardization, and big data implementation consulting that can be suggested when building big data infrastructure in smart factories. It is expected that this proposal can be a guide for building big data infrastructure for companies that want to introduce a smart factory.

Food Security through Smart Agriculture and the Internet of Things

  • Alotaibi, Sara Jeza
    • International Journal of Computer Science & Network Security
    • /
    • 제22권11호
    • /
    • pp.33-42
    • /
    • 2022
  • One of the most pressing socioeconomic problems confronting humanity on a worldwide scale is food security, particularly in light of the expanding population and declining land productivity. These causes have increased the number of people in the world who are at risk of starving and have caused the natural ecosystems to degrade at previously unheard-of speeds. Happily, the Internet of Things (IoT) development provides a glimmer of light for those worried about food security through smart agriculture-a development that is particularly relevant to automating food production operations in order to reduce labor expenses. When compared to conventional farming techniques, smart agriculture has the benefit of maximizing resource use through precise chemical input application and regulation of environmental factors like temperature and humidity. Farmers may make data-driven choices about the possibility of insect invasion, natural disasters, anticipated yields, and even prospective market shifts with the use of smart farming tools. The technical foundation of smart agriculture serves as a potential response to worries about food security. It is made up of wireless sensor networks and integrated cloud computing modules inside IoT.

112, 119 긴급신고 대응 지능화 기술 개발 동향 (Trends in Development of Intelligent Response Technology for 112 and 119 Emergency Calls )

  • 이민정;박현호;백명선;권은정;변성원 ;박영수 ;정의석 ;박혜숙
    • 전자통신동향분석
    • /
    • 제38권3호
    • /
    • pp.57-65
    • /
    • 2023
  • Emergency numbers, such as 112 and 119, are used in many countries to connect people in need with emergency services such as police, fire, and medical assistance. We describe development directions of intelligent response technology for emergency calls. The development of this technology refers to enhancing the efficiency and effectiveness of response systems by using advanced methods such as artificial intelligence, machine learning, and big data analytics. We focus on a system that assists the receptionist of an emergency call. In the future, the recognition rate and decision-making accuracy of intelligent response technologies should be improved considering characteristics of public safety and emergency domain data. Although the current technology remains at the level of assisting a receptionist, a fully autonomous response technology is expected to emerge in the future.

4차 산업혁명 하에서의 6 시그마 DMAIC 단계별 변화에 대한 전망 (A Future Prospect for Change in each Step of Six Sigma DMAIC under the 4th Industrial Revolution)

  • 권혁무;홍성훈;이민구
    • 품질경영학회지
    • /
    • 제46권1호
    • /
    • pp.1-10
    • /
    • 2018
  • Purpose: This paper provides an idea on the future prospect for change in steps of the six sigma DMAIC project under the environment of the 4th industrial revolution. Methods: First, the purpose and activities required in each step of DMAIC are reviewed. Next, activities are reviewed together with tools and techniques, considering the purpose and the environmental changes of the 4th Industrial Revolution. Finally, the best approaches for achieving the purpose are prospected to get an idea on future change. Results: The purpose of each phase of DMAIC is expected to remain unchanged. But activities, techniques, or methods will be replaced with more effective and efficient ones. Also, many activities may possibly be executed by a system instead of people like BB, GB or team members. Moreover, DMAIC may not be a project any more but a routine job of the system in the future. Conclusion: Under the environment of the 4th industrial revolution, many activities including analyzing various types of data and extracting valuable information, will be executed by a system with proper algorithms instead of people. And six sigma improvement projects may be intrinsic parts of the system and may not exist as separate projects any more.