• 디자인학연구
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• 제18권1호
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• pp.5-16
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• 2005

본 연구는 방대한 기호학 학문과 영역 탓에 이해하기 어렵고 또한 명확하지 않은 기호학 분야의 연구에서 찰스 샌더스 퍼스(Charles Sanders Peirce)의 기호학을 명확히 이해하고, 그의 기호학적인 연구의 업적을 아이덴티티 디자인 분야에 활용 할 수 있도록 연구 결과를 제시하고자 한다. 이를 위해서 연구는 기존의 기호학과 관련된 디자인관련 논문들을 재 고찰하고, 퍼스의 삼원적 기호학에 대한 진의와 범주에 대한 이해를 통해서 기업의 심볼마크를 설명하였다. 이 결과를 통해서 다음과 같은 결과를 얻을 수 있었다. 1) 심볼마크는 관습적으로 한 제품, 서비스, 기업 자체를 의미하며 따라서 표현체적인 측면에서는 법칙 기호이다. 2) 심볼마크는 하나의 기호로서 대상체를 상징하므로 대상체의 세범주적 구분에 의해서 상징 기호이다. 3) 퍼스의 기호학적 정의에서 볼 때, 기업의 심볼마크는 사회적인 규칙을 통해서 존재하므로, 이는 논항 기호로 이해가 되어야만 한다. 4) 기업의 심볼마크는 과거부터 기업 혹은 조직들이 사용해 온 것이고, 대중들은 이를 어느 정도 인식하고 있다. 따라서 기업이 자신의 제품에 심볼마크를 부착하고 대중에게 표상체로서 심볼마크를 보이는 것은 개별적이고 구체적인 사실, 즉 있는 그대로의 사실로서 작용한다. 따라서 심볼마크는 해석체적인 측면의 발화 지시적인 개별기호이다. 퍼어스의 기호학적인 측면에서의 심볼마크의 분류와 이해는 기호의 다양한 상호관계와 연계를 가지는 범주의 법칙과 여러 유형에 대한 이해를 단지 조형적인 측면에서의 구분이 아닌 개념적으로 또한 포괄적인 이해를 요구한다.

• 한국실내디자인학회논문집
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• 제14권3호
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• pp.103-113
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• 2005

As today's cultural environment entered the information society, one of the biggest trends of future is the interests of nationalism. The purpose of this study is to interpret interrelation between sign and space design and analyze Korean contemporary space how to universalize traditional conception and attitude in design. The process of this study is illustrated as follows: At first, this study contains basic concepts and theories of semiotics and discusses the possibilities of semiotic approaches in spatial designs. Since the most outspoken theorist in this field can be found in writings of C.S. Peirce, American philosopher, the theoretical basis for this research Is taken from the Peirce's Semiotics. Secondly, this research tries the conceptual approaches based on traditional thoughts of Koreans formed with the philosophic background occurred with the universe, religion and the nature. And then, it approaches for the typical characteristics of Korean traditional space to interpret the meaning and adopt the triadic structure of sign. The structure is classified in status, icon, index, and symbol to analyze the Korean contemporary space design. Finally, it examines the expression structure of the nature of Korea that is succeeded in contemporary space design as the semiotic analysis of the application examples ; and studies the examples that try to set and solve the concept of space in modern society as the real issues in our cultural situations.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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• pp.173-178
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• 2008

Flagship store has rapidly come into being is the typical tool of brand-communication between enterprises and consumers. Flagstore comprised of a lot of tastes delivers brand-image and builds brand- identity. this research on the ground of Semiotics by Pierce, examined closely the connections between two tastes and analyzed the brand-image had prodused through tastes. The method study restricts the four analytical subjects of the fashion-brands have successfully built brand-image and identity and arranges each brand - identity and constructive strategy. After that, it analyzes the examples of Flagstore on the ground of Semiotics. The purpose of this research focuses how the tastes will have occurred on the Flagstore will express and analyze the brand -identities and presents a methodology it will be able to designe.

• 복식
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• 제39권
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• pp.197-215
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• 1998

Vivienne Westwood, the revolutionary cre-ator of Punk fashion(ripped T-shirts, bondage clothes, fetishist accoutrements) was a street fashion designer. Although Westwood's clothes have frequently been described as decadent, degenerate and unwearable, they have also exerted a powerful influence on interntional fashion. Westwood became a fashion designer in the mid-1970s, when he emergence of Punk put London back on the fashion map for the first time since 1965. Just as the Mods, Rockers, and Hippies of the 1960s had embraced par-ticular styles of dress and music, so also did the Punks create their own subculture. The Punk“style in revolt”was a deliberately“re-volting style”that incorporated into fashion various offensive or threatening objects like tampons, razor blades, and lavatory chains. Vivienne Westwood and parter Malcolm McLaren articulated this youth culture, who roots lay in music. A sign is something which stands for some object or idea, while the semiotics are the ex-ternal expression for an internal meaning. Semiotics can be used as a medium of communication between dress and music. A language is simply used for explicit of meaning, while the style of dress and music express the explicative and implicative signs. Peirce's scheme among several theories of the semiotics was chosen for this study, because the Peirce's scheme was the first non-language communication medium between external and internal stages, and readily inter-preted the styles of dress and music. Punk rock was studied at first to identify the style which influenced Vivienne Westwood's works and then Semiotics were used to apply the above results to the 1970s and 1990s for analyzing and interpreting the Vivienne Westwood's works were also interpreted by the symbolic characteristics of Semiotics, because the symbol of semiotics often found at Youth Cults reflected punk rock. The symbol of revolt, decadence, grungy, freedom in Vivienne Wes-twood's works wre determined by using Punk rock's semiotics. This study could conclude that the style of dress and punk rock were able to be interpreted by semiotics.

• 한국실내디자인학회논문집
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• 제20권3호
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• pp.127-134
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• 2011

Interior design has diverse functions and roles according to recent changes in life and cultural style. As the meaning of space varies, the furniture as another element of the space should also be planned and included in the beginning of the project to accomplish its functional role on the finished space and not only be placed. The relationship between Interior space and furniture should be studied and understood at the same realm because they have a complementary relationship. The final destination of design, which is very challenging to accommodate people, the designer needs to approach to the interior space and furniture in a cognitive view. The study of Semiotics views in a knowledgeable and epistemological way every element as a sign and by the relationship of their characters it makes to understand the structure of the signs. Charles Sanders Peirce, a leader of Semiotics in USA, classified the structure of Sign into Representamen, Object and Interpretant to complete the theory which could systematically describe physical characteristic and function of the Sign and its significance in practical use. Peirce stated that all nine types of Sign would be generated if each structure of Sign in combined with three categories of Sign such as Firstness, Secondness, and Thirdness. In this study, based on Peirce's nine types of Sign, the interrelationship between space and furniture in interior design was investigated with examples in Living Space, Office Space, and Commercial Space, respectively. In the category of Representamen, which can be classified into Qualisign, Sinsign, and Legisign, it is a feature of Living Space to be expressed in harmonized and stabilized ways. In Office Space vertical/horizontal elements and open expression are differently showed depending on fields. And splendid and interesting expressions are showed in Commercial Space. In the category of Object, which can be classified into Icon, Index, and Symbol, each function of Sign has distinctly been showed as Symbol in Living Space, Index in Office Space, and Icon in Commercial Space, respectively. In the category of Interpretant, which can be classified into Rheme, Dicisign, and Argument, it was found that space image of Living Space is transferred to human being, Office Space regulates human bing, and Commercial Space binds human being with the space. In conclusion the function of the interior space and the furniture could be explained in another way with re-interpretation of interrelationship among interior space elements in the concept of Semiotics. It is expected that interpretation with Semiotics in interior design will grow to new theory of design.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2006년도 추계학술발표대회 논문집
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• pp.129-134
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• 2006

Before the information revolution, written languages used to be our major communication method, but with development of various types of mass media technologies the role of visual images are becoming more and more essential. Computer which is one of the most popular information medias of today has influenced our lives in many ways including the way we communicate through icons. The current study first explores Peirce's semiotic theory and then accordingly Investigates programs, concepts and expressions of iconic designs. Lastly, analyze modern iconic architectural design examples by using the theoretical framework in order to define concepts of semiotic and its relationship architectural design applications as design methods.

• 한국수학교육학회지시리즈E:수학교육논문집
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• 제23권2호
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• pp.461-481
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• 2009

최근 20여 년 동안 국제적으로 기호학의 관점에서 수학교육에 대한 다양한 연구와 실천이 진행되어 오고 있다. 멀티미디어는 표현 매체이며 기호로서 수학 및 수학교육과 다양한 관계를 가지고 상호 작용한다. 수학 및 수학교육의 활동은 기호학의 관점에서 기호적 활동으로 영향력, 역할 그리고 범위가 확대될 것으로 예상된다. 본 논문에서는 기호학의 기본 개념을 소개하고 수학교육에서의 적용 가능성을 제안하였다. 개념, 표상, 사회적 구성주의, 문화와의 맥락에 관한 수학교육의 기존 연구와 기호학관점의 연구는 유사성을 갖는다. 기호학의 관점에서 산술학습, 연역법, 귀납법, 가추법과 퍼스의 기호-삼항틀 적용 사례, 기하의 명제들 사이의 퍼스-삼항틀 관계, 대칭과 증명을 다루는 기하학습 등을 제시하였다.

• 패션비즈니스
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• 제25권5호
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• pp.114-130
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• 2021

The purpose of this study is to analysis BTS's image based on Peirce's semiotics. Methodologies of this study are literature study to analyze the structure of idol image based on Peirce's theory of signs, case study and FGI analyzing the semiotic characteristics of BTS images. The research results of analyzing the semiotic features of BTS images by period of the BTS album are as follows. First, in the early days of their debut, they emphasized the image of hip-hop and expressed their will to resist and rebel against the older generation with a challenging and strong image. Second, during the 'The most beautiful day of life' period, image of wandering, rebellion, growth, and youth of teenagers was expressed. Third, in the 'Love Yourself' period, BTS showed various image changes between natural and pure image to splendid image by expressing the process of finding confidence during chaotic moment of growing. Fourth, during the 'Map of the Soul' period, the exploration and reflection on themselves were expressed in an outwardly splendid and bright manner, while at the same time expressing the inner darkness in a contrasting manner. Fifth, in the 'pandemic period', they expressed hopeful energy and willness with the image of mature and attractive man and bright and casual image. Their growth and change have been directly linked to the change of their image, and their image showed a successful signification with complementary combination of icons, indexes, and symbols.

• 문화기술의 융합
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• 제4권3호
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• pp.171-178
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• 2018

인간은 인간의 힘으로는 알 수 없는 많은 현상들과 대면하며 살고 있다. 그런 과정에서 인간은 시간의 경과에 따른 엄청난 경험의 축적과 사고의 발달을 근거로 수많은 해석을 낳았다. 인간의 인식이 자연 현상에 대해 적절한 해답을 내릴 수 없을 때 의존하는 것은 경험의 축적에 의한 심리 문화적 해석이었다. 이런 단계에서 자연에 대한 인간의 해석의 하나가 바로 속신일 수 있다. 특정 현상에 대한 인간의 인식론이 단문 형식으로 표현된 것이 속신인 것다. 이를 기호학적으로 표현한다면 '하나의 또는 몇몇의 기호나 조건이 하나 또는 몇몇의 결과를 드러낸다고 믿는 전통적인 표현'이라 하겠다. 속신은 세계에 대한 해석 행위로서 '민속적인 해석학'인 것이다. 속신에 대한 연구를 통해 본고에서 밝히고자 하는 것은 속신이 형성되는 과정을 기호학적으로 설명하는 것이다. 이를 위해 본고에서는 속신을 하나의 '해석소'로 파악한다. 이것은 퍼스의 기호이론에 의한 것이다. 그는 기호가 기호를 낳는 끊임없는 기호작용을 '기호-대상-해석소'간의 삼항관계를 통해 설명한다. 퍼스의 기호작용 개념은 속신의 형성과 더불어 그 특징을 설명하는데 도움이 된다. 속신을 하나의 해석소로서 간주할 때, 퍼스 기호학에서 해석소가 지니는 일반적인 특징으로 속신을 설명하는 것이 가능해 진다. 퍼스의 기호학에서는 자연 현상이나 사건, 행동 등의 범주가 기호학의 범위내에 포함될 수 있으며, 이런 점이 속신을 기호학적으로 고찰할 수 있게 하는 근거가 된다.

• 한국실내디자인학회논문집
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• 제18권6호
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• pp.133-141
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• 2009

Since Adolf Loos' Ornament and Crime was released, ornament had been regarded as a vice in Modern architecture. In Post Modern architecture, the ornamental vocabularies extracted from the classical architecture have been symbolically expressed. As a result, the significance of existence of and the use value of architecture have increased with improved intimacy to the public. However, many studies that have analyzed architecture in terms of semantics and semiotics focusing on communication between architecture and the public have admitted instability in architectural meaning because of the fundamental difference between architecture and language. At the same time, the architectural representation has encountered a lot of limitations along with the deconstruction and non-presentation theory in Post-Structuralism. Even under these circumstances, the ornamental representation can be a critical factor which makes communication possible while expressing spatial identity in this pluralistic contemporary society. Hence, this paper has established logical grounds for research based on theoretical investigation on the concept of representation, semiotics, and ornamental representation, with regard to spatial communication through ornamental representation in commercial space. Based on Peirce's Semiotics which is the typical theoretical science in terms of representation, this paper has analyzed the three kinds of signs (Icon, Index and Symbol) that he proposed. Peirce's classification of signs becomes ideal when the factors are well balanced, with room for combination instead of strict classification. It appears that his theory of signs would be useful in understanding and analyzing ornamental representation. This study on representational ornament could offer a plan for ideal communication and abundant spatial experience in the interior design of commercial space in which the expression of creative space identity is required.