• Title/Summary/Keyword: Participating Enterprise

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Space design Effect on Marketing ­ - Concentrating on B to B transaction - (공간 디자인이 마케팅에 미치는 영향 ­ - 전문전시회에서 B to B 거래중심으로 -)

  • Kim, Young Soo;Jeong, Dong Bin;Kim, Kyong Hoon
    • Korea Science and Art Forum
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    • v.20
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    • pp.147-158
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    • 2015
  • This study made an approach to the industrial exhibition space, which is a medium of marketing communication, from the position of an enterprise and consumers through the output of Space Design, and conducted it with focus on B2B transactions among specialized exhibitions. In addition, this study inquired into what factors should be considered along with space design by interpreting the purpose of participating in the exhibition and space design of the enterprise which supply capital goods, elements, related technologies and materials, etc. This study aimed at drawing the direct/indirect effect, produced by space design, on the marketing by analyzing correlation between space design and participating enterprises' marketing. Despite the marketing effect of the exhibition, which was proved by preceding research results, the reality is that exhibition-participating expenses work as considerable burden on enterprises. Particularly, booth design, which is forming the most proportion among the participating expenses, was found to have insufficient influence on visitors due to the decline in its importance among diverse factors influencing visitor's decision to visit a booth. Regardless of the business category of participating enterprises in the exhibition, the standard of exhibits was ranked as the most important consideration factor in visiting a booth. Even by business category, the standard of booth design rarely had an influence on booth visit. Booth design had an affirmative influence on participating enterprise's preference, but its influence on product purchase or business talk & contact with a participating enterprise or price was found to be extremely low. It's difficult to judge marketing success or failure of an exhibition by the form and standard of booth design. Preferably, this study infers that it's necessary to put much weight on qualitative excellence of an exhibition, which consists of participation of an enterprise in possession of excellent technologies, exhibits with higher standards and high-quality visitors with purchasing power. This study suggests that it's more effective to set up the plan for expansion of participation in exhibition by optimally regulating the proportion of space design in participating expense to increase marketing effectiveness of an exhibition. The limitations of this study, analysis of which based on the visitors to an exhibition only, requires supplementation through the follow-up research work on participating enterprises in the exhibition.

A study on the project management for the Light-Rail Transit System Development using a web-based Knowledge Information system (웹기반 지식정보시스템을 이용한 경량전철기술개발사업관리)

  • 민재홍;목재균;한석윤;천승훈
    • Proceedings of the KSR Conference
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    • 2001.10a
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    • pp.29-34
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    • 2001
  • In this paper, we'll change a data generated by the project for a database and make the better interface of all laboratory and a participating enterprise, constructing a knowledge-based management system to fit a characteristics within a country. Also, we'll manage the light-rail transit system development efficiently and systematically, constructing the web-based knowledge information system.

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A case study on revitalization scheme for hybrid business association (강원도 산학 협력 프로그램 운영 방안 사례)

  • Lee, U-Cheon;Park, No-Guk
    • Proceedings of the Safety Management and Science Conference
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    • 2011.11a
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    • pp.145-155
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    • 2011
  • Ten years have passed since the establishment of KOSHBA(Korea Small and medium enterprises Hybrid Business Association). KOSHBA is composed of over 400 regional groups; over 6,000 enterprises are participating in the association. To become a dynamic and vital association, it is necessary to share, learn, and discuss their managerial problems based on mutual trust and respect at the regular monthly meeting.

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A case study on revitalization scheme for hybrid business association (중소기업 이업종교류회의 효율적 운영 방안)

  • Park, No-Guk;Jang, Seok-Ju;Kim, Hong-Jae
    • Proceedings of the Safety Management and Science Conference
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    • 2008.11a
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    • pp.371-382
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    • 2008
  • Ten years have passed since the establishment of KOSHBA(Korea Small and medium enterprises Hybrid Business Association). KOSHBA is composed of over 400 regional groups; over 6,000 enterprises are participating in the association. To become a dynamic and vital association, it is necessary to share, learn, and discuss their managerial problems based on mutual trust and respect at the regular monthly meeting.

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A Qualitative Study on the Evaluation on tm he Consumers' Voluntary Anti-sites on On-line from the People Concerned (소비자 자발적 안티 사이트 관련자들의 안티사이트 평가: 질적연구방법의 적용)

  • Choi, Young-Won;Lee, Eun-Hee
    • Korean Journal of Human Ecology
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    • v.16 no.4
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    • pp.783-800
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    • 2007
  • This study examined the evaluation on the consumers' voluntary anti-sites on on-line from the people concerned, such as the people of an enterprise, a consumer organization, and the consumer. We collected the data using in-depth interview of qualitative analysis. The in-depth interviews were carried out for about two hours in each respondent. Total 15 respondents, 5 in each part of three parts such as an enterprise, a consumer organization, and the consumer, were answered a interview. The data was analysed by content analysis method. As the result of this study, the people concerned to enterprises answered that anti-sites helped the enterprises through the objective and the constructive criticism. The consumers participating in the anti-sites also answered that the existence of anti-sites helped the companies to know the complaint and the dissatisfaction with their goods or services. We suggest the followings for the desirable consumers' voluntary anti-sites through this study. First, the companies need to recognize that the anti-sites help the companies because the anti-sites give the companies the information of improving the product and the corporate management. Second, people concerned to the consumer organizations need to take a neutral role so that the consumer members of anti-sites demand a proper compensation to the companies and receive the reasonable compensation. Third, the anti-sites' managers should give information to the consumer members of the anti-sites continuously, operate the anti-sites actively such as answering a question and managing their members. Fourth, the consumer members of anti-sites should have active attitude in participating in an anti-sites from exchanging various information to uploading their information.

An Empirical Study on the Management Performance of Excellent Quality Competitiveness Enterprise (품질경쟁력(品質競爭力) 우수기업(優秀企業)의 경영성과(經營成果)에 관한 실증적(實證的) 연구(硏究))

  • Yoo, Young-Chul;Bae, Young-Ju;Kim, Kwang-Soo
    • Proceedings of the Safety Management and Science Conference
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    • 2009.11a
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    • pp.231-249
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    • 2009
  • The 'Excellent Quality Competitive Enterprises' selection system began with the government's selection and announcement of 'Top 100 Excellent Quality Competitive Enterprises' in 1997 in accordance with Article 6 of the Quality Management and Safety Control of Industrial Products Act and Article 5 (Selection of excellent quality management enterprises, etc.) of the Act's Enforcement Decree. The content of the research and analysis results is summarized as follows: 1. The participation and confidence of enterprises in the differentiation of the assessment system for the excellent quality competitive enterprises selection system is high: from the initial year to the present, 10% of enterprises have participated in the system for over 10 years and since 2000 participating enterprises have been on a steady rise. 2. The distribution of participating enterprises is not limited to any specific region but is spread nationwide, while the participation scale and business types also are being evenly distributed. 3. From the perspective of management performance, as compared with the average of domestic manufacturing businesses or that of U.S. manufacturing businesses, an analysis found that among management results, the excellent quality competitive enterprises achieved far higher sales growth and operating profit rate on sales, however their own capital ratio and debt to equity ratio appeared to be slightly higher.

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A Case Study of ERP Implementation for PCB Manufacturer

  • Lo, Chan-Hsing;Lin, Yu-Hsin;Tsai, Chih-Hung;Li, Rong-Kwei
    • International Journal of Quality Innovation
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    • v.4 no.1
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    • pp.160-174
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    • 2003
  • This study researched an enterprise resources planning (ERP) implementation project at a printed circuit board (PCB) manufacturer. In depth research was achieved by participating and observing in an implementation project at an actual PCB manufacturer. It is hoped that this study will contribute a valuable reference resource for future PCB manufacturers that wish to select or implement ERP systems. The first step in implementing ERP software is to set a clear target. At the same time, the tasks of each department and the system of cooperation between departments must be clearly defined. In this way, the cycle time of each flow and the accuracy of data will both be improved. In order to ensure smooth implementation of an ERP project, the followings are key factors: (1) an ERP system that suits the PCB industry; (2) effective project management; (3) effective project cost/budget control; (4) project problem management system; (5) comprehensive implementation method and information technology (IT), etc. By keeping to these principals, Company A achieved rapid transactions, and lower total cycle times and inventory levels, and other such benefits that had been predicted.

A Study on education program for human resource development on concentrating the enterprise participation (참여기업 중심형 인력양성 교육 프로그램에 관한 연구)

  • Chae, Myeong-Suk
    • The Transactions of the Korean Institute of Electrical Engineers P
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    • v.64 no.4
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    • pp.337-342
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    • 2015
  • The company of 4 core materials that are needed for photovoltaic generation is located in area around this university in Gunsan, Saemangeum. And also, it was almost completed the value chain about the production of Polysilicon, Ingot, Wafer, modules and the design, construction of generation system. The industry-academy-government has understood that because of the relative companies' production and investment, it leads to a supply and demand of manpower and thus will have field centered manpower education. This program will help the problem of lack of manpower in relative companies by establishing competitive major agreement like vocational education system. Also, the university and the participating company in joint have pushed ahead field business education to make the least of industrial-education's mismatch, the training of professional manpower connected with related industries to make the universities chemical characteristics, companies securing excellent manpower and contributed to the revitalization of the regional economy. In this paper, are aware that photovoltaic industry is a future strategic industry for the country, so we will train the immediately site adapting manpower for the area of photovoltaic material and system as our goal. This is shown results of education operation for 4 years.

iPlace : A Web-based Collaborative Work System Using Enterprise JavaBeans Technology (iPlace:EJB 기술을 이용한 웹 기반 협업시스템)

  • An, Geon-Tae;Jeong, Myeong-Hui;Lee, Geun-Ung;Mun, Nam-Du;Lee, Myeong-Jun
    • The KIPS Transactions:PartD
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    • v.8D no.6
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    • pp.735-746
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    • 2001
  • As collaborative works have been spread over the internet, the need for information systems providing virtual workspaces has grown rapidly. Through virtual workspaces, the members participating in those collaborative works share and exchange their information effectively. It is desirable that these systems can be extended according to various requests of users, providing reliable services. In this paper, we describe a group of components for supporting collaboration and the iPlace (internet workPlace) system developed with those components. The iPlace system provides effective sharing and reusing of information among the members of collaborative groups through personal workspaces-the private spaces on the Web for each user and shared workspaces-the shared spaces for each of those groups. In addition, implemented with EJB technology, it provides highly scalable and reliable services.

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Performance Metrics for EJB Applications (EJB 어플리게이션의 성능 메트릭)

  • 나학청;김수동
    • Journal of KIISE:Software and Applications
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    • v.29 no.12
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    • pp.907-925
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    • 2002
  • Due to the emersion of J2EE(Java 2, Enterprise Edition), many enterprises inside and outside of the country have been developing the enterprise applications appropriate to the J2EE model. With the help of the component model of Enterprise Java Beans(EJH) which is the J2EE core technology, we can develop the distributed object applications quite simple. EJB application can be implemented by using the component-oriented object transaction middleware and the most applications utilize the distributed transaction. EJB developers can concentrate on the business logic because the EJB server covers the middleware service. Due to these characteristics, EJB technology became popular and then the study for EJB based application has been done quite actively However, the research of metrics for measuring the performance during run-time of the EJB applications has not been done enough. Tn this paper, we explore the workflow for the EJB application service on the run-time and classify the internal operation into several elements. We propose the metrics for evaluating the performance up to the bean level by using the classified elements. First, we analyze the lifecycle according to the bean types which comes from the EJB application on the run-time as to extract each factor used in performance measurement. We also find factors related to a performance and allocate the Performance factors to the metrics as the bean types. We also consider the characteristics like the bean's activation and message passing which happens during bean message call and then analyze the relations of the beans participating in the workflow of the application to make the workflow performance measurement possible. And we devise means to bring performance enhancement of the EJB application using the propose.