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The Effect of Country-of-Origin on Customer Purchase Intention: A Study of Functional Products in Vietnam

  • Phuong, Nguyen Ngoc Duy;Dat, Nguyen Tien
    • The Journal of Asian Finance, Economics and Business
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    • v.4 no.3
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    • pp.75-83
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    • 2017
  • This paper examines key determinants and the effect of country-of-origin on customer's purchase intention of functional food and dietary supplement product in Vietnam. Exploratory study was identified to evaluate personal and social factors on customer's buying behavior. Twenty-eight reflective constructs were adapted from literature and designed by using a seven-point Likert scale to facilitate measurement. By using non-probability convenience sampling, data was collected from a survey of 242 Vietnamese who have experienced in buying functional and supplement food. This paper employed partial least square structural equation modeling (PLS-SEM) as a technique employed to analyze the measurement and structural models. The findings provide evidence that social prestige customer perceives and their positive attitude toward functional food which are main factors influencing on consumers' purchase intention. Customer's perceived prestige plays an important role in decision-making process to purchase. The higher social prestige taken up in consumers' mind, the higher consumers' purchase intention is. Moreover, the more positive attitude customer holds toward functional food, the higher consumers' purchase intention. The research results provide useful information in current understanding of what antecedents determine factors influencing customer's intention to purchase functional food and lead to managerial implications for business strategies.

Fine Needle Aspiration Cytology of Mucinous Cystic Carcinoma of the Pancreas - A Case Report - (췌장의 점액 낭샘암종의 세침흡인 세포소견 -1예 보고-)

  • Lee,, Kyung-Ji;Lee, Kyo-Young;Kang, Chang-Suk;Shim, Sang-In;Lee, Ah-Won
    • The Korean Journal of Cytopathology
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    • v.16 no.2
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    • pp.88-92
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    • 2005
  • Mucious cystic neoplasm of pancreas is a cystic neoplasm composed of columnar, mucin-producing epithelium and is supported by ovarian-type stroma. The key to the cytologic evaluation of pancreatic cystic lesions is to recognize the cytologic components as being diagnostic of a mucin-producing cystic neoplasm, as all of these neoplasms need to be resected. We report the use of fine needle aspiration cytology in the diagnosis of an invasive mucinous cystic carcinoma confirmed by partial pancreatectomy. The cytologic specimen showed a abundant mucin background and sheets or papillae of neoplastic cells. There are mucin-containing columnar cells that show a variable degree of cytologic atypia.

A Verifiable and Traceable Secondhand Digital Media Market Protocol

  • Chen, Chin-Ling;Chen, Chin-Chang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.5 no.8
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    • pp.1472-1491
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    • 2011
  • As used product transactions are currently on the rise, the demand for transactions of secondhand digital content will grow in the future; thus, learning to make secure transactions while avoiding cyber attacks becomes an important issue. In this paper, we combine the new buyer's secret key, the new buyer's watermark to embed in resold digital content, and the reseller's encrypted watermark, which can prove legal ownership of the reseller. Using the privacy homomorphism property of RSA and exponential calculus, the original seller of digital content can verify the legality of the reseller and the new buyer. We also reduced the load of encryption/decryption digital content using a partial encryption/decryption algorithm to make our protocol more efficient and practical. In the proposed protocol, the seller is not able to conduct piracy and easily frame any other innocent secondhand buyer when a case of piracy is found. In fact, piracy can be clearly traced using the privacy homomorphism property of RSA and the embedded watermark mechanism. Further, in the proposed protocol, the seller himself can trace the piracy using exponential calculus. Since it is unnecessary to trust third party participation, the conspiracy problem is resolved and the new buyer is not required to participate in the dispute. Moreover, the seller, reseller and new buyer can simultaneously benefit from the secondhand transaction.

Digital Transformations to Improve the Work and Distribution of the State Scholarships Programs

  • Kireyeva, Anel A.;Lakhonin, Vassiliy;Kalymbekova, Zhanna
    • Journal of Distribution Science
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    • v.17 no.3
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    • pp.41-47
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    • 2019
  • Purpose - Based on the analysis of Kazakhstan's experience of digital transformation, this study suggests a concept for digital solution to optimize organizational process, create trust networking between the center of state scholarships programs and recipients. In addition, the authors contribute to the current discussions of an effective digital transformation of state services. Research design, data, and methodology - Policy analysis is based on the combination of both primary and secondary materials collected during a Policy Research Project conducted in Kazakhstan in 2017. It involved semi-structured interviews with the state scholarship' recipients, ICT experts and findings from academic articles. Results - Findings are represented via Policy Development Matrix - a table with three options (status quo, partial change, total change) to deal with policy challenges. Authors suggest a concept for digital solution following the Customer Relationship Management (CRM) principles for optimizing core business processes, communication and networking strategies of the state scholarships program. Conclusions - At the time when digitalization becomes trending for states, the transformation of the state education policy is inevitable. The rapid development of digital technologies creates new opportunities for a single integration platform with key principles of Smart Remote Management in the state scholarships programs.

An Empirical Study on Consumer Acceptance of IPTV Service

  • Kim, Jung;Ryu, Myong-Hwan;Lee, Dong-Won
    • 한국IT서비스학회:학술대회논문집
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    • 2008.11a
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    • pp.153-156
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    • 2008
  • In recent years, IPTV attracts great attention along with the digital convergence of communication and media technologies. IPTV combines the advantages of TV and Internet and changes our lifestyle dramatically. In addition, the IPTV service is capable of becoming a new business model which has huge growth potentials in technology-converging marketplaces. This study examines critical factors on the consumer's adoption of the IPTV service. Based on the Innovation Diffusion Theory (IDT), IPTV specific attributes and personal characteristics, we derive eight key factors in the research model. compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square (PLS) method on the data collected through a web-based survey, we test our research model with several hypotheses. From this study, we find that diversity of contents, compatibility and interactivity have a significant indirect effect on the use of IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.

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Preparation and Characterization of Blue Thin Film Phosphors by Pulsed Laser Deposition (PLD(Pulsed Laser Deposition)를 이용한 청색 박막 형광체의 제조 및 특성분석)

  • Cho, Sang-Ho;Jung, Yu-Sun;Kwak, Jung-Ho;Sohn, Kee-Sun
    • Journal of the Korean Ceramic Society
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    • v.43 no.12 s.295
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    • pp.852-858
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    • 2006
  • It is well known that $BaMgAl_{10}O_{17}:Eu^{2+}$ (BAM) and $CaMgSi_2O_6:Eu^{2+}$ (CMS) are a highly efficient blue phosphor. However, these phosphors in the form of thin films have not yet been realized clue to technical difficulties. We prepared thin film type BAM and CMS phosphors on quartz glass substrate using a pulsed laser deposition technique. The luminescent and structural properties of thin film phosphors were monitored as a function of key processing parameters such as oxygen partial pressure inside the deposition chamber, deposition time, laser energy density and the type of post-deposition treatments used. Even though we could not obtain single homogenous phases, thin films with large homogenous areas and a high photoluminescence could be produced by optimizing these processing parameters.

Parameters study on lateral buckling of submarine PIP pipelines

  • Zhang, Xinhu;Duan, Menglan;Wang, Yingying;Li, Tongtong
    • Ocean Systems Engineering
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    • v.6 no.1
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    • pp.99-115
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    • 2016
  • In meeting the technical needs for deepwater conditions and overcoming the shortfalls of single-layer pipes for deepwater applications, pipe-in-pipe (PIP) systems have been developed. While, for PIP pipelines directly laid on the seabed or with partial embedment, one of the primary service risks is lateral buckling. The critical axial force is a key factor governing the global lateral buckling response that has been paid much more attention. It is influenced by global imperfections, submerged weight, stiffness, pipe-soil interaction characteristics, et al. In this study, Finite Element Models for imperfect PIP systems are established on the basis of 3D beam element and tube-to-tube element in Abaqus. A parameter study was conducted to investigate the effects of these parameters on the critical axial force and post-buckling forms. These parameters include structural parameters such as imperfections, clearance, and bulkhead spacing, pipe/soil interaction parameter, for instance, axial and lateral friction properties between pipeline and seabed, and load parameter submerged weight. Python as a programming language is been used to realize parametric modeling in Abaqus. Some conclusions are obtained which can provide a guide for the design of PIP pipelines.

Lanthanum Nickelates with a Perovskite Structure as Protective Coatings on Metallic Interconnects for Solid Oxide Fuel Cells

  • Waluyo, Nurhadi S.;Park, Beom-Kyeong;Song, Rak-Hyun;Lee, Seung-Bok;Lim, Tak-Hyoung;Park, Seok-Joo;Lee, Jong-Won
    • Journal of the Korean Ceramic Society
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    • v.52 no.5
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    • pp.344-349
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    • 2015
  • An interconnect is the key component of solid oxide fuel cells that electrically connects unit cells and separates fuel from oxidant in the adjoining cells. To improve their surface stability in high-temperature oxidizing environments, metallic interconnects are usually coated with conductive oxides. In this study, lanthanum nickelates ($LaNiO_3$) with a perovskite structure are synthesized and applied as protective coatings on a metallic interconnect (Crofer 22 APU). The partial substitution of Co, Cu, and Fe for Ni improves electrical conductivity as well as thermal expansion match with the Crofer interconnect. The protective perovskite layers are fabricated on the interconnects by a slurry coating process combined with optimized heat-treatment. The perovskite-coated interconnects show area-specific resistances as low as $16.5-37.5m{\Omega}{\cdot}cm^2$ at $800^{\circ}C$.

Characterisrics of Dissolved Gas Distribution in Oil with Thermal and Electrical Degradation in Oil Imersed Paper Insulation (유침 절연에서 전기적 및 열적 열화에 따른 유중가스분포특성)

  • Sun, Jong-Ho;Yi, Sang-Hwa;Kim, Kwang-Hwa
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.18 no.6
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    • pp.136-144
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    • 2004
  • Dissolved gas in oil analysis has been used for fault diagnosis of oil immersed insulation. In this paper to improve the reliability in deciding the degradation causes of the oil immersed insulation, we carried out electrical and thermal degradations for the insulations, and analyzed the characteristics of dissolved gases distribution on each situation. As a result more reliable faults discrimination is possible if we use the interrelation of factors like key gases and gas compositions of hydrocarbon gases and ratios of CO/$CO_2$.

Taxonomy and phylogeny of the genus Cryptomonas (Cryptophyceae, Cryptophyta) from Korea

  • Choi, Bomi;Son, Misun;Kim, Jong Im;Shin, Woongghi
    • ALGAE
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    • v.28 no.4
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    • pp.307-330
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    • 2013
  • The genus Cryptomonas is easily recognized by having two flagella, green brownish color, and a swaying behavior. They have relatively simple morphology, and limited diagnostic characters, which present a major difficulty in differentiating between species of the genus. To understand species delineation and phylogenetic relationships among Cryptomonas species, the nuclear-encoded internal transcribed spacer 2 (ITS2), partial large subunit (LSU) and small subunit ribosomal DNA (rDNA), and chloroplast-encoded psbA and LSU rDNA sequences were determined and used for phylogenetic analyses, using Bayesian and maximum likelihood methods. In addition, nuclear-encoded ITS2 sequences were predicted to secondary structures, and were used to determine nine species and four unidentified species from 47 strains. Sequences of helix I, II, and IIIb in ITS2 secondary structure were very useful for the identification of Cryptomonas species. However, the helix IV was the most variable region across species in alignment. The phylogenetic tree showed that fourteen species were monophyletic. However, some strains of C. obovata had chloroplasts with pyrenoid while others were without pyrenoid, which used as a key character in few species. Therefore, classification systems depending solely on morphological characters are inadequate, and require the use of molecular data.