• 복식문화연구
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• 제25권6호
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• pp.819-830
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• 2017

This study aims to gather precise information on the real fabric color and texture, and purchasing intention of mobile shoppers buying clothes. Eighty volunteers participated in the sensory test on three smartphones with four colors and two fabrics-smooth taffeta and hairy doeskin. This study carried out the posteriori test using the one-way ANOVA and Duncan test by SPSS21.0. In the analysis' results of color preference, there were no differences among the four colors of taffeta between the smartphones, but different preferences between the red and yellow doeskin exist. In the case of the Samsung phone, which has an immense color distortion, the red fabric has a low color preference. In contrast, on the Apple phone yellow fabric had the highest preference because of its brightness. The Apple phone also has the highest purchasing intention of yellow colored taffeta, which is similar to the color preference results, although the real fabric has the opposite result. For doeskin, the real red and blue colored fabric has the highest purchasing intention. The Samsung phone has the biggest color mismatch with the real fabric. It also has the lowest purchasing intention of red taffeta fabric, while the LG phone has the lowest purchasing intention of blue fabric. Using the paired comparison method of the similarity between 'real' fabrics and the mobile version of fabric colors has a low similarity on all four colors of taffeta and doeskin fabrics. Therefore it can be concluded that phones do not represent the 'real' fabric color.

• 복식문화연구
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• 제25권6호
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• pp.831-846
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• 2017

Considering that the effectiveness of ads varies according to the credibility of consumers, it is necessary to establish data regarding consumer credibility in relation to online reviews. To conduct a successful study on the marketing strategies of online reviews, it is also necessary to analyze the relationship between credibility and the various factors that influence the purchase intentions of consumers. Therefore, this study attempted to examine the relationship between consumer trust of on-line reviews, brand preference, ads credibility, and purchase intentions in relation to cosmetics. The study was conducted through a normative descriptive survey method using stimuli and a self-administered questionnaire. Analysis of the structural equation model was conducted for the data analysis. The results revealed that consumer reliance on online reviews of cosmetics influences brand preference, credibility of brand ads and purchase intentions. The results also revealed that consumers' on-line reviews, brand preference, and trust of brand ads are important factors for increasing the purchase intentions. The mediation effect of brand preference and brands' ads credibility were found in the process where on-line reviews exercise an influence on the purchase intentions. It was also found that brand preference has a stronger influence on purchase intention than credibility of brand ads. It was discovered that the credibility of on-line reviews directly influences purchase intentions more than indirectly influences. Considering the results of this study, programs that encourage customers to post on-line reviews, and strategies to promote brand preference by targeting groups that exhibit high trust in online reviews would be recommended.

• 한국식품저장유통학회지
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• 제11권4호
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• pp.569-573
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• 2004

본 연구는 미국 현지인을 대상으로 우리 나라의 녹차음료에 대한 기호도 조사를 실시하였으며 조사대상자의 성별 및 연령분포는 남자 $46.6\%$, 여자 $53.4\%$, 10대 $21\%$, 20대 $45\%$, 30대 $14\%$, 40대 $8\%$, 50대 $12\%$이었다. 녹차음료의 포장상태는 전체 응답자 중 $85.7\%$가 만족하고 있었으며, 포장디자인은 $78.8\%$, 인쇄정도는 $84\%$가 만족하고 있었다. 하지만, 냄새와 향의 경우 $57.1\%$와 $58.1\%$로 다른 항목에 비해 기호도가 상대적을 낮았다. 녹차음료에 대한 종합적인 기호도는 $60.6\%$가 만족하고 있었지만, 10대의 경우 $70.3\%$가 만족한다고 하였다. 녹차음료의 향미를 외국인의 취향에 맞게 개선한다면 녹차음료의 해외 수출가능성이 높아질 것으로 사료된다.

• 한국조리학회지
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• 제18권5호
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• pp.95-112
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• 2012

본 연구의 목적은 전통비빔밥이 아닌 새로운 형태의 퓨전비빔밥에 대한 선호도 및 구매의도에 관한 탐색적 연구를 수행하는데 목적이 있다. 본 연구는 목적 달성을 위해 서울 지역 지하철을 이용하는 소비자들을 중심으로 표본조사를 실시하였다. 조사는 2012년 4월 3일부터 2012년 4월 10일까지 1주일동안 이루어졌고, 총 288부를 최종 분석에 사용하였다. 분석결과 비빔밥 선호에 관한 질문에서는 '좋다'와 '매우좋다' 응답이 총 190명으로 긍정적으로 나타났고, 선호하는 이유로는 '간편히 먹기 위해서'와 '맛있어서'로 나타났다. 소비자들의 퓨전비빔밥에 대한 선호도는 '매운 낙지비빔밥', '돈가스비빔밥', '회비빔밥', '치킨데리야끼비빔밥', '비빔밥 시금치 라자냐'순으로 나타났고, 구매 의도는 '매운 낙지비빔밥', '돈가스비빔밥', '회비빔밥', '게살비빔밥', '치킨데리야끼비빔밥' 순으로 나타났다. 인구통계학적 특성인 성별, 결혼유무, 연령, 학력에 따라서 퓨전비빔밥의 선호도와 구매의도 모두 유의한 차이가 있는 것으로 나타났다.

• 한국의상디자인학회지
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• 제9권3호
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• pp.115-132
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• 2007

The purpose of this research is that to study of musical performer's purchasing behavior, satisfaction and design preference, and to give the information for better performance costume market based on that result. The target for the survey is limited only for above 4th grade female students and have experienced more than three times of performances. Total 364 questionnaires are used for this research. The SPSS was used for the analysis. The results were, first, in the survey of place of purchasing, specialty shop for musical performance shop was the most. The most group for the budget that they spent was under 100,000 Won. Rational price for costume would be 150,000-300,000 Won. Most people purchase costume before 2 weeks and compare 3-4 stores mostly. There were not many complaints about being comfort for costume itself. The preference for costume was different depends on not only scale of performance but also whether solo, duet or trio or more. Also harmony with other person costume was most consideration factor when they perform duet or more. For the choice of shop factor following were considered the most important; various selections, kindness of sales persons and possibility for trying various costumes. However, locations of shop or delivery service were not important relatively. For the choice of costume factor, design color, comfort and functionality were considered the most important but price, quality and decoration were not. For 'the satisfaction after purchase costume' factor, people's opinions, best appearance on the stage and meeting image with themselves were considered the most important. Second, on the subject for 'design preference of costume based on type of performance', people chose different color of dress depends on what types of performance. In case of solo, they prefer vivid primary color; in case of trio or more, they prefer black; in case of duet, they prefer pastel tone. As for preference of sleeve design, all of them prefer non-sleeve type.

• 대한가정학회:학술대회논문집
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• 대한가정학회 1997년도 Program & Abstracts * The 7th Korea-Japan Home Economics Joint Syposium
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• pp.114-114
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• 1997

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2017년도 춘계학술발표대회
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• pp.1073-1074
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• 2017

In this paper, we present a customer preference analysis system using the Bluetooth Low Energy technology. Compared to Classic Bluetooth, Bluetooth Low Energy provides considerably reduced power consumption, and cost, as well as some unique characteristics while maintaining a similar communication range. The customer preference analysis system collects nearby Bluetooth Low Energy devices using an Android mobile device via Bluetooth Low Energy. In addition, the system is capable of suggesting, and advertising products that are related to these Bluetooth Low Energy devices based on the name of their manufacturer. This feature aims to attract potential customers to purchase these products.

• 대한안전경영과학회지
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• 제22권2호
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• pp.1-6
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• 2020

Apples are one of the most produced fruits in Korea, with 2,423,000 tons of fruits produced in Korea in 2018, of which 365,000 tons (MAF, 2018) account for about 15% of the total production. For quality safety after harvesting apples, the application of MA(modified atmosphere) packaging technology (Mostofi et. al., 2008) is being actively studied. In addition, the effects of functional packaging materials that have added functions such as fireproof, antibacterial, high-blocking, degradability, and far-infrared radiation have been studied (Chung et al., 2009). In addition, there are reports of the effects of quality changes (Park et al., 2007) and MA storage methods on the quality of apples by packing apples with functional MA films((Park et al., 2004). But there are only few reports on quality safety by analyzing the correlation between the change of reducing sugar and total sugar and preference during storage by packing Geochang, Yeongju, and Yesan apples in functional MA film. Therefore, this study aims to propose a method to secure the quality safety of apples by investigating the effect of sugar change on the preference of apples during storage by packing apples in three regions in functional MA films.

• 한국실내디자인학회논문집
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• 제22권6호
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• pp.88-97
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• 2013

This study aims to find out various users' diverse interior design needs for their housing and interior design through the personality, which is intrinsic and consistent traits of the individual. The survey research followed the literature reviews including personality studies and interior design assessments. 176 undergraduate and graduate students as controlled by age, sex, and major answered the questionnaire. Their housing and interior design attitudes, the semiotic assessment of interior design styles, and interior design preference were compared in accordance with four pairs of preference dichotomy of MBTI (Myers-Briggs Type Indicator): Extraversion -Introversion, Sensing-iNtuition, Thinking-Feeling, Judging-Perceiving. As a result, the framework of housing and interior design needs by the users' personality types are proposed. It shows specific needs for 16 types of personality based on eight preference dichotomy: extroversion-open, introversion-closed, sensing-functional, intuition-emotional, thinking-restricted, feeling-receptive, judging-simple, and perceiving-creative.

• 동아시아식생활학회지
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• 제21권6호
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• pp.924-933
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• 2011

The purpose of this study was to investigate meal service conditions in child education centers as well as the satisfaction and preference levels of preschoolers. Preschoolers' menu preferences for bab, miyeokguk, baechu-kimch, jajangmyeon, and yogurt were all high. There were also high preferences for jjim, jorim, bbokkum, and tugim. Attention articles meal service strong concern for check family communication tools, and parents had passive for frequency of giving parent's opinion. The variables that influence on importance to meal service were purchased a fresh groceries, balance nourishment for preschooler and meal service menu for kid's health promotion when ranked. The variables that influence on satisfaction to meal service were hygiene education, mealtime and place, equipped with a sanitary feeding facilities and purchased a fresh groceries when ranked.