• Title/Summary/Keyword: Parent's Perception

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How consistency of brand image and advertising image for parent and extended brands affects brand attitude (모 브랜드와 확장된 브랜드의 브랜드 이미지, 광고 이미지 일치도에 따른 브랜드 태도)

  • Lee, Hyun-Jung;Lee, Ji-Yeon
    • The Research Journal of the Costume Culture
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    • v.21 no.4
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    • pp.546-561
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    • 2013
  • This study investigated how consumers perceive brand image, the consistency between the images of parent brands and extended brands, the consistency of their advertising images, the differences between brand image and advertising image, and how consumers' brand attitudes change based on those differences. An online survey was administered to women in their 20s and 30s who often use cosmetics and are interested in brands. The brands considered in this research were Chanel, Dior, Armani, and Anna Sui, which have extended brands in the clothing and cosmetics areas. In terms of consumers' perception of brand image, it was found that clothing and cosmetic brands were perceived similarly. In addition, significant differences were found in consumers' preferences and purchase intentions of clothing and cosmetic brands, and those whose perceptions of brand image did not change or increased after looking at advertising images had more positive brand attitudes than the group of people who had higher perception of brand image before looking at advertising images. Therefore, in terms of brand extension, it was revealed that the image of a parent brand affected an extended brand, and that the higher was consumers' recognition of brand image through advertising, the more positive was their attitude toward the brand.

Perception of Parental Role by University Students (대학생의 부모역할 인지에 대한 연구)

  • Kwon Mi-Kyung
    • Child Health Nursing Research
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    • v.10 no.4
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    • pp.413-422
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    • 2004
  • Purpose: This study was conducted to describe the perception of parental role held by university students and to examine difference in perception of parental role according to student characteristics. Method: The participant were 338 university student in Gangreung city. The instrument was developed by researcher and consisted of 4 subcategories ; child rearing environment, parental sensitivity, growth and development of infant, and physical care. Data were collected from May 10 to June 1 in 2004 and were analyzed using SPSS Win 10.0 program. Result: The university students' perception of total parental role had a mean item score of 4.02, with 4.12 for parental sensitivity, 4.00 for child rearing environment, 4.00 for physical care and 3.95 for growth and development. There were significant differences in perception of parental role according to sex(t=-5.55, p=.00), grade(F=13.12, p=.00), type of college(F=28.34, p=.00), father's age(F=5.01, p=.00), father's education(F=5.01, p=.00), mother's education(F=3.33, p=.03) student's marriage plan(t=2.37, p=.01) main caretaker(F=9.53, p=.00) person who lived with student in childhood(F=3.62, p=.01) and student's perception of the need for education for parental role(t=3.74, p=.00). Conclusion: The impact of childhood experience has lifelong significance on subsequent health and development. Especially, the experience of childhood is highly affected by the quality of parental role. It is important to identify university student's perception of parental role as pre-parent preparation for parenting. Therefore, pre-parent education program are necessary.

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The Relationship between Parent's Conflict, Paternal / Maternal Grandmother's Psychological Support and School-Aged Children's Well-Being (부모간 갈등 및 조모/외조모의 심리적 지지와 학령기 아동의 안녕감)

  • Min, Ha-Yeoung
    • Journal of Families and Better Life
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    • v.26 no.2
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    • pp.33-41
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    • 2008
  • The purpose of this study was to investigate the relationship between parent's conflict, paternal/ maternal grandmother's psychological support and school-aged children's well-being. The subjects were 227 6th grade school-aged children in elementary school who were 128(56.4%) boys and 99(43.6%) girls. Instruments used in this research were CDI(Children's Depression Inventory), CPIC(The children's perception of interparental conflict scale), and psychological support scale. The data were analyzed by simple regression, standard multiple regression and hierarchical multiple regression(using SPSS 12.1). Major findings were as follows: (1) There was no difference in maternal grandmother's psychological support and paternal grandmother's psychological support. (2) Maternal grandmother's psychological support was more important variable affecting school-aged children's well-being than paternal grandmother's psychological support. (3) Paternal/maternal grandmother's psychological support operated as a main effect with school-aged children's well-being increasing as paternal/maternal grandmother's psychological support increased. There were not interaction effects of parent's conflict and paternal/maternal grandmother's psychological support on school-aged children's well-being. That result showed that paternal/maternal grandmother's psychological support did not moderate negative effects of parent's conflict on school-aged children's well-being.

Preschooler's Temperament, Behavior Problems and Mother's Childrearing Burden (학령전기 아동의 기질과 행동문제 및 어머니의 양육부담감)

  • Bang, Kyung-Sook
    • Korean Parent-Child Health Journal
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    • v.9 no.1
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    • pp.55-61
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    • 2006
  • Purpose: The purposes of this descriptive survey study were to determine the relationships between the perception on the temperament and behavior problems of their children and mothers' characteristics with preschoolers. Method: Data were collected from 125 mothers of preschoolers in Kunpo city. The instruments used for this study were Korean CBCL, childrearing burden, mother's health questionnaire, and social support. Results: There were significant differences in the behavior problems according to preschooler's temperament. Difficult children were more hyperactive, withdrawn, aggressive, and premature in behavior. Preschoolers' behavior problems showed significant relationships with mothers' health problem, childrearing burden, and social support. Conclusion: Preschoolers' behavior problems are affected by their temperament, and related with mothers' characteristics. It is important to identify parents' perception on their children's temperament and behavior problems, and the parental role education programs are necessary.

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College Students′ Perception of Emotional Tie with their Parents and Attitudes toward Parent Caregiving (대학생 자녀가 지각한 부모와의 정서적 관계와 부모 부양 의식)

  • 조윤주;이숙현
    • Journal of Families and Better Life
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    • v.22 no.3
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    • pp.63-74
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    • 2004
  • The purpose of this study was to investigate the variables which account for college students' attitudes toward parent caregiving. The subjects or this research were 204 students(male:98, female:106) who were currently enrolled at three coeducational universities and one women's university located in the metropolitan area. The instruments used for this study were Attachment and Conflict Scale by Song(1986) and Im(1988), and Parent Caregiving Attitudes Scale by Shin(1993). The data were analyzed with descriptive statistics, t-test, Pearson's correlations and stepwise multiple regression. The major results of this study were as follows: First, it turned out that a significant gender difference in attitudes toward parent caregiving exists. Female college students had more positive attitudes toward parent caregiving than male college students. Second, the variables explaining college students'attitudes toward parent caregiving were the extent of attachment with their parents and the experience of cohabitation with their grandparents. The stronger male and female students had attachment with their parents, the more positive attitudes toward parent caregiving they had. In addition, male college students without an experience of cohabitation with their grandparents reported more positive attitudes toward parent caregiving.

A Study on the perception and the satisfaction with learning on human development and family relations area of the 6th revision of middle school Home Economics Education curriculum (제 6차 중학교 가정과 교육과정에 대한 인식도와 학습만족도 및 주관적 학습효과 연구 - ‘인간 발달 및 가족관계’ 영역을 중심으로-)

  • 김승현;정옥분
    • Journal of Korean Home Economics Education Association
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    • v.9 no.2
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    • pp.47-67
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    • 1997
  • The purpose of this study was to investigate the middle school students’and their parent’s perception of the 6th Home Economics Education curriculum, their learning satisfaction, and the students’s perceived learning effect, focusing on the areas of human development and family relations. The subjects of this study were 392 middle school students, their parents and 51 Home Economics teachers in Pohang and Seoul. Data were analyzed by frequency, percentage, test, F test, pearson’s product correlation coefficient, and $\chi$(sup)2 test, Schff post hoc test using the SAS computer program. The result of this study were that (1) the middle school student’s and their parent’s perception of the 6th Home Economics Education Curriculum, in general, was very positive. (2) Students, teachers and parents showed high levels of learning satisfaction with the areas of human development and family relations. (3) Student’s perceived learning effect on the areas of human development and family relations was considerably high.

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The Relationship of Stress and Infant Perception of Mothers in Postpartum Period (산욕기 어머니의 스트레스와 영아지각과의 관계)

  • Lee, Young-Eun;Kang, Yang-Hee;Park, Hae-Sun;Kang, In-Sun
    • Korean Parent-Child Health Journal
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    • v.9 no.2
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    • pp.91-100
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    • 2006
  • Purpose: This study was done to investigate into the relationship between mother's stress in postpartum period and perception of infant in order to provide basic data for developing nursing intervention program. Methods: The data were collected from September 1, 2004 to October 15, from one women's hospital and three facilities for taking care of women's health after delivery located in B metropolitan city, and analyzed by SPSS/12.0 program frequency, percentage rate, mean, standard deviation, average, the maximum value, the minimum value and Person's correlation coefficient. Results: 1. The degree of stress of subjects was $75.6{\pm}38.3$(0-376) in average, and $.8{\pm}\;.4$(0-4) of average point, and the degree of perception of infant was $-5.8{\pm}5.6$(15-75) in average and $-\;.4{\pm}.4$(1-5) of average point. The relationship of degrees between the stress of subject and conception of infants that showed weak reverse relation(r= .210, p= .030). That is, the more the stress of subject was high, the more the perception of infant is relatively indefinite. Conclusion: As a result, The stress of mother in postpartum period was a level to be in need of management and the perception of infant was slightly negative. thus, the introduction of nursing assistance program is necessary to relive the stress of mother in postpartum period to promote the affirmative perception of infant.

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Perception Research on Providing for NEIS Student and Parent Services based on Smartphone (스마트폰 기반 나이스 학생·학부모서비스 제공을 위한 인식조사)

  • Sung, Young-Hoon
    • The Journal of the Korea Contents Association
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    • v.13 no.4
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    • pp.497-507
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    • 2013
  • According to increasing smartphone users, Public mobile services is expanding across all areas, including education. We have to prepare NEIS(National Education Information System) student and parent service based on smartphone that provide information about student's school life for the smartphone users. Therefore, in this paper, we conducted an online questionnaire survey for student and parent. User's perception for existing services were analyzed by factors of content availability, service utilization, and user affinity. Reliability analysis of the collected data, the results of correlation analysis, and multiple regression analysis were found reliable. The user affinity factor have the most significant impact on user satisfaction and intention to user smartphone service. Consequently, the study stresses a measure of NEIS student and parent service based on smartphone and public education information service through the perception analysis of these.

Children's Parent-related Stress, Social Support and School Adjustment according to Self-esteem of Children with Handicap & Nonhandicap Parents (장애부모 아동과 일반아동의 자아존중감에 따른 부모관련 스트레스, 사회적 지원 및 학교적응)

  • Kim, Ki-Ye;Lee, So-Eun
    • Korean Journal of Human Ecology
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    • v.14 no.1
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    • pp.35-46
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    • 2005
  • This study investigates the differences in parent-related stress, social support, and school adjustment according to self-esteem of children with disabled and non-disabled parents. The data were collected from 176 students between 4th and 6th grade in Chungbuk area. For a data analysis, mean, frequency, percent, three-way ANOVA, and Pearson's correlation were used. The results show that children's perceived parent-related stress, social support, and school adjustment are varied according to their self-esteem. Those with higher self-esteem were found to have tusker perception level in social support and school adjustment. On the contrary, they were found to have lower level in parent-related stress. The findings indicate further that girls have a closer relationship with their teachers than boys and that children with disabled parents have a closer relationship with their teachers than those with non-disabled parents. However, as opposed to prediction, parental disability itself caused no difference in the level of parent-related stress.

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Relationships between The Parent Authority Scale and Sex and Age of Child (부모권위척도와 준거변인의 관계분석)

  • Kim, Kyung Hi;Lee, Jae Yeon
    • Korean Journal of Child Studies
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    • v.12 no.2
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    • pp.130-145
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    • 1991
  • The purpose of this study was to investigate parental authority by sex and age of child. The subjects of this study were 546 elementary school and middle school children in Seoul. The instrument was the Parent Authority Scale (김경희, 1991). Statistical analysis of the data was by two-way multivaliate analysis of variance, simultaneous confidence interval and structure coefficients. There were sex and age differences in children's perception of parental authority. There was a significant interaction effect between children's sex and age on parental authority.

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