• Title/Summary/Keyword: Pallet pool service

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A Comparative Study of SERVQUAL and SERVPERF in Measuring the Pallet Pool Service Quality (파렛트 Pool 서비스품질 측정에 있어서 SERVQUAL과 SERVPERF 모형비교 연구)

  • Oh, Sun-Il;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.13 no.2
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    • pp.157-167
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    • 2011
  • Currently, interest on physical distribution is increasing due to burden of oil cost increases as oil price rises day by day. As interest grows, there are number of studies have been conducting on saving the cost of distribution. On the other hand, number of study on service of distribution is insufficient. Actually, subject of service of physical distribution have been studied by number of survey organizations, research organizations and mass media. Although, configuration for each organization is different from each other and it is hard to measure objective satisfactory factor of customers. This means needs for constructing standardized measuring tool as well as research on measuring service quality of distribution is not active. Therefore, this research is to compare and analyze compatibility of service quality measuring using SERVQUAL and SERVPERF and trying to clarify differences affected by importance service quality by each level to actual service quality. Also, this research is to make basic and standardized measuring model to improve quality of physical distribution especially using analysis of service quality and customer satisfaction of pallet pool service which contributes rationalization of distribution and reduce the cost by standardizing specification and size of pallet, allowing sharing of pallet. To conduct this research, case study of a company A is used where it is in a pallet pool business. Using this example, the goal is to give help on pallet pool business a strategic exercise if the business by point out major factors that affect customer satisfaction by collecting customer assessment along with examination of SERVQUAL and SERVPERF in measuring service quality if pallet pool service.

A Study of Marketing Strategies according to the Criteria of Users' Choice in Pallet Pool Services : Focused on Mettroporitan Seoul Area Warehouse Companies (파렛트 풀 서비스의 효익세분화에 따른 마케팅 전략에 관한 연구 - 수도권 창고업체들을 중심으로 -)

  • Choi, Se-Kyung;Park, Mu-Il;Lee, Kang-Dae
    • Journal of Korea Port Economic Association
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    • v.25 no.3
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    • pp.1-20
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    • 2009
  • A survey to pallet users was conducted in an aspect of the efficiency and benefit. The questionnaire identified the preference about the main variables such as price, size, conformity, material, which are the criteria of the users' choice. staffs in the capital region was selected as respondents and Cluster Analysis and Simulations was carried out with Conjoint Analysis. The result shows that the variables of material and conformity between facilities and products were more important than the variable of size. The respondents prefer the pallets with a various range of products because warehouses should keep a range of products under various condition of temperature. In accordance, the companies that provide a pallet pool service should set up individual marketing strategy by a type of customers so as to maximize the competitiveness in domestic or international markets. Furthermore, supplying standardized pallets should be consistent with the standardization not for individual logistics units, but for whole logistic systems. To achieve this, it requires the compatibility amongst a range of logistics activity participants by their characteristics.

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