• Knowledge Management Research
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• v.16 no.2
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• pp.91-111
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• 2015

Social media marketing has gained attention from marketers due to the growing number of social media users. Marketers around the globe have a serious concern over how to utilize social media as a successful marketing tool. Many of them show a lack of understanding of the essential feature of social media and effective social media marketing strategies, which brings about a higher chance of social media marketing failures. Analyzing the failure cases of social media marketing is vital because it provides rich insights for marketing experts who have difficulty in developing effective social media marketing strategies. Therefore, this study conducted multiple case studies by selecting five failure cases of social media marketing which we defined as paradigmatic social media marketing failures which happened in the last five years in South Korea. From the case studies, we derived five successful social media marketing strategies. This study has a theoretical implication because it is the first to suggest effective social media marketing strategies based on the analysis on social media marketing failure cases. It also has a practical implication since it proposes specific social media marketing strategies which can help facilitate successful social media marketing.

• Korean Journal of Environment and Ecology
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• v.17 no.1
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• pp.35-43
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• 2003

A purpose of this study was to compare visitors' and managers' perception to park use and management attributes f3r developing the effective park management strategies. The questionnaire surveys with 401 samples in visitor and 67 samples in manager group were employed at three different parks(Chiaksan National Park, Odaesan National Park, and Seolaksan National Park) in Kwangwon area, Korea. As the results from comparing perception, some differences of perception about environment damage, damage types, and causes of damage exist between visitor and manager group. In addition, significant perception differences in some use and management attributes, such as trash problem, natural and cultural resource conditions, touting, sanitation and information facility conditions, were found between both groups.

• Journal of the Korean Institute of Landscape Architecture
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• v.25 no.4
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• pp.107-122
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• 1998

Visitor Impact Management (VIM) framework was developed in the United States to help recreation resources management to be more systematic and effective. It consists of a series of steps from examining problems and their causes to planning and implementing management strategies in order to solve the problems. This study was conducted to find management problems in Moodeung-san Provincial Park and suggest some alternatives based on VIM framework. Data were collected by on-site survey and a mail-back questionnaire in August of 1996 in Moodeung-san Provincial Park. Out of 1173, 519 respondents (44.2%) were used for the study. According to the study results, there were differences between users' perceptions about the present use of the park and the users' personal norms about the use of the park. That is, while 46% of the respondents considered the park should be used as 'the place for calm and meditiation,' only 19% of the respondents considered the park had been used as 'the place for calm and meditation.' Three social indicators (the number of users, the number of seeing others' inconsiderate behaviors, and the crime) and four ecological indicators (littering, human waste, trail conditions, and water quality of Moodeung-san valleys) were selected for the major managerial indicators of the study area. Generally, five out of 7 selected indicators were in worse conditions than the evaluative standards, Five indicators which were evaluated as in worse conditions include two social indicators (the number of users and the number of seeing others' inconsiderate behaviors) and three ecological indicators (littering, human waste and trail conditions). Two other indicators such as water quality of Moodeung-san valley and the crime were identified to be important for users' recreational experience. More concerns and systematic investigations on these indicators are needed. This study discussed some management strategies to solve the identified problems, and introduced how mangers may make use of these information for recreation resource menagement in the park.

• Agribusiness and Information Management
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• v.1 no.2
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• pp.133-156
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• 2009

This study proposes development strategies for domestic e-commerce of agricultural products. So far, it grows quantitatively so fast, but because of lack of continuous management, it does not work properly. Previous studies have some outcome for vitalization of e-commerce, but they have limits that they neglect rapid changes of e-commerce circulation structures and practical problems farmers go through when they sell their products. This study deals with these problems more than previous. The first phase of this study analyzes two cases of overseas successful and failure e-commerce sites of agricultural products, for example, Wine.com and Webvan.com. The second phase analyzes As-Is and distribution structure of domestic e-commerce of agricultural products. Finally this study asserts three strategies for domestic e-commerce of agricultural products based on Web 2.0 environment.

• Nuclear Engineering and Technology
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• v.47 no.6
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• pp.719-728
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• 2015

Following the Fukushima accident, a special safety inspection was conducted in Korea. The inspection results show that Korean nuclear power plants have no imminent risk for expected maximum potential earthquake or coastal flooding. However long- and short-term safety improvements do need to be implemented. One of the measures to increase the mitigation capability during a prolonged station blackout (SBO) accident is installing injection flow paths to provide emergency cooling water of external sources using fire engines to the steam generators or reactor cooling systems. This paper illustrates an evaluation of the effectiveness of external cooling water injection strategies using fire trucks during a potential extended SBO accident in a 1,000 MWe pressurized water reactor. With regard to the effectiveness of external cooling water injection strategies using fire engines, the strategies are judged to be very feasible for a long-term SBO, but are not likely to be effective for a short-term SBO.

• Knowledge Management Research
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• v.22 no.1
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• pp.21-37
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• 2021

The purpose of this study is to explore financial investment knowledge related to multi-strategy, which is not generally shared. Through case studies, we will share it with the domestic hedge fund market. Since the era of full-fledged private equity hedge funds in Korea opens, many funds are created; however, reality is that there is a lack of diversity in strategies. Initially, it started with a simple stock long/short strategy, and various strategies such as mezzanine and alternative investments are in use but funds using multi-strategy are limited. This study aims to present an empirical application plan for hedge fund management strategies using a case study. It will specifically focus on process of achieving Absolute Return using the Multi Strategy technique actively used in securities firms' Prop Trading. With the results of this study, we intend to contribute to those fund managers and desired researchers who are utilizing multiple strategies in the hedge fund management to pursue Absolute Return and to help them strengthening their financial knowledge and competitiveness.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.440-444
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• 2015

As domestic construction investment has been gradually reduced, expanding overseas construction is one of the most important issues for Korean construction companies. Among these issues, strategies for overseas CM services have widely been discussed, because the CM services have features of high growth potential and value-added area when compared with other construction sectors. Therefore, recent efforts focus on further development in advanced CM capabilities and expansion to overseas market. However, there has been lack of quantitative research to investigate current status and future direction of CM industry. In this sense, this research investigated what CM has achieved for the past 17years (between 1997 and 2013) and what CM should accomplish for future strategies. The purpose of this research is to statistically analyze total of 2,983 CM service contracts over the past 17 years published in KISCON (Knowledge Information System of Construction Industry) in order to examine current status of CM industry in terms of market type, contract size, commodity type, and owner's type. Based on this research, it is expected to suggest for future strategies and development directions from the CM industry perspective that could provide quantitative analyses, improve current CM statistics systems and strengthen the competitiveness in international CM market.

• Journal of the Korea Safety Management & Science
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• v.19 no.1
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• pp.227-236
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• 2017

Smart Manufacturing Factory is a paradigm of the future lead to the fourth industrial revolution that led Germany and the United States. Now the automation of the production facility and won a certain degree, and through the process of integrating the entire process, including planning, design, distribution of information and communication technology products in emerging as a core competitiveness of the national economy. In particular, the company accelerated the smart factory building in order to improve the manufacturing industry, cost savings and productivity simply to incorporate internet of things(IoT),Robot, artificial intelligence, big data technology as a factory automation level of sophistication of the system and out to progress to the level that replaces human labor have. In this we should look at the trend of promoting domestic and foreign factories want to present these smart strategies for Korea.

• Journal of Korean Society of Archives and Records Management
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• v.5 no.2
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• pp.139-152
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• 2005

Although digitization contributes to the conservation and preservation of cultural heritage resources, detailing the necessary techniques is a lack of standardization in existing digital repositories. The purpose of this paper is to present practical strategies to illustrate technical details of imaging processes and metadata description with examples. This paper also provides important management issues related to digitization management for project managers and practitioners.

• Journal of the Korean Institute of Landscape Architecture
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• v.23 no.4
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• pp.1-11
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• 1996

The purpose of this study was to suggest the more efficient system for management in urban park through the investigation of the managemental condition. Research sites for managemental condition were 9 municipal park managemental offices in Seoul, Pusan and Taegu. The degree of the managemental state in these parks was generally passive and low. So, each of them had to consider the ways how to buy private-owned sites, to standardize facility maintenance, to characterize the managemental objects, to enlarge managemental personnels and systems, to apply entrusting management, to plan user-service strategies and to shorten expenditures. Particularly the positive managemental improvement in user control was demanded to cope with the changing social needs. In long term, they had to develop basic elements for the reasonable park management, clear park maps, area of facilities, the event, citizen participation, budgets and etc., and had to prepare the middle-long term management plan and the precise analysis to the managemental criteria.