• Journal of Wellbeing Management and Applied Psychology
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• v.4 no.2
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• pp.1-13
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• 2021

Purpose: This study analyzed the general status and conditions of the kimchi industry in Korea. The purpose of this study is to contribute to the information of a desirable kimchi market by analyzing the distribution, price, market, and consumers of kimchi based on the current status and status of the kimchi industry in Korea. Research design, data and methodology: This study basically conducted research design and analysis based on theoretical consideration and kimchi market data. Results: The conclusion of the study is that in order to globalize kimchi, it is expected that a strategy to target overseas markets with relatively low competition through a low-salt diet and premium strategy along with the image of Western health is expected. Conclusions: In Korea, small and medium-sized companies can target the B2B (Business-to-Business) market first and then target department stores or convenience stores at a stable time in the future to expand sales channels and profitability through premium or low-cost policies. Another strategy is to target overseas markets as soon as the company stabilizes through B2B. Therefore, in the kimchi industry, it is necessary to establish a sales/marketing strategy according to what position and position of one's own company in the kimchi industry.

• Korea Trade Review
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• v.44 no.1
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• pp.115-127
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• 2019

In recent years, the Indian market has gained worldwide attention in the global trading business environment. Korean companies are also seeking to enter the indian market, and their foreign trade investment strategy is based on the Global Value Chain(GVC). In this study, we examine difference from traditional investment strategy to GVC investment strategy in the age of 4IR(fourth industrial revolution) through using POLS model(pooled least square), FEM(fixed effect model), and REM(randomized effect model). Based on the analysis of 84 monthly data related to the FDI and international trade effects between Korea and India, the following results were found. As Korean companies increased their share of export to the Indian market and export to the Indian market, the number of new companies directly invested in overseas market increased. However, the amount of import into the Indian market was relatively low in relation to the number of new companies directly in overseas markets. As a result of analyzing the investment strategy of the GVC in India, the GVC has shifted from manufacturing to process upgrading to enter the GVC on Smile Curve.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.33 no.1
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• pp.355-362
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• 2013

Korean construction companies has maintained stable market share based on high technology and cost competitiveness although international construction market has been stalled due to increasingly global economy uncertainties. In order to promote the continuous growth and development of overseas construction, Korean construction companies need to secure overseas market information, and to be strongly competitive. Therefore, this study aims to analysis of competitiveness for international construction by business types, in order to enter the Vietnamese infrastructure market, which presents abundant development potential. According to the IPA results, Korean construction industry has weaknesses in its ability to obtain business information and experience, which are the most important factors in entering the overseas construction market, and also presents a lack of feasibility study for creating new construction business. However, this work is still considered to provide the basic data that can help Korean construction companies who plan to enter the Vietnamese infrastructure market strengthen their medium and long-term capabilities.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.2
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• pp.286-297
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• 2005

Recently, due to the gloalization of the industry environment and the consequent multi-national companies led by industrialized countries, fashion companies of newly industrialized countries are pursuing to globalize their businesses. This study conducted to review the global configuration of activities of the added value chain, the strategies to enhance global competitiveness, and global performance of value activities of Korean fashion companies. The data were collected from the survey by questionnaire on Korean fashion companies. The methods of analysis used in this study were regression, and descriptive statistics of the data. the results werw as follows. First, Korean fashion companies were undergoing diverse value activities through their foreign subsidiaries and overseas out-sourced companies in a wide spectrum of business activities ranging from design/planning o products to marketing/logistics. Second, the global competitive strategies that the Korean fashion companies were most focused on were the cost/productivity aspects. The efforts to differentiate the products from competitors, the efforts for innovation, an the efforts of growth were the next strategies. The strategy that was least emphasized was on seeking alliance with other business partners. Third, the result of the globalization efforts showed an overseas market growth of and average of 9%, and an average overseas market profit of 7.8%. The overall satisfaction on the result of the overseas market activities, and the rate of accomplishment of market targets were generally low.

• Journal of Korea Trade
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• v.25 no.2
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• pp.134-151
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• 2021

Purpose - This study empirically analyzes the impact of the internal and external network embeddedness of foreign subsidiaries and local market characteristics of the host country on the CEO selection whether or not to appoint an expatriate as the CEO of a foreign subsidiary. Design/methodology - To conduct an empirical analysis, we obtained a list of the headquarters of Korean MNCs from the Korea Chamber of Commerce and Industry. Based on the list of HQs, we identified a final list of overseas subsidiaries of Korean MNCs that have entered the world from KOTRA (Trade-Investment Promotion Agency for Korea). Then we conducted an empirical analysis based on the results of 391 questionnaires by employing logistic regression analysis. Findings - The results of empirical analysis are as follows. First, the higher the subsidiary's internal network embeddedness, the higher the tendency appoint an expatriate as the CEO. Second, the higher the volatility of the local market, the higher the tendency to appoint an expatriate as the CEO. Third, the stronger the competition in the local market, the lower the tendency to appoint a PCN. Originality/value - This study has significant theoretical implications in that it examines the link between the internal and external embeddedness of overseas subsidiaries and the appointment of parent country nationals (PCNs) as the CEO that prior research has not examined.

• Composites Research
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• v.20 no.2
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• pp.32-38
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• 2007

Natural fibers can refer to all types of fibres only produced by nature. Their lengths vary from particles to long strands. Natural fibers are categorized roughly by six types, depending on the types of sources; base, leaf, seed, grasses, fruit and wood. Of these fibers, jute, flax, sisal and ramie are the most commonly used as reinforced materials in preparing polymer composites. In development and improvement of these composites, many studies have been implemented to overcome the drawbacks such as incompatibility, moisture problems and so on. The range of industry sectors of natural fiber-reinforced polymer composites becomes more extensive gradually and many of the companies all over the world are engaged in fabrications or applications. This paper mainly discussed the recent status of the domestic/overseas market and research issues of natural fiber-reinforced polymer composites. We made an exception of wood-polymer composites market which have played a great role because they had been often dealt with.

• Korea Trade Review
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• v.47 no.5
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• pp.241-251
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• 2022

As a 4th industrial revolution technology, robots are changing the form of labor market and trade in Korea. In the future, changes in the international trade order are expected to move in the direction of shortening global supply chains and restricting trade between countries. Accordingly, reshoring of relocating overseas production facilities to Korea or near-shoring of relocating overseas production facilities to neighboring allies may expand. In this context, this study analyzed the impact of robot introduction on the domestic labor market and trade based on firm-level data. As a result of analysis based on the 'business activity data' accumulated from 2017 to 2019, the introduction of robot technology was analyzed to expand low-wage, low-skilled employment. Analysis on trade shows that the introduction of robots decreases exports and increases imports. In order to expand exports through the technology of the 4th industrial revolution, employment expansion and robot introduction should occur at the same time, rather than replacing the labor force with robots. In addition, it is thought that reshoring's goal of risk management can be achieved when a stable supply chain for imports of raw materials or essential goods, which are difficult to transfer to Korea, is established together.

• Journal of the Korea Society of Computer and Information
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• v.12 no.1 s.45
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• pp.199-204
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• 2007

The objective of this study is to interpret that at international business management, overseas marketing research is very important to enter the new market as well as competitive market in the wold. There are many distinct components of the environment which can affect the exporting company, so the exporting company must to find the opportunities and threats in foreign market after it researches the firms export potential for successful or survival themselves. Often the export marketing research is a more difficult and complex task than the domestic marketing research. As international marketing activities for exporting company, an investigator has to get abilities for understanding regional culture and to analyze the data for investigation and findings as skeptical mind.

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.279-284
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• 2020

Advances in technology are bringing a lot of change.. Due to Korea's economic growth, domestic companies are expanding overseas unlike in the past.. Recently, many small and medium-sized companies, in addition to large companies, are making inroads in Southeast Asian markets thanks to the Korean Wave. This study used the international academic database scopus to identify trends in the company's overseas expansion strategy. A search was conducted under the title of the word overseas advancement strategy, which secured a total of 153 papers. Abstracts of the research paper were refined for analysis and then analyzed using KoNLP package. As a result, 10 important keywords were derived. The purpose of this study is to identify the research trends of companies in overseas market through these results. This study provides a guideline for future research on overseas expansion strategies.

• Korean Journal of Construction Engineering and Management
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• v.7 no.5
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• pp.64-76
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• 2006

Korea's overseas construction industry has been rather depressed by the weakened profitability as well as the sharp decrease of the market shares due to the lack of international competitiveness and the declined international market. There exist a lot of various risks in performing the overseas construction, and especially EPC projects, which entail complicated process from different parts, also require a sophisticated procurement and management skill. Subsequently, to survive in the competitive international market, we need to establish strategies to select potentially profitable projects at the initial stage of bidding process and to mitigate the high degree of risk exposure through contract negotiation and its adjustment. This research discusses the trend of environment in international construction markets. Then, it identifies the key factors that affect the profitability significantly through the structured surveys from 59 actual overseas projects, and it analyzes the key factors by using statistical methods. This research provides the profitability evaluation bases, with which overseas construction participants can forecast and analyze the risk more systematically, by eliciting profit-influencing factors using the result of statistical analysis, literature review and structuring their cause-and-effect relationships. The profitability casual hierarchy structure describes the profitability factors' hierarchy in details and their interrelationships. It also enables us to find out critical factors directly related to profitability aggravation through a qualitative and quantitative analysis. Ultimately, with this hierarchy structure as the base, the research will suggest how to develop the quantitative profitability forecasting model.