• 통상정보연구
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• 제15권3호
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• pp.135-153
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• 2013

본 연구에서는 중소수출기업의 수출애로요인과 촉진요인을 파악한 후 상호 연관성을 전체적으로 분석하고자 하였다. 문헌조사에 근거하여 수출 애로요인으로는 수출경험, 시장정보, 브랜드 이미지, 제조기술, 유통망확보 등 9개의 요인이, 수출촉진요인으로는 경영자의 해외시장 지향성 등 4가지 요인을 제시하였다. 다차원척도법을 사용하여 수출애로요인간 복잡한 연관성을 2차원의 평면에 단순화시키고 회귀분석을 통하여 촉진요인의 애로요인에 대한 효율성을 분석하였다. 정부지원정책은 시장정보와 제조기술의 부족을 해소하는데 큰 효과를 발휘하는 반면 브랜드이미지, 전자무역인프라, 운영자금의 부족에서 겪는 어려움은 기업의 내부 역량으로 완화될 수 있음을 보여주고 있다.

• Journal of Korea Trade
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• 제24권8호
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• pp.121-132
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• 2020

Purpose - The principle aim of this study is to further investigate the relationship between market diversity and export performance. We examine the benefits and costs of geographic market diversity regarding the number of countries exported to by firms on their export performance. Based on the financial risk reduction model and the entry costs model, we propose a way to incorporate the costs and benefits aspects of market diversity. Design/methodology - To empirically investigate our research question, the curvilinear relationship between market diversity and export performance, we built a secondary panel data set between 2015 and 2019, containing 17,863 observations of Korean exporting companies. A generalized least squares panel estimator with fixed effects was employed to test the hypothesis, and the statistical package, Stata 14, was used. Findings - Our main findings are as follows: As market diversity increases, export performance increases because exporters can diversify and reduce financial risks in export markets. However, the relationship between the two does not grow. As it peaks, the entry costs increase due to the high market diversity, thereby outweighing the benefits, leading, eventually to decrease in the export performance. Consequently, there is an inverted U-shaped relationship between market diversity and export performance. Originality/value - In the export and trade literature, the impact of market diversity on export performance has not been addressed yet, despite the importance of this subject. Many scholars have assumed a positive linear relationship between the two, considering only the decrease in market risks as the number of overseas markets increases, without examining the increase in the entry and management costs. Therefore, our study contributes by providing a new perspective for analyzing the characteristics and outcomes of market diversity.

• 한국콘텐츠학회논문지
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• 제13권7호
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• pp.333-338
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• 2013

본 연구의 목적은 해외 치과기공물 서비스 수출을 연구하는 것으로서, 우리나라 및 해외 치과기공물 서비스의 현황분석, 그리고 해외 진출 시 문제점과 진출 전략을 제시하였다. 세계화와 정보화 추세의 진전으로 의료서비스시장 규모가 점점 커지고 있으며, 의료 서비스시장은 질이 가장 중요시 되는 고부가가치의 서비스산업이라는 새로운 인식하에 시장 개발과 고용창출을 이루려는 각국의 노력과 함께 급부상하며 유망산업분야로 떠오르고 있다. 고부가가치의 의료서비스 산업을 해외 시장으로 확장 발전시키기 위하여, 결론적으로 첫 번째 의료서비스의 해외진출과 글로벌화 강화, 두 번째는 전문화를 통한 의료서비스의 고급화, 마지막으로 전문경영체제 구축 및 의료 서비스 시스템 혁신이 필요하다.

• 통상정보연구
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• 제12권2호
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• pp.439-466
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• 2010

Recently, the world government procurement market has been greatly opened thanks to the WTO Government Procurement Agreement and FTA etc..In spite of that, many companies trying to export their products into overseas procurement market have been still facing many kinds of invisible barriers and practices for restricting the market access. With the survey results, this study aims to suggest strategic and political implications for the exporting companies in the procurement area for preparing the marketing strategy and introducing the export assistance regime and developing the negotiation position in the concerned FTA. This study has showed some kinds of important implications for the export promotion in the area. Firstly, the companies have to try to increase their products competitiveness, to strength efforts for bids information gathering, to use special program for the foreign companies in some countries. Secondly, the Korean Government also has to try to establish a realistic system for gathering many information about the foreign government procurement market, to assist the companies's export marketing, to introduce the global standards for adapting international technical specifications, and to conclude the FTA agreement with the concerned developing countries in the procurement area etc..

• 무역상무연구
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• 제75권
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• pp.95-116
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• 2017

The global financial crisis has slowed overall growth in the global economy. In addition, uncertainty is increasing in the world economy due to the Trade protectionism, sluggish world trade, and a rise in the rate of interest caused by expansion of fiscal spending by major countries. In this study, we analyzed various factors affecting the container import and export volume, which has a high correlation with export and import of commodities in international trade. In particular, we will examine how exchange rate fluctuations and domestic and overseas economic conditions affect container imports and exports. For the empirical analysis, monthly time series data were used from January 2000 to January 2017. We use the Error Correction Model (VECM) for the empirical analysis and the GARCH model for the exchange rate fluctuation. As a result, container export and import volume had a negative relationship with exchange rate and exchange rate volatility, which had a positive effect on domestic and international economic conditions. However, the effects are different before and after the financial crisis.

• 무역상무연구
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• 제47권
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• pp.357-377
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• 2010

The Ministry of Agriculture, Forestry and Fisheries(MAFF) of Japan established the aim which exports the agriculture, forestry and Fisheries products amounting to a trillion Yen until 2013 in 2004, endeavoring to realize the aim in strengthening both overseas publicity activities and domestic product system. Such changes means that the Japanese agriculture is exchanging defence into attack and gives a important meaning to our agricultures which have a similar agriculture base as Japan. The countermeasures for agricultural products export promotion by MAFF is greeting a 5th year now and obtains a considerable result in agricultural products exports and the export item. Meantime, There are also opinions that the Japanese agriculture has to make efforts to cut the product cost by a large margin in order to prepares a competitive power. we have to consider the counter-measure which will be able to accommodate harmoniously both of two facts that first, Japanese Export Promotion Strategy for agricultural products is giving a hope in the Japanese rural society which have been considered that remaking will be impossible until now, and secondly, the agricultural reform which the cutting of cost and price of agricultural products will be possible in has to be promoted.

• 수산해양교육연구
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• 제27권4호
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• pp.1118-1128
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• 2015

In the midst of the advancement of global economic trade restrictions, the internationalization of domestic agriculture, which has occurred at a time of crisis in the industry, has presented an opportunity for Korea's agricultural products to be exported overseas. In particular, from 2015, after favorable outlooks for Korean rice, it is expected that the domestic agricultural industry is in a strong position to play a major role in export markets. Due to this, among existing measures targeting the import of rice, increasing domestic measures to boost rice exports and establish an effective operating plan are being pursued. However, until now, appropriate measures targeting domestic rice markets have not been found. In addition, domestic grain piers, which are currently used exclusively for the import of grain, do not have sufficient capacity to handle export operations. Therefore this paper will examine the current status of domestic grain piers, and will suggest a operating plan in grain terminal for the export of grain in order to successfully bring domestically produced rice to foreign markets. The conclusions drawn from this paper are designed to be used as a basic application for the operational plan of grain piers for the purpose of increasing domestic rice exports.

• 통상정보연구
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• 제17권1호
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• pp.57-85
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• 2015

최근 우리나라 중소기업의 수출기여도가 점점 약화되고 있는데 이에 대한 개선책을 수출마케팅 플랫폼 측면에서 제시하였다. 보유자원과 전문 인력이 취약한 한국 중소기업들은 수출에 있어 정부 등 지원기관의 수출지원 프로그램에 대한 의존도가 비교적 높으므로 프로그램의 운용시스템은 매우 중요하다. 본 연구는 수출지원프로그램의 운용측면에서의 개선점과 중소기업의 수출성과 창출을 위한 '수출마케팅 지원플랫폼'을 제안하였으며, 이 플랫폼을 적용하여 일선 중소기업을 1년간 지원한 사례와 성과를 소개한 연구이다. 본 플랫폼은 기업이 수출을 시작한 후 조기에 수출성과를 낼 수 있는 마케팅 방법론과 활동(activity) 그리고 프로세스에 초점을 맞추었으며, 국제마케팅 역량 강화에 도움이 되는 수출지원 프로그램들의 조합(combination)과 운영방안에 주안점을 둔 개념적 모형이다. 본 모형을 활용하면 중소기업은 저비용으로 비교적 짧은 기간 내에 수출성과를 낼 수 있다. 지원기관의 입장에서도 기존의 단조로운 수출지원 시스템에서 벗어나 제품의 특성에 따라 다양한 수출지원 프로그램을 소화할 수 있는 탄력적인 지원 플랫폼을 확보함으로서 수출지원의 효과를 배가시킬 수 있다. 본 연구 결과는 정부를 비롯한 수출지원기관들이 중소기업의 해외마케팅을 효과적으로 지원하는 '통합수출지원 플랫폼'으로 활용될 수 있을 것이다.

• 한국컴퓨터정보학회논문지
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• 제27권10호
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• pp.235-243
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• 2022

경쟁이 심화되는 글로벌 방산수출환경은 다양한 비정형적 데이터의 체계적인 분석을 통해 수출목표국가에 대한 수출유망분야를 선정한 후 수출방향에 대한 전략적 맞춤화가 필요한 시점이다. 이에 본 연구는 방산수출품목 시장확대를 목적으로 수출목표국가를 독일, 영국, 프랑스로 선정하고 해당국가별 향후 10년간 무기체계 획득계획에 대한 비정형 예측 데이터를 확보하고자 하였다. 이후 텍스트 마이닝 분석 중 TF-IDF 기법을 활용하여 3개국의 데에터에서 자주 등장하는 핵심어를 도출하고자 하였다. 분석결과, 각 국의 주요 획득사업에 대한 핵심어를 도출할 수 있었고 이를 토대로 3국의 공통적 획득계획이 있는 핵심어를 유사한 의미로 분류하여 현 시점의 방산수출에 대한 유망수출품목을 발굴할 수 있었다.

• 무역학회지
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• 제47권5호
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• pp.253-272
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• 2022

As the digital era accelerates, traditional perspectives have limitations in explaining the success or failure of export performance. The purpose of this study is to analyze new factors affecting export performance from the perspective of customer experience, which has emerged as an important factor in securing a competitive advantage and generating organizational performance. After deriving hypotheses based on literature review and discussion, a research model is designed in which three factors of customer experience such as understanding customer's objectives, customer value creation capability, and customer journey management are the antecedents, and export performance is the dependent variable. This model also includes organizational agility and personal contact as the moderating variables. To verify the hypotheses, multiple regression analysis was conducted on the collected data drawn from 198 SME exporters. According to the analysis results, it was found that all three antecedents positively affected export performance. In particular, the organizational agility and personal contact were confirmed to have a moderating effect that creates better export performance by interacting with customer value creation capability. The theoretical significance of this study is to find that effective customer experience management can be a key factor in creating export performance. The results suggest that checking the overall customer journey, exporters should select and intervene to intensively manage key touch points that can have a decisive impact on the quality of customer experience. At the end of the paper, practical implications to be considered in creating export performance through effective customer experience management are presented.