• The Research Journal of the Costume Culture
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• v.8 no.2
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• pp.183-196
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• 2000

The purpose of this study was to identify cosemetics purchasing behavior of male college students by clothing involvement. A questionnaire was administered to 246 male collage students living in Taegu and Seoul during September of 1999. Data were analyzed by using frequency, cross tabulation, t-test, χ²-test and factor analysis. The results of this study were as follows : First, the consumers are classified into two categories by clothing involvement ; 65.5% of the highly involved consumers and 34.5% of the lowly involved consumers. Second, the factors of selecting cosmetics were fragrance, quality and price. Third, the major information sources of cosmetics are TV, magazines, outdoor advertisements, newspapers, subway, radio and internet in order of importance. Fourth, high clothing involved group was more fashion oriented and showed more impulsive purchasing attribute.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.3
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• pp.530-543
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• 2018

This study investigated elderly winter wearing habits and self-identified thermal tolerance in order to compare differences between older males and older females. We surveyed 269 participants: 119 males (age $76.9{\pm}5.9yr$) and 150 females (age $76.1{\pm}5.7yr$). Thirty one questionnaires were used: Self-identified cold and heat tolerance, clothing behavior, lifestyles related to the cold and health care, etc. High percentage of respondents (both males and females) felt vulnerable to the cold. The total number of outdoor clothes were $9.6{\pm}1.6$ and $10.6{\pm}1.6$ in males and females, respectively (p<.05). Wearing frequencies for thermal underwear were 84.0% and 82.4% in males and females, respectively. The using percentage of auxiliary heating devices was higher in females compared to males (p<.01). Males felt more cold in the head and face compared to females (p<.01). Self-identified cold tolerance had negative relationships with the total number of winter outdoor clothes for both males (r=-0.260) and females (r=-0.222) (p<.01). The perceived old age for both males and females was 72.4 yr. Sex differences should be considered when developing guidelines for winter clothing behavior for the elderly and educating them on how to improve health and cold tolerance.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.3
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• pp.85-97
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• 2013

The purpose of this study was to examine purchasing conditions and consumer complaint for outdoor sportswear items. The data used for a study were the complaint facts of 256 cases that were received at the Consumer Complaint Center of Gyeongnam YWCA during the period from July 2011 to April 2013. The statistical methods used to analyze data were Frequency Analysis and $x^2$-test by SPSS 14. The results of purchasing conditions analysis for outdoor sportswear items were as follows. According to outdoor sportswear items, purchasing place, purchasing price, and materials showed significant difference. The department store showed the highest ratio, but the ratio showed difference according to items. The price between over 100,000 won and under 200,000 won was most in case of T-shirts, padding, down jumper, aloha shirts, and pants. It showed as T-shirts and pants mixed spinning materials the most, jacket, padding, and down jumper used polyester the most, aloha shirts used cotton the most. The results of consumer complaint analysis for outdoor sportswear items were as follows. As a result of difference analysis for complaint occurrence place according to outdoor sportswear items, a laundry showed the highest ratio. As a result of difference analysis for the period used outdoor sportswear items until complaint occur, there was no significant difference. As a result of difference analysis for complaint type and contents according to outdoor sportswear items, the complaint types and contents were classified largely as change of color, change of shape, change of surface and touch, breakdown of subsidiary materials, and others.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.523-532
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• 2013

This study investigates risk reduction behavior with risk perception in outdoor wear purchase situations. Data were collected via a questionnaire from 400 consumers between the ages of 20 to 50 residing in Seoul and Kyonggi-do. Data analysis were conducted with SPSS 20 program on the reliability test, factor analysis, cluster analysis, t-test, ANOVA, and Duncan's multiple range test. Factor analyses were employed for the participation motivation of mountain climbing activities, risk reduction behavior and risk perception. Five factors were for the participation motivation of mountain climbing activities (health and fitness, external ostentation, achievement and excitement, improvement of climbing skills, and society). Five factors were for risk perception (fashionability loss and social risk, time and convenience loss, economic risk, performance risk, and psychological risk). Five factors were for the risk reduction behavior (interpersonal information sources use, marketer-dominated information sources use, professional information sources use, pre-purchase deliberation/observation/experience, and brand dependence). Three clusters were identified based on the motivation of outdoor activities (the affiliation/display, the health/internal informativeness and low motivation). The participation motivation for mountain climbing activities were varied. Manufacturers should increase efforts to develop products with good qualities at a reasonable cost as well as establish new marketing strategies since the risk of product performance and economic efficiency in the purchase of outdoor wear was a significant consumer perception.

• Journal of the Korean Society of Costume
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• v.66 no.2
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• pp.76-89
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• 2016

Because of consistent growth of the outdoor-wear market, many outdoor wear brands have implemented diverse marketing strategies to catch consumers' attentions. This research was started with a purpose of examining sponsorship marketing and its effects on outdoor-wear brands. Future research should be conducted by modifying and supplementing the points that were not considered in this study. The factors used to analyze the effects of sponsorship marketing on outdoor-wear brands were brand attitude and purchase intention, and the study used questionnaires collected from 396 men in the Daegu-Gyeongbuk Province. Analysis of the data was performed using factor analysis, independent sample t-test, ANOVA, and cluster analysis. The study result is as follows. First, there was no difference in sponsorship-marketing attitude, brand attitude, and purchase intention according to the level of information consistency. Second, there was a significant difference in sponsorship-marketing attitude, brand attitude, and purchase intention according to age, income, clothing expenditure, and spending for products. Third, there was no difference in sponsorship-marketing attitude, brand attitude, and purchase intention according to the shopping orientation group.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.1
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• pp.183-197
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• 2018

This study examined outdoor sports wear purchase behaviors among middle-aged male consumers based on outdoor sports wear shopping orientation. Data research was conducted on 300 internet users in their 40s and 50s located all parts of the country. The SPSS 24.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, $x^2-test$, t-test, ANOVA, and Duncan test as a post-hoc analysis. The results of this study were as follows: Firstly, outdoor sports wear shopping orientation was identified with fivefactors : the tendencies of wanting to show off a brand name, conservative purchasing, economical purchasing setting a high value on a salesperson, and impulse purchasing. Secondly, the middle-aged male consumers were classified in to three groups by the cluster analysis: a rational group, an indifferent shopping group, and pursuit brand shopping group. Thirdly, the evaluation criteria of products were significantly different depending on outdoor sports wear shopping orientation subdivision in all factors. Fourthly, in the case of fashion information sources regarding outdoor sportswear, significant differences were found according to shopping orientation subdivision in mass media/store source, personal source/ prior shopping experience. Fifthly, all types of stores were significantly different depending on shopping orientation subdivision except for large discount stores.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.4
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• pp.518-528
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• 1993

The purposes of this study are to know the environmental conditions of rural houses, thermal sensation and clothing weight of rural residents and to estimate the standard clothing weight according to their indoor living temperature. In this study, the 631 rural residents of both sexes and all generations were selected from 5 rural districts of Kyunggi, Kangwon, Chungnam, Chonnam and Kyungbuk province and the surveys which include clothes, environmental conditions and thermal sensation carried out 4 times-once in each season-from July 1989 to April 1990. The results of this study are· as follows. 1. The ranges of outdoor temperature are $21{\sim}31^{\circ}C$ in summer, $7{\sim}20^{\circ}C$ in spring/autumn, $-15{\sim}5^{\circ}C$ in winter and those of indoor temperature are $24{\sim}31^{\circ}C$ in summer, $15{\sim}23^{\circ}C$ in spring/autumn, $11{\sim}17^{\circ}C$ in winter. The ranges of indoor temperature is within comfortable range in spring, summer and autumn but in winter it is below the range. 2. There is a negative relationship between indoor temperature and clothing weight(r = -0.927) and the simple regression equation is as follows. Y = -61.97X + 2048.44(Y : total clothing weight $g/m^2$, X : indoor temperature $^{\circ}C$). 3. There is no significant difference of clothing weight among the thermal sensation, so clothing insulation can not affect the thermal sensation. 4. Clothing weight of light-clothing-weight group is 70~75% of middle-clothing-weight group and clothing weight of heavy-clothing-weight group is 130% of middle-clothing-weight group. So the standard clothing weight for rural residents in their indoor living is estimated as Fig. 6.

• Fashion & Textile Research Journal
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• v.17 no.5
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• pp.854-861
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• 2015

This study evaluates the objective and subjective hand as well as the preference for hand and outdoor jackets on laminated waterproof breathable fabrics with different constituent characteristics to identify those best suited for consumer needs. Mechanical properties and objective hands were measured by the KES-FB system. The subjective hand and the preference of laminated waterproof breathable fabric for outdoor jackets were rated by the 20's and 30's women experts with tactile and visual senses that utilized a questionnaire with a seven-point semantic differential scale; subsequently, the flexibility and compressive elasticity of laminated waterproof breathable fabrics were low. However, light and thin waterproof breathable fabrics with a smooth surface had high scores in smoothness, fullness & softness and total hand value. In addition, laminated waterproof breathable fabrics were classified into three hand factors: flexibility, density, and surface properties. There were significant differences on flexibility and surface property perceptions, hand and out-door jackets preferences according to the characteristics of waterproof breathable fabrics. The hand preference of the laminated waterproof breathable fabric improved with decreasing 2HB and increasing EM. However, EM showed positive effect for outdoor jacket preferences. Those that were flexible and smooth were preferred for outdoor jackets.

• Fashion & Textile Research Journal
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• v.12 no.6
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• pp.843-850
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• 2010

To evaluate the heating performance of commercial heated vests, we investigated the thermal images and the temperature between body and vest for three heated vests. We captured infrared thermography by FT-IR Spectrometer to analyzed the heating temperature of the heating elements taken from the vests, and the maximum heating temperature of the vests was compared with thermal image in the room temperature($18^{\circ}C$). In outdoor experiment($-4.7^{\circ}C$), we measured the inner temperature as well as the thermal image of heated vests. Four healthy men participated in this experiment, and the ANOVA and Duncan test was performed for statistical analysis. As the results, the heating temperature range of the heated vests used in this experiment was $32{\sim}42^{\circ}C$, much lower than the displayed temperature range in their specifications, so the exact specification for heating performance of heated clothing was required. In comparisons of the heating performance among the heated vests, we found out that the insulation of clothing is very important to design the heated clothing, because the inner temperature of the vest had good insulation by itself was higher than that of the vest shown higher temperature over $7^{\circ}$ than another vests at the heating temperature.

• Journal of Environmental Science International
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• v.25 no.7
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• pp.951-961
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• 2016

To prevent increasing instances of heat-related illnesses due to heat waves generated by climate change, a customized thermal environment index should be developed for outdoor workers. In this study, we conducted sensitivity analysis of the Masan harbor during a heat wave period (August 9th to 15th, 2013) using the MENEX model with metabolic rate and clothing-insulation data, in order to obtain realistic information about the thermal environment. This study shows that accurate input data are essential to gather information for thermophysiological indices (PST, DhR, and OhR). PST is sensitive to clothing insulation as a function of clothing. OhR is more sensitive to clothing insulation during the day and to the metabolic rate at night. From these results, it appears that when exposed to high-temperature thermal environments in summer, wearing highly insulated clothing and getting enough rest (to lower the metabolic rate) can aid in preventing heat-related illnesses. Moreover, in the case of high-intensity harbor work, quantification of allowed working time (OhR) during heat waves is significant for human health sciences.