• Journal of the Korean Society of Food Culture
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• v.24 no.6
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• pp.805-812
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• 2009

The consumer acceptance of food is not only affected by the sensory characteristics of food but also by the non-food factors, including food experience, consumption frequency, and food attitudes. Therefore, food attitude scales such as the food neophobic scale, VARSEEK scale, Dutch restrained eating scale, health taste attitude scale, etc. have been developed and effectively used to predict consumer liking and behaviors. Since the globalization of Korean food is currently one of the hottest topics in the Korean food industry, the aim of this study was to identify the tastes and flavors that may represent Korean cuisine. Additionally, an attitudinal scale for Korean taste and flavors was developed, which can then be utilized to predict a consumer's liking of Korean food. In the first stage of the experiment, the representative taste and flavors of Korean cuisine was surveyed by a Korean culinary expert group (n=23) and general consumers (n=62). As a result of these surveys, 4 types of flavors, hot pepper flavor, 'goso' flavor, garlic flavor, and fermented flavor were shown to be the most representative flavors of Korean cuisine. Based on these results, the second stage of the experiment was carried out to develop an attitudinal scale for Korean style flavors. Eleven to 17 questionnaires were developed for each of the 4 types of flavors. The survey consisted of a total of 53 questionnaires and 154 female consumers and 158 male consumers participated in the survey. The data was analyzed by factor analysis. For each type of flavor, the final attitudinal questionnaires were selected based on the following criteria: 1. high absolute factor loading value, 2. carrying clear meaning of the corresponding flavor attitude, and 3. delivering the meaning sufficiently when translated into other language. The final Korean style flavor attitude scale consisted of 7 hot pepper flavor, 6 'goso' flavor, 6 garlic flavor, and 7 fermented flavor questionnaires. In the next step of this study, experiments will be carried out to validate the Korean style flavor attitude scale.

• The Korean Journal of Franchise Management
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• v.2 no.1
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• pp.1-45
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• 2011

Franchising is one of the most effective strategies in promoting business establishment, creating jobs and accelerating economic growth. Thus, many countries in the world foster franchise business and support the franchise industry by enacting relevant regulations and making development policies. Vietnam deregulated franchise market through making franchise-related laws on June, 2005 and after joining WTO in 2009, Vietnamese government opened up the franchise market by letting foreign investors acquire 100% share on their investment in Vietnam. In addition, Vietnamese consumer's rapidly growing income and increasing liking for western life style make Vietnamese franchise market attractive and profitable. For this reason, many global franchise firms are competing to get the best seats. However, there has been no Korean attempt to profoundly study over Vietnamese franchise market. The purpose of this study would focus on analyzing and evaluating cases of Korean and international firms which successfully entered Vietnamese market and on proposing effective strategies and key success factors. The result of this study indicates that the companies successfully settled down to the Vietnamese market have developed marketing strategies which fit their strengths, and their common key success factors are 1) making the best of first mover advantage, 2) adapting themselves to local tastes and behaviors via systematic and scientific market research, 3) making thorough supervision on safety and hygiene, 4) doing strategy of firstly directly being operated and settled down by franchisor, later being managed by franchisees, 5) benchmarking both successful and failed cases in other countries.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.28 no.1B
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• pp.11-20
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• 2008

The spillway type of small and midsize dams in Korea is almost overflow weir. To examine flood control capacity of overflow spillway, FLOW-3D was applied to Daesuho dam and analysis was focused on the discharge of dam spillway by changing weir shape. Overflow phases and discharges of linear labyrinth weir and curved labyrinth weir were compared with those of existing linear ogee weir. Hydraulic model experiment was performed to verify numerical result. Verification results showed that overflow behaviors and flow characteristics in the side channel by hydraulic model experiment and numerical simulation are well matched, and water surface elevation at side wall coincides with each other. When the reservoir elevation was increased up to design flood level, in case of the linear ogee weir the flow over the crest ran through smoothly in the side channel, whereas in cases of linear labyrinth weir and curved labyrinth weirs, the flow discharge was increased by 40 cms, and the flow over the weir crest, rotating counter-clockwise, was submerged in the side channel. The results of the water level-discharge curve revealed that labyrinth weir can increase discharge by 71% compared to the discharge of linear ogee weir at low reservoir elevation since it can have longer effective length. But as water surface elevation rises, the slope of water level-discharge curve of labyrinth weir becomes milder by submergence and nappe interference in the side channel.

• 한국노년학
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• v.25 no.2
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• pp.155-170
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• 2005

The purpose of study is to compare the level of participation of the elderly people in the activity of production between Korea and Canada and to identify the factors related to the participation of the elderly people in the activity of production between Korea and Canada. In order to conduct a comparative culture study two data sets were used; one was the 1999 Survey of Time Use collected by Korean Statistics Office and the other was 1998 Survey of Time Use collected by Canadian Statistics Office. Many countries have been collected a time use survey and used to study labor, welfare, and culture. Total number of 17,730 Korean and 2,729 Canadian between 55 and 84 were included to analyze the data. It is clear from the results that older people engage in various productive behaviors, particularly when the definition of activities is broadened to include unpaid work. It is also clear the overall productive contributions are higher among older Koreans than among older Canadians. While the focus in this study has been strictly on productive activities, the aging well literature suggests that the ability to remain independent in later life is enhanced through continued engagement in productive activities. It is thus critical that we better understand the nature of later-life activities and in particular the wide-ranging contributions made by older people. This is an important area of further exploration.

• 한국노년학
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• v.39 no.3
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• pp.485-515
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• 2019

The purpose of this study was to explore bullying among senior women at a senior center. Using ethnographic research technique, we examined the process in which members of the senior center engaged in and responded to bullying. Purposive sampling method was used to choose a senior center as the subject of this study. Within the center, 16 senior women participated in the study. In-depth interviews and participatory research methods were used to collect data. We analyzed the transcripts of the interviews based on the ethnographic analysis method presented by Spradley (1979). Themes that emerged from these participatory research and interviews include: members of the senior center creating loners, people being bullied causing damages to the group, taking actions to respond to bullying, and failing to solve the bullying problems. First, the victims of bullying became loners with no one to rely on through other members' verbal attacks, discrimination, isolation, and stopping the victim to use the senior center. Second, the victims were under attack but also caused troubles at the senior center and harmed others at the same time. Third, while engaging in bullying, senior women attempted to deal with bullying problems in many ways. These attempts include: avoiding the conflict, withstanding, attempting to mediating, and so on. Finally, bullying remained to be a recurring phenomenon at the senior center. New victims of bullying continuously appeared and the influence of bullying was felt not only within the senior center but outside as well. Based on the findings of this study, we suggest that practitioners and researchers take into account factors that affect bullying among senior women.

• Asia Marketing Journal
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• v.15 no.1
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• pp.83-105
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• 2013

During recent decades, the number of mixed attribute products (henceforth mixed products), which have both utilitarian and hedonic benefits, has increased dramatically. Despite these products' growing popularity, academic research has paid little attention to them, and there remains a gap between theory and the real world. Hence, our study was undertaken to understand consumers' perceptions about and behaviors toward mixed products, as well as factors affecting the evaluation and choice of these products. We divided mixed attribute products into two categories: mixed utilitarian products (utilitarian products adding hedonic attributes) and mixed hedonic products (hedonic products adding utilitarian attributes). We then showed how adding different attributes affects consumers' perception, willingness to pay (WTP), and the choice of mixed attribute products compared to pure utilitarian or pure hedonic products. We conducted an experiment using a within-subject design. A total of 160 office workers and college students participated in the study. The pure utilitarian product used in the study was orange juice, and the mixed utilitarian product was carbonated orange juice. The pure hedonic product was chocolate, and the mixed hedonic product was polyphenol enriched chocolate. Results showed that consumers perceived a mixed utilitarian product to be less utilitarian, less pleasurable and more guilty than a pure utilitarian product. On the other hand, a mixed hedonic product was perceived to be more utilitarian, less pleasurable and less guilty than a pure hedonic product. Also, WTP for a mixed hedonic product was higher than WTP for a pure hedonic product, but WTP was lower for a mixed utilitarian product than for a pure utilitarian product. Furthermore, mixed hedonic products were likely to be evaluated more favorably when they were presented together with pure hedonic products, more so than when they were presented alone. Finally, when compared to low self-control participants, high self-control participants chose mixed hedonic products more frequently. The present study contributes to the existing literature on utilitarian and hedonic consumption by adding to the sparse literature on the consumption of products that have both utilitarian and hedonic purposes. Also, our research findings provide several useful implications for practitioners in related fields. First, the current study provides marketers with a useful guide for understanding consumers' perceptions of these types of products, and helps to predict how adding different attributes influences these products. Second, this study has examined the conditions that may moderate the evaluation and choice of hedonic base products and this finding will serve as a good reference for marketers of mixed hedonic products in marketing communication strategy, in-store marketing and targeting. Specifically, comparative advertising with a pure hedonic product will be beneficial for a mixed hedonic product. Also, displaying mixed hedonic products near pure hedonic products may enhance the effectiveness of in-store marketing of mixed hedonic products.

• Korean Journal of Agricultural and Forest Meteorology
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• v.25 no.4
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• pp.404-414
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• 2023

In this study, digital climate maps with high-resolution (1km, daily) for the period of 1981 to 2020 were produced for the use as reference data within the procedures for statistical downscaling of climate change scenarios. Grid data for the six climate variables including maximum temperature, minimum temperature, precipitation, wind speed, relative humidity, solar radiation was created over Korean Peninsula using statistical downscaling model, so-called IGISRM (Improved GIS-based Regression Model), using global reanalysis data and in-situ observation. The digital climate data reflects topographical effects well in terms of representing general behaviors of observation. In terms of Correlation Coefficient, Slope of scatter plot, and Normalized Root Mean Square Error, temperature-related variables showed satisfactory performance while the other variables showed relatively lower reproducibility performance. These digital climate maps based on observation will be used to downscale future climate change scenario data as well as to get the information of gridded agricultural weather data over the whole Korean Peninsula including North Korea.

• Korean Journal of Culture and Social Issue
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• v.13 no.1
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• pp.43-61
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• 2007

Most previous research on safer sex and condom use has been mainly focused on individual's dispositional factors such as attitudes, perceived control, intention, and etc. However, a few researchers recently started to propose that condom use is not a matter of individual behavioral decision but a product of serious interactive negotiation processes and condom negotiation would be the proximal key-determinant of condom use behaviors. The present research categorized condom-negotiation strategies and preferences of Korean college students and examined relationship between the strategies and other sex-related concepts. 186 participants' strategies on a free-response questions of condom negotiation revealed 7 types of persuasion strategies for condom use; Pregnancy risk, responsibility, care for partner, withholding sex, sexual disease, direct request, and sexual satisfaction (in order of preference). 6 types of persuasion strategies for condom avoid were abstracted: Pregnancy free, Sexual satisfaction, responsibility, direct request, unfaith toward condom, and withholding sex (in order of preference). The effects of gender, sexual experience, and culture were found and discussed in their implications for sexual education,

• Korean Journal of Culture and Social Issue
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• v.15 no.3
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• pp.431-446
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• 2009

This study was intended to validate and develop the driving stress coping behavior scale. In a preliminary investigation, literature studies on the driving stress and open questionnaire were administered and examined in four regions in Korea. As a result, 64 items driving stress questionnaire were developed. In the study, this Driving Stress Coping Behavior Scale(DS-CBS) was examined to 372 drivers located seven regions in Korea. The factors analysis revealed 2 meaningful factors[(Good Coping: GC), (Bad Coping: BC) with 24 items. When internal consistency for each 2 factor was calculated, all sub-scale revealed a satisfactory level of Cronbach's α. Also, correlations with Driver Coping Questionnaire(DCQ) and risk driving behaviors(speed driving, drunken driving, traffic violation, offence accident, defence accident) supported consistently validity of the Driving Stress Coping Behavior Scale(DS-CBS). Also, We investigated the influences of 'Good Coping', 'Bad Coping' consisting of driving stress coping behavior, on traffic accidents risk. As a result, 'Good Coping' and 'Bad Coping' influenced traffic accidents risk. 'Good Coping' had decreased effects, the other side 'Bad Coping' had increased effects on traffic accidents risk(TARI).

• Journal of the Korea institute for structural maintenance and inspection
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• v.27 no.5
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• pp.40-48
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• 2023

In this paper, a sensor-based monitoring system was established to analyze the long-term behavioral characteristics of the caisson quay wall, a representative structural type in port facilities. Data was collected over a period of approximately 10 months. Based on existing literature, anomalous behaviors of port facilities were classified, and a measurement system was selected to detect them. Monitoring systems were installed on-site to periodically collect data. The collected data was transmitted and stored on a server through LTE network. Considering the site conditions, inclinometers for measuring slope and crack meters for measuring spacing and settlement were installed. They were attached to two caissons for comparison between different caissons. The correlation among measured data, temperature, and tidal level was examined. The temperature dominated the spacing and settlement data. When the temperature changed by approximately 50 degrees, the spacing changed by 10 mm, the settlement by 2 mm, and the slope by 0.1 degrees. On the other hand, there was no clear relationship with tidal level, indicating a need for more in-depth analysis in the future. Based on the characteristics of these collected database, it will be possible to develop algorithms for detecting abnormal states in gravity-type quay walls. The acquisition and analysis of long-term data enable to evaluate the safety and usability of structures in the event of disasters and emergencies.