• Journal of Global Scholars of Marketing Science
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• v.18 no.1
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• pp.1-31
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• 2008

Trust is central to human relationships, at all times and places. The importance of trust is fundamental in all areas of human life, not only in the area of business administration. 2,500 years ago in China, Confucius taught that the foundation of politics was the trust of the people, more important even than military strength or the supply of food. Shakespeare's play, "Much Ado about Nothing' is about trust and deception. These days, trust and transparency in a commercial organization's business culture form the basis of the 'social capital' by which that organization increases its productivity. A successful company raises productivity by the accumulation of social capital, derived from a trust relationship between business partners, and between the company and consumers. Trust is the crucial factor. At the national level, building trust determines a nation's competitiveness. For a company, long term trust relationships with customers are essential for its survival in a business environment of rapid change. Such relationships, based on trust, are important assets to ensure a company's competitive advantage, and need to be organic to that company's business culture. Because of this importance, trust relationships have been studied in diverse areas within business administration, and especially within marketing, where they form the basis of a successful relationship between producer and consumer. However, what has been lacking is a unified definition of trust. Research has been conducted on the basis of various definitions and models. The majority of researchers have not considered the multidimensional character of the concept of trust until now. Approaches based on a one dimensional model have undermined the value of research results. Furthermore, researchers have only considered trust and trustworthiness as a single component. The majority of research has explored the consequences of perceived trust for outcomes such as loyalty or cooperation, but has neglected the effects of trustworthiness upon the mechanisms of consumer trust. This study focuses on the dimension of trust from such a perspective. It seeks to verify the effect of trust on customer intentions by breaking it down into three separate components: 1) the salesperson, 2) the product/service, and 3) the company. The purposes of this paper are as follows: Firstly, we review the multidimensional nature of trust objects: the salesperson, the product/service, and the company. Secondly, we analyze the relationship between multidimensional trust and trustworthiness. Thirdly, we analyze the connection between trust and repeat purchase intentions for the maintenance of long term relationships. For these purposes the author has developed several hypotheses as follows: H1-1: The competence of a salesperson is positively associated with the trust given by the consumer to the salesperson. H1-2: The benevolence of a salesperson is positively associated with the trust given by the consumer to the salesperson. H2-1: The competence of product/service is positively associated with the trust given by the consumer to the product/service. H2-2: The benevolence of product/service is positively associated with the trust given by the consumer to the product/service. H3-1: The reputation of a company is positively associated with the trust given by the consumer to the company. H3-2: The physical environment of a company is positively associated with the trust given by the consumer to the company. H4-1: Trust in a salesperson is positively associated with repeat purchase intentions. H4-2: Trust in a product/service is positively associated with repeat purchase intentions. H4-3: Trust in a company is positively associated with repeat purchase intentions. The data was compiled from 366 questionnaires. 500 questionnaires were collected, but some of the data was considered unsuitable and inappropriate. The subjects of the survey were male and female customers purchasing products at department stores in Seoul, Daegu and Gyeongbuk. It was carried out between Oct. 25 and 29, 2007. The data was analyzed by frequency analysis using SPSS 12.0 and structural equation modeling using LISREL 8.7. The result of the overall model analysis is as follows: Chi-Square=445.497, d.f.=185, p-value=0.0, GFI=.901, RMSEA=.0617, NNFI=.986, NFI=.981, CFI=.989, AGFI=.864, RMR=.0872. The results of the overall model analysis were coherent. It was found that trust is a multi-dimensional construct, that each of the dimensions of trust are meaningful influences on customer's repurchase intention. Trust in a company may be the most relevant, while trust in a product/service and a salesperson may be less relevant to repurchase intentions. The effective factors in determining trust in a salesperson and a company's product/service were found to be competence and benevolence. Factors in determining trust in a company were its reputation and physical environment, and the relationship of each effective trust factor has been verified in this research. As a result, it was found that competence and benevolence have a meaningful influence on trust in a salesperson and in product/service. It was also found that a company's reputation influences the overall trust in the company significantly but a company's physical environment does not have much effect.

• Convergence Security Journal
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• v.24 no.1
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• pp.21-26
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• 2024

The security model in the previous network environment has a vulnerability in which resource access control for trusted users is not properly achieved using the Perimeter model based on trust. The Zero Trust is an absolute principle to assume that the users and devices accessing internal data have nothing to trust. Applying the Zero Trust principle is very successful in reducing the attack surface of an organization, and by using the Zero Trust, it is possible to minimize damage when an attack occurs by limiting the intrusion to one small area through segmentation. ZTNA is a major technology that enables organizations to implement Zero Trust security, and similar to Software Defined Boundary (SDP), ZTNA hides most of its infrastructure and services, establishing one-to-one encrypted connections between devices and the resources they need. In this study, we review the functions and requirements that become the principles of the ZTNA architecture, and also study the security requirements and additional considerations according to the construction and operation of the ZTNA solution.

• Journal of Distribution Research
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• v.9 no.3
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• pp.97-118
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• 2004

The primary purpose of this research is to develop and test a model that explains the process of how multidimensional trust in a supplier firm and salesperson through relational commitment influence buyer's relational citizenship behavior. The proposed framework uses a multidimensional conceptualization for the trustworthiness construct such as benevolence and credibility and incorporates two distinct facets of consumer trust, namely, organization trust, and salesperson trust. The authors test the proposed model using data from MD in buying finns.. The tests show the differential effect of trust dimensions on relational commitment and citizenship behavior. The authors discuss the implications of the findings for trust-commitment theory and practice.

• Korean Security Journal
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• no.62
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• pp.159-183
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• 2020

The court in Korea values evidence justice, and also demands justification for the process of collecting evidence. Therefore, it is necessary to raise the level of organizational commitment, which means that the police investigators performing these tasks feel attached to the police organization they belong to, and that they feel united about the goals of the organization. Based on this recognition, the study analyzed the effects of the police's perception of organizational Justice on organizational commitment, and classified organizational Justice into distributive Justice, procedure Justice and interaction Justice. Therefore, this study analyzes the effect of the police's perception of organizational Justice on organizational commitment and verifies the effect through multiple regression analysis by injecting the trust of Supervisors into a mediating variable. The study was also conducted on the assumption that the trust of Supervisors is important in carrying out the field investigators work in the South Korean police. To achieve the purpose of this research, a total of three surveys were conducted from May 2017 to October 2019 at the National Police Agency using the selection process of investigators and job training courses for the national police, and a total of 500 copies were used as analysis data. Looking at the results analysis of this study, first, it was found that there was a statistically significant static (+) effect on organizational commitment, where the organizational Justice of police officers was a independent variable. Second, the relationship between organizational Justice and organizational commitment has shown that the trust of Supervisors has a mediating effect in korean police organization.

• Journal of Digital Convergence
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• v.8 no.1
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• pp.11-26
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• 2010

The purpose of this paper is to study building and maintaining consumer trust in mobile contents for tourism and travel in perspective of public sector. Mobile contents services are increasing rapidly. Tourism contents in mobile services are non profit business model in an early and immature stage toward the ubiquitous era. Non-profit organization plays a role as service provider through Internet and wireless telecommunication in an information-intensive and network-oriented environment. This article is proposed nonprofit organizations as tourism contents service provider to identify a conceptual framework that can build continuous trusted mobile contents under ubiquitous environment according to developing and maintaining stage. The results based on the focus group interview methodology highlights a conceptual foundation for service providers in nonprofit domain.

• 한국벤처창업학회:학술대회논문집
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• 2010.08a
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• pp.5-18
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• 2010

In this article, we try to study the relationship among quality management activities, employee trusts, and employee satisfactions in small venture companies in Korea. Based on the previous studies, we build a couple of hypotheses about communication, process management, business policies, innovative changes, employee trust and employee satisfaction. From our empirical study, we find that communication and innovative changes have an positive effect on employee trust. Also, employee satisfaction is positively influenced by employee trust. Our study provides the following implications for organization management. First, for employee satisfaction, in an organization, it is very important to build employee trusts among higher managements, firms, business processes, evaluations, and employees. Second, in order to build employee trusts, our study shows that improving communications among employees and customers and having continuous innovative changes such as improving current business processes, problem solving, establishing standards and maintaing high productions are important.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.217-229
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• 2020

Globally, information protection of organization has become an essential management factor, and organizations continue to invest high-level resources for information security. Security threats from insiders are not decreasing. The purpose of this study is to present the antecedence factors to mitigate the role conflict that is the cause of the security avoid behavior. For the study, a survey was conducted for employees of organizations with information security policies, and structural equation modeling was conducted using a total of 383 samples for hypothesis verification. As a result of the analysis, role conflict increased avoid behavior, and goal difficulty, goal specificity, justice, and trust mitigated role conflict. In particular, justice influenced the reduction of role conflict and avoid behavior through trust. The implications were to present the causes and mitigation factors for avoid behavior of employee, and it is judged that it will help the organization to establish a security strategy.

• Asia-Pacific Journal of Business
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• v.7 no.2
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• pp.1-19
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• 2016

This study has analyzed the interrelation between transformational leadership (TL) and organizational commitment (OC) so as to verify the mediating effect of their trust on OC, finding that charisma and intellectual stimulus have a significant effect on affective and continuous commitment. This finding is different from any existing arguments where the charisma of TL and the individual consideration are said to have a significant and positive effect on affective and continuous commitment. Furthermore, the mediating effect, which was expected to be highly relevant on the grounds of the findings of previous researches that any high trust of a leader would lead to a high level of OC of members, has been revealed as a complete mediation in the relationship of emotional trust between individual consideration and OC, which shows that the correlation between TL and OC may vary depending on the characteristics of an organization and its members both of which are sample objects. This study, unlike most previous researches with their research samples in industrial fields, has estimated the growing interrelation of NGOs. Therefore, while this study itself may have its research-limit of specificity, it is expected to make a useful contribution to any future researches of the same category.

• Journal of the Korean Society for information Management
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• v.34 no.2
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• pp.115-135
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• 2017

Many for-profit and not-for-profit organizations' service provider can affect customers' perceptions of the organization based on the relationship between the customers and the organizations. This study aims to identify the relational benefits in libraries, and analyze the relationship between relational benefits and library trust and perception using a questionnaire. As a result, public library customers realize relational benefits with librarians. And these relational benefits affect library trust and perception. This study is meaningful in that it focuses on the relationships in libraries for the first time, which can contribute to the positive perceptions of customer-librarian relations.

• Korean Journal of Culture and Social Issue
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• v.11 no.spc
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• pp.57-67
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• 2005

This paper attempted to explore the plausible reasons why change activities to build up organizational trust might be often short-lived, even though it can become the most valuable social capital for an organization. Based upon a reference data collected from a large company in various methods, retrospective rationalization, difficulties embedded in the processes of realizing the five bases of organizational trust (such as openness, consistence, fairness, consideration, and pride), and top management's negative conviction were identified and discussed as fundamental reasons for the distrust in the usefulness of organizational trust. In addition, middle managers' overcautiousness about their superiors' feeling and organizational cynicism as contributing factors for the distrust in the form of vicious circle were discussed.