• Title/Summary/Keyword: Organic coffee

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Segmentation of Coffee Shop Customers based on Organic Coffee Choice Motives (유기농 커피 선택 동기요인을 통한 커피전문점 고객 시장세분화에 관한 연구)

  • Cho, Meehee;Lee, Kyung-Hee
    • Journal of the East Asian Society of Dietary Life
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    • v.24 no.6
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    • pp.915-923
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    • 2014
  • This study investigated organic coffee choice motives from a coffee shop market segmentation perspective in order to understand the potential importance they may have upon attitudes and behavioral intentions to buy organic coffee. A factor-cluster segmentation approach was used for this study. An exploratory factor analysis identified five organic coffee choice motives: 'Sensory', 'Environment', 'Trust', 'Health' and 'Price'. Based upon these five choice motives, cluster analyses classified all respondents into three homogeneous subgroups: 'Highly motivated', 'Moderately motivated' and 'Unmotivated'. Analysis of variance tests indicated that attitudes and intentions to purchase organic coffee were significantly different among the three clusters. In particular, two cluster groups representing 'Highly motivated' and 'Moderately motivated' were found to offer the most utility for further organic coffee market segmentation research. Especially, due to perceptions about high price premium of organic coffee, the 'Moderately motivated' group had higher positive attitudes, although, their intentions to buy organic coffee were not higher than those of the 'Unmotivated' cluster. Findings support previous research propositions that high price could be the strongest barrier for people to purchase organic products including the organic coffee business context. This will assist to market and promote pricing strategies for caf$\acute{e}$s and restaurants to optimize organic coffee sales revenue. Implications for all cluster groups regarding unique socio-demographic characteristics and behavioral intentions are discussed. Organic coffee marketers can apply these findings towards the development of effective target market strategies.

Impact of Choice Motives on Consumer Attitudes and Purchase Intentions regarding Organic Coffee - Study Performed at Organic Coffee Shops in and around Seoul - (유기농 커피 선택 동기가 소비자태도 및 구매의도에 미치는 영향 - 서울 지역 유기농 커피 전문점을 중심으로 -)

  • Han, Soojeong;Kim, Keum-Jumg;Lee, Kyung-Hee
    • Journal of the East Asian Society of Dietary Life
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    • v.25 no.5
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    • pp.911-921
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    • 2015
  • This study aimed to examine the choice motives for organic coffee and investigate how these motives influence consumer attitudes and purchase intentions regarding organic coffee. A survey was administered to people visiting organic coffee shops in Seoul. Analyses of frequency, descriptive statistics, factor and reliability, ANOVA, correlation, and regression were conducted using SPSS 20.0. Six factors were demonstrated as motives for choosing organic coffee: health, price, reliability, familiarity, sensory appeal, and environment friendliness. Among six factors, "reliability" and "environment friendliness" were positively associated with consumer attitudes, which had a significant impact on purchase intentions. This study is one of the first to examine the relationship between consumer attitudes and purchase intentions focusing on organic coffee. Although the organic coffee market has high potential, its theoretical background has been under developed. By revealing choice motives for organic coffee, this study could provide basic information on how to satisfy consumer needs and promote purchasing. In addition, by understanding needs of diverse and specific coffee consumer groups, effective marketing strategies can be developed with a focus on organic coffee. Especially, environment-friendly and reliable organic coffee can satisfy consumers, maximize profits, and improve brand value.

The Antifungal Activity of Coffee Ground Compost Extract against Plant Pathogens (커피박 퇴비 추출물의 식물병원균에 대한 항균력 검정)

  • Kim, Min-Jeong;Shim, Chang-Ki;Kim, Yong-Ki;Park, Jong-Ho;Han, Eun-Jung;Kim, Seok-Cheol
    • Journal of the Korea Organic Resources Recycling Association
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    • v.24 no.4
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    • pp.85-94
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    • 2016
  • The purpose of this study was to characterize the coffee ground and its possibility to develop the antifungal activity. pH, EC, and Zn contents of the coffee ground from coffee shops were higher than those of commercial coffee ground, but there was no significant difference in $K_2O$, CaO, MgO, $Na_2O$, Mn contents. The antimicrobial activity of the water soluble extracts from the coffee shop and the commercial coffee ground were tested for six major plant pathogens, Rhizoctonia solani, Sclerotinia sclerotiorum, Fusarium oxysporum, Phytophthora capsici, Alternaria alternata, and Botrytis cinerea. The result showed that there was reliable antifungal activity against all of tested plant pathogenic fungi. The inhibition effects of coffee ground compost extract on the spore germination and zoospore formation were investigated. Water soluble extracts of the coffee ground compost mixture added with 10% sesame oil cake were significantly inhibited the growth of conidia germination of A. altanata and zoospore formation of P. capsici in vitro. For investigating the functional materials of coffee ground compost, it was measured the total polyphenolic compounds contents with 30 days interval during decomposing coffee ground for 90 days. The total polyphenolic content increased with decomposing periods, and it observed that the highest total polyphenolic content was $0.35{\pm}0.03mg\;GAE/g$ on the 90th day in the coffee ground compost added with 10% sesame oil cake.

Chemical Composition and Sensory Attributes of Brewed Coffee as Affected by Roasting Conditions (로스팅 조건 변화에 따른 커피 추출액의 화학성분 및 관능 특성)

  • Kim, Sung-Hye;Kim, Joo-Shin
    • Culinary science and hospitality research
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    • v.23 no.5
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    • pp.1-11
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    • 2017
  • The objectives of this study were: 1) to examine the contents of chemical composition (chlorogenic acids, caffeine, free acids, and free sugars) and 2) to evaluate the sensory attributes (sourness, bitterness, and sweetness) of brewed coffee as affected by two roasting conditions such as varied in the roasting time with the same roasting temperature (RT) and with same color and yield (CY). Quantitative analysis of chemical components was performed using high-performance liquid chromatography (HPLC) system, and quantitative descriptive analysis (QDA) was conducted to analyze sensory attributes. Based on the results of chemical analysis, chlorogenic acids were significantly different (p<0.05) in the short term roasted samples (RT 240 and CY 240), but there was no significant difference in caffeine contents (p>0.05). Organic acid levels were different between RT and CY coffee samples. RT 240 coffee had the most level in organic acids and the longer the roasting time of coffee, the lesser the level of organic acids in coffee was found. However, there was no significant difference in CY coffee (p>0.05). The results of sensory evaluations show that the degree of roasting changed according to the roasting time despite of the roasting temperature. Long term (RT 80) coffee was relatively bitter while short term (RT 240) coffee was relatively sweeter. Also, there was no significant difference (p>0.05) in the sensory characteristics (bitterness and sweetness) of CY coffee although they were roasted at different temperatures. Therefore, the current study concluded that better understanding of proper roasting time and temperature improves the quality of brewed coffee.

Comparative Composition of Orgainc and Inorgainc Arabica Beans and Their Antioxidant Characteristics (아라비카 원두의 산지 및 수확방법에 따른 이화학적 특성 및 항산화성)

  • Ji, Eung-Jung;Yoo, Kyung-Mi;Hwang, In-Kyeong
    • Korean journal of food and cookery science
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    • v.25 no.4
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    • pp.421-426
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    • 2009
  • The objective of this study was to evaluate the antioxidant and physiological The objective of this study was to evaluate the antioxidant and physiological activities of organic and inorganic coffee based on flavonoid composition. Organic and inorganic coffee varieties were prepared with Brazil arabica bean and Columbia arabica bean, respectively. Color values (Lightness, redness, and yellowness), mineral contents, total phenol content, 2,2-diphenyl-1-picrylhydrazyl (DPPH) radical scavenging activity, individual flavonoids, and sensory characteristics were then measured in the espresso of each coffee bean. The pH, Brix, and color difference between organic coffee and inorgainc coffee did not correlate with the harvest method. Coffee varieties were more influential on physiological properties, and were markedly more influential than the mineral content. Total phenolics had a higher correlation with DPPH radical scavenging activity ($r^2$=0.832). Depending on the harvesting method, significant differences (p<0.05) were shown in aroma, color, and overall acceptability in sensory evaluation.

Effect of application of coffee sludge and dried food waste powder on the growth Peucedanum japonicum Thunberg

  • Jeon, Young-Ji;Hwang, Hyun-Chul;Eun, Jin-A;Jung, Samuel;Oh, Taek-Keun
    • Korean Journal of Agricultural Science
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    • v.47 no.1
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    • pp.193-204
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    • 2020
  • This experiment was conducted to study the effect of organic fertilizer on the growth of Peucedanum japonicum Thunberg and the change of soil chemical characteristics. The organic matter contents of coffee sludge and dried food waste powder were 44.26 and 51.18%, respectively. These values exceed the organic matter content of organic fertilizers recommended by the Rural Development Administration (RDA) of South Korea by more than 30%. Accordingly, they indicate the possibility of their use as organic fertilizers. The results from the analysis of soil properties after cultivation showed that the organic matter content of coffee sludge amended soils was two-fold higher than that of dried food waste powder amended soils. However, the content of available phosphorus was two times lower in the coffee sludge amendments. It is expected that the dried food waste powder was actively used to decompose organic substances, and that phosphoric acid was added by the soil microorganisms used to decompose organic substances. In terms of Peucedanum japonicum Thunberg growth, leaf discoloration was observed for all treatments except with the standard rate of dried food waste powder. The standard rate of dried food waste powder also produced relatively better results than other treatments with regard to other growth characteristics such as root length (34.08 cm), root diameter (0.78 cm), and fresh root weight (4.77 g plant-1). Therefore, the standard rate of dried food waste powder produced better results than other treatments and can be used as an organic fertilizer in the growth of Peucedanum japonicum Thunberg.

Analyses of Organic Acids and Phenolic Compounds in Columbia Coffee Bean in Roasting Process

  • Park, Jongsun;Kim, Yongsung;Yeon, Jihun;Woo, Jongwook;Seo, Youmi;Mun, Jeong-Yun;Choi, Ji-Soo;Park, Min-Jeong;Im, Jong-Yun;Jang, Tae-Won;Park, Jae-Ho
    • Proceedings of the Plant Resources Society of Korea Conference
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    • 2018.04a
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    • pp.88-88
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    • 2018
  • Coffee is one of the most popular drinks in the world. Roasting process of coffee bean is one of major steps to make coffee, however, there are few studies which analyzed chemical compounds in intermediate state of roasting coffee beans due to technical limitations to get coffee beans with the same roasting condition. We utilized Stronghold S7 pro roasting machine which guarantees the saming roasting conditions repletively with the aid of precise computer to control heat sources to get 20 steps (every 30 seconds) of roasted coffee beans during roasting process (10 min in total). Along with roasting process, phenolic compounds were decreased, which can be explained that roasting process cause phenolic compounds degradation. Caffeine is almost constant during roasting, reflecting that caffeine is not affected in roasting process. These samples presents that organic acids significantly increase along with the roasting process by HPLC analysis. With additional analysis of coffee beans, such as moisture contents, pH, as well as coffee tastes, our analysis will show detailed process of chemical compounds of coffee beans during roasting process.

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A Study on the Pretreatment of the Spent Coffee Grounds using Electrocoagulation and Its Filter Characteristics (전기 응고법을 이용한 커피박의 전처리 및 기능성 필터 특성 연구)

  • Park, Soobin;Han, Haneul;Park, Haneul;Lim, Seunghyun;Yoo, Bongyoung;Yoon, Sanghwa
    • Journal of the Korean institute of surface engineering
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    • v.54 no.4
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    • pp.209-214
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    • 2021
  • As coffee consumption per person increases annually to 323 cups in 2018, treating the spent coffee ground has arisen because spent coffee ground results in soil and air pollution. The demands of air purification filters are increasing more and more because the air pollution due to the fine dust has become worse. The spent coffee grounds had a porous structure, however, the pore was blocked by organic oil compounds. Electrocoagulation, which is one of the electrochemical methods, has the potential to remove the organic compounds. The surface area of spent coffee grounds increased effectively after the electrocoagulation treatment, and surface morphology and surface area were confirmed using SEM and BET, respectively. Using the FT-IR, both the spent coffee grounds and the electrocoagulated spent coffee grounds were characterized. The filter characteristics were examined by the adsorption test using formaldehyde, one of the air pollutants.

Treatment of Organic Waste by Vermicomposting (Vermicomposting 에 의한 유기성 폐기물의 처리)

  • 조익환;이주삼;전하준
    • Korean Journal of Organic Agriculture
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    • v.5 no.1
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    • pp.125-135
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    • 1996
  • A study was made to investigate the possibility of treating various organic waste of cattle manure, swine manure, goat manure, apple pomace, chinese medicine residue and coffee less by feeding these to earthworms and then by studying the growth and reproductive efficiency of earthworms, and the chemical composition of worm cast and its production. The results are summarized as follows. 1. When the feed for earthworms were in good condition which were cattle manure, swine manure and apple pomace, the reproductive efficiency of earthworms was improved however in worse condition the feed of which were goat manure and chinese medicine residue, the increasing rate(IR) became faster. 2. Despite the high content of organic matter(OM) in coffee lees, the earthworms fed coffee lees showed significantly lower reproductive efficiency and increasing rate(IR) than those fed other organic waste due mainly to its lower pH and lower total nitrogen(TN) content. Therefore, when coffee lees is considered to be fed to earthworms, it is believed necessary to be mixed with addiveves or other organic waste in order to improve the feed condition. 3. pH in swine manure, goat manure, apple pomace, chinese medicine residue and coffee lees became neutralized by being fed by earthworms. 4. Available P2O5 and exchangeable cation(EC) of earthworm cast were a little increased compared to those of feed. The contents of Mn, Fe and Cu in earthworm cast were a little decreased to compared to those of feed. 5. The contents of Mn, Fe and Cu in earthworm cast were a little a decreased to compared to those of feed. 6. Mean fresh weight of earthworm at final time(FW2) was negatively correlated with number of young worms(NY)(P<0.01), but positively with increasing rate(IR) (P<0.001) and C/N ratio(P<0.05) respectively. Number of cocoons (NC) and fresh weight of cocoons(WC) were positively(P<0.01) correlated with fresh weight of young worms (WY) and digested matter(DI) but negatively(P<0.001) correlated with residual matter(WY) and digested matter(DI) but negatively(P<0.001) correlated with residual matter(RW). Number of young worms(NY) and fresh weigh of young worms(WY) were negatively(P<0.001) correlated with increasing rate(IR), however increasing rate(IR) of earthworm was positively(P<0.05) correlatedd with C/N ratio.

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Evaluation of the adsorptive capacity of spent coffee powder for the removal of aqueous organic pollutants (액상 유기오염물질에 대한 폐커피가루의 흡착능력 평가)

  • Kim, Seulgi;Na, Seungmin;Son, Younggyu
    • Journal of Wetlands Research
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    • v.18 no.1
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    • pp.39-44
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    • 2016
  • The reuse of spent coffee powder has been researched for environmental engineering applications such as adsorbents of organic/inorganic pollutants. In this study adsorption equilibrium tests and adsorption kinetics tests for the removal of aqueous organic pollutant (methylene blue) were conducted using spent coffee powder, granular activated carbon, and powdered activated carbon. It was found that the maximum adsorption capacity of three adsorbents followed the order of powdered activated carbon (178.6 mg/g) > spent coffee powder (60.6 mg/g) > granular activated carbon (15.6 mg/g). The results of adsorption kinetics tests also indicated that spent coffee powder had higher kinetic parameters than granular activated carbon for pseudo 1st and 2nd order kinetics. The high performance of spent coffee powder might be due to its porous surface like those of granular and powdered activated carbons and smaller particle size comparing with granular activated carbon.