• 한국유기농업학회지
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• 제16권2호
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• pp.151-171
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• 2008

The objective of this paper is to evaluate the feasibility of exporting Korean organic agricultural products to Japanese market. To achieve the objective, we explored the marketing trend of organic agricultural products in Japan and surveyed marketing dealers and food processors that deal with organic foods. We also analyzed Korean farmers' intention of acquiring organic Japanese Agricultural Standard(JAS) certificate in order to export organic agricultural products. The results show that mini tomato is economically feasible to acquire organic JAS certificate but other agricultural products need more attentions. The results also suggest that the education of production and safety management using the international standards such as Japanese Agricultural Standard should be strengthened by local government to promote export of organic agricultural products. The paper implies that producers acquiring organic Japanese Agricultural Standard should be systematization to get larger scale and to guarantee the stability in export supply.

• 한국유기농업학회지
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• 제24권2호
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• pp.169-188
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• 2016

The purpose of this study is to analyze willingness to pay (WTP) for organic agricultural products. To accomplish the objective of the study, a consumer survey was conducted. Based on the pilot survey results, parametric survival model was used to analyze the WTP for organic products. The estimation results showed that the WTP for organic agricultural products is 1.4-fold when compared with the conventional products, which is lower than the current price by about 30 percent. The analytical results also showed that such variables as gender, recognitions for organic agricultural products, and consumers' income have very significant effects on the WTP, and that there are no differences among WTPs by consumption goals. Based on major findings, the most effective countermeasure was suggested for expanding of organic food consumption through the premium reduction of organic products. Reducing the costs of production and distribution, supporting farmers' income by direct payment system were presented. Furthermore, it is needed to allocate more budget for promoting the consumption and distribution of organic agricultural products, and for enhancing conservation of agricultural environment.

• 유통과학연구
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• 제13권11호
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• pp.59-67
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• 2015

Purpose - The number of consumers adopting a lifestyle of health and sustainability has recently increased with the rise of trends in healthy living. The size of the organic agricultural product market has also increased given that these consumers prefer consuming environmentally friendly products that promote family health. However, awareness of organic agricultural products remains insufficient because of the characteristics of the Korean organic agriculture system, which only focuses on food safety inspection. The object of this research is to suggest a policy approach to increase understanding and to expand the purchasing of organic agricultural products by analyzing the influence of customer recognition of such products on their willingness to repurchase. Research design, data, and methodology - This study used binomial logistic regression analysis with the aim of explaining the effects of consumers' socio-demographic characteristics, their awareness of the equivalence arrangement for organic food and of the abolishment of low-pesticide agricultural product certification, and their viewing of negative broadcasts about organic agricultural products on their repurchase intention of such products. A questionnaire survey was conducted with 655 respondents who were in their 20s, lived either in Seoul or in its metropolitan area, and had purchased organic agricultural products. Result - From the results of the analysis, the majority of the respondents recognized organic agricultural products, but they found their prices to be expensive. The majority of the respondents were also aware of the certification system and the reliability of organic agricultural products. However, the results indicate that efforts need to be made to recover consumer trust as many respondents stated that their trust levels in these products were low. In general, those purchasing organic agricultural products were satisfied, but those answering "very satisfied" were not in the majority. Binomial logistic regression analysis results revealed that repurchase intention decreased as consumers viewed a greater number of negative broadcasts about these products. On the other hand, repurchase intention increased as they became more aware of the abolishment of low-pesticide certification. Repurchase intention also increased as income increased, as the number of family members decreased, and when a consumer was a member of a consumer organization. In addition, the older the consumers were who watched the TV programs, the smaller the number of family members that were aware of the abolishment of low-pesticide agricultural product certification and, the higher the income of the consumers aware of organic equivalence arrangement, the greater their repurchase intention. Conclusion - External stimuli, such as negative TV programs on organic agricultural products and the abolishment of the low-pesticide agricultural product certification, relevant social issues and systems, influence consumer repurchase intention. To that end, positive environmental and ecological broadcasting about organic agricultural products would contribute to an increase in purchasing. Additionally, this could be used for promotion and marketing plans as the results indicate that trust in organic agricultural products would cause a positive repurchasing effect.

• 한국유기농업학회지
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• 제12권1호
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• pp.45-66
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• 2004

The objectives of this study are to analyze the producer's behaviors and characteristics of environmentally friendly agricultural products(organic agricultural products and non-chemicals agricultural products, low-chemicals agricultural products excluded). Firstly the present situation of environmentally-friendly agriculture is analyzed. Secondly the producer's behavior and attitude is analyzed tabularly and the social and economic characteristics of producers is analyzed by logit model with thc results of sample surveys on 341 farmers who have been producing quality-certificated environmentally friendly agricultural products. Thirdly based on the results of this study, problems and alternatives means in order to activate production of environmentally friendly agricultural products are finded and showed.

• 한국유기농업학회지
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• 제17권3호
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• pp.327-345
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• 2009

Environment-friendly agricultural products market has been experiencing various change through the quantitative growth in Korea. The food safety is considered seriously and the interest of the consumer is increasing about environment-friendly agricultural products and organic agricultural products. Environment-friendly agricultural products is encouraged in the link of the counter-measure which follows in the market opening. This research aims at making shorter the distance between the productive person and the consumer and to improve the income for organic farm and the price competitiveness for Environment-friendly agricultural products through the present condition analysis for organic produce's production, distribution and consumption market. To solve the problems above, the development of strategies for the establishment of distribution system for the organic produce's stable supply and the improvement of price competitiveness, the establishment of the cooperating system on the produce's demand and supply, the improvement of consumer's reliability by reinforcement with connectivity and transparency of the process, and the vitalization of regional economy and the exchange of rural and city area are needed.

• 유기물자원화
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• 제27권4호
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• pp.71-81
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• 2019

본 연구는 비료자원으로 이용 가능한 국내 부존자원인 농업부산물의 활용성 제고를 위해 발생량을 추정하고, 주요 비료 성분 (질소, 인산, 칼리) 함량을 선행연구 및 자료들을 수집하여 향후 수입 유박 대체를 위한 국내 자원 발굴 및 활용에 관한 기초자료로 활용하고자 하였다. 2018년 농작물 생산량과 환산계수를 활용하여 주요 34종의 농작물 부산물의 연간 발생량을 추정하였다. 전체 농업부산물 중 볏짚이 50.3%로 가장 많이 발생하였으며 그 다음 왕겨가 8.7%로 벼 재배 후 발생되는 부산물이 전체 59.0%로 대부분을 차지하였다. 또한 농촌지역에서 발생되는 부산물 40종에 대한 비료 성분 (질소, 인산, 칼리)의 함량을 목록화 하였으며, 농업부산물의 질소, 인산, 칼리 성분의 평균 함량은 각 1.43%, 0.59%, 1.90%로 나타났다. 2018년 기준 26종의 농업부산물의 연간 질소공급 잠재량을 추정한 결과 44,911톤의 질소를 공급할 수 있는 것으로 조사되었다. 조사된 농업부산물들은 질소, 인산, 칼리 등 비료 성분을 함유하고 있으나 유기질 비료의 주원료로 사용되는 아주까리 유박의 비료 성분 함량에 비해 대체적으로 낮게 나타났다. 농업부산물은 발생하는 시기나 장소, 양분 함량이 매우 다양하기 때문에 이를 효율적으로 활용하기 위한 관리방안 수립이 필요하며 국내 농업부산물을 활용한 비료 및 퇴비 연구를 통하여 수입 유박을 대체하는 자재 개발 및 보급이 요구된다.

• 무역학회지
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• 제47권3호
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• pp.37-55
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• 2022

This paper takes the factors influencing consumers' purchase of organic agricultural products before and after the COVID-19 epidemic as the starting point, decomposes Chinese consumers' purchase behavior of organic agricultural products into questionnaire surveys before and after the COVID-19 epidemic with the help of the theory of planned behavior, and builds structural equation regression models to compare and analyze them respectively. The study investigates whether this change has any impact on consumers' purchasing behavior of organic agricultural products, and proposes rationalized countermeasures from different perspectives based on the results of the study. To this end, this study collected 219 valid questionnaires by combing through domestic and international literature and referring to scholars' mature scales for measurement. The results showed that consumers' attitudes, subjective norms and perceptual behavioral control of organic agricultural products before and after the COVID-19 epidemic had a significant positive effect on consumers' willingness to purchase; however, it can be seen that the intervention of the COVID-19 epidemic event has significantly improved consumers' attitudes, subjective norms and perceptual behavioral control of organic agricultural products.

• 한국유기농업학회지
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• 제18권2호
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• pp.177-197
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• 2010

Japan launched its regulatory certification system for organic foods based on the amended JAS laws in June 2000, followed by the implementation of regulations on organic agricultural products and organic processed foods in January 2001 and with the implementation of the standards on organic animal husbandry and organic feed by the Ministry of Agriculture, Forestry & Fisheries in 2005, organic foods have been under integrated and systematic supervision. Certification of organic foods can be undertaken by registered accredited bodies (private certification bodies) or legal entities conforming to the regulations of the Ministry of Agriculture, Forestry & Fisheries. However, with the amendment of the JAS laws in March 2006, only legal entities conforming to the regulations of the ISO/IEC GUIDE 65 are eligible as certification bodies. Foreign organic products imported to Japan must be certified organic under JAS regulations and must be manufactured or produced by foreign manufacturers certified by local or foreign registered accredited organizations and distributed with the Organic JAS Mark affixed or through importers certified by local registered accredited organizations and distributed with the Organic JAS Mark affixed on the products. It can be implied from the Japanese case study that it necessary to reform the diverse agricultural products certification systems to set up an integrated certification system, and the restructuring of government organizations, reforms of environmentally-friendly agricultural products certification system and the integration of the organic food certification systems are needed in order to integrate the control of the standards and certification systems.

• 한국유기농업학회지
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• 제18권4호
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• pp.489-509
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• 2010

The object of this study is to analyze marketing situations and to suggest developing issues for organic farming. Organic agricultural products (OAP) has been steadily grown by an annual 36.4 percent over the past ten years, and production of OAP took up 4.5 percent of the Environmentally friendly agricultural products (EFAP) in 2009. 9,403 farmers, cultivated area 13,343ha and production 108,810 M/T in Organic agriculture are respectively formed 0.8 percent, 0.8 percent and 0.6 percent of Korea agriculture in 2009. And production of livestock products to have been certificated from the year 2005 was over 10,000M/T in 2008. OAP is mainly distributed by direct marketing system. The market size of OAP is 188.5 billion in 2008 and has been grown by an annual 30.1 percent. The price difference between OAP and general agricultural products is about 65.8 percent. Several issues on the marketing system of OAP are as follows : overcost of OAP marketing socially, imbalance of supply and demand, absence of standard price, institutional insufficiency to marketing within wholesale market, retail price inflexibility of consumer's cooperative, and so on.

• 한국식품위생안전성학회:학술대회논문집
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• 한국식품위생안전성학회 2001년도 The Asia-Pacific Conference on Reproductive Biology and Environmental Sciences
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• pp.120-122
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• 2001

This study was carried out to monitor suspected endocrine disrupting pesticides and industrial organic chemicals among circulated agricultural products in the north area of Seoul in 2001. Procymidone, vinclozolin, endosulfan, chlorothalonil, chloropyrifos and pendimetaline (pesticides) and butylated hydroxytoluene(industrial organic chemicals) were certified by GC-MS. Detected 6 pesticides were remained mostly in the green vegetables, spices and wild plants with $3\%$ detected. Butylated hydroxytoluene(industrial organic chemicals) used for green house cover stuffs was contained mostly in the green vegetables, spices and wild plants not in the fruits and cereals with $43\%$ detected. In the same agricultural products containing butylated hydroxy toluene showed same detection tendency with remaining endocrine disrupting pesticides.