• Asian Journal for Public Opinion Research
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• v.9 no.2
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• pp.85-106
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• 2021

What is the basis of the political polarization in Thailand? What are the key differences between the opposing camps? This paper aims to answer these questions at the individual level, using a national survey conducted by the authors between July and August 2017. The paper argues that the color-based polarizations in Thailand are significant and deeply rooted in a complicated array of demographic, attitudinal, and political dimensions. That is, despite their relative differences in demographics and socioeconomic status, the Yellow Shirt and Red Shirt supporters differ in party identification and democratic values. This finding indicates that the struggle between the conflicting groups in this country is not just about competing interests, but about the identities and basic values underlying the "rules of the political game."

• Asian Journal for Public Opinion Research
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• v.10 no.2
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• pp.76-101
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• 2022

Despite the increasing use of digital media and their powerful impact on risk management during recent outbreaks of emerging infectious diseases, the question of how digital media exposure influences preventive behaviors has not been fully explained. Using the appraisal tendency framework and protection motivation theory as theoretical frameworks, we theorized the affective and cognitive mechanisms under which the differential roles of three negative emotions (fear, anger, worry) on two cognitive appraisals (perceived threat and perceived efficacy) were examined. Based on data collected from a survey of 1,500 South Koreans during the COVID-19 pandemic, we found that while worry and anger increased perceived efficacy, fear reduced perceived efficacy. The results also showed that although exposure to COVID-19 information via digital formats increased preventive behavioral intention in general, digital media use for COVID-19 information had a negative influence on preventive behavioral intention through the sequential mediation of fear and perceived efficacy.

• Asian Journal for Public Opinion Research
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• v.11 no.3
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• pp.234-256
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• 2023

This study aims to understand how people evaluate the credibility of news they use every day and how such evaluation is related to their credibility assessment of news on media overall. For this purpose, this study examines the relationship between credibility of "news I use" and credibility of news on television and news portals overall, respectively. It also explores whether the relationship is moderated by the strength of political ideology. From regression analyses of a nationwide survey of 5,010 adults in South Korea in 2021, the results showed a lower level of credibility for "news I use" than for overall news on television and portals. The results also revealed a significant relationship between the credibility of "news I use" and credibility of overall news on the two media respectively. The expected moderation effect was significant for portal news, but not for television news. Findings and implications are discussed.

• Asian Journal for Public Opinion Research
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• v.11 no.2
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• pp.107-144
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• 2023

In competitive political contexts, sustaining power is the ultimate goal for political parties. Nominating celebrity politicians can be a double-edged sword for parent brands in attracting votes and influencing voting intention. This study contributes to the moderating role of brand affinity towards celebrity politicians. It considers celebrities' cognitive perceived benefits and voting intention relationship in a multiparty parliamentarian election. A cross-sectional survey with a stratified proportional random sampling technique in fifteen Lebanese districts ensured a representative sample. One thousand two hundred sixty-nine responses were found eligible for analysis. Findings indicate that brand affinity positively moderates the negative relationship between perceived benefits and voting intention. This study offers a new understanding of celebrity politicians' implementation strategy and campaign management and considers the contribution of the affective intelligence theory. It provides implications, limitations, and promising directions for future research on celebrity politicians.

• Korean Institute of Interior Design Journal
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• v.19 no.5
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• pp.75-82
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• 2010

The aim of study is examining the marketing strategies and analyzes space design which is reflected marketing strategy and design elements by coffee shop chains. For the purpose, field survey and the questionnaire survey are conducted in coffee shop chains in Myeong-dong in Seoul. The results of the questionnaire survey are analyzed through SPSS 18.0 program and these results compare with the field survey. The result of analysis were as follows; 1) The company have to plan the coffee shop chains which were reflected by consumer opinion. 2) The coffee shop chains have to plan independent atmosphere space for take out consumers. 3) The coffee shop chains have to consider suitable design elements according to condition of lease, an area and position. 4) The coffee shop chains have to have design marketing strategies which were reflected by space, furniture, color and lighting. 5) Companies should communicate with consumers actively.

• Journal of the Korean Home Economics Association
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• v.30 no.1
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• pp.115-131
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• 1992

The purpose of this study is the investigation of the physically handicapped childrens' residentical life, using furniture and opinion of auxiliary furniture ot find out alternative forms of desirable furniture. This study consists of two parts: a survey of residential life and furniture usage and a new chair design based on the survey. Documentary research, observational investigation and questionaire survey methods were used. According to the survey, a chair was chosen as the most needed piece of furniture. The alternative chair was designed to accomodate to the individual physical needs of each child. The structural charasteristics of the chair form consist of four parts: 1) basic seat 2) supporting metal frame 3) detachable chair legs 4) detachable table top. Auxilliary options include adjustable parts such as a head rest, seat belt, arm rest and pedestal.

• Korea Journal of Hospital Management
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• v.18 no.3
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• pp.1-26
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• 2013

To improve the competitiveness of the hospital provides high quality medical services in a hospital coordinator role is emphasized. This study on customer orientation of the role ambiguity in order to identify the impact of degree of customer orientation were analyzed for demographic differences. Dependent variable, customer orientation affects role ambiguity as independent variables, and regression analysis were set. And the control variables are set to support situational factors, customer orientation on the role ambiguity and hierarchical regression analysis was performed. Obtained through empirical results are as follows: First, according to the demographic characteristics of the hospital coordinator customer orientation, the difference between gender and medical subjects are not shown. Age, education, work experience, job title, and the hospital on the pattern of customer orientation has shown a difference. Second, according to the hospital coordinator role ambiguity about its impact on customer orientation analysis can be a role implementation, job implementation, opinion communication in achieving customer orientation was negatively affected. Third, role ambiguity, and customer orientation factors for the moderating effects of organizational support for the role of customer orientation can role implementation, job implementation, opinion communication was a statistically significant. Fourth, the role ambiguity factors and customer orientation for the administrative support for the moderating effect of customer orientation and role implementation is significant, but job implementation, opinion communication were statistically significant. Fifth, the role ambiguity factors and customer support for customer orientation and customer orientation for the moderating effects of role performance and the opinion communication was not statistically significant. However, job implementation was statistically significant. The limitations of this study are as follows: First, role ambiguity, situational factors and support due to limitations of the variable factors that may affect the customer orientation of a number of factors were excluded. So many exogenous variables in the measurement process can affect. Second, the variables measured as problems of self-assessment by the variable measuring the respondent's bias may occur. Third, This study is difficult to generalize. In other words, several areas of the province conducted by the empirical results of the survey as a limit on the overall generalization can follow.

• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.97-104
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• 2012

Recently, a big text data has been produced by users, an opinion mining to analyze information and opinion about users is becoming a hot issue. Of the opinion mining, especially a sentiment analysis is a study for analysing emotions such as a positive, negative, happiness, sadness, and so on analysing personal opinions or emotions for commercial products, social issues and opinions of politician. To analyze the sentiment analysis, previous studies used a mapping method setting up a distribution of emotions using two dimensions composed of a valence and arousal. But previous studies set up a distribution of emotions arbitrarily. In order to solve the problem, we composed a distribution of 12 emotions through carrying out a survey using Korean emotion words list. Also, certain emotional states on two dimension overlapping multiple emotions, we proposed a selection method with Roulette wheel method using a selection probability. The proposed method shows to classify a text into emotion extracting emotion terms from a text.

• Asian Journal for Public Opinion Research
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• v.7 no.4
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• pp.251-260
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• 2019

Burqa or in Arabic An-Niqab is used to cover the entire face of a woman, except the two eyes. The burqa is not obligatory according to Syafi'i madzhab, which is followed by the majority of Indonesian Muslims. In this study, researchers used a survey to develop an understanding of veiled female students' attitudes about themselves, their experience wearing a burqa, interactions with peers, and their perception of how other members of their academic community perceive them. The survey used Likert-type items. The sample in this study was 100 students from three general universities in South Kalimantan: Antasari State Islamic University, Rasyidiyah Khalidiyah Islamic College, and College of Quranic Sciences. The key findings include that 58.2% indicated a willingness to form associations with any women; 17.7% said they were happy associating only with the veiled community. A total of 13.9% said that sometimes they were told to take off their burqa when they were in the classroom. While most said they were never bullied on campus (67.1%), 19% said they were often bullied. Most (78.5%) said that they were given freedom even though there was a suggestion to open their faces when education and learning were taking place.

• Health Policy and Management
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• v.10 no.4
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• pp.99-115
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• 2000

This study was conducted to get a resonable set of budget allocation to public health programs. Matrix Delphi technique was used to obtain the logic of study results and eventually to form a human model which could predict opinion of professionals on budget allocation. Thirty-two professionals in academic and governmental area responded to Delphi survey. Questionnaire was developed using matrix formation, and the matrix was formed by 6 decision criteria on budget allocation and 26 public health programs. The decision criteria are as following: size of problem(morbidity), severity of problem, social equity, importance of prevention, technical feasibility and efficiency of programs. Severity of problem dropped out of the model because it had significant correlation with the size of problem. A total score of each program was obtained by weighting the relative importance of each criteria which also were given by survey respondents. These total scores indicate that the most important public health program is vaccination for infants and children in terms of budget allocation. Monitoring communicable diseases, mental health program, and anti-smoking program are the next. In addition, respondents were asked of the desirable budget size of each program. The result was rearranged by multiple regression model using the scores of each decision criteria. In this process, the current budget size of central government was provided to the respondents, and included in the model. h set of desirable budgets modified using tile model was obtained. Considering the current size of budget, tile results of the model is very different from that of the total score. Managing dementia is ranked the first. Health promotion program for the elderly, rehabilitation of the disabled and monitoring communicable diseases are the next. The need to increase the budget of vaccination for the infants and children was not found as so high. The matrix structure in Delphi survey gave us the precise basis to make optimal decision, and made it possible to develop an opinion predicting model. However the plentifulness and diversity of professional opinions were not fully obtained due to the limited number of decision criteria.