• Title/Summary/Keyword: Opinion analysis

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A Review of the Opinion Target Extraction using Sequence Labeling Algorithms based on Features Combinations

  • Aziz, Noor Azeera Abdul;MohdAizainiMaarof, MohdAizainiMaarof;Zainal, Anazida;HazimAlkawaz, Mohammed
    • Journal of Internet Computing and Services
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    • v.17 no.5
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    • pp.111-119
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    • 2016
  • In recent years, the opinion analysis is one of the key research fronts of any domain. Opinion target extraction is an essential process of opinion analysis. Target is usually referred to noun or noun phrase in an entity which is deliberated by the opinion holder. Extraction of opinion target facilitates the opinion analysis more precisely and in addition helps to identify the opinion polarity i.e. users can perceive opinion in detail of a target including all its features. One of the most commonly employed algorithms is a sequence labeling algorithm also called Conditional Random Fields. In present article, recent opinion target extraction approaches are reviewed based on sequence labeling algorithm and it features combinations by analyzing and comparing these approaches. The good selection of features combinations will in some way give a good or better accuracy result. Features combinations are an essential process that can be used to identify and remove unneeded, irrelevant and redundant attributes from data that do not contribute to the accuracy of a predictive model or may in fact decrease the accuracy of the model. Hence, in general this review eventually leads to the contribution for the opinion analysis approach and assist researcher for the opinion target extraction in particular.

A Design of SNS Emotional Information Analysis Strategy based on Opinion Mining (오피니언 마이닝 기반 SNS 감성 정보 분석 전략 설계)

  • Jeong, Eun-Hee;Lee, Byung-Kwan
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.8 no.6
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    • pp.544-550
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    • 2015
  • The opinion mining technique which analogize significant information from SNS message is increasingly important because opinions communicated through SNS are increasing. This paper propose SEIAS(SNS Emotional Information Analysis Strategy) based on opinion mining that analogize emotional information from SNS setting a different weight according to position of antonym and adverb. Firstly, the proposed SEIAS constructs a emotion dictionary for opinion mining analysis, Secondly, it collects SNS data on real time, compare it with emotion dictionary and calculates opinion value of SNS data. Specially, it increases the precision of opinion analysis result compared to the existing SO-PMI because it sets up the different value according to the position of antonym and adverb when it calculates the opinion value of data.

Development of Korean Opinion Analysis System using Semantic Dictionary and Inverse Opinion Processing (의미 사전과 반전 의견 처리를 이용한 한국어 의견 분석 시스템 개발)

  • Chang, Jae-Khun;Park, Jin-Soo;Ryoo, Seung-Taek
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.8
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    • pp.3070-3075
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    • 2010
  • Through Web 2.0 days, the end users express their opinions and thoughts for blogs and community spaces on the Internet. These opinions and thoughts are used to purchase products, however, users only refer to a few comments not overall opinions. Opinion Analysis System is an opinion search, developed from a natural language search, which analyzes the product's positive or negative evaluations using opinions of products and services on the Internet. In this paper, we suggest a syntactic analysis and inverse processing system that studies and processes 'Positive', 'Negative', 'Neutral' in addition to 'Inverse' information to analyze 'positive' or 'negative' for the core of sentences in Opinion Analysis Service.

Opinion Shopping, Prior Opinion, Audit Quality, Financial Condition, and Going Concern Opinion

  • HARDI, Hardi;WIGUNA, Meilda;HARIYANI, Eka;PUTRA, Adhitya Agri
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.169-176
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    • 2020
  • Business going concern is an important issue to be addressed since it determines how companies will survive. One indicator of the going concern problem is going concern opinion. The going concern opinion is a result of evaluation of auditors on going concern assumption of financial reporting. This research aims to examine the effect of opinion shopping, prior opinion, audit quality, and financial condition on going concern opinion. Research sample consists of 80 listed manufacturing companies on the Indonesian Stock Exchange surveyed between 2013 and 2017. Analysis data uses logistic regression. Based on the result, prior opinion affects going concern opinion, while opinion shopping, audit quality, and financial condition have no effect on going concern opinion. The significant effect of prior opinion on going concern opinion indicates that auditors consider the evaluation of the previous condition of companies' concern problematic since going concern is hard to be solved in a short-term period. This research provides recommendations for companies to increase their business ability so going concern problem can be avoided. This research also suggests to auditors to consider prior opinion to issue current opinion since previous companies' condition can be used as a general picture to initiate the auditing process.

Causal model analysis between quantity and quality for deriving ranking model of Online reviews (온라인리뷰의 랭킹모델링을 위한 양과 질의 인과모형 분석)

  • Lee, Changyong;Kim, Keunhyung
    • The Journal of Information Systems
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    • v.28 no.1
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    • pp.1-16
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    • 2019
  • Purpose The purpose of this study is to analyze causal relationship between quantity and quality for deriving ranking model of Online reviews. Thus, we propose implications for deriving the ranking model for retrieving Online reviews more effectively. Design/methodology/approach We collected Online review from Tripadvisor web sites which might be a kind of world-famous tourism web sites. We transformed the natural text reviews to quantified data which consists of quantified positive opinions, quantified negative opinions, quantified modification opinions, reviews lengths and grade scores by using opinion mining technologies in R package. We executed corelation and regression analysis about the data. Findings According to the empirical analysis result, this study confirmed that the review length influenced positive opinion, negative opinion and modification opinion. We also confirmed that negative opinion and modification opinion influenced the grade score.

Evaluation Method of Quality of Service in Telecommunications Using Logit Model (로짓모형을 이용한 통신 서비스품질 평가방법)

  • Cho, Jae-Gyeun;Ahn, Hae-Sook
    • IE interfaces
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    • v.15 no.2
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    • pp.209-217
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    • 2002
  • Quality of Service(QoS) in the telecommunications can be evaluated by analyzing the opinion data which result from the surveyed opinions of respondents and quantify subjective satisfaction on the QoS from the customers' viewpoints. For analyzing the opinion data, MOS(mean opinion score) method and Cumulative Probability Curve method are often used. The methods are based on the scoring method, and therefore, have the intrinsic deficiency due to the assignment of arbitrary scores. In this paper, we propose an analysis method of the opinion data using logit models which can be used to analyze the ordinal categorical data without assigning arbitrary scores to customers' opinion, and develop an analysis procedure considering the usage of procedures provided by SAS(Statistical Analysis System) statistical package. By the proposed method, we can estimate the relationship between customer satisfaction and network performance parameters, and provide guidelines for network planning. In addition, the proposed method is compared with Cumulative Probability Curve method with respect to prediction errors.

A Study on the Effect of Using Sentiment Lexicon in Opinion Classification (오피니언 분류의 감성사전 활용효과에 대한 연구)

  • Kim, Seungwoo;Kim, Namgyu
    • Journal of Intelligence and Information Systems
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    • v.20 no.1
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    • pp.133-148
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    • 2014
  • Recently, with the advent of various information channels, the number of has continued to grow. The main cause of this phenomenon can be found in the significant increase of unstructured data, as the use of smart devices enables users to create data in the form of text, audio, images, and video. In various types of unstructured data, the user's opinion and a variety of information is clearly expressed in text data such as news, reports, papers, and various articles. Thus, active attempts have been made to create new value by analyzing these texts. The representative techniques used in text analysis are text mining and opinion mining. These share certain important characteristics; for example, they not only use text documents as input data, but also use many natural language processing techniques such as filtering and parsing. Therefore, opinion mining is usually recognized as a sub-concept of text mining, or, in many cases, the two terms are used interchangeably in the literature. Suppose that the purpose of a certain classification analysis is to predict a positive or negative opinion contained in some documents. If we focus on the classification process, the analysis can be regarded as a traditional text mining case. However, if we observe that the target of the analysis is a positive or negative opinion, the analysis can be regarded as a typical example of opinion mining. In other words, two methods (i.e., text mining and opinion mining) are available for opinion classification. Thus, in order to distinguish between the two, a precise definition of each method is needed. In this paper, we found that it is very difficult to distinguish between the two methods clearly with respect to the purpose of analysis and the type of results. We conclude that the most definitive criterion to distinguish text mining from opinion mining is whether an analysis utilizes any kind of sentiment lexicon. We first established two prediction models, one based on opinion mining and the other on text mining. Next, we compared the main processes used by the two prediction models. Finally, we compared their prediction accuracy. We then analyzed 2,000 movie reviews. The results revealed that the prediction model based on opinion mining showed higher average prediction accuracy compared to the text mining model. Moreover, in the lift chart generated by the opinion mining based model, the prediction accuracy for the documents with strong certainty was higher than that for the documents with weak certainty. Most of all, opinion mining has a meaningful advantage in that it can reduce learning time dramatically, because a sentiment lexicon generated once can be reused in a similar application domain. Additionally, the classification results can be clearly explained by using a sentiment lexicon. This study has two limitations. First, the results of the experiments cannot be generalized, mainly because the experiment is limited to a small number of movie reviews. Additionally, various parameters in the parsing and filtering steps of the text mining may have affected the accuracy of the prediction models. However, this research contributes a performance and comparison of text mining analysis and opinion mining analysis for opinion classification. In future research, a more precise evaluation of the two methods should be made through intensive experiments.

FEROM: Feature Extraction and Refinement for Opinion Mining

  • Jeong, Ha-Na;Shin, Dong-Wook;Choi, Joong-Min
    • ETRI Journal
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    • v.33 no.5
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    • pp.720-730
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    • 2011
  • Opinion mining involves the analysis of customer opinions using product reviews and provides meaningful information including the polarity of the opinions. In opinion mining, feature extraction is important since the customers do not normally express their product opinions holistically but separately according to its individual features. However, previous research on feature-based opinion mining has not had good results due to drawbacks, such as selecting a feature considering only syntactical grammar information or treating features with similar meanings as different. To solve these problems, this paper proposes an enhanced feature extraction and refinement method called FEROM that effectively extracts correct features from review data by exploiting both grammatical properties and semantic characteristics of feature words and refines the features by recognizing and merging similar ones. A series of experiments performed on actual online review data demonstrated that FEROM is highly effective at extracting and refining features for analyzing customer review data and eventually contributes to accurate and functional opinion mining.

Analyzing Public Opinion with Social Media Data during Election Periods: A Selective Literature Review

  • Kwak, Jin-ah;Cho, Sung Kyum
    • Asian Journal for Public Opinion Research
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    • v.5 no.4
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    • pp.285-301
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    • 2018
  • There have been many studies that applied a data-driven analysis method to social media data, and some have even argued that this method can replace traditional polls. However, some other studies show contradictory results. There seems to be no consensus as to the methodology of data collection and analysis. But as social media-based election research continues and the data collection and analysis methodology keep developing, we need to review the key points of the controversy and to identify ways to go forward. Although some previous studies have reviewed the strengths and weaknesses of the social media-based election studies, they focused on predictive performance and did not adequately address other studies that utilized social media to address other issues related with public opinion during elections, such as public agenda or information diffusion. This paper tries to find out what information we can get by utilizing social media data and what limitations social media data has. Also, we review the various attempts to overcome these limitations. Finally, we suggest how we can best utilize social media data in understanding public opinion during elections.

A Study on Characteristics of Fashion Opinion Leaders (패션 의견선도자(意見先導者)의 특성(特性)에 관한 연구(硏究) - 인구통계적(人口統計的).심리적(心理的).패션 커뮤니케이션 경로(經路) 변인(變因)을 중심으로 -)

  • Chung, Hyei-Young
    • Journal of the Korean Society of Costume
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    • v.14
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    • pp.185-198
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    • 1990
  • The purpose of this study is to identify and profile Korean women's fashion opinion leaders on demographic, psychological and communication channels dimensions. The questionnaire was administered to 1204 students from a purposively selected. women's universities in Seoul. The data was analyzed using $X^2$-test, t-test, multiple regression analysis and discriminant analysis, The significance level was set at. 05. The major findings derived from analysis are as follows: 1. Fashion opinion leaders are generally come from families with higher income, more education and higher occupational status than followers. 2. Fashion opinion leaders are more likely to be exhibitionistic, self-confident, individualistic, risk taking and gregarious than followers. 3. Fashion opinion leaders are more exposed to impersonal communication media, especially to fashion magazines than followers. These findings imply an obvious usefulness for both manufacturers in the apparel industry as well as retailers to help them in the identification of their target market for the introduction and acceptance of fashion items.

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