• Asian Journal for Public Opinion Research
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• 제12권1호
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• pp.28-52
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• 2024

This study aims to analyze multiple predictors of information seeking behavior, including information seeking intention about breast cancer, using the risk information seeking and processing (RISP) model. Data from 680 female respondents shows that when individuals perceived the risk of breast cancer, they felt more negative emotions, such as anxiety and nervousness, which increased the need for more information about the risk and tendency to seek information. In addition, information subjective norms were positively related with information seeking intention. When individuals felt they lacked relevant information, their seeking intention increased. Lastly, seeking intention led to breast cancer screening intention.

• 대한간호학회지
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• 제29권5호
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• pp.1001-1010
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• 1999

This study was undertaken to investigate the causal perceptions and health seeking behaviors of Rheumatoid arthritis patients, define and understand the typology, and find the relationship between causal perceptions and health seeking behavioral types. There were six types(Physical Fatigue, Dispensation of Nature, Causality to Environment, Conscience of Guilty, Rationally perceiving, Psychological Stress) of subjective opinion about Causal Perceptions of Rheumatoid Arthritis Patients. And there were four types(Oriental medical Treatment, Information Seeking, Dietary Control. Western Medical Treatment) of subjective opinion about Health Seeking Behaviors. In the relationship between types of the causal perceptions and health seeking behaviors, oriental medical treatment and information seeking type were common health seeking behaviors of all six causal perception types. Only difference for internal causal perception types was related to hospital instructions and external causal perception types were related to dietary control. The result of this study can help health care providers, especially nurses to understand the types of causal perceptions and health seeking behaviors of Rheumatoid arthritis patients to gain treatment compliance from patients according to their causal perceptions of the illness, and use it to develop educational nursing intervention to aid health care.

• Asian Journal for Public Opinion Research
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• 제7권4호
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• pp.205-206
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• 2019

• 국제지역연구
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• 제15권3호
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• pp.493-511
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• 2011

본 연구는 중국소비자들의 문화성향이 SNSs(Social Networking Sites)에서의 온라인 구전(eWOM) 행동에 어떠한 영향을 미치는 가를 분석하기 위해 실시되었다. 실증분석 결과 나타난 결과를 요약하면 다음과 같다. 첫째, 중국소비자의 집단주의 성향과 SNSs에서의 eWOM 행동 간의 관계에 관한 가설1, 2, 3을 실증 분석한 결과, 중국소비자의 집단주의성향은 SNS에서의 의견탐색행동과 통계적으로 유의한 정(+)의 관계를 가지는 것으로 나타나 가설1은 채택되었다. 그러나 중국소비자의 집단주의 성향과 의견선도 및 의견전달행동 간의 관계에 대한 가설2와 가설3은 통계적으로도 유의하지 않아 기각되었다. 다음으로 중국소비자의 불확실성 회피성향과 SNSs에서의 온라인 구전행동 간의 관계에 대한 가설4, 5, 6은 모두 가설에서 설정한 방향과 동일한 방향성을 가지는 것으로 나타났다. 마지막으로 의견탐색행동, 의견선도행동, 의견전달행동 간의 관계에 대한 가설7, 8, 9에 대한 검정결과, 의견선도행동이 의견전달행동에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구의 결과는 중국시장에서 SNSs를 활용한 마케팅 전략의 성공 가능성을 높이기 위해, 중국소비자의 어떠한 문화적 성향에 초점을 맞춰야 할 것인가에 대한 실무적 함의점을 제공 할 수 있을 것으로 기대된다.

• Asian Journal for Public Opinion Research
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• 제1권3호
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• pp.217-231
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• 2014

This study begins with a review of commonly discussed dimensions of public risk perception that may influence public opinion toward risks. Factors that have been revealed by the literature to have substantial impact on risk perception, such as demographic background, trust, and media environment, are also discussed. Meanwhile, we evaluate two well-known research models in the realm of risk analysis: 1) the psychometric paradigm, and 2) the social amplification of risk framework (SARF). Based on a literature review, this study suggests that, besides the psychological and social approach, models of risk perception and risk communication research should shift to a more comprehensive one by considering the interrelations between laypeople and the environment. This study proposes a research model from the perspective of social cognitive theory (SCT) as a potential framework for future studies: 1) in the societal environment, individuals' risk perception and information seeking behavior, which is determined by risk perception will be influenced by trust in regulators and interpersonal trust; 2) in the media environment, individuals' risk perception and information seeking behavior will be influenced by individuals' perceived information characteristics. Knowledge about risk accumulated through information seeking will change risk perception in a longitudinal process.

• Child Health Nursing Research
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• 제4권1호
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• pp.128-149
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• 1998

Cigarette smoking has been identified as the single most important source of preventable morbidity and mortality. Smoking behavior varies each individual, so individuality & subjectivity of smoking behavior must be specially focused upon to understand smoking behavior. The purpose of this study was to find attitudes of university students in the prediction of smoking behavior. Q-Methodological method was used as a research design and data were collected during the period from Jan.1, 1997 to Feb. 28, 1998. As the research method, Q-statements were collected through in- depth interviews and a literature review. For the study 33 Q-statements were selected. There were 45 university students as subjects for the research. The 45 university students sorted the 33 statements using the principle of Forced Normal Distribution. The principle of Forced Normal Distribution, which has nine scales to measure the individual opinions, Pc Quanl program was used for analysis and Q-factors were analyzed by using principal component analysis. According to the results of this study, there were four categories of opinion about the smoking behavior in university students. The first type is seeking the habitual dependency. The second type is seeking the stress relief : The third type is seeking the active disapproval : The fourth type is seeking the self control. As a result, The meaning of the smoking behavior is affected by perceived subjective experience, so we need to understand each persons meaning of the smoking behavior and to develop appropriate nursing interventions based on the typology of smoking behavior. Finally, The result of the study will provide basic data for smoking prevention and cessation program.

• 웰빙융합연구
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• 제5권2호
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• pp.1-9
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• 2022

Purpose: This study looked at perfume buying patterns among 328 adolescents. Research design, data and methodology: The purchasing behaviors and attitudes of adolescents were divided into clusters and whether the purchasing behaviors and attitudes of each cluster had a moderating effect on purchasing behavior factors was analyzed. Results: Group classification according to attitude toward perfume purchasing behavior was divided into group 1, which purchases perfume according to one's own subjective opinion, and group 2, who purchases perfume according to external factors. Among the six purchasing behavior factors, the internal pleasure-seeking (p.<001) and fashion-seeking (p.<001) factors were statistically significant in both clusters 1 and 2, and in cluster 2, economic feasibility (p.<001)) internal product. It was found to be statistically significant other than pleasure and trend-seeking, indicating that there is a difference between the two groups. Conclusion:Adolescents consider economic feasibility when purchasing perfume, so it is necessary to set low prices and diversify products for marketing plans for perfume products

• 지역사회간호학회지
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• 제23권3호
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• pp.276-285
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• 2012

Purpose: The purpose of this study was to understand levels of both mental health literacy of depression and intention of help-seeking, and then to identify the relationship of them in Korean older adults. Methods: Participants in this cross-sectional survey were 395 persons over 65 years old receiving customized home visiting health care services at Chungnam province. Data were collected through interviews by visiting nurses in 2011. Results: The proportion of participants with depression was 61.8% ($6.7{\pm}3.6$). 78.2% of subjects appeared to have help-seeking intention for solving depression. The proportions of participants with ability to recognize depression was 69.1%. Although the level about knowledge and belief in self-help interventions were varied according to questionnaires, subjects understood self-help intervention of smoking accurately (86.3%) and physical activity (85.5%). Ability to recognize depression, knowledge and belief about self-help managements, and opinion of medication for treatment among health literacy variables measured in this study were related to help-seeking intention. In addition, women, visual impairment, and lower depression scores were related to help-seeking intention. Conclusion: Results demonstrate that it is necessary to improve depression health literacy to manage effectively depression of vulnerable elderly in communities. These results could be used in developing mental health literacy programs.

• 복식문화연구
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• 제22권6호
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• pp.899-910
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• 2014

The purpose of this study was to analyze high school students' school uniform wearing attitude by group according to clothing attitude targeting Gyeongnam area. This study aims to provide preliminary data in the field of school uniform and marketing that clothing propensity by groups is considered. This study conducted a survey targeting 762 high school students in Gyeongnam. For statistical analysis, SPSS for Window 14.0 was used for frequency analysis, factor analysis, reliability analysis, multiple sponse analysis, cluster analysis, ANOVA analysis and Duncan's ex-post analysis method. As a result of cluster analysis on the clothing attitude, students were divided into 4 segmentation of fashion seeking group, fashion indifference group, conformity group and modesty group. As a result of verification on the difference in perception toward wearing school uniform by groups which were classified according to the propensity of clothing attitude, activity, stability, and practicality were all varied according to the propensity of clothing attitude. 4 groups were significant differences in the degree of consent to wearing school uniform, price of school uniforms, tendency to prefer famous brand when purchasing school uniform, experience of transforming school uniform, opinion about school uniform modification and reason for school uniform modification. While low graders were many in 'modesty group', upper graders were many in 'fashion seeking group', which means that more segmentalized satisfaction of clothing by group may be raised if such a fact is considered when planning clothing for high school students segmentalized by age.

• 농촌계획
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• 제15권3호
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• pp.23-32
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• 2009

The purpose of this research was to evaluate rural housing environment through evaluation of the two parties, public officials, the interest group and residents, the beneficiaries surveying general understanding and measuring difference in understanding between public officials and residents. Through the difference in understanding, this study was to propose effective promotion method and desirable direction of rural housing environment. For progress hereafter, by seeking active involvement of residents, this study proposed possible renewal plan of residential environment. Process of this study was first, research documents to examine several rural housing environment related promotions, and several analysis techniques like principal component analysis, multiple regression analysis used to understand different ideas Opinion of Public Officials and Inhabitants. Then take surveys of residents living in renewal zone, and surveys of public officials of borough, which already performed renewal projects to evaluate comprehensively as either residents' or administrators' view.