• 유통과학연구
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• 제20권8호
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• pp.21-31
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• 2022

Purpose: This study aims to enrich the literature related on Patronage intention in the context of omnichannel in Tunisia. It reveals the determinants of Patronage intention in the fashion retailer context by examining the roles of omnichannel integration quality (IQ), omnichannel perceived value (PV), flexibility, operational logistics service quality (OLSQ) and customer satisfaction. Research design and methodology: A quantitative online survey with 400 customers of fashion retailers was executed. A structural equation modeling approach was applied to test the research hypotheses using AMOS 25 and SPSS 25 software. Results: The findings show that the omnichannel integration quality, omnichannel perceived value, and operational logistics service quality affect play crucial roles in customer satisfaction. A positive relationship between flexibility and operational logistics service quality was also highlighted. And it is also found that a higher omnichannel integration quality led to a higher omnichannel perceived value in the omnichannel retailing context. Furthermore, customer satisfaction within omnichannel retailing can enhance patronage intention. Conclusions: This research adds to the body of knowledge in omnichannel retailing and presents a comprehension of the omnichannel system from the customer's point of view. In addition, this study provides practical implications for omnichannel retailers to improve customer satisfaction and patronage intention.

• The Journal of Asian Finance, Economics and Business
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• 제9권9호
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• pp.299-307
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• 2022

The goal of the study is to examine and assess how the factors of logistics service quality provided by logistics service providers influence customer loyalty and satisfaction in Vietnam. This study employs samples of the Kansei technique. The article's data was gathered through an online survey of 388 distinct Vietnamese customers who used logistics services before and during the Covid-19 outbreak. After the data was obtained, it was evaluated using SmartPLS 3.0's Cronbach's Alpha test and structural equation model (SEM). Staff service quality, operational service quality, and technical service quality are the three factors that determine the quality of logistics services in the study. Out of the 10 proposed hypotheses, research findings show that five are acceptable. The Covid-19 Pandemic in Vietnam had a significant impact on all dimensions, but it had no effect on how satisfied customers were with the logistics service providers. Nevertheless, loyalty is considerably influenced by only one factor, which is customer satisfaction, and customer trust moderates the relationship between these two factors. As a consequence of that, several managerial implications have been proposed to help logistics service providers improve their services to attract and keep Vietnamese customers using their service in the long term.

• Journal of Korea Trade
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• 제25권5호
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• pp.19-38
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• 2021

Purpose - This study aims to verify the direct causal relationship between cost competitiveness and global network competitiveness, which are the tangible service quality factors determined by the shipping company, which in turn affect the shipper's customer satisfaction. Additionally, we empirically investigate the intangible, related service qualities determined by shipping companies, such as operational competitiveness and customer relationship quality, and how these then positively affect customer satisfaction through the formation of trust. Therefore, we examine the mediating effect of trust formation among different contractors for shipping services. Design/methodology - In order to examine the shipping company's tangible and intangible service-qualities perceived by the shipper on customer satisfaction and the process of trust formation between contractors, we collected valid data from 114 respondents out of 200 distributed questionnaires. The respondents consisted of domestic freight forwarders who engage with domestic and international shipping and logistics agencies. Descriptive statistics, confirmatory factor analysis, reliability, convergent and discriminant validities, common method bias, and PLS-SEM (partial least square-structural equation model) were analyzed using the program STATA 16. Findings - The findings of this study are as follows. First, our results showed that all hypotheses assumed in this study had statistically significant supporting evidence. Second, it was found that the mediating effect of trust was significant in affecting the quality of intangible service- qualities for customer satisfaction. Third, through supplementary analysis, we found that the global network competitiveness of domestic shipping companies will increase in importance in the future. In conclusion, the theoretical and practical implications of these findings are presented. Originality/value - This study reaffirmed the traditional causal relationship between customer satisfaction and tangible service quality. Additionally, we also contribute to the literature on the understanding of the causal relationship between trust formation and customer satisfaction through intangible interactions from a long-term perspective.

• 유통과학연구
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• 제18권8호
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• pp.55-64
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• 2020

Purpose: This paper addresses issues that concern business-to-business marketing, namely informational justice in the supply chain or organizations. As previously reported by other studies, there is information asymmetry in organizations. The present study explores and addresses this in the medical industry, aiming to investigate how informational justice relates to information quality or logistics performance in the medical industry. This study also suggests a method for development of informational justice in medicine-related fields. Design, methodology, approach: The hypothesis and model were developed through a review of the literature. To this end, we surveyed 293 valid survey samples collected from occupational pharmacists and used structural equation modelling for analysis. Findings: The results of the empirical analysis of the hypotheses showed that symmetric sharing of information between pharmacists and employees of pharmaceutical companies has a positive effect on the perceived quality. Moreover, the results showed that quality information has a positive impact on logistics performance, whereas informational justice does not. Conclusions, implications: If information and explanations are exchanged fairly, information and logistics performance-as well as operational expenses-will be enhanced. Furthermore, our study has immense implications outside of academic applications since it suggests practical solutions to government and medical industry employees.

• 한국산업정보학회논문지
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• 제21권6호
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• pp.109-123
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• 2016

본 연구는 물류보안 인증 획득 기업 및 인증 준비단계에 있는 기업을 위한 정부지원 정책 방안을 도출하고자 기업의 요구사항을 파악하고, 우선순위를 분석하기 위하여 AHP와 QFD 기법을 적용하였다. 분석결과, 물류보안 인증 확산을 위한 기업의 요구사항에 대한 우선순위는 물류보안통합시스템(40.3%), 정부지원체계 강화(32.4%), 인증제도의 운영효과(27.2%) 순위로 분석되었다. AHP 분석 결과를 토대로 QFD 기법을 적용한 상대적 가중치 분석결과에서는 생산성 향상(28.38%), 서비스 수준향상(26.70%), 물류비용 절감(21.60%), 정보기술 선진화(19.68%), 환경보호(3.64%) 등의 순위로 나타났다. 본 연구결과는 물류보안 인증 획득 및 유지관리 개선을 하고자 하는 공급망 내 관련 기업뿐만 아니라 다른 기업들에게 물류보안에 관한 가이드라인을 제공해 줄 수 있으며, 기업경쟁력을 강화시키고 글로벌 시장에서 경쟁우위 기업으로 성장할 수 있는 발전 도모에 활용될 수 있다.

• 한국항해항만학회지
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• 제41권5호
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• pp.353-358
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• 2017

This study aims to propose an assessment tool of port service quality (PSQ) in the context of container transport logistics (CTLs), by taking the perspectives from port users. The CTLs defined in this study are the relevant activities of serving the physical flows of a container box from a point of origin via a container port to a point of destination. To address the ports' role in collaboration between its channel members in CTLs, the PSQ measures for all port user groups (i.e. common PSQ measures) are selected based on the relevant CTLs activities involved by port, and its users within terminal/port area as well as throughout the CTLs chain. An importance-performance analysis (IPA) is applied as a diagnostic tool to analyse the status quo of Busan Port in CTLs contexts, by comparing the importance and performance (IP ) scores against each individual CTLs criterion. The findings from the IPA reveal that port managers and policy makers at the Busan Port should concentrate on six PSQ measures (i.e. SR1, SR4, ITS1, VAS1, VAS4, ICI3) to enhance PSQ in CTLs. However, four measures (i.e. ITS2, ITS3, ITS4, VAS2) are identified as a possible overkill, indicating an area of inefficiency where a remedial action of the cost-cutting decision is necessary. On the other hand, the Busan port shows an outstanding performance on four measures such as SR2, SR3, ICI1 and ICI2. The measures are not only important but also high performance. The study findings provide managerial guidance to port managers in Busan Port, in view of searching for managerial and operational strategies for sustainable port growth.

• 한국인공지능학회지
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• 제7권1호
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• pp.23-59
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• 2019

The purpose of this study is to develop a measure of service quality in the traditional market by examining previous research on the service quality of the traditional market studied so far. After defining basic concepts through definition of traditional market and existing studies, 5 categories of configuration items for SERVQUAL measurement in traditional market were made up based on existing researches related to definition of service quality and service quality of traditional market. A survey was conducted on the items that fit the intention of this study and various statistical analyzes were conducted. Statistical analysis was performed using SPSS 22.0 and AMOS 22.0. The reliability of the items was measured by the reliability test, and the predictability and accuracy of the items were examined. The validity of the measured variables was verified through confirmatory factor analysis. Reliability, empathy, responsiveness, certainty, and tangibility were the most important factors in this study. Responsiveness factors include communication, time reduction, real time, promptness. Assurance factors include the assurance of delivery, prompt answers, product knowledge items. Tangibility factors include, convenient device systems, location information, presence as a fact, and as a result, the latest modern items are adopted. The quality of service in the traditional market developed in this study was found to be good in reliability and validity test. Confirmatory factor analysis result using structural equation model also met the conformity index standard. If service satisfaction is measured based on this research, basic data can be presented to policy makers who implement policies on traditional markets to make the right decisions. In addition, it will be able to provide traditional market operators with operational strategy and marketing data. In the future, based on the traditional market service quality scale developed in this study, it is necessary to grasp the factors to be continuously managed to improve the service quality of the traditional market, user satisfaction, and intention to use.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2005년도 춘계학술대회
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• pp.575-579
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• 2005

A Shared Services center (SSC) is created by removing common administrative functions from operational divisions within an organization, and centralizing the functions in a separate centre. SSC helps supporting organizations to focus on core activities and to achieve cost reduction as well as service quality enhancement. In contrast to many leading global companies which has been adopted SSCs from early 90's. A Company's HR SSC which has opened this year is the first genuine SSC practice in Korea. Centering on the case of A Company' s HR SSC implementation, we discussed on some practical implications for companies which has future plan to introduce a shared service center.

• 융합보안논문지
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• 제8권1호
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• pp.101-108
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• 2008

본 연구에서는 항만 물류 프로세스의 현황과 장애요인을 분석하고, Lean이론을 적용한 프로세스의 재설계를 통해 이를 개선하기 위한 방안을 도출하는 한편, 개선된 프로세스를 통한 항만물류시스템을 구축하기 이전 과정을 철강기업 내에 특화된 부두 운영 업무 중 슬라브 관리업무에서 항만물류프로세스의 관련 주체를 선별하고 각 주체간의 관계를 파악하여 부두, 조업, 출하, 공정, 품질, 구매에 이르는 관리업무를 정의하고 각각 개체사이의 정보와 슬라브의 흐름에서 Lean 도구를 사용하여 기존 프로세스 상에 Value added와 Non-Value added를 분석하여 Cycle Time의 감소, 재고감소, 업무전환시간의 감소, 재작업감소, 서비스개선, 낭비 감소 등을 목표로 업무프로세스를 정형화시키고, 항만현장이 항만물류프로세스를 최적의 상황으로 실행 할 수 있도록 환경의 재설계를 통한 항만물류프로세스의 개선된 모델을 제시한다.

• 대한안전경영과학회지
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• 제12권3호
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• pp.315-320
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• 2010

Recently, there are environmental issues for sustainable transportation system to pursue the energy-efficient and environment-friendly public urban transit. These transportation system needs to offer demand-oriented high-quality service being on the same level with cab service for urban space. PRT(Personal Rapid Transit), small track-guided vehicle, is repeatedly mentioned as a possible alternative for the new urban public transportion system, but but there are not many researches on the operational optimal routing for PRT network. In this paper, the concept of PRT and general optimal routing methods are reviewed. And we suggest the optimal routing method for city-wide PRT network with multi-vehicles and stations, junctions and directional arcs. Futher research directions for PRT routing are presented.