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A Study on Marketing Mix Strategy in Website of Sportswear Brands (스포츠웨어 브랜드웹사이트의 마케팅 믹스전략)

  • Rha, Soo-Im;Lee, Min-Gyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.9 no.2
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    • pp.155-166
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    • 2007
  • The purpose of the research is to provide the operation plans of internet marketing for effective application as marketing tools by analyzing the application status of marketing mix through the 30 websites of sportswear brands. Firstly, a study on the marketing mix strategy of sportswear brands presents that most brands put a high priority on promotion strategy by achieving online marketing. Secondly, compared with the other company brands which have online shopping mall, the website of sportswear brands consists of centered brand image. Therefore, based on the analysis about the variety of products and merchandise picture in each item and detailed information offer of neo-products introduction, marketing mix is insufficient in the website of sportswear and the price strategy has the least information. After website of sportswear brands is connected with online-shopping mall, guidance for its price and product is performed mainly. Consequently the sales promotion strategy of price needs development through the incentive and discount price. Promotion strategy occupies more parts than any other strategy. Especially, it allows a high proportion of the variety of events and information for the customer services. Also it needs to improve its bulletin board and Q&A board on the website for better communication with customers. Furthermore distribution strategy focuses on information such as location, contact numbers and address of the online shopping mall. Although online shopping mall has its own advantage which is marketing on the internet, it is not yet in progress.

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Endoscopic Removal of Traumatic Intracerebral Hematoma via Superolateral Keyhole (외상성 뇌실질내 혈종에 대한 상측방 키홀을 통한 내시경적 혈종 제거)

  • Park, Sung-Jin;Ha, Ho-Gyun;Jung, Ho;Lee, Sang-Keol;Park, Moon-Sun
    • Journal of Korean Neurosurgical Society
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    • v.29 no.2
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    • pp.249-254
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    • 2000
  • Objective : As a minimally invasive strategy, endoscopic technique was introduced for removal of the traumatic intracerebral hematoma. Material and Method : A 54-year-old man with three-day history of seizure and progressive mental deterioration after traffic accident was presented. Computerized Tomography(CT) of the brain showed a huge intracerebral hematoma on the right frontal lobe and ventricle. The operation was performed via right frontal superolateral keyhole with 2cm eyebrow skin incision. Using 0-degree and 30-degree angled lens 4mm rigid endoscopes, nearly all of the hematoma was evacuated under the direct endoscopic visualization and a ventricular catheter was exactly placed into the frontal horn of the right lateral ventricle at the end of procedure. Results : The seizure was discontinued and neurological status had been improved during postoperative periods. Postoperative CT demonstrated that most of the hematoma was removed and the ventricular drainge tube was exactly placed in the right foramen of Monro. Conclusion : With endoscopic technique, the authors successfully evacuated traumatic intracerebral hematoma and exactly placed the ventricular drainage catheter under direct visualization. This technique may be considered as an another option for removal of traumatic intracerebral hematoma.

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The Quality of Life of Patients with Good Outcomes after Anterior Circulation Aneurysm Surgery Assessed by the World Health Organization Quality of Life Instrument-Korean Version

  • Jang, Kyung-Sool;Han, Young-Min;Jang, Dong-Kyu;Park, Sang-Kyu;Park, Young Sup
    • Journal of Korean Neurosurgical Society
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    • v.52 no.3
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    • pp.179-186
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    • 2012
  • Objective : Even in the patients with neurologically good outcome after intracranial aneurysm surgery, their perception of health is an important outcome issue. This study aimed to investigate the quality of life (QOL) and its predictors of patients who had a good outcome following anterior circulation aneurysm surgery as using the World Health Organization Quality of Life instrument-Korean version. Methods : We treated 280 patients with 290 intracranial aneurysms for 2 years. This questionnaire was taken and validated by 99 patients whose Glasgow Outcome Scale score was 4 and more and Global deterioration scale 3 and less at 6 months after the operation, and 85 normal persons. Each domain and facet was compared between the two groups, and a subgroup analysis was performed on the QOL values and hospital expenses of the aneurysm patients according to the type of craniotomy, approach, bleeding of the aneurysm and brain injury. Results : Aneurysm patients showed a lower quality of life compared with control patients in level of independence, psychological, environmental, and spiritual domains. In the environmental domain, there were significant intergroup differences according to the type of craniotomy and the surgical approach used on the patients (p<0.05). The hospital charges were also significantly different according to the type of craniotomy (p<0.05). Conclusion : Despite good neurological status, patients surgically treated for anterior circulation aneurysm have a low quality of life. The craniotomy size may affect the QOL of patients who underwent an anterior circulation aneurysm surgery and exhibited a good outcome.

Intraoperative Monitoring of Motor-Evoked Potentials for Supratentorial Tumor Surgery

  • Lee, Jung Jae;Kim, Young Il;Hong, Jae Taek;Sung, Jae Hoon;Lee, Sang Won;Yang, Seung Ho
    • Journal of Korean Neurosurgical Society
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    • v.56 no.2
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    • pp.98-102
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    • 2014
  • Objective : The purpose of this study was to assess the feasibility and clinical efficacy of motor evoked potential (MEP) monitoring for supratentorial tumor surgery. Methods : Between 2010 and 2012, to prevent postoperative motor deterioration, MEP recording after transcranial stimulation was performed in 84 patients with supratentorial brain tumors (45 males, 39 females; age range, 24-80 years; median age, 58 years). MEP monitoring results were correlated with postoperative motor outcome compared to preoperative motor status. Results : MEP recordings were stable in amplitude (<50% reduction in amplitude) during surgery in 77 patients (91.7%). No postoperative motor deficit was found in 66 out of 77 patients with stable MEP amplitudes. However, postoperative paresis developed in 11 patients. False negative findings were associated with edema in peri-resectional regions and postoperative bleeding in the tumor bed. MEP decrease in amplitude (>50%) occurred in seven patients (8.3%). However, no deficit occurred postoperatively in four patients following preventive management during the operation. Three patients had permanent paresis, which could have been associated with vascular injury during tumor resection. Conclusions : MEP monitoring during supratentorial tumor surgery is feasible and safe. However, false negative MEP results associated with postoperative events may occur in some patients. To achieve successful monitoring, collaboration between surgeon, anesthesiologist and an experienced technician is mandatory.

Development of a Nutrition Quotient (NQ) equation modeling for children and the evaluation of its construct validity (어린이 영양지수 (NQ, Nutrition Quotient) 모형 개발과 구성타당도 평가)

  • Kim, Hye-Young;Kwon, Se-Hyug;Lee, Jung-Sug;Choi, Young-Sun;Chung, Hae-Rang;Kwak, Tong-Kyung;Park, Ju-Yeon;Kang, Myung-Hee
    • Journal of Nutrition and Health
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    • v.45 no.4
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    • pp.390-399
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    • 2012
  • The objective of this study was to develop and evaluate the construct validity of a Nutrition Quotient (NQ) for children. In a previous report (Kang, et al., 2012), the food behavior checklist for children's NQ, consisting of 19 items, was grouped into a 5-factor structure according to the exploratory factor analysis: balance, diversity, moderation, regularity, and practice. In this study, the construct validity of the NQ was assessed using a confirmatory factor analysis. Elementary school students (n = 1,393) from six large cities completed the NQ test. Indicator tests suggested an adequate model fit (goodness of fit index = 0.9613; adjusted GFI = 0.95; standardized root mean square residual = 0.0464; chi-square test statistics of < 0.001 p-value, 82.1), and item loadings were significant for all subscales (p < 0.05). The standardized path coefficients were used as the weights of the items. The NQ and the 5 factor scores of the student were calculated by the obtained weights of the questionnaire items. Logistic regression was applied to find the significant factors in order to affect a specific nutrient status. The receiver operation characteristic curve analyses were performed in order to find diagnostic cut-off points of the five factors. The food behavior checklist for children's NQ would be a handy and suitable instrument for evaluating dietary behaviors of Korean children.

Analysis of Staff and User's Perception of the Separate Reading Room of Public Libraries - Focused on the Gyeongsangbuk-do Office of Education - (도서관 직원 및 이용자의 일반열람실 인식도 분석 - 경북교육청 소속 공공도서관을 중심으로 -)

  • Yoon, Hee-Yoon;Kim, Il-Young
    • Journal of Korean Library and Information Science Society
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    • v.49 no.1
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    • pp.1-22
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    • 2018
  • The general or separate reading room in domestic public libraries is a space that represents Korea's unique characteristics that are rarely found in advanced cultural countries. If it is an indispensable space for residents of the community, all public libraries should install and operate it. Otherwise, the general reading room of existing public libraries should be reduced or improved and the new library needs strategic thinking about its installation. Therefore, this study analysed the operation status and major issues of the general reading room, and then suggested the direction based on the survey and comparison of the recognition of the general reading room for the staff (librarian) and the users. The results can contribute not only to the ongoing debate on the general reading room, which is the central theme of discussion of local public goods, but also to find desirable alternatives.

Design of Fault Diagnostic and Fault Tolerant System for Induction Motors with Redundant Controller Area Network

  • Hong, Won-Pyo;Yoon, Chung-Sup;Kim, Dong-Hwa
    • Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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    • 2004.11a
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    • pp.371-374
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    • 2004
  • Induction motors are a critical component of many industrial processes and are frequently integrated in commercially available equipment. Safety, reliability, efficiency, and performance are some of the major concerns of induction motor applications. Preventive maintenance of induction motors has been a topic great interest to industry because of their wide range application of industry. Since the use of mechanical sensors, such as vibration probes, strain gauges, and accelerometers is often impractical, the motor current signature analysis (MACA) techniques have gained murk popularity as diagnostic tool. Fault tolerant control (FTC) strives to make the system stable and retain acceptable performance under the system faults. All present FTC method can be classified into two groups. The first group is based on fault detection and diagnostics (FDD). The second group is independent of FDD and includes methods such as integrity control, reliable stabilization and simultaneous stabilization. This paper presents the fundamental FDD-based FTC methods, which are capable of on-line detection and diagnose of the induction motors. Therefore, our group has developed the embedded distributed fault tolerant and fault diagnosis system for industrial motor. This paper presents its architecture. These mechanisms are based on two 32-bit DSPs and each TMS320F2407 DSP module is checking stator current, voltage, temperatures, vibration and speed of the motor. The DSPs share information from each sensor or DSP through DPRAM with hardware implemented semaphore. And it communicates the motor status through field bus (CAN, RS485). From the designed system, we get primitive sensors data for the case of normal condition and two abnormal conditions of 3 phase induction motor control system is implemented. This paper is the first step to drive multi-motors with serial communication which can satisfy the real time operation using CAN protocol.

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Development of Wireless Control System for High Power LED Luminaire Using Bluetooth Wireless Communication and Current Control System (Bluetooth 무선 통신과 전류제어 시스템을 이용한 고전력 LED 등기구의 무선제어 시스템 개발)

  • Lee, Wan-Bum
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.3
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    • pp.66-72
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    • 2016
  • An LED lighting control system was developed to combine information technology and LED lights for efficient management and energy savings. The system can monitor and control the status of an LED luminaire using Bluetooth wireless communication, sensor technology, and smart phones. An LED lighting control circuit was designed using a temperature sensor, illumination sensor, and Bluetooth module with a fuzzy constant-current control circuit. We extended the lifetime and prevented damage to the LED by optimizing the supply current of the LED luminaire based on the heat-generation temperature of $70^{\circ}C$ of an LED heat sink. We also automatically adjusted the ON/OFF time depending on the ambient illumination of the LED luminaire. By allowing easy control of the LED luminaires on a smartphone, we improved the efficiency and achieved energy savings. The control system was validated through experiments for normal operation.

Application of a paste-type acellular dermal matrix for coverage of chronic ulcerative wounds

  • Jeon, Minseok;Kim, So Young
    • Archives of Plastic Surgery
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    • v.45 no.6
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    • pp.564-571
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    • 2018
  • Background Chronic wounds occur due to failure of the normal healing process, associated with a lack of deposition of cellular components and a suitable microenvironment such as the extracellular matrix (ECM). Acellular dermal matrix (ADM) is viewed as an ECM substitute, and a paste-type ADM has recently been introduced. We hypothesized that CGPaste, an injectable paste-type ADM, could serve as a scaffold and promote wound healing. Methods We retrospectively studied seven patients in whom CGPaste was applied between 2017 and 2018, who had pressure ulcers, necrotizing fasciitis, diabetic foot ulcers, traumatic defects, and osteomyelitis. The goal of applying CGPaste was to achieve complete wound healing with re-epithelialization or growth of granulation tissue, depending upon the wound bed status. CGPaste was injected based on the wound size along with the application of a dressing. Results Four of the seven patients showed granulation tissue on their wound bed, while the other three patients had a bony wound bed. The mean wound area was $453.57mm^2$ and the depth was 10.71 mm. Wound healing occurred in five of the seven patients (71.43%). The mean duration of complete healing was 2.4 weeks. Two patients showed failure due to paste absorption (29.57%); these patients had wound beds comprising bone with relatively large and deep wounds ($40{\times}30$ and $30{\times}20mm^2$ in area and 15 and 10 mm in depth). Conclusions CGPaste is an effective option for coverage of small and deep chronic wounds for which a flap operation or skin grafting is unfeasible.

A Study on Errors that Occur in the Garment Sample Production Process (의류샘플 생산 프로세스 상 발생하는 오류에 관한 연구)

  • Kim, Sung-Hyun;Do, Wol-Hee
    • Fashion & Textile Research Journal
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    • v.19 no.3
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    • pp.296-301
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    • 2017
  • This study researched the status and prospect of a natural dye program in Gyeongsang region that focused on private centers with sufficient infrastructure and abundant human resources were available for natural dyes. The entire site for metropolitan cities that have difficulty in securing the land are limited (as well as smaller) because they are closer to the city; in addition, they do not own the drying house and the agricultural land for natural dyes. It is understood that the one-time program of all centers researched help to promote and maintain the centers rather than generating profit; in addition, it is shown that Jun - Aug (summer) is preferred over Dec - Feb (winter). This program uses natural indigo; consequently, natural dye program for hobby and education is operated when it is required because the number of participants are low in most cases, Persimmon Juice is used for the dyeing raw materials. Programs in operation are often outsourced with other institutes registered under private certification system; therefore, many cases of starting business are found in the institutes operating programs directly after obtaining the certification. Their plans do not allow for investment in facility such as enlargement of experience center and prospect of program; in addition, business value is generally bright for business strategies that include an exhibition shop for natural dye products and program development.