• 제목/요약/키워드: Open Communication

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국내 주요 10대 기업에 대한 국민 감성 분석: 다범주 감성사전을 활용한 빅 데이터 접근법 (Public Sentiment Analysis of Korean Top-10 Companies: Big Data Approach Using Multi-categorical Sentiment Lexicon)

  • 김서인;김동성;김종우
    • 지능정보연구
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    • 제22권3호
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    • pp.45-69
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    • 2016
  • 최근에 빅 데이터를 활용하여 감성을 측정하는 시도가 활발히 이루어지고 있다. 통신 매체와 SNS의 발달로 기업은 국민의 감성을 파악하고 즉시 대응해야할 필요성이 생겼다. 우리나라의 경제는 대기업에 대한 의존도가 높기 때문에 10대 기업에 대한 감성분석은 의미가 있다고 할 수 있다. 이러한 측면에서 본 연구는 다 범주를 기준으로 구축한 감성사전을 활용하여 우리나라 10대 기업에 대한 감성을 분석하였다. 빅 데이터를 이용하여 감성을 분석한 기존의 선행연구는 감성을 차원으로 분류하는 경향이 있다. 차원적 감성으로 감성을 분류하는 것은 분류의 기준이 학술적으로 증명되었기에 감성 분석에 주로 사용되어 왔지만 전문가 정도의 지식이 있어야 분류할 수 있어 보편적인 감성을 대변하는 데 비효과적이기에 보완이 필요하다고 할 수 있다. 개별 범주적 감성은 이 점을 보완할 수 있는 분류 방식으로 일정 수준의 주관성이 개입되지만 보편적으로 느낄 수 있는 감성을 측정하는데 효과적이다. 따라서 본 연구는 보편적인 감성의 측정을 위해 감성을 차원으로 분류하지 않고 개별 범주로 분류하여 9가지 영역으로 나누었다. 선행 연구에서 추출한 9가지 범주에 해당하는 감성 단어에 기초하여 감성사전을 구축하였으며 감성 단어가 검출된 빈도를 기준으로 감성을 분석했다. 대상 데이터는 2014년 1월부터 2016년 1월까지 우리나라 10대 기업에 대하여 축적된 뉴스 데이터이다. 대상 데이터에서 검출된 감성 단어의 빈도를 기준으로 각 기업에 대한 감성 순위를 나누고 분포를 확인하였다. 기업에 따라서 감성이 다를 수 있는지, 특정 사건이 각 기업에 대한 감성에 영향을 줄 수 있는지 가설을 세우고 검정하였다. 결론적으로, 다 범주 감성 사전을 활용한 감성 분석은 기업 간 비교와 시점 간 비교에 유의한 것으로 나타났다. 본 연구는 빅 데이터에 산재해있는 감성을 국민의 시각으로 측정하는 하나의 대안으로서 의의가 있다.

Perceptional Change of a New Product, DMB Phone

  • Kim, Ju-Young;Ko, Deok-Im
    • 마케팅과학연구
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    • 제18권3호
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    • pp.59-88
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    • 2008
  • Digital Convergence means integration between industry, technology, and contents, and in marketing, it usually comes with creation of new types of product and service under the base of digital technology as digitalization progress in electro-communication industries including telecommunication, home appliance, and computer industries. One can see digital convergence not only in instruments such as PC, AV appliances, cellular phone, but also in contents, network, service that are required in production, modification, distribution, re-production of information. Convergence in contents started around 1990. Convergence in network and service begins as broadcasting and telecommunication integrates and DMB(digital multimedia broadcasting), born in May, 2005 is the symbolic icon in this trend. There are some positive and negative expectations about DMB. The reason why two opposite expectations exist is that DMB does not come out from customer's need but from technology development. Therefore, customers might have hard time to interpret the real meaning of DMB. Time is quite critical to a high tech product, like DMB because another product with same function from different technology can replace the existing product within short period of time. If DMB does not positioning well to customer's mind quickly, another products like Wibro, IPTV, or HSPDA could replace it before it even spreads out. Therefore, positioning strategy is critical for success of DMB product. To make correct positioning strategy, one needs to understand how consumer interprets DMB and how consumer's interpretation can be changed via communication strategy. In this study, we try to investigate how consumer perceives a new product, like DMB and how AD strategy change consumer's perception. More specifically, the paper segment consumers into sub-groups based on their DMB perceptions and compare their characteristics in order to understand how they perceive DMB. And, expose them different printed ADs that have messages guiding consumer think DMB in specific ways, either cellular phone or personal TV. Research Question 1: Segment consumers according to perceptions about DMB and compare characteristics of segmentations. Research Question 2: Compare perceptions about DMB after AD that induces categorization of DMB in direction for each segment. If one understand and predict a direction in which consumer perceive a new product, firm can select target customers easily. We segment consumers according to their perception and analyze characteristics in order to find some variables that can influence perceptions, like prior experience, usage, or habit. And then, marketing people can use this variables to identify target customers and predict their perceptions. If one knows how customer's perception is changed via AD message, communication strategy could be constructed properly. Specially, information from segmented customers helps to develop efficient AD strategy for segment who has prior perception. Research framework consists of two measurements and one treatment, O1 X O2. First observation is for collecting information about consumer's perception and their characteristics. Based on first observation, the paper segment consumers into two groups, one group perceives DMB similar to Cellular phone and the other group perceives DMB similar to TV. And compare characteristics of two segments in order to find reason why they perceive DMB differently. Next, we expose two kinds of AD to subjects. One AD describes DMB as Cellular phone and the other Ad describes DMB as personal TV. When two ADs are exposed to subjects, consumers don't know their prior perception of DMB, in other words, which subject belongs 'similar-to-Cellular phone' segment or 'similar-to-TV' segment? However, we analyze the AD's effect differently for each segment. In research design, final observation is for investigating AD effect. Perception before AD is compared with perception after AD. Comparisons are made for each segment and for each AD. For the segment who perceives DMB similar to TV, AD that describes DMB as cellular phone could change the prior perception. And AD that describes DMB as personal TV, could enforce the prior perception. For data collection, subjects are selected from undergraduate students because they have basic knowledge about most digital equipments and have open attitude about a new product and media. Total number of subjects is 240. In order to measure perception about DMB, we use indirect measurement, comparison with other similar digital products. To select similar digital products, we pre-survey students and then finally select PDA, Car-TV, Cellular Phone, MP3 player, TV, and PSP. Quasi experiment is done at several classes under instructor's allowance. After brief introduction, prior knowledge, awareness, and usage about DMB as well as other digital instruments is asked and their similarities and perceived characteristics are measured. And then, two kinds of manipulated color-printed AD are distributed and similarities and perceived characteristics for DMB are re-measured. Finally purchase intension, AD attitude, manipulation check, and demographic variables are asked. Subjects are given small gift for participation. Stimuli are color-printed advertising. Their actual size is A4 and made after several pre-test from AD professionals and students. As results, consumers are segmented into two subgroups based on their perceptions of DMB. Similarity measure between DMB and cellular phone and similarity measure between DMB and TV are used to classify consumers. If subject whose first measure is less than the second measure, she is classified into segment A and segment A is characterized as they perceive DMB like TV. Otherwise, they are classified as segment B, who perceives DMB like cellular phone. Discriminant analysis on these groups with their characteristics of usage and attitude shows that Segment A knows much about DMB and uses a lot of digital instrument. Segment B, who thinks DMB as cellular phone doesn't know well about DMB and not familiar with other digital instruments. So, consumers with higher knowledge perceive DMB similar to TV because launching DMB advertising lead consumer think DMB as TV. Consumers with less interest on digital products don't know well about DMB AD and then think DMB as cellular phone. In order to investigate perceptions of DMB as well as other digital instruments, we apply Proxscal analysis, Multidimensional Scaling technique at SPSS statistical package. At first step, subjects are presented 21 pairs of 7 digital instruments and evaluate similarity judgments on 7 point scale. And for each segment, their similarity judgments are averaged and similarity matrix is made. Secondly, Proxscal analysis of segment A and B are done. At third stage, get similarity judgment between DMB and other digital instruments after AD exposure. Lastly, similarity judgments of group A-1, A-2, B-1, and B-2 are named as 'after DMB' and put them into matrix made at the first stage. Then apply Proxscal analysis on these matrixes and check the positional difference of DMB and after DMB. The results show that map of segment A, who perceives DMB similar as TV, shows that DMB position closer to TV than to Cellular phone as expected. Map of segment B, who perceive DMB similar as cellular phone shows that DMB position closer to Cellular phone than to TV as expected. Stress value and R-square is acceptable. And, change results after stimuli, manipulated Advertising show that AD makes DMB perception bent toward Cellular phone when Cellular phone-like AD is exposed, and that DMB positioning move towards Car-TV which is more personalized one when TV-like AD is exposed. It is true for both segment, A and B, consistently. Furthermore, the paper apply correspondence analysis to the same data and find almost the same results. The paper answers two main research questions. The first one is that perception about a new product is made mainly from prior experience. And the second one is that AD is effective in changing and enforcing perception. In addition to above, we extend perception change to purchase intention. Purchase intention is high when AD enforces original perception. AD that shows DMB like TV makes worst intention. This paper has limitations and issues to be pursed in near future. Methodologically, current methodology can't provide statistical test on the perceptual change, since classical MDS models, like Proxscal and correspondence analysis are not probability models. So, a new probability MDS model for testing hypothesis about configuration needs to be developed. Next, advertising message needs to be developed more rigorously from theoretical and managerial perspective. Also experimental procedure could be improved for more realistic data collection. For example, web-based experiment and real product stimuli and multimedia presentation could be employed. Or, one can display products together in simulated shop. In addition, demand and social desirability threats of internal validity could influence on the results. In order to handle the threats, results of the model-intended advertising and other "pseudo" advertising could be compared. Furthermore, one can try various level of innovativeness in order to check whether it make any different results (cf. Moon 2006). In addition, if one can create hypothetical product that is really innovative and new for research, it helps to make a vacant impression status and then to study how to form impression in more rigorous way.

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사회변화와 요구를 수용하는 가정교과의 내용 혁신 연구 (A Study on the Content Innovation of Home Economics Curricula Reflected in Social Change & Need)

  • 박명희
    • 한국가정과교육학회지
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    • 제18권1호
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    • pp.77-93
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    • 2006
  • 본 연구는 가정교과의 내용요소에 대한 교육수요자들의 시각의 변화가 일어나고 있는 현 시점에서 교육수요자가 추구하는 요구에 부응하면서 미래사회에서 인간이 살아가는데 진정으로 배워야 할 내용이 무엇인가를 원론적 차원에서 고찰하여 가정교과의 내용혁신을 시도하고자 하는 목적으로 수행된 연구이다. 현재 가정교과 교육과정의 비판적 검토를 시도한 결과 급속한 사회변화에 따른 다원화된 가족의 구성과 가족문화를 담아내지 못하고 있으며 사회 환경 변화에 따른 능동적 교과내용 도입이 지체되고 있었는데 그 원인은 가정학의 학문적 정체성에대한 문제와 교육내용의 전문성과 통합적 접근의 문제, 가정학의 학문적 보수성 그리고 교사재교육의 비실효성과 행정 정책가의 리더십 부족 등이었다. 가정교과의 내용혁신을 위한 사회적 합의로서 가정교과의 목표 및 내용체계는 가족과 소비자를 중심축으로 하여 구성되어야 할 것이다. 가족부분에서는 다양한 가족의 구성 체계와 다원적 문화를 포용하는 열린 가족의 개념을 포함하고 자녀양육이나 가사노동에 있어 양성 평등적이어야 한다. 성인지적 관점에서 개인의 사회진출부분과 가정생활기능의 사회화에서 일어날 수 있는 조정역할과 의사결정부분에 대한 가치교육, 선택과 의사결정 커뮤니케이션 그리고 자신들이 살고 있는 지역 생활공동체의 참여, 복지기관에의 자원봉사와 같은 내용에 더 중점을 두어 이러한 주제를 비판 과학적 철학에 바탕을 두고 접근하여야 할 것이다. 이와 함께 지구환경자원의 보존을 위한 지속가능 소비와 이의 실천등과 같은 사회재건 중심 교육과정 관점이 도입된 내용이어야 할 것이다. 기존의 가정교과의 영역별 전문분야별 접근보다는 통합적 접근을 지향하여야 할 것이다.

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지역시스템 비저니어링: 플럭스 관측에서 지속가능성과학으로의 패러다임 전환 (Rural Systems Visioneering: Paradigm Shift from Flux Measurement to Sustainability Science)

  • 김준;강민석;타이칸 오끼;박은우;카즈히토 이치이;요하나 마리아 인드라와티;조성식;문지현;유완철;이지영;이협승;카롤리 은자우;안성훈
    • 한국농림기상학회지
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    • 제20권1호
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    • pp.101-116
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    • 2018
  • 지속가능성과학은 다양한 학문 배경과 관심을 가진 과학자, 전문직 종사자 및 이해당사자들 간의 소통과 협력뿐 아니라 결정론적 환원주의적 접근에서 오래전 기본으로의 패러다임 전환이 요구되는 떠오르는 초학문적 연구다. 생태-사회시스템은 많은 구성성분(또는 행위자)들로 이루어져 이들의 국지 규모의 무작위 상호작용이 자연스럽게 시스템 전체 규모의 질서를 만들어내는 공진화하는 복잡계다. 여기서, 시스템과 주변환경 간의 에너지와 물질과 정보의 흐름이 중요한 역할을 한다. 본 통신에서는 이렇게 계속 변화하는 역동적 시스템, 즉 '자기-조직화하는 계층구조의 열린 시스템(SOHOs)'의 개념적 틀을 소개한다. 먼저 SOHOs의 구조와 기능성을 이해하기 위해 물리학의 두 기본 법칙을 다시 논의한다. 두 법칙의 재해석을 통해 시스템의 운명과 지속가능성을 향한 보다 나은 경로, 또한 생태계의 온전함과 사회의 비전/가치 추구를 어떻게 조화시킬 것인가에 대한 이해를 돕고자한다. 그 다음에 소위 '비저니어링(V)'이라는 틀을 되먹임/전방급전(feedback/feedforward) 루프로 SOHOs 틀에 통합시켜서, '슬쩍 찌르는(nudged) 자기-조직화'가 시스템을 구성하는 행위자들이 합력하여 지속가능한 생태-사회 시스템을 이루어 가도록 유도한다. 마지막으로, SOHOs-V의 적용사례로서, 현재 탄자니아의 농촌마을에서 진행되고 있는 미래지구의 지속가능발전목표 연구실(SDG Lab)인 '농촌시스템 비저니어링(Rural Systems Visioneering)'을 예로 제시하였다.

일부지역 산업재해환자 실태 연구 -대구, 경북지역 일부 종합병원 중심으로- (A Study of Industrial Patients from Selected General Hospitals in the Kyung Pook and Taegu City Areas)

  • 허춘복;남철현
    • 한국환경보건학회지
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    • 제17권2호
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    • pp.78-94
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    • 1991
  • The purpose of this study is to research the actual conditions of industrial accident patients and to produce worker satisfaction and a rational and effective counter measure pain. Direct interviews with 179 cases (in and out patients) were carried out during a three month period from April to July 1990, at six hospitals two general hospitals Sun Lin and Sung Mo in Po Hang, and four general hospitals in Taegu Kyung Pook University Hospital, Dong San Medical Center, Young Nam Medical Center and Catholic Hospital. The results of this study are summarized as follows: 1. Among the 179 cases, 51.6 % were male and 48.4 % were female. The two largest age groups were 30~39, 31.8 % and 20~29, 27.4 %. Among the 179 cases, 51.6% were married, the largest family number was 2 to 3, 41.1% and 4 to 5, 25.6%. Educationally, graduation from high school was the largest group, 46.4% among the patients, followed by middle school and primary school. The largest group income level was from 40~69만원, 45.2%. The largest group of patients who worked over 50 hrs. a week was 52.0%. The largest group of patients who worked less than 1 year was 44.7%, of the patients in work places of less than 100 people, 60.3% were injured and in work places of 100~299 people, 20.1% were injured. In manufacturing, the lagest group injured was 55.3%, the next group was transport, stroage, communication. The largest group of production workers injured was 40.2%. 2. The cause of injury in the largest group was facility problems, 33.5%. The next group was unsafe habits, 30.2% a lack of safety knowledge, 17.9% and insufficient supervision, 12.3%. The 30~39 year age group was head the highest number of injuries, 40.4% work places with more than 10 yeras of work, 44.4% work palces with more than 1000 people, 56.3% and mining accidents, 80.0%. Among these groups the highest cause of injury was due to facility problems. 3. The accident pattern showed machinery injuries 28.5% as the largest group, followed by falls & falling objects 17.3%, fire & electric 15.1%, struke by an object 14.5%, followed by overaction and vehicular accidents. The accident pattern showed 46.4 % among workers over the 50 year age group, workers in the 5~10 year group, 50.0 % places employing more than 1000 workers, 35.3 % : construction 73.7%, and construction workers 57.1%, among these fall & falling objects caused the greatest number of injuries. 4. The largest group of injuries was fractures 54.8%, trauma 14.5%, amputation 11.7%, open wound, and burns. The largest number of fractures occurred in people in the 30~39 year age group, 63.2 % over 10 years of work, 55.6% in work places of 300~400 people, 63.6% construction 63.2% and general workers 57.2 %. 5. The largest group of injuries was upper extremity 45.3%, lower extremity 24.0%, trunk 18.5 % and head or neck 12.2%. Of these groups, upper extremity injuries were the highest in those less 20 years old 75.0%, less than 1 years of work 59.5%, in work places of 500~999 people 60.0%, manufacturing 56.6 % and production workers 55.6%. 6. Periods of injury showed 34 people injured in September, to be the largest followed by October, 32 August, 22 people July, 19 people and the lowest December, 2 people. During the week, Friday had the largest group injured, 35 people followed by Saturday, 26 people and the lowest was Wednesday, 17 people, During the day 1400 hours had the largest group injured, 38 people followed by 800 hours, 31 people. 7. On a basis of 5 as the highest mark, the average, according to worker satisfaction showed facility safety 3.55, work environment 3.47, income 3.44, job 3.21 and treatment 2.98. 8. The correlation between general characteristics and injury showed that age was directly correlated to the duration of work(r=.2591) p<0.01, age was directly correlated to industry (r=2311) p<0.01, and the duration was directly correlated to occupation(r =.4372) p<0.001.

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PLS 경로모형을 이용한 IT 조직의 BSC 성공요인간의 인과관계 분석 (A PLS Path Modeling Approach on the Cause-and-Effect Relationships among BSC Critical Success Factors for IT Organizations)

  • 이정훈;신택수;임종호
    • Asia pacific journal of information systems
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    • 제17권4호
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    • pp.207-228
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    • 2007
  • Measuring Information Technology(IT) organizations' activities have been limited to mainly measure financial indicators for a long time. However, according to the multifarious functions of Information System, a number of researches have been done for the new trends on measurement methodologies that come with financial measurement as well as new measurement methods. Especially, the researches on IT Balanced Scorecard(BSC), concept from BSC measuring IT activities have been done as well in recent years. BSC provides more advantages than only integration of non-financial measures in a performance measurement system. The core of BSC rests on the cause-and-effect relationships between measures to allow prediction of value chain performance measures to allow prediction of value chain performance measures, communication, and realization of the corporate strategy and incentive controlled actions. More recently, BSC proponents have focused on the need to tie measures together into a causal chain of performance, and to test the validity of these hypothesized effects to guide the development of strategy. Kaplan and Norton[2001] argue that one of the primary benefits of the balanced scorecard is its use in gauging the success of strategy. Norreklit[2000] insist that the cause-and-effect chain is central to the balanced scorecard. The cause-and-effect chain is also central to the IT BSC. However, prior researches on relationship between information system and enterprise strategies as well as connection between various IT performance measurement indicators are not so much studied. Ittner et al.[2003] report that 77% of all surveyed companies with an implemented BSC place no or only little interest on soundly modeled cause-and-effect relationships despite of the importance of cause-and-effect chains as an integral part of BSC. This shortcoming can be explained with one theoretical and one practical reason[Blumenberg and Hinz, 2006]. From a theoretical point of view, causalities within the BSC method and their application are only vaguely described by Kaplan and Norton. From a practical consideration, modeling corporate causalities is a complex task due to tedious data acquisition and following reliability maintenance. However, cause-and effect relationships are an essential part of BSCs because they differentiate performance measurement systems like BSCs from simple key performance indicator(KPI) lists. KPI lists present an ad-hoc collection of measures to managers but do not allow for a comprehensive view on corporate performance. Instead, performance measurement system like BSCs tries to model the relationships of the underlying value chain in cause-and-effect relationships. Therefore, to overcome the deficiencies of causal modeling in IT BSC, sound and robust causal modeling approaches are required in theory as well as in practice for offering a solution. The propose of this study is to suggest critical success factors(CSFs) and KPIs for measuring performance for IT organizations and empirically validate the casual relationships between those CSFs. For this purpose, we define four perspectives of BSC for IT organizations according to Van Grembergen's study[2000] as follows. The Future Orientation perspective represents the human and technology resources needed by IT to deliver its services. The Operational Excellence perspective represents the IT processes employed to develop and deliver the applications. The User Orientation perspective represents the user evaluation of IT. The Business Contribution perspective captures the business value of the IT investments. Each of these perspectives has to be translated into corresponding metrics and measures that assess the current situations. This study suggests 12 CSFs for IT BSC based on the previous IT BSC's studies and COBIT 4.1. These CSFs consist of 51 KPIs. We defines the cause-and-effect relationships among BSC CSFs for IT Organizations as follows. The Future Orientation perspective will have positive effects on the Operational Excellence perspective. Then the Operational Excellence perspective will have positive effects on the User Orientation perspective. Finally, the User Orientation perspective will have positive effects on the Business Contribution perspective. This research tests the validity of these hypothesized casual effects and the sub-hypothesized causal relationships. For the purpose, we used the Partial Least Squares approach to Structural Equation Modeling(or PLS Path Modeling) for analyzing multiple IT BSC CSFs. The PLS path modeling has special abilities that make it more appropriate than other techniques, such as multiple regression and LISREL, when analyzing small sample sizes. Recently the use of PLS path modeling has been gaining interests and use among IS researchers in recent years because of its ability to model latent constructs under conditions of nonormality and with small to medium sample sizes(Chin et al., 2003). The empirical results of our study using PLS path modeling show that the casual effects in IT BSC significantly exist partially in our hypotheses.

"무역상무(貿易商務)에의 역사적(歷史的) 어프로치와 무역취인(貿易取引)의 전자화(電子化)" (E-Commerce in the Historical Approach to Usage and Practice of International Trade)

  • 춘홍차
    • 무역상무연구
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    • 제19권
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    • pp.224-242
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    • 2003
  • The author believes that the main task of study in international trade usage and practice is the management of transactional risks involved in international sale of goods. They are foreign exchange risks, transportation risks, credit risk, risk of miscommunication, etc. In most cases, these risks are more serious and enormous than those involved in domestic sales. Historically, the merchant adventurers organized the voyage abroad, secured trade finance, and went around the ocean with their own or consigned cargo until around the $mid-19^{th}$ century. They did business faceto-face at the trade fair or the open port where they maintained the local offices, so-called "Trading House"(商館). Thererfore, the transactional risks might have been one-sided either with the seller or the buyer. The bottomry seemed a typical arrangement for risk sharing among the interested parties to the adventure. In this way, such organizational arrangements coped with or bore the transactional risks. With the advent of ocean liner services and wireless communication across the national border in the $19^{th}$ century, the business of merchant adventurers developed toward the clear division of labor; sales by mercantile agents, and ocean transportation by the steam ship companies. The international banking helped the process to be accelerated. Then, bills of lading backed up by the statute made it possible to conduct documentary sales with a foreign partner in different country. Thus, FOB terms including ocean freight and CIF terms emerged gradually as standard trade terms in which transactional risks were allocated through negotiation between the seller and the buyer located in different countries. Both of them did not have to go abroad with their cargo. Instead, documentation in compliance with the terms of the contract(plus an L/C in some cases) must by 'strictly' fulfilled. In other words, the set of contractual documents must be tendered in advance of the arrival of the goods at port of discharge. Trust or reliance is placed on such contractual paper documents. However, the container transport services introduced as international intermodal transport since the late 1960s frequently caused the earlier arrival of the goods at the destination before the presentation of the set of paper documents, which may take 5 to 10% of the amount of transaction. In addition, the size of the container vessel required the speedy transport documentation before sailing from the port of loading. In these circumstances, computerized processing of transport related documents became essential for inexpensive transaction cost and uninterrupted distribution of the goods. Such computerization does not stop at the phase of transportation but extends to cover the whole process of international trade, transforming the documentary sales into less-paper trade and further into paperless trade, i.e., EDI or E-Commerce. Now we face the other side of the coin, which is data security and paperless transfer of legal rights and obligations. Unfortunately, these issues are not effectively covered by a set of contracts only. Obviously, EDI or E-Commerce is based on the common business process and harmonized system of various data codes as well as the standard message formats. This essential feature of E-Commerce needs effective coordination of different divisions of business and tight control over credit arrangements in addition to the standard contract of sales. In a few word, information does not alway invite "trust". Credit flows from people, or close organizational tie-ups. It is our common understanding that, without well-orchestrated organizational arrangements made by leading companies, E-Commerce does not work well for paperless trade. With such arrangements well in place, participating E-business members do not need to seriously care for credit risk. Finally, it is also clear that E-International Commerce must be linked up with a set of government EDIs such as NACCS, Port EDI, JETRAS, etc, in Japan. Therefore, there is still a long way before us to go for E-Commerce in practice, not on the top of information manager's desk.

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별서 명승 김천 방초정(芳草亭)과 최씨담(崔氏潭)의 입지 및 조영 특성 (Geographic Conditions and Garden Designs of Byeol-seo Scenic Site of Gimcheon Bangcho-Pavilion and Mrs Choi's Pond)

  • 노재현;이현우
    • 한국전통조경학회지
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    • 제34권1호
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    • pp.71-82
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    • 2016
  • 문헌고찰과 현지조사를 통해 김천 방초정의 입지, 누정과 지당의 조형성 그리고 누정제영시의 경관의미 등 정원의장적 특질을 추적한 결과는 다음과 같다. 첫째, 방초정이 입지한 원터마을은 금잠낙지형(金簪落地形) 또는 연화부수형(蓮花浮水形)의 풍수형국으로, 방초정은 소통과 교유문화의 거점공간으로 자리 잡아 왔다. 연안이씨(延安李氏)의 본제(本第) 정양공종택(靖襄公宗宅)과 약 150m 이격된 누정형 별서 방초정의 당호 '방초'에는 "향긋한 풀이 무성한, 앵무가 사는 곳을 희구하겠다"라는 군자(君子)의 지조가 새겨져 있다. 둘째, 중앙 온돌방에 사방분합문을 달고 마루를 가설한 누각형 구조의 방초정은 열린 경관을 추구한 적극적 조망의지 뿐 아니라 "가례증해(家禮增解)" 간행 등 공적 용도의 공간성 또한 주목된다. 셋째, '최씨담(崔氏潭)'은 현존하는 국내 지당 중 전형적 '방지쌍원도(方池雙圓島)'를 갖는 유일한 정원유구로, 지당 내 공존하는 두 개의 섬은 주종(主從) 간의 의리와 부부애를 형상화한 정원시설일 뿐 아니라, 3개소의 입수구와 감천으로 향한 1개의 출수구는 저류 및 생태적 재처리 등 마을방죽으로서의 기능을 수행하는 최적합화된 정원의장이다. 넷째, "방초정8영(芳草亭八詠)"과 이를 확대 재생산한 "방초정10경(芳草亭十景)"에서는 방초정을 중심으로 김천과 구성면의 자연 및 취락의 목가적 전원경(田園景)이 적극적으로 묘사되고 있다. 방초정 집경시는 사계사시(四季四時)와 기상현상 및 팔방(八方)을 고려한 경물포치를 통해 방초정과 원터마을을 소우주의 중심으로 삼고자 하였다. 이는 지역의 거점 문화공간으로서 방초정별서명승에 대한 경관인식의 현현(顯現)이다.

간호기기 개발수요 조사연구 (A Study on the Demand for Equipent Development in Nursing)

  • 장순복;김의숙;황애란;강규숙;서미혜
    • 대한간호
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    • 제35권2호
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    • pp.71-91
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    • 1996
  • The objectives of thes study were to identify the need for equipment development in nursing, and to determine the priorities for that development. The study was descriptive study done between March 2 and May 30, 1995, in which the subjects, including 421 patients, 223 family members, and 198 nurses from neurosurgery, orthopedic, rehabilitation medicine, internal medicine and intensive care units of nine general hospitals in Seoul, completed a questionnarie developed by the research team. The questionnaire consisted of 35 open and closed questions. Data was analyzed using frequencies and percentages. The results ware summarized as follows: 1) The average age of the nurses was 27.9 years, 48% of the patients were between 20 and 40 years of age, and 17% were over 60. The average lingth of experience for the nurse subjects was four years five months with 36.9%. having over five years experience. The most frequent diagnoses of patients were spinal disc(35.9%), internal medicine disease(26.0%), cerebral vascular accident(16.6%) and spinal cord injury(10%) 2) Many of the nurses(96.4%) reported deficiencies with existing equipment and 96.5% of the nurses, but only 79.8% of the patients, nurses' time. Further, 82.3% of the nurses and 75.8% of the patients felt that the development of new equipment would lead to a decrease in the cost of nursing care. 3) Nurses felt that the greatest areas of inconvenience were patient feeding(71.7%), hygiene(71.2%), caring for a patient confined to bed(70.7%), patient clothing(67.2%), mobility transfers(63.5%) and urinary elimination(52.0%). However, patients and family members listed the following as being the most inconvenient: urinary elimination(58.7%), Hygiene(50.5), feeding(48.4%), mobility transfers(47.1%) and bed care(45.2%). 4) Generally the nurses listed more inconveniences and patients and family members listed more demands for the development of equipment. These included utensils with large handles, and regulators for tube feedings; mattresses that provide for automatic position change and massage, which have patient controlled levers and a place for bed pan insertion; automatic lifts or transfer from bed to wheelchair; equipment to facilitate washing and oral hygiene as well as equipment that will allow patients with spinal cord injuries easy access to showers; a bed pan/urinal for women that is comfortable and effective from which urine can be measured and disposed of easily; disposable dressing sets and tracheostomy care sets and a convenient way of measuring changes in wound size; a safe delivery system for oxygen, a variety of mask sizes and better control of humidity, tracheal material than at present, as well as a communication system for patients with tracheostomies; clothing that will allow access to various parts of the body for treament or assessment without patients having to remove all of their clothing; and finally a system that will allow the patient to control lighting, telephones and pagers. Priority areas for equipment development reported by the nurses were, urinary elimination(58. 7%), hygiene(50.5%), feeding(48.4%), mobility transfers(47..1%), bowel elimination(40.8%). Those reported by the patients family members were feeding(71.7%), hygiene(70.0%), bedcare(70.7%), clothing(67.2%), mobility transfers(63.6%), urinary elimination(52.9%) and bowel elimination(50.5%) Altogether, nurses, patients and family members listed the following as priorities; clothing (178), bed care(144), urinary elimination(92), environment(81), hygiene(70). Further, a health professional forum listed urinary elimination, oxygen delivery, medication delivery, mobility transfers, bed care and hygiene in that order as priority areas. From this study it can be concluded that the first need is to develop equipment that will address the problems of urinary elimination. To do (l)This nurses who are interested in equipment development should organize an equipment development team to provide a forum for discussion and production of equipment for nursing.

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통합교육의 효과변인 추출을 위한 델파이 연구 (Identification of Variables as the Effects of Integrated Education Using the Delphi Method)

  • 윤회정;김지영;방담이
    • 한국과학교육학회지
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    • 제36권6호
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    • pp.959-968
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    • 2016
  • 본 연구에서는 통합교육을 통해 성취할 수 있는 효과변인을 추출하기 위하여 통합교육 교육과 연구 전문가 46명을 대상으로 델파이 연구를 진행하였다. 델파이 조사는 3차에 걸쳐 진행하였다. 1차 설문은 통합교육을 통해 성취해야 하는 능력에 대한 개방형 문항으로 구성하였으며, 2차 설문에서는 1차 설문 결과의 분석을 통해 추출된 효과변인에 대한 동의정도를 응답하도록 하였다. 3차 설문에서는 2차 설문결과로부터 얻은 효과변인의 평균, 표준편차 및 사분위수 값을 제시한 후 다시 동의정도를 응답하도록 하여 전문가들의 의견을 수렴하였다. 3차 설문에서는 범주 타당도와 가장 중요하다고 생각하는 상위 다섯 개 변인을 선정하는 문항을 추가하였다. 연구결과는 다음과 같다. 1차 설문의 응답결과를 분석하여 총 19개의 효과변인을 추출하였다. 2차 설문의 분석 결과, 1차 설문에서 얻은 효과변인들 중 1개(진로의식)를 제외한 18개 변인이 기준에 부합하여 이들을 최종 변인으로 확정하였고, 각 변인의 의미와 속성에 기초하여 다섯 가지로 범주화하였다. '창의성 관련 변인'으로 사고의 유연성, 연관적 사고력, 직관적 사고력, 창의적 사고력, '문제해결 관련 변인'으로 메타인지능력, 문제인식 및 해결방안 도출, 비판적 사고력, 의사결정능력, 적용력, 지식정보처리능력, '통합인지와 감성 관련 변인'으로 여러 교과에 대한 관심과 흥미, (학문/의견/문화/개인/사회 등의)차이에 대한 이해와 수용, 통합적 사고력, '대인관계 관련 변인'으로 의사소통능력, 협동성, '학문적 소양 관련 변인'으로 인문학적 상상력, 기초학문지식과 소양, 학습동기를 분류하였다. 동의정도가 높게 나타난 변인은 '창의성과 문제해결 관련 변인'에 해당하였으며 중요도에 대한 선택 빈도가 높게 나타난 변인은 '통합인지와 감성 관련 변인'에 해당하는 것으로 나타났다. 연구 결과를 토대로 통합교육의 실행과 평가와 관련된 교육적 시사점을 논의하였다.