• Title/Summary/Keyword: Online-to-offline

Search Result 1,062, Processing Time 0.023 seconds

A Study on Comparative Analysis and Activation Plan of Library Week (도서관주간의 비교 분석 및 활성화 방안에 관한 연구)

  • Sim, Hyojung;Noh, Younghee
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.56 no.2
    • /
    • pp.157-177
    • /
    • 2022
  • This study, in relation to the decision to designate April 12 as the Library Day and the week from that day as the Library Week starting in 2023 in accordance with the amendment of the Libraries Act, suggests ways how the Library Week could be activation plan based on the analysis of the meaning and history of the Library Week which started in 1964 and cases of the use of library week at home and abroad. The uses of library week at home and abroad were analyzed and based on the implications drawn, suggestions for promoting the Library Week, were made in terms of three aspects - efficient methods for using the Library Week, changes in programs, diversification of promotional strategies. This paper suggests in order to promote the Library Week, various ways of running events, online and offline platforms, honorary ambassadors, unique commemorative events, national campaigns, archiving and all-year-round promotional channels and system are needed. This study could be used as a reference for promoting the Library Day and Library Week that will start in 2023.

The Study on the Improvement of Curriculum for the Development of Beauty Tourism: Focusing on IPA (뷰티관광 활성화를 위한 교육과정 개선 방안 연구: IPA를 중심으로)

  • Hwang, Young-A;Yan, Wen-Yan
    • Journal of Digital Convergence
    • /
    • v.20 no.5
    • /
    • pp.233-238
    • /
    • 2022
  • The purpose of this study is to improve the curriculum to revitalize beauty tourism by analyzing the difference in importance and satisfaction of the beauty tourism curriculum. And online and offline surveys were conducted for workers in the beauty tourism industry, and IPA analysis was conducted using 208 valid samples. As a result of the analysis, it was found that there was a difference in the importance and satisfaction of all educational contents. And than, it was found that there were no educational contents that needed improvement, and the training courses that required continuous maintenance were field practice, major practice, service and manners, customer consultation, customer management, marketing, and interpersonal relationships. Education content with low priority was found to be foreign languages, multicultural understanding, tourism, and beauty management. Based on the results, directions for improving the curriculum for revitalizing beauty tourism were suggested.

The Effect of Appearance Satisfaction, Interpersonal Relationships on Life Satisfaction of Middle-Aged People (중장년의 외모 만족도, 대인관계가 삶의 만족도에 미치는 영향)

  • Ji-Hu Yu;Sung-Je Cho
    • Journal of Industrial Convergence
    • /
    • v.21 no.10
    • /
    • pp.37-45
    • /
    • 2023
  • The purpose of this study is to provide basic data to increase life satisfaction of middle-aged people by verifying the influence relationship between appearance satisfaction and life satisfaction and the mediating effect of interpersonal relationships. The subjects of the survey were middle-aged people aged 50 to 64, and data were collected through online and offline surveys for 10 days from August 15, 2021, focusing on the metropolitan area. Frequency analysis, descriptive statistics analysis, correlation analysis, PROCESS MACRO Model Number 4, and Bootstrapping were conducted using statistical programs SPSS WIN 25.0 and PROCESS MACRO. The results of the study showed that first, the appearance satisfaction of the middle-aged had a positive (+) effect on life satisfaction. Second, interpersonal relationships had a partial mediating effect. Based on the results, it is meaningful in that it presented practical and policy suggestions that can increase appearance satisfaction and interpersonal relationships in improving life satisfaction of middle-aged people.

Development of Nursing Clinical Judgment Scale (간호사의 임상판단 측정도구 개발)

  • Kwon, Shi Nae;Park, Hyojung
    • Journal of Korean Academy of Nursing
    • /
    • v.53 no.6
    • /
    • pp.652-665
    • /
    • 2023
  • Purpose: This study aimed to develop a nursing clinical judgment scale (NCJS) and verify its validity and reliability in assessing the clinical judgment of nurses. Methods: A preliminary instrument of the NCJS comprising 38 items was first developed from attributes and indicators derived from a literature review and an in-depth/focus interview with 12 clinical nurses. The preliminary tool was finalized after 7 experts conducted a content validity test based on a data from a preliminary survey of 30 hospital nurses in Korea. Data were collected from 443 ward, intensive care unit, emergency room nurses who voluntarily participated in the survey through offline and online for the verification of the construct validity and reliability of the scale. Results: The final scale comprised 23 items scored on a 5-point Likert scale. Six factors - integrated data analysis, evaluation and reflection on interventions, evidence on interventions, collaboration among health professionals, patient-centered nursing, and collaboration among nurse colleagues - accounted for 64.9% of the total variance. Confirmatory factor analysis supported the fit of the measurement model, comprising six factors (root mean square error of approximation = .07, standardized root mean square residual = .04, comparative fit index = .90). Cronbach's α for all the items was .92. Conclusion: The NCJS is a valid and reliable tool that fully reflects the characteristics of clinical practice, and it can be used effectively to evaluate the clinical judgment of Korean nurses. Future research should reflect the variables influencing clinical judgment and develop an action plan to improve it.

A Study on Food Shopping User Experience Design of Omni-channel (옴니채널에서 식품쇼핑의 사용자 경험 디자인 연구)

  • Kim, Ji-Hea;Kim, Seung-In
    • Journal of Digital Convergence
    • /
    • v.14 no.7
    • /
    • pp.403-409
    • /
    • 2016
  • This study is a food shopping experience of omni-channel. Food threats and healthy living concerns bring different channels in led to increase reasonable way such as various demand. Omni-channels should be premised on understanding customer behavior as well as empirical user types in which considerations including the value of experience and understanding consumer behavior. Online survey result showed that, (1)offline food shopping, major retail store with quality, buy fresh food directly 2~3 times a month (2)online food shopping, e-commerce site with costs, buy fruits & nuts 2~3 times a month. After in-depth interview with eight high quality participants, I analyzed needs for food shopping experience in regard to the four steps food purchasing journey then derived a persona with integral value 'health' and 'diet'. It is classified into two types. One is the primary persona, family and health oriented, considering household money 'saving', and other is secondary persona, work and personal oriented, looking forward to 'automatic supply'. The result of this study provided an insight that help us explore ways to resolve function and services in the context of a healthy and balanced diet for improving food shopping experience of omni-channel.

What It Means to Be Performing Arts Audiences: Exploring Communicative Experiences (커뮤니케이션 과정으로서의 공연 관람 경험의 탐색 - 예매부터 경험의 공유까지 -)

  • Yang, Soeun;Ko, Yena;Lee, Joongseek;Kim, Eun-mee
    • Korean Association of Arts Management
    • /
    • no.56
    • /
    • pp.145-188
    • /
    • 2020
  • This study starts from an experience-oriented perspective that raises the need to examine the individual's cultural consumption experience with qualitative approach. In particular, this study aims to analyze in-depth the journey of the performance experience by connecting with offline-based social relationships as well as online-based informative and communicative behaviors. For this, in-depth interviews were conducted with 15 teams (30 people) by setting up two people as research units, and self-recorded data using the mobile application were collected. Results showed that social media and online communication play an important role before and after the performance in amplifying the performance experience and the consumer's taste developments. This study also found that relational aspects of the performance experience by identifying the significance of the partners and the existence of the cultural taste leader. For each result, there was a difference among audience proficiency: enthusiastic, interested, and indifferent audiences. Based on these results, we suggest that the performance experience should not be limited to the performance itself, but should be understood in a comprehensive manner before and after the performance, and that the consumption of the performance takes place in a social relationship, not in an individual's own experience only.

The Effect of Franchise Entrepreneurial Passion on Corporate Trust, Identification, and Loyalty (프랜차이즈 기업가 열정이 기업신뢰, 일체감, 그리고 충성도에 미치는 영향)

  • Park, Heung-Jin;Han, Sang-Ho;Kim, Eun-Jung
    • The Korean Journal of Franchise Management
    • /
    • v.8 no.3
    • /
    • pp.17-27
    • /
    • 2017
  • Purpose - In align with the increasing competition in both online and offline franchise markets caused by the increasing impact of social networking service, entrepreneurial passion(EP) of the franchise owners has crucial impact on the stakeholders. This study proposed the customer among stakeholders has the critical influence firm's success and examined the structural relationship between entrepreneurial passion(EP) and trust, identification, and loyalty from the customer's perspective. Research design, data, and methodology - This study examines the structural relationship between entrepreneurial passion(EP), trust, identification, and loyalty from the customer's perspective. More specifically, the EP were measured using three sub-dimensions such as EP-inventing(Perceived passion for inventing), EP-founding(Perceived passion for foundting), and EP-developing(Perceived passion for developing). In order to verify the research purposes, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Each item was measured on a 7 point Likert-scale anchored by '1 = strongly disagree, 7 = strongly agree'. The data were collected from 449 franchise consumers through online survey and were analyzed using SPSS 21.0 and Smart PLS 3.0. statistical program. Result - The results of this study are as follows. First, EP-inventing and EP-developing have significant impacts on corporate trust. Second, EP-founding does not have significant impact on corporate trust. Third, EP-inventing and EP-founding have significant impacts on consumer identification. Fourth, EP-developing does not have impact on identification directly, but does indirectly through corporate trust as a mediator. Fifth, corporate trust and identification have significant impacts on loyalty. Conclusions - This indicates that the foodservice franchise CEOs should continuously develop new menus and service to fulfill customer needs. EP-inventing of the food franchise CEOs may enhance customer trust for higher quality of product or service, and EP-developing can also be a driving force for customer trust as it embeds belief in customers that the franchise is sustainably developing. Also, food franchise CEOs should first clarify the support process for the existing brands before developing new ones. Customers tend to lead the trend by using brands that satisfy new trends in the foodservice franchise market, and it could have identification with the trend-setting franchise. Customers do not accept if a company is different from their personal image or norms. So the franchise CEOs must create identification with customers by building corporate trust. Corporate trust influences consumer behavior and emotion, thus the franchises need to secure trust by improving product or service continuously.

A Case Study on Exploring Service Examples of Domestic and International Art Content Platform (국내외 아트 콘텐츠 플랫폼의 서비스 사례 고찰)

  • Jun Hee Park;Seung In Kim
    • Industry Promotion Research
    • /
    • v.9 no.3
    • /
    • pp.147-154
    • /
    • 2024
  • Since the COVID-19 pandemic, art content platforms have evolved into content venues for the holistic experience of art, which is distinct from offline experiences, and possesses unique characteristics that are no longer just auxiliary means of information delivery. The purpose of this study is to explore the direction of platform development for art content in order to revitalize art experiences in the era of the Fourth Industrial Revolution by analyzing functional utility cases of art content platform services both domestically and abroad. To achieve this, factors for analyzing the functional utility of art content platforms were extracted through literature research. Then, the functions and services of domestic and foreign art content platforms were categorized into three groups, and based on the analysis factors of 'interaction', 'reliability', 'convenience', and 'diversity' extracted from the literature, the development direction of art content platforms was examined through a service and function analysis. The significance of this study is that it analyzed the overall user experience online and the development direction of art content platforms through functional utility analysis. Through this, it aims to provide implications by analyzing the various utilization possibilities of art content platforms and the perspective of users who experience art in the media environment.

A Comparative Study on the Effect of Enterprise SNS on Job Performance - Focused on the Mediation Effect of Communication Level and Moderating Effect of Nationality - (기업용 SNS 이용이 업무성과에 미치는 영향의 국가 간 비교연구 - 커뮤니케이션 수준의 매개효과와 국적의 조절효과를 중심으로 -)

  • Chen, Jing-Yuan;Kwon, Sun-Dong
    • Management & Information Systems Review
    • /
    • v.38 no.4
    • /
    • pp.137-157
    • /
    • 2019
  • Companies are trying to use enterprise SNS for collaboration and speedy decision-making. This study verified the mediating effect of communication between enterprise SNS and job performance, and proved the moderating effect of nationality between enterprise SNS and communication. This study collected survey data of 81 Korean and 81 Chinese from employees who have used enterprise SNS in Korea and China. As results of data analysis, first, enterprise SNS improved job performance through speedy information sharing and error reduction. Second, communication mediated the effect of enterprise SNS on job performance. Third, enterprise SNS increased the level of organizational communication through decreasing the burden of offline face-to-face communication. Compared with Chinese corporate organizations, Korean corporate organizations have high power distances, centralized control, and high superior authority. Therefore, in the off-line communication situation, the subordinate feels the social pressure to follow the command of the superior. Thus communication is one-way and closed. In this Korean organizational situation, corporate SNS can be used as a means to bypass rigid offline communication. In the online communication environment of non face-to-face corporate SNS, anxiety and stress of face-to-face communication can be reduced, so communication between the upper and lower sides can flow more smoothly. The contribution of this paper is that it proved that enterprise SNS promotes communication and improve job performance by reducing the anxiety or stress of offline communication, while according to prior research successful adoption of many types of information systems requires the fit between an organization and its organizational culture.

Aesthetic values of image fashion as fashion communication tool in the 21st century (21세기 패션커뮤니케이션 도구로서 영상 패션의 미학적 가치)

  • Kim, Sun Young
    • The Research Journal of the Costume Culture
    • /
    • v.21 no.6
    • /
    • pp.793-809
    • /
    • 2013
  • This study examined the trend and aesthetic value of image fashion of the 21st century through empirical case study with image media as fashion communication tool. This research is intended to provide the basic material for both better comprehension of image fashion as emotional medium in the modern fashion and more activated research on interactivity and communication in the fashion communication area by examining how fashion designers deliver their design philosophy, thought and vision via image fashion. For the research method, the theoretical study was realized about image media and fashion communication with focus on related literature and precedent research. Also, the empirical study was performed about image fashion covering 2005 through 2012 by the group of fashion film, fashion animation, and video look-book. Fashion image in the research was developed into various layouts that include the story based or non-story based creative images, many kinds of episode or behind-the-scenes story in the prep course of collection, designer's personal life or product world, or re-cutting course after collection. It also played a communicative role for public relation of new product ad, concept conveyance of seasonal collections, means as online collection to substitute for the existing offline collections, and better understandings of designer or fashion brand. Aesthetic values derived from case analysis of image fashion in the modern fashion of 21st century appeared in the form of trans-boundary as convergence art, fantasy in harmony with virtuality and reality, and interactivity among the humans, image media and fashions.