• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.361-372
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• 2023

In this study, three luxury fashion start-up platforms, Balaan, Trenbe, and Must-it, were selected as research subjects. The purpose of this study is to compare and analyze the marketing mix strategies of each of the three online sites. The results of our study are as follows. First of all, the product strategies of the three luxury platform companies are characterized by the composition of products from high-end brands to SPA brands, and product composition such as kids, home living, Used goods and art in addition to women's and men's wear. In addition, the pricing strategies of luxury platforms show price differences depending on the luxury platform even for the same product. It is shown as a structure that directly determines margin. Therefore, in order to secure an edge in price competitiveness, each platform provided discount coupons and savings that are not available in offline stores such as department stores, providing opportunities to purchase luxury goods at a lower price than offline stores.Lastly, the sales promotion strategies of the three luxury platform companies was used include price discount promotions such as price discounts, discount coupons, and regular sales, and value-added sales such as membership registration/review points, events, product information, delivery services, social contribution activities, and SNS utilization.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.1
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• pp.85-93
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• 2015

This research try to find how to construct On & Off Marketplace to activate exporting of broadcasting contents by Delphi survey. This research is based on environment of broadcasting contents such as OTT and reinforcement for broadcasting contents marketplace of foreign countries. This research find that global marketplace of broadcasting contents should be constructed by convergence of online and offline, and should adopt new technology to make easy global distribution in new broadcasting environment, and also open global festival with offline marketplace of broadcasting contents. korea will be asia hub for global distribution of broadcasting contents through this task.

• Knowledge Management Research
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• v.15 no.4
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• pp.171-187
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• 2014

The social network services (SNS) like Facebook, have gained an enormous amount of popularity. However, side-effects of Facebook usage are occasionally reported such as sense of alienation and cyber-bullying. Among these potential factors threatening to the success of SNS, this research focused on alienation and intends to investigate possible factors that affect SNS alienation and how it affects on SNS attachment and proactive use of SNS. Through extensive literature reviews regarding online and offline alienation, SNS characteristics, and SNS usage, we generated the research model and hypotheses. We surveyed 142 Facebook users and empirically proved that among SNS characteristics, complexity increases SNS alienation, and interactivity and social presence positively affect SNS attachment. Offline alienation, one of the personal attributes, increases both SNS alienation and SNS attachment at the same time while the number of SNS friends have no significant effects. In addition, SNS alienation decreases proactive use of Facebook while SNS attachment increases it. Theoretical and practical implications are discussed based on research findings, and we also suggest future research directions to minimize negative consequences due to SNS users' sense of alienation.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.379-387
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• 2015

Social media have become ubiquitous owing to the well established smart mobile environment and have expanded offline relationship into online relationship. This study investigates the decisive factors for using the popular social media in Korea, KakaoStory, by analyzing its usage patterns and motives. Beside simple reasons, such as the increased awareness and serviceability due to the popular use of KakaoTalk, our research also showed that KakaoStory was used to improve the relationship within a closed group of people they already recognize offline. In addition, fashion consciousness related to collective inclination of Koreans also affected the popular usage of KakaoStory in Korea.

• Journal of Digital Contents Society
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• v.16 no.1
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• pp.13-24
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• 2015

Online design education, started with the establishment of cyber universities in Korea in 2001, has been operated with the development of online classes for various subjects until present and is predicted to be expanded both quantitatively and qualitatively as the concept of remote education is gradually generalized along with the growth of cyber universities and the development of digital technologies. However, regardless of such quantitative growth and possibility of development, the current online design classes are operating curriculum that is not much different from that of design department at the existing offline universities, while the concepts and roles of design and designer are changing according to the stream of digital times. Moreover, although complex elements are required to be considered since online design education is influenced by digital technological trend as being a form in which digital technology, contents, and design are all combined and advantages and features of online are required to be reflected to the maximum, the reality is different from what has been expected due to many circumstances. Online design education needs to be changed in accordance with the stream of digital times and new online design curriculum suitable for the current of future digital times and online environment are required to be developed and prepared at this moment. Accordingly, this research aims to look into the concepts and roles of design and designer changing in accordance with the stream of digital times by researching the existing literatures as well as the advantages and features of online class and to analyze the current state of curriculum of digital design and related departments at cyber universities in Korea to suggest an improvement direction of curriculum of online design class suitable for the future digital times.

• Journal of Practical Engineering Education
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• v.15 no.1
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• pp.183-192
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• 2023

This study analyzes the performance of flipped learning, an offline class method conducted in a degree-linked work-learning parallel system. Training in the work-study parallel system, which is conducted as part of job competency improvement, has thoroughly adhered to the offline method, but in line with COVID-19, unlike before, it is changing in the direction of using the online method more actively. However, educational methods such as flipped learning are not new because the degree-linked operation is applied to the academic system and education method of universities and is practically the same form as general university education. Therefore, it is necessary to analyze the educational performance and complementary points of flipped learning, which has recently been expanded in the degree-linked work-study parallel system, considering the characteristics of this system, in which classes are held only on weekends. As a result of statistical analysis based on the survey, some of the outcomes of flipped learning have been confirmed, and in order to increase the performances, it is necessary to continuously seek out specific measures to encourage learning and expand communication between instructors and students.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.19
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• pp.191-223
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• 2003

Electronic commerce and the Internet offer unprecedented opportunities. The explosive expansion of the use of the Internet makes it possible for businesses to expand their markets and render services. Global transaction costs are easy to cut off using Internet and transaction speed is faster than before. Where cyberspace is not free from claims, Offline transaction can lead to problems and disputes the same is for cyberspace transactions. However ADR is not meet for the online transaction for speed, cost and open network system, ODR methods to resolve electronic commerce conflicts is crucial for building confidence and permitting access to justice in an online business environment. The use of the Internet and the network in dispute resolution has an impact on the types of communication implied in the relevant processes such as automated negotiation, online mediation and online arbitration and involves new technological issues such as the integrity and confidentiality of data and communication used to transmit and store data. Among the ODR systems Online Arbitration is currently binding both parties disputed and can achieve the aim of dispute award the same as the traditional arbitration. Arbitration is based on the New York Convention 1958, Arbitration Model law 1985 and national Arbitration Act that are founded on territorial area and rested on arbitration agreement, constitution of the arbitral tribunal, due process, final and binding award and enforcement of the arbitration award. To compare with this issues Online arbitration has unnecessarily legal unstability and risk. ODR is the burgeoning field and has created a new issues. All such issues which have been debated in the ADR are composed with ODR. But these are not limited Some of issues are further complicated by the nature of the online environment such as confidentiality and principle of parties. It is true that online arbitration should comply with legal provisions, but which is impossible to adhere of the law. Flexible translation and functional equivalence of legal provisions are needed for acceptance of electronic commerce disputes. Finally electronic commerce now takes place on the Internet, it is inevitable that the commercial world wants access to dispute resolution process that best suits the new commercial environment. ODR methods are processing for development and legal issues are considered by both national and international authorities. Introduction of new Conventions or amend Convention and Model law of ODR comes near.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.4
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• pp.85-91
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• 2023

In order to utilize KOSMOS, the performance evaluation results are presented in this paper with CloudSuite, an application service-based benchmark program in the cloud computing area. CloudSuite offers several distinct applications as cloud services in two parts: offline applications and online applications on containers. In comparison with other microservers which have similar hardware specifications of KOSMOS, it was observed that KOSMOS was superior in all CloudSuite benchmark applications. KOSMOS also showed higher performance than Intel Xeon CPU-based servers in an offline application. KOSMOS reduced completion time during executing Graph Analytics by 30.3% and 72.3% compared to two Intel Xeon CPU-based servers in an experimental configuration of multiple nodes in KOSMOS.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.271-275
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• 2022

This study analyzed the characteristics that affect the direction change of public fitness in the current COVID-19 situation. As a result of the study, if public and active fitness-related awareness is strengthened and fitness places require a transition from outdoor fitness to home training, fitness activities require a transition from offline fitness to offline + online sports fitness, and finally, in the case of fitness equipment, there is an increase in demand for home training. Based on these characteristics, this study is expected to help the entire nation achieve athletic life and a healthy society by presenting its course of action on the change of direction of popular movement.

• Informatization Policy
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• v.31 no.2
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• pp.65-81
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• 2024

The scale of e-procurement through online shopping malls of public institutions including government comprehensive shopping malls is increasing day by day. This study aims to examine how public officials evaluate products, delivery, and post service of online shopping malls for public institutions and to explore ways of improving their satisfaction. The results from a survey conducted among public officials of public institutions who have experience using online shopping malls of public institutions showed generally high satisfaction levels, although there was dissatisfaction with product diversity. Perception of delivery quality was generally positive, but there was room for improvement in delivery service. Furthermore, employing structural equation modeling, the study examined the influences on satisfaction and intention to reuse. Perceived product quality, delivery quality, and delivery service quality were confirmed to influence satisfaction considerably. Therefore, more efforts should be directed towards managing the information and quality of products to prevent returns, exchanges, and repairs and, in case of issues, handling them promptly and transparently.