• 제목/요약/키워드: Online systems

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멀티 플랫폼 기반 온라인 서비스 전략: 온라인 트레이딩 서비스의 플랫폼 간 비교를 중심으로 (Online Service Strategy For Multi-Platform Age: Comparison of Online Trading Service Platforms)

  • 심선영
    • 한국정보시스템학회지:정보시스템연구
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    • 제23권1호
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    • pp.29-52
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    • 2014
  • As the advance of multi-platform and multi-channel online services, brokerages are now offering three representative online trading systems - HTS(Home Trading Systems), WTS(Web Trading Systems), MTS(Mobile Trading Systems). In this study we investigated and compared the impact of different systems on the performance of brokerages. Using the panel data of 29 brokerages of 4 periods, we empirically tested the impact of online trading systems and the commissions of trading services. We found out that there exist some differences between the impacts of online trading systems based on the platforms. HTS was identified as the main platform for online trading services. However the role of MTS was also significantly identified while WTS showed no significant impact on the brokerage performances. Commission also showed significant negative impact in case of HTS and MTS platforms. Finally, offering MTS was identified as the significant dummy variable influencing the performance of brokerages. The results provides some implication for the multi-platform strategy for online services.

Factors Influencing Behavioral Intention to Use Online Learning Systems from Student's Perspective: An Extended TAM Model

  • 양이;김민용
    • 한국정보시스템학회지:정보시스템연구
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    • 제32권4호
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    • pp.95-118
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    • 2023
  • Purpose This study employed the Technology Acceptance Model (TAM) to understand students' acceptance of online learning systems. Specifically, this study investigated the factors influencing the behavioral intention of South Korean major university students to use online learning systems for educational purposes in the period when their university life had largely returned to the state it was in before the COVID-19 pandemic. Design/methodology/approach This study examined the impact of four external factors: self-efficacy, personal innovativeness, perceived enjoyment, and system quality, on two TAM constructs: perceived ease of use and perceived usefulness. Additionally, this study explored how perceived ease of use and perceived usefulness affect the behavioral intention to use online learning systems. We conducted an online-based survey using a structured questionnaire. The data collected from the survey were then subjected to Structural Equation Modeling (SEM) analysis to test the study's hypotheses and examine the relationships among the various constructs. Findings The findings reveal that perceived usefulness and ease of use significantly influence students' behavioral intentions to use online learning systems. Furthermore, factors of self-efficacy, perceived enjoyment, and system quality positively affect perceived usefulness and ease of use. Notably, personal innovativeness impacts ease of use but not perceived usefulness.

Online Young Consumer Shopping Self-Efficacy: An Indian Exploration

  • Vikas Gautam;Vikram Sharma
    • Asia pacific journal of information systems
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    • 제30권3호
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    • pp.532-546
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    • 2020
  • The current study examined the Indian young consumer online shopping self-efficacy in an integrated model. Authors tested the study model (antecedents and consequences of online shopping involvement) with the help of 225 sample data by using first order structural equation modeling. Online shopping enjoyment was found most important predictor of online shopping involvement followed by online accessibility. Further, the impact of online shopping involvement on online shopping self-efficacy was quite high in comparison to online technical self-efficacy. We strongly recommend that the marketers must use internet strategically in establishing dialogue between seller and online shoppers.

온라인 증권 거래 서비스를 위한 기업 투자와 성과에 관한 실증연구 (An Empirical Study on the Investment and Return of Online Trading Services)

  • 심선영;정우진
    • 한국정보시스템학회지:정보시스템연구
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    • 제18권3호
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    • pp.251-276
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    • 2009
  • Maintaining online services of high quality has become a crucial factor for brokerages to gain competitive advantages. Because of the attributes of the product uniformity of online trading, online brokerages have grown significantly with IT development, since the early 2000s. Now, as the online trading business gets mature, the profitability of the IT investment and the quality of IT-based services became questioned. This study examines the issues of IT investment and its contribution by analyzing the relationship between the quality of online service and IT investment. In addition, it also investigates the relationship of the quality of online services and profitability of brokerage. Our results show that IT investment draws cubic-style, curvilinear relationship with the service quality of online trading and only high quality services can lead to the increase of profitability.

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Digital Immigrants' Goal Structures in Online Learning

  • Lee, Jung Hoon;Nam, Jin Young;Jung, Yoon Hyuk
    • 한국정보시스템학회지:정보시스템연구
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    • 제30권2호
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    • pp.127-146
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    • 2021
  • Research Purpose Advances in digital technology have facilitated the widespread adoption of online learning, which has become a substantial way of learning. Although digital immigrants have become a main group of users of learning online, there is a lack of understanding of their online learning. This study aims to explore digital immigrants' adoption of online learning from the goal-pursuit perspective to gain insight into how they use online learning. Research Method A laddering interview was conducted with 22 Korean adults to elicit their goals in online learning. Then, a means-end chain analysis was used to derive their hierarchical goal structure. Findings The results reveal digital immigrants' goal structure of online learning, consisting of four attributes of online learning (e.g., accessibility, diversity, up-to-dateness, and repeatability) and six goals (e.g., self-esteem, enjoyment, recognition, productivity, gaining insights, and positive relations). This study contributes to the literature by providing a rich picture of their use of online learning.

Role of Social Media in Online Radicalization: Literature Review and Research Agenda

  • Tanu Shree;Sumeet Gupta
    • Asia pacific journal of information systems
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    • 제29권2호
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    • pp.268-282
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    • 2019
  • This study attempts to synthesize the literature on radicalization and examine the role of social media in promoting radicalization. The study is based on the review of prominent studies on radicalization in both offline and online settings. The study builds upon the literature in offline settings on radicalisation and presents a research agenda for radicalization in online settings. The study also presents a model of radicalization delineating the role of social media.

한의학 연구자를 위한 시스템 생물학 학습 가이드 (Guide to Learning Systems Biology for Korean Medicine Researchers)

  • 김창업
    • 동의생리병리학회지
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    • 제30권6호
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    • pp.412-418
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    • 2016
  • The emergence of systems biology in the 21st century is changing the paradigm of biomedical research. Whereas the reductionist approaches focus on components rather than time or contexts, systems biology focus more on interrelationships, dynamics, and contexts. The key ideas of the systems biology shares much with the philosophy of Korean Medicine(KM) and therefore, the paradigm shift is shedding light on understanding the mechanism of action of KM at system level. In this article, I provide a guide to learning systems biology for KM researchers using online learning resources. Thanks to the recent development of MOOC(massive open online courses) and other online learning platforms, learners can access to plenty of high-quality resources from top-tier universities in the world. I expect this guide help researchers to employ systems biology methods into their KM researches, and will lead to the development of future curricula for training "bi-lingual" experts, KM and computational approaches.

온라인 시스템의 역사적 발전 (The historical development of online systems)

  • 사공철
    • 정보관리학회지
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    • 제11권2호
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    • pp.111-130
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    • 1994
  • 온라인 시스템의 유래로 부터 역사적 발전 단계와 주요 기술 상황을 고찰하고 통계에 근거하여 데이터베이스와 온라인 서비스의 성장과정을 분석하였다. 또한 한국의 온라인 시스템의 진행 과정과 최근의 온라인 환경을 조사하여 제시하였고 이와같은 역사적 상황에 근거하여 온라인 시스템과 온라인 정보서비스의 앞으로의 발전 방향을 전망하였다.

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제조업체, 온라인 유통채널 및 오프라인 유통채널 간의 다자간 협상전략에 관한 연구 (Strategic Analysis of the Multilateral Bargaining among the Manufacturer, the Online and the Offline Distribution Channels)

  • 조형래;이민호;임상규
    • 산업경영시스템학회지
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    • 제37권4호
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    • pp.145-153
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    • 2014
  • In this paper, we study the bargaining strategy of a manufacturer who sells a product through the online and offline distribution channels. To do this, we derive and analyze the equilibrium solutions for both simultaneous and sequential bargaining games. The result shows that the optimal bargaining strategy heavily depends on the size of the online distribution channel's loyal customers and the difference between the retail prices of the online and the offline distribution channels. It is also shown that, in some cases, the online distribution channel has incentive to downsize its loyal customers and its retail price for a better bargaining outcome.

기대일치와 인지된 혜택이 대학의 온라인 수업의 만족도와 지속적 사용 의도에 미치는 영향 (The Effects of Confirmation and Perceived Benefits on Satisfaction and Continuous Usage Intention for University Online Class Systems)

  • 김종원;김대길
    • 한국정보시스템학회지:정보시스템연구
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    • 제29권4호
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    • pp.153-169
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    • 2020
  • Purpose Many students have concerned about the quality and operation of online courses with universities offering online courses to avoid the spread of COVID-19. To deepen our understanding of university online class systems, this research aims to assess students' satisfaction with online class systems and continuous usage intention on the basis of the perceived benefits and expectation confirmation theory. Design/methodology/approach This paper empirically analyzes the impact of each perceived benefit on user satisfaction and the intention to use it continuously by dividing the perceived benefits considered in existing literature into utilitarian benefits (convenience), emotional benefits (pleasure), and symbolic benefits (personal benefits). Moreover, the perceived expectations and performance have also been assessed with its impact on satisfaction and the intention to continue use. Data collected from 241 university students were empirically tested against a research model. Findings Analysis results showed that perceived advantages (comfort, enjoyment and personalized benefit) significantly affect user satisfaction and that perceived benefits have positive effects on the intention to continue use whereas the expected confirmation do not significantly influence on the intention to continue use.