• Journal of Digital Contents Society
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• v.19 no.4
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• pp.731-737
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• 2018

The recommendation system is actively researched for the purpose of suggesting information that users may be interested in in many fields such as contents, online commerce, social network, advertisement system, and the like. However, there are many recommendation systems that propose based on past preference data, and it is difficult to provide users with little or no data in the past. Therefore, interest in higher-order data analysis is increasing and Matrix Factorization is attracting attention. In this paper, we study and propose a comparison and replay of the Factorization Machines Leaning(FM) model which is attracting attention in the recommendation system and High-Order Factorization Machines Learning(HOFM) which is a high - dimensional data analysis.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.503-508
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• 2007

In order to understand information system post-adoption phenomena, the expectation-confirmation model (ECM) was proposed. Past studies based on the ECM focus on a referent centered on the target IS being studied. The effect of this reference, captured through confirmation, has been strongly shown. However, the saliency of two additional reference effects, captured through self-image congruity and regret, has not been explored. In order to fill this knowledge gap, this paper attempts to develop a research model that extends the ECM by incorporating self-image congruity and regret as well as perceived enjoyment. For this extension, we synthesize the extant literature on continued IS use, self-image congruity, and regret. The analysis results tell us that self-image congruity plays a key role in forming two post-adoption beliefs, perceived usefulness and perceived enjoyment. It is also found that the absolute effect of regret on continuance intention is larger than those of other antecedents identified in IS. Overall, this study preliminarily confirms the saliency of self-image congruity and regret in post-adoption phenomena. Our study results is likely to help the IS community systematically address unexplored effects of self-image congruity and regret.

• Journal of KIISE
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• v.44 no.4
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• pp.339-343
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• 2017

As the number of customers who write fake reviews is increasing, online shopping sites have difficulty in providing reliable reviews. Fake reviews are called review spam, and they are written to promote or defame the product. They directly affect sales volume of the product; therefore, it is important to detect review spam. Review spam detection methods suggested in prior researches were only based on an international site even though review spam is a widespread problem in domestic shopping sites. In this paper, we have presented new review features of the domestic shopping site NAVER, and we have applied the formerly introduced method to this site for performing an evaluation.

• East Asian Journal of Business Economics (EAJBE)
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• v.7 no.2
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• pp.31-41
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• 2019

Purpose - This paper examines the major antecedents of customer loyalty for mobile operators in a developing country in Africa especially in Nigeria. This study tests 5 hypotheses about the relationships among service quality, customer satisfaction, trust, and customer loyalty. Research design and methodology - In order to collect the sample data, online survey was conducted via email and social media network. The samples were collected from 415 random respondents. The statistical analyses were done for both assessing the reliability and the validity and testing 5 hypotheses of this study. SPSS version 21 was used for empirical analysis. Results - Service quality has a significant effect on customer satisfaction and service quality has a significant effect on trust also. Customer satisfaction has a significant effect on trust and customer satisfaction has a significant effect on customer loyalty also. Trust has a significant effect on customer loyalty. All of 5 hypotheses were supported. Conclusions - The results of the study show that it is important for marketing managers to manage service quality, customer satisfaction, and trust for improving customer loyalty in mobile service industry. This study also provides some implications for mobile service managers about the importance of customer retention and customer loyalty.

• The Journal of Information Technology
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• v.2 no.2
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• pp.107-125
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• 1999

The growing popularity of Internet and the technology revolution of information communication has affected our financial system, and electronic banking has increased its scale and range since '90. Now this changes, deeply and fast, invade the our economical-social environments. Without having to go to a bank, customer and merchants will be able to perform freely complicated financial transactions by accessing online banking network and CD/ATM etc. Customer can use the various payment method - cash, credit card, smart cards, electronic money in real world and cyberspace, and manager the assets more efficiently. They increased their money liquidity yet. Banks need to expand the various baskets of transaction services and methods to satisfy their customer needs and create new participator, Government had to evaluate and forecast the trend of electronic banking, and establish a new rules and standards in the new electronic payment system.

• The Journal of Information Systems
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• v.27 no.1
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• pp.21-42
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• 2018

Purpose This study investigates that the routes of psychological ownership in Fanpage and the effect of psycholoigical ownership on customer loyalty based on psychological ownership theory. Fans are customers who clicked 'Like' on the fan page. These fans have a lot of friends on Facebook, so the word-of-mouth is more effective than other online communities. Therefore, it is necessary for fans to have psychological ownership, actively responding to the fan pages, and recommending them to friends. However, previous social network service studies have overlooked the importance of psychological ownership. In this study, we examine what factors can increase psychological ownership and show that customer loyalty can be enhanced through psychological ownership. Design/methodology/approach This study was designed to investigate the structural relationship between Fanpage Familiarity, Interaction(Customer-Brand interaction and Customer-customer interaction), Psychological Ownerhisp, and Customer Loyalty. Structural equation modeling with SmartPLS2.0 was used to analyze the relationships in the research model. Findings The results showed that Fanpage Familiarity and Customer-customer interaction is positively related with Psychological Ownership. However, Customer-Brand interaction did not influence Psychological Ownership. Psychological Ownership has a positive impact on Intention to Continue Using Fanpage and Recommend.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.31-44
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• 2020

The purpose of this study is to investigate the relationship among SNS users' interpersonal trust, brand image and purchase intention. A total of 335 questionnaires were collected during 6 days by Embrain online research company. Collected data were analyzed by SPSSWIN and AMOS program and frequency analysis, confirmatory factor analysis, validity test, correlation analysis and structural equation model analysis were performed. The results of verifying the relationship among variables are as follows. First, SNS users' interpersonal trust in influencers had positively influenced by brand image. Second, brand image sold by influencers had positively influenced by purchase intention. Third, SNS users' interpersonal trust in influencers had a significant effect on purchase intention.

• Electronics and Telecommunications Trends
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• v.33 no.5
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• pp.64-75
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• 2018

People usually check their social media, e-mail, and online news on their smartphones using their carrier network. During this process, much of the data traffic is offloaded to ubiquitous Wi-Fi networks. Such offloading will continue to increase rapidly because of flourishing public Wi-Fi networks located around the world. In this technical report, we first investigate domestic public Wi-Fi projects, and followed by foreign projects. In addition, we investigate the Wi-Fi technology evolution that has been standardized in IEEE 802. More and more people are tending to use Wi-Fi, not only at home or work, but also on public transport such as buses and trains. Hence, it is important to come up with ideas that can realize Wi-Fi onboard. The key technologies needed here are related to a mobile wireless backhaul between trains and trackside radio equipment, or between buses and roadside units. Thus, we also investigate the mobile wireless backhaul technologies and their trends.

• Proceedings of the Korea Water Resources Association Conference
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• 2019.05a
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• pp.118-118
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• 2019

현재 홍수예보는 정형데이터인 유량 및 수위 등을 활용하여 이뤄지고 있다. 하지만 실제 사람들이 체감하는 홍수에 대한 위험도는 홍수예보 발령과는 달라 홍수예보가 이뤄지지 않은 지역에서 인명사고가 발생하기도 한다. 이는 수위 측정이 이뤄지지 않는 소규모 하천이나 사람들의 유동성이 큰 도심지역에서 빈번하게 발생한다. 이를 보완하기 위해서는 사람들의 체감 정도 및 인구의 유동성을 고려한 비정형데이터를 활용해야 한다. 특히 소셜 네트워크 서비스(Social Network Commuinty, SNS)를 사용하는 사람들이 많아지면서 기존에 사용되어 왔던 정형데이터 센서 이외의 데이터를 제공한다. 또한 개개인이 작성하는 글은 실시간으로 활용이 가능하여 인구의 유동성 및 시 공간적 데이터를 얻기에 유용하여 활용성이 매우 높은 비정형데이터이다. 따라서 본 연구에서는 SNS 데이터를 추출하고 이를 분석하여 2018년에 발생했던 강우사상과의 패턴을 비교하여 홍수예보에서의 활용성을 분석하였다. 홍수와 관련한 키워드를 중심으로 시 공간적 정보 및 추출이 가능한 웹 크롤러(Web Crawler) 프로그램을 작성하였으며 이를 토대로 데이터를 수집하였다. 수집한 데이터와 실제 홍수사상을 비교 분석을 한 결과 강우량 및 수위와 해당 지역에 대한 데이터의 양이 유사한 패턴을 보인 것으로 확인되었다. 실시간으로 데이터를 수집하고 이를 분석하여 리드타임을 충분히 확보한다면 홍수예측에 활용 가능할 것이라 생각된다. 본 연구는 한국건설기술연구원 19주요-대4-시드사업인 '커뮤니티 빅데이터 패턴 해석을 통한 수난(水難) 발생 및 규모 예측 기술 개발(20190126-001) '로 수행되었습니다.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.5
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• pp.804-824
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• 2021

This study qualitatively explored the case of users utilizing multiple accounts on one social network service to create their own multiple spaces and different personas. The purpose of the study was to understand the behavior of people who use multiple accounts to express their identity online using Carl Jung's personality theory. We used in-depth interviews and the Zaltman metaphor elicitation technique (ZMET), targeting 19 people in their 20s and 30s who use more than one personal account on Instagram. Creating a shared consensus map using the configuration concept of ZMET derived six personas in relation to Instagram accounts. The motivations for the respondents' self-presentation associated with their personas and self-presentation types shown on Instagram were analyzed in terms of persona and fashion and subdivided into five dimensions: relationship management strategic presentation, self-monitoring presentation, competence demonstration presentation, anonymous presentation, and persona-centered presentation. Each respondent's persona and self-presentation formed by the Instagram account was analyzed.