• 제목/요약/키워드: Online school

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블로그의 즐거움이 온라인 구전에 미치는 영향 (A Study on the Effects of Playfulness of Blog on Online Word-of-Mouth)

  • 옥정봉;곽기영;김희웅
    • 경영정보학연구
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    • 제11권3호
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    • pp.19-38
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    • 2009
  • 본 연구는 블로그 사용에 대한 내재적 동기로서의 즐거움이 온라인 구전에 미치는 영향을 규명하였다. 이를 위해 사용자 참여, 상호작용, 신뢰를 매개로 하는 연구모델을 제시하고 구조방정식모델을 기반으로 한 LISREL 8.7을 이용하여 실증적으로 검증하였다. 실증검증 결과 블로그의 즐거움은 사용자 참여와 상호작용을 매개로 하여 신뢰에 영향을 미쳤으며 신뢰는 차례로 온라인 구전에 영향을 미침을 발견할 수 있었다. 분석결과를 토대로 이론 및 실무적 시사점을 논의하고 연구의 한계를 제시하였다.

COVID-19 이후 온라인쇼핑 축제기간 중국 소비자의 충동구매행태 영향요인에 관한 실증연구-인식된 가치의 매개 역할을 중심으로 (An Empirical Study on the Influencing Factors of Chinese Consumers' Impulse Buying Behavior During Online Shopping Festivals after COVID 19 - focused on the Meditating Role of Perceived Value)

  • 쉬카이;김우형;조용석
    • 무역학회지
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    • 제46권6호
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    • pp.163-190
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    • 2021
  • The paper studies the impulse buying behavior of Chinese consumers during the online shopping festivals of the specific situations and their influencing factors with empirical analysis. We carried out an empirical analysis on 302 Chinese consumers with shopping experience in the online shopping festival. The study result shows that (1) marketing stimulation, preferential promotion and features of consumers have a significant positive influence on the impulse buying behavior; while the freight reduction has no significant influence on impulse buying behavior; (2) the perceived value has a significant positive influence on the Chinese consumers to have impulse buying behavior; (3) perceived value works as an in the relationship between the marketing stimulation, preferential promotion and features of consumers and the impulse buying behavior, but it has no meditating role between the freight reduction and the impulse buying behavior.

Examining Malicious Online Comments from the Bystander Effect Perspective

  • Sodam Kim;Sumeet Gupta;So-Hyun Lee;Hee-Woong Kim
    • Asia pacific journal of information systems
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    • 제31권1호
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    • pp.1-16
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    • 2021
  • Cyberbullying has become a social problem as malicious text messages and online comments among teenagers have increased in the late 2000s. Some serious reporting has attempted to impress on us the need to pay more attention to reducing malicious online content as a typical type of cyberbullying. Meanwhile, despite environmental changes that have made it easier to report perpetrators of such messages, it is often the case that the crime occurs in a public place and is tolerated. However, there is a growing tendency for people to exhibit the bystander effect, the problem of personal indifference to witnessing or knowing about crimes, but individuals do not offer any means of help to a victim when other people are present. This effect is rampant in the case of cybercrimes. This study aims to extract the motivations behind posting malicious comments through in-depth interviews and to suggest recommendations for relative issues by demonstrating how the bystander effect can be reduced using causal relationship diagrams of the system dynamics methodology. Hopefully, this work will contribute to a better understanding of factors that could cause a decrease in malicious online comments.

청소년의 삶의 질과 온라인 게임 이용동기 및 결과에 관한 연구 (Quality of Life, Motivations and Effects of Online Game Playing among Adolescents)

  • 성윤숙
    • 아동학회지
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    • 제24권2호
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    • pp.93-108
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    • 2003
  • This study aimed at understanding motivations and effects of online game playing of adolescents related to quality of life. The field survey was administered to 836 $4^{th}-12^{th}$ grade students in their classrooms. Findings showed that the 5 critical motivations for playing online games were : attraction to the game characters, entertainment, avoidance, loneliness, and killing-time. Motivations differed by sex and grade in school. Quality of life was related to the motivations for online game playing and to the feelings of satisfaction obtained after playing online games. Implications of these findings were discussed from the perspective of policy for the information welfare of adolescents.

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Effect of Individual Differences on Online Review Perception and Usage Behavior: The Need for Cognitive Closure and Demographics

  • Ma, Yoon Jin;Hahn, Kim;Lee, Hyun-Hwa
    • 한국의류학회지
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    • 제36권12호
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    • pp.1270-1284
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    • 2012
  • This article examines how individual differences on the need for cognitive closure and demographics influence consumer perception and the usage of consumer reviews in online shopping. Data were randomly collected from 2,381 U.S. online consumer review users through an online survey. The findings from multiple regression analyses revealed the different effects of the need for cognitive closure dimensions (i.e., preference for order and structure, preference for predictability, discomfort with ambiguity, closed-mindedness, and decisiveness) and demographic characteristics on consumer attitudes, perceived online review influence, benefits, persuasiveness, and review usage behavior. Finally, practical implications and prospects for future research are discussed.

A Research on the Necessity of Online Chapel Courses in Korea

  • Nam, Sang-Zo
    • International Journal of Contents
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    • 제13권4호
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    • pp.29-38
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    • 2017
  • The objective of this study was to determine the status of current chapel courses and analyze the necessity of online chapel courses. Students' interest, failure experience, perceived problems, and advantages of current chapel courses were examined. Students' preference, intention of sincerity, and perceived effectiveness of online chapel courses were also determined. Finally, hypothesis tests for the differences of students' interest, failure experience, perceived problems and advantages of current chapel courses, preference, intention of sincerity, and perceived effectiveness of online chapel courses according to gender, school year grade, major of study, and religion were performed. Students' low interest in chapel courses was verified. Even Christian students' interest was below 3 points out of 5-point Likert scale. However, students whose religion was not Christianity felt more coercion and had less interest in chapel courses. They wanted virtualization of chapel courses more. They had more willingness to faithful participation in online chapel courses. This research suggests that virtualization of chapel courses as a solution to chapel resistance is dependent on student's characteristics such as religion, major field of study, and mindset.

Predictive Factors of Self-control in Contactless Online Learners' Self-determination Motivation: Mediated effect of self-efficacy

  • Han, Ji-Woo
    • International journal of advanced smart convergence
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    • 제10권2호
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    • pp.31-36
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    • 2021
  • This study aims to provide basic data on establishing online learning by identifying the effects of self-efficacy as a medium on factors affecting self-control according to self-determination motivation through contactless online learning due to Covid-19. The research method used SPSS 25 and Sobel test to examine the causal relationship between the spokesmen and 196 middle and high school students in W-city, Gangwon-do. Self-determination motivation has had a significant effect on self-efficacy and self-control, and self-efficacy has been shown to have a significant effect on self-control. Also, Self-efficacy had a partial mediating effect on self-determination motivation affecting self-control. Based on this, fundamental and continuous development of online education programs to promote self-control of online learners is required, and efforts should be made to support learners' capabilities through psychological counseling.

고등학교 선택 교육과정 운영을 위한 온라인수업 제도화 방안 (Providing High School Students with Online Instruction for Optional Curriculum)

  • 정영식
    • 한국콘텐츠학회논문지
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    • 제14권3호
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    • pp.500-508
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    • 2014
  • 현재 고등학교에서는 교원 및 교실 부족 등으로 인해 학생들이 원하는 선택 과목을 수강하지 못하고 있다. 따라서 본 연구에서는 온라인수업을 통해 이러한 문제를 해결하고자 다음과 같은 내용을 연구하였다. 첫째, 문헌 연구를 통해 온라인수업의 개념과 모형을 연구하였다. 둘째, 교육통계분석시스템을 이용하여 과목별 개설 현황과 수능 응시 현황 자료를 비교하여 과목별 수요를 예측하였다. 셋째, 온라인수업을 고등학교에 정착시키기 위해서 초중등교육법과 동법 시행령, 고등학교 교육과정 총론(고시), 학교생활기록 작성 및 관리 지침(훈령)에 대한 개정 방안을 제시하였다. 관련 법령과 고시, 훈령에 대한 개정 방안은 온라인 수업 관계자, 시도교육청 담당자, 현장 교사로 구성된 전문가집단의 의견을 수렴하였다. 그 결과, 관련 법률과 지침의 개정 범위를 제시하였고, 온라인 수업에 대한 근거와 학사 운영 및 교육과정 운영 방안 제시, 온라인 수업에 참여할 교원의 자격과 배치 기준, 예산 확보 근거 등을 제시하였다.

Online Monitoring of Ship Block Construction Equipment Based on the Internet of Things and Public Cloud: Take the Intelligent Tire Frame as an Example

  • Cai, Qiuyan;Jing, Xuwen;Chen, Yu;Liu, Jinfeng;Kang, Chao;Li, Bingqiang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제15권11호
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    • pp.3970-3990
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    • 2021
  • In view of the problems of insufficient data collection and processing capability of multi-source heterogeneous equipment, and low visibility of equipment status at the ship block construction site. A data collection method for ship block construction equipment based on wireless sensor network (WSN) technology and a data processing method based on edge computing were proposed. Based on the Browser/Server (B/S) architecture and the OneNET platform, an online monitoring system for ship block construction equipment was designed and developed, which realized the visual online monitoring and management of the ship block construction equipment status. Not only that, the feasibility and reliability of the monitoring system were verified by using the intelligent tire frame system as the application object. The research of this project can lay the foundation for the ship block construction equipment management and the ship block intelligent construction, and ultimately improve the quality and efficiency of ship block construction.

Examining the Effect of Online Switching Cost on Customers' Willingness to Pay More

  • Kim, Hee-Woong;Gupta, Sumeet;Lee, So-Hyun
    • Asia pacific journal of information systems
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    • 제23권1호
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    • pp.21-43
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    • 2013
  • Internet vendors are gradually realizing the importance of "locking-in" online customers in order to ensure profitability. Erection of switching barriers increases customers'lock-in and in turn may result in their willingness to pay price-premium for the same service. However, raising customer lock-in online is difficult because search costs are very low. Therefore, this study examines the effect of switching barriers (customer satisfaction, perceived value and relative advantage) on switching costs and the effect of switching costs on customer's willingness to pay more. Since switching costs and consequent relationships may depend upon the type of product therefore the research model in this study is examined for both search products and experience products. Data is collected through an online survey from two websites (one each for search product and experience product). The empirical results show the key role of switching costs in customers' willingness to pay more and the relationships among the four constructs. The theoretical and practical implications of this study are also discussed.

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