• Asia pacific journal of information systems
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• 제17권4호
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• pp.97-112
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• 2007

Most traditional newspaper publishers provide online editions to counter the competition of online news providers. However, the relationship between the online and print editions of the same newspaper has not been clearly defined. Some see the online newspaper as a substitute, while others consider it a complement. A 2002 NAA online newspaper consumer survey indicated that one-third of its respondents said they were now using the print newspaper less. Others have argued that the online edition will not wipe out print consumption, and may even complement it. While the print edition offers particular advantages such as portability, less eye strain, and the tactile experience of a printed page, the online edition also offers specific advantages such as access to breaking news, continually updated information, access to old archives, etc. All these factors would tend to lower the degree of interchangeability between the products. However, recent empirical studies show that the online edition is a substitute for rather than a complement of the print edition. Still, to some print readers, the online edition provides additional value. In this paper, by capturing the two different aspects of online editions the substitute aspect and the additional value added aspect as well as other available online alternatives, we develop an analytical model to derive the optimal production and distribution strategies of both online and print editions. Confronting the "free versus fee" issue, we show that it is optimal to provide an online version of the print newspaper for free to non-print subscribers. However, the amount of free news content that the publishers need to put on the Web depends on the available alternatives on the online market. The "fee" and "free" options both have merits and demerits as well. If the publisher charges for the online version of the print newspaper, she can generate revenue from the fee charged to online readers. However, doing so will limit the size of the online audience and further reduce online advertising revenue. At the same time, by providing a high-quality online version and charging for it, the price of the print newspaper must stay low in order to lure high valued readers. On the contrary, if the publisher provides an online version of the print newspaper for free, she can obtain a larger audience for the online version. At the same time, by providing a low-quality online newspaper, the publisher can increase the print newspaper price to get more revenue from high valued offline readers, although no revenue is incoming from online version readers. Through systematic measuring of all the pros and cons, our analysis shows that the optimal option is not "fee" but "free."

• 디지털콘텐츠학회 논문지
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• 제19권8호
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• pp.1489-1497
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• 2018

온라인 뉴스에 개인의 참여가 활성화되면서 댓글의 중요성은 더욱 커지고 있다. 특히 이용자들에게 많은 공감을 받는 '베스트 댓글'은 주된 여론으로 인식되고 큰 영향력을 가진다. 따라서 본 연구는 온라인 뉴스 댓글 데이터를 이용하여 베스트 댓글의 특성을 알아보고자 하였다. 이를 위해 일반 댓글과 차이점을 보일 가능성이 있는 요소를 설정 후, 데이터를 수치화하여 일반 댓글과 베스트 댓글의 차이를 분석하였다. 본 연구는 최근 댓글 조작 등의 문제 해결에 실마리를 제공하고 개인 및 학술단체, 정부기관 등을 주체로 하여금 기초 자료로 활용될 것으로 기대된다.

• Journal of Information Technology Applications and Management
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• 제26권6호
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• pp.1-12
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• 2019

On the Internet age, the news is generated and distributed not only by traditional news media, but also by a variety of online news media, news platforms, content websites/content farms, and social media. Since it is an easy task to create and distribute news, some of these news reports may contain fake or false facts. In the end, the cyberspace is full of fake or false messages. People may wonder if these fake news actually influence our decision making. In this paper, we discussed a real case of fake news. In this case, a Taiwanese company used some fake news, advertorial news, and news placement to manipulate or influence its stock price and trade volume. We collected all news for the case company during a period of four years and five months (from January 2013 to May 2017). We analyzed the relationship between published news and stock price. Based on the analysis results, we conclude that we should not ignore the influence of news placement and fake business news on the stock price.

• 한국경영과학회지
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• 제41권2호
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• pp.81-100
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• 2016

Much effort has been exerted to analyze online texts and understand how empirical results can help improve sales performance. In this research, we aim to extend this stream of research by decomposing online texts based on text sources, namely, companies and consumers. To be specific, we investigate how online texts driven by companies differ from those generated by consumers, and the extent to which both types of online texts have different effects on online sales. We obtained sales data from one of the biggest game publishers and merged them with online texts provided by companies using news articles and those created by consumers in user communities. The empirical analyses yield the following findings. Word visualization and topic analyses show that firms and consumers generate different contexts. Specifically, companies spread word to promote their own events whereas consumers produce online words to share winning strategies. Moreover, online sales are influenced by consumer-generated community topics whereas firm-driven topics in news articles have little to no effect. These findings suggest that companies should focus more on online texts generated by consumers rather than spreading their own words. Moreover, online sales strategies should take advantage of specific topics that have been proven to increase online sales. In particular, these findings give startup companies and small business owners in variety of industries the advantage when they use the online channel for distribution and as a marketing platform.

• 한국콘텐츠학회논문지
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• 제19권12호
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• pp.57-67
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• 2019

뉴스 이용자들이 뉴스를 읽는 방식이 신문에서 스크린으로 바뀌고 있다. 옥스퍼드 대학 로이터 연구소의 2017년 연구에 따르면 뉴스 소비 중 온라인을 이용하는 비율이 꾸준히 증가하고 있으며 미국인의 51%이상이 소셜미디어를 통해 뉴스를 받아보고 있다. 반면에 신문 구독률은 빠르게 줄어들고 있다. 선행연구에 의하면 문자정보의 이해도는 스크린에서보다 인쇄매체에서 더 높게 나타난다. 온라인 뉴스 매체들은 양질의 뉴스를 전달하기 위해 인포그래픽 뉴스 서비스를 제공하고 있다. 따라서 본 연구에서는 뉴스에서 인포그래픽을 사용하는 것이 독자에게 미치는 영향을 이해하고자 했다. 이를 위해 세 가지 실험이 수행되었다. 인포그래픽의 이해도는 매체에 따라 어떻게 다른지 실증 분석한 결과 스크린보다 인쇄매체에서 이해도가 더 높은 것으로 밝혀졌다. 연구 결과에 따르면 뉴스에서 인포그래픽을 사용하면 인지 효과와 수용의도 측면에서 사용자에게 긍정적인 영향을 미친다. 인쇄 뉴스와 비교할 때 온라인뉴스는 이해력 면에서 효과적이지 않다. 온라인 인포그래픽의 디자인 유형에 따라 퀴즈 정답률에는 차이가 없었지만 지각된 이해도에서는 유의미한 차이가 발견되었다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권1호
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• pp.434-445
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• 2015

In reading news stories online, people are exposed to others' comments to a news story. In spite of popularity of comments to a news story online, the understanding of why and who posts a comment is still lacking. To complement scarcity and have a better understanding of comment-posting online, this study examined psychological factors which affect the likelihood of posting a comment to a news story online. In particular, three variables were considered: The first variable was communication efficacy, that is, an individual's belief about communication practices and systems, under the supposition that the people who have greater levels of communication efficacy are more likely to post a comment. The second variable was perception of public opinion, to test that when and if people judge their position of the issue as favored by the majority, they tend to post a comment. And finally, the tone of existing comments was included, to test if the tone of comments affects the willingness to post a comment. The results showed that firstly, people at a high level of communication efficacy are more likely to post a comment compared to people at the low level of communication efficacy. Secondly, the perception of public opinion partly influenced the willingness to post a comment. Especially, when people believe communication systems contribute to develop society and also when judged that their opinion is the majority's opinion, they are more likely to post a comment. Finally, the tone of the comments influenced the willingness to post a comment only on the condition that people are confident of the communication practice and are exposed to emotional comments.

• 한국정보시스템학회지:정보시스템연구
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• 제30권4호
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• pp.303-327
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• 2021

Purpose The online comments on news content have become social information and are understood based on deliberative democracy. Although the related research has focused on the relationship between online comments and their deliberative quality, the social information provided by online comments consists of not only direct information such as comments themselves but also indirect information such as 'likes' and 'dislikes'. Therefore, the research on online comments and deliberative quality should study this direct and indirect information together, and the direction and the degree of the indirect information should be also considered with them. Design/methodology/approach This study distinguishes comments by the attached 'likes' and 'dislikes', identifies highly supported and highly unsupported comments by the intensity of 'likes' and 'dislikes', and investigates the relationship between their existence and the deliberative quality measured as the topic diversity. Then, we applied topic modeling to the 2,390 news articles and their 74,385 comments collected from five news sites. Findings The topic diversities of the supported and unsupported comments are related to the topic diversity of all comments but the degree of the relationship is higher in the case of supported comments. Furthermore, the existence of highly supported and unsupported comments is led to less diversity of all comments compared to the case where those comments are absent. Particularly, when only highly supported comments are present, topic diversity was lower than in the opposite case.

• 한국산학기술학회논문지
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• 제16권12호
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• pp.8195-8209
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• 2015

본 논문의 연구 목표는 뉴스 가치 평가에 근거한 중요 뉴스 자동 추천 및 개인화 방안을 제시하는 데에 있다. 뉴스 가치 평가는 전통적인 오프라인 신문에서 편집장들이 1면 뉴스를 선정할 때 사용하는 접근법으로 본 논문에서는 이를 시스템적으로 구현하는 방안을 제시한다. 이렇게 함으로써 콘텐츠 주제에 대한 전통적인 개인 선호 성향과는 다르게 뉴스의 사회적 가치에 대한 관심 성향을 기준으로 중요 뉴스를 선별할 수가 있다. 뉴스의 사회적 가치는 지면 신문의 기존 연구에서 제시한 사회적 중요도, 새로운 볼거리, 수용자 관련성, 인간적 흥미 4가지 기준을 준용하였고, 본 연구에서는 이를 시스템적으로 적용하기 위한 절차적, 구조적 방안을 도출하였다. 중요 뉴스의 선별 과정은 뉴스의 가치 평가를 위한 과정과 평가된 결과를 개인화하는 과정으로 구성된다. 실험을 통해 특정 시점에서의 각 온라인 뉴스 서비스들의 중요 뉴스들과 본 논문에서 제시한 기법을 통해 선별된 중요 뉴스들에 대한 사용자 만족도를 비교 평가하여 본 연구에서 제안하는 방법이 더 효과적임을 확인하였다.

• Asia pacific journal of information systems
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• 제31권4호
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• pp.606-632
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• 2021

With many consumers being exposed to news via social media platforms, news organizations are challenged to attract visitors and generate revenue during visits to their websites. They therefore need detailed information on how to write articles and headlines to increase visitors' engagement with the content to drive advertising revenues. For those news organizations whose business model depends mainly on advertisements, rather than subscriptions, it is particularly crucial to understand what makes the website attractive to their visitors, what drives users to stay on the website, and what factors affect a user's exit decision. The current research examines individual news consumers' choices to find patterns of increase or decrease in user engagement relative to a variety of topics, as well as to the mood or tone of the content. Using clickstream data from a major news organization, the authors develop a user-level dynamic model of clickstream behavior that takes into account the content of both headlines and stories that visitors read. The authors find that readers appear to exhibit state dependence in the tone of the articles that they read. They also show how the topics expressed in headlines can affect the amount of content readers consume when visiting the news organization to a much larger degree than the topics expressed in the content of the article. Online publishers can make use of such findings to present visitors with content that is likely to maintain and/or increase their engagement and consequently drive advertising revenue.

• 한국산업정보학회논문지
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• 제18권2호
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• pp.47-57
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• 2013

인터넷의 활용으로 기업활동의 많은 영역이 온라인을 통해 이루어지고 있다. 온라인 쇼핑몰에서는 고객이 웹사이트 방문 후에 어떤 활동을 하는지를 파악하고 이를 경영활동의 성과로 연계하기 위해 웹 로그를 분석하고 있다. 온라인 뉴스 사이트에서도 방문자의 활동을 파악하고 어떤 기사에 관심이 많은지, 어떤 분야의 기사를 많이 보는지 등을 파악하여 독자에게 서비스하는 것이 필요하다. 그러나 언론사의 웹사이트 로그를 분석하는 연구는 충분히 이루어지지 않고 있다. 본 연구에서는 온라인 뉴스 웹사이트에서 수집된 로그를 이용하여 방문자의 웹사이트 내에서의 활동을 파악하고 뉴스 기사간 연관규칙을 도출한다. 연구는 크게 방문자의 세션(session)을 파악하는 첫 번째 단계와 방문자가 읽은 뉴스 기사간의 연관규칙을 살펴보는 두 번째 단계로 이루어져 있으며 두 차례에 걸쳐 수집된 웹사이트 로그를 이용하여 분석하였다. 최종적으로 도출된 규칙의 의미와 온라인 뉴스 사이트에서 고려해야 하는 함의를 제시하였다.