• Journal of the Korea Convergence Society
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• v.11 no.5
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• pp.199-207
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• 2020

Recently, big data analysis has drawn attention in various fields as it can generate value from large amounts of data and is also used to run political campaigns or predict results. However, existing research had limitations in compiling information about candidates at a high-level by analyzing only specific SNS data. Therefore, this study analyses news trends, topics extraction, sentiment analysis, keyword analysis, comment analysis for the 2017 presidential election of South Korea. The results show that various topics had been generated, and online opinions are extracted for trending keywords of respective candidates. This study also shows that portal news and comments can serve as useful tools for predicting the public's opinion on social issues. This study will This paper advances a building strategic course of action by providing a method of analyzing public opinion across various fields.

• Journal of Information Science Theory and Practice
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• v.7 no.3
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• pp.6-20
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• 2019

Learning analytics, or educational data mining, is an emerging field that applies data mining methods and tools for the exploitation of data coming from educational environments. Learning management systems, like Moodle, offer large amounts of data concerning students' activity, performance, behavior, and interaction with their peers and their tutors. The analysis of these data can be elaborated to make decisions that will assist stakeholders (students, faculty, and administration) to elevate the learning process in higher education. In this work, the power of Excel is exploited to analyze data in Moodle, utilizing an e-learning course developed for enhancing the information computer technology skills of school teachers in primary and secondary education in Greece. Moodle log files are appropriately manipulated in order to trace daily and weekly activity of the learners concerning distribution of access to resources, forum participation, and quizzes and assignments submission. Learners' activity was visualized for every hour of the day and for every day of the week. The visualization of access to every activity or resource during the course is also obtained. In this fashion teachers can schedule online synchronous lectures or discussions more effectively in order to maximize the learners' participation. Results depict the interest of learners for each structural component, their dedication to the course, their participation in the fora, and how it affects the submission of quizzes and assignments. Instructional designers may take advice and redesign the course according to the popularity of the educational material and learners' dedication. Moreover, the final grade of the learners is predicted according to their previous grades using multiple linear regression and sensitivity analysis. These outcomes can be suitably exploited in order for instructors to improve the design of their courses, faculty to alter their educational methodology, and administration to make decisions that will improve the educational services provided.

• Journal of the Korea Society of Computer and Information
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• v.25 no.6
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• pp.81-89
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• 2020

Online reviews we encounter commonly on SNS, although a complex range of assessment information affecting the consumer's preferences are included, it is general that such information is just provided by simple numbers or star ratings. Based on those review types, it is not easy to get specific information that consumers want and use it to make a decision for purchase. Therefore, in this study, we propose a prediction methodology that can provide ratings broken down by evaluation items by performing sentiment analysis on restaurant reviews written in Korean. To this end, we select 'food', 'price', 'service', and 'atmosphere' as the main evaluation items of restaurants, and build a new sentiment dictionary for each evaluation item. It also classifies review sentences by rating item, predicts granular ratings through sentiment analysis, and provides additional information that consumers can use to make decisions. Finally, using MAE and RMSE as evaluation indicators it shows that the rating prediction accuracy of the proposed methodology has been improved than previous studies and presents the use case of proposed methodology.

• The Journal of Korean Institute of Information Technology
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• v.16 no.12
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• pp.1-11
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• 2018

Recently, the volume of online shopping market continues to be fast-growing, that is important to provide customized service based on customer behavior evaluation analysis. The existing systems only provide analysis data on the profiles and behaviors of the consumers, and there is a limit to the processing in real time due to disk based mining. There are problems of accuracy and system performance problems to apply existing systems to web services that require real-time processing and analysis. Therefore, The system proposed in this paper analyzes the web click log streams generated in real time to calculate the concentration level of specific products and finds interested customers which are likely to purchase the products, and provides and intensive promotions to interested customers. And we verify the efficiency and accuracy of the proposed system.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.8
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• pp.970-977
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• 2020

The collaborative filtering recommendation technique has been the most widely used since the beginning of e-commerce companies introducing the recommendation system. As the online purchase of products or contents became an ordinary thing, however, recommendation simply applying purchasers' ratings led to the problem of low accuracy in recommendation. To improve the accuracy of recommendation, in this paper suggests the method of collaborative filtering that analyses product reviews and uses them as a weighted value. The proposed method refines product reviews with text mining to extract features and conducts sentiment analysis to draw a sentiment score. In order to recommend better items to user, sentiment weight is used to calculate the predicted values. The experiment results show that higher accuracy can be gained in the proposed method than the traditional collaborative filtering.

• Informatization Policy
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• v.30 no.4
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• pp.89-112
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• 2023

Traffic safety policies have been established and carried out every five years according to the Traffic Safety Act. In addition to policies that are planned and carried out in the long run, there are also policies established to prevent the recurrence of various social issues and accidents. Citizens' participation in administrative affairs has recently seized the spotlight, and has become an efficient means of realizing administrative democracy. Based on big data analysis, this study aims to present how the "Kim Min-sik Case," which recently brought to the fore a social issue of strengthening laws on child school zones, has realized administrative democracy and contributed to legislation due to the emergence of the online platform called "national petition." Policy changes according to the cycle of issues are divided according to time series classification and what contents are devised in each section through text mining analysis. In this regard, the results of this study are expected to provide useful theoretical and practical implications for researchers and policymakers by presenting policy implications that it is important to prepare practical and realistic alternatives in solving policy problems.

• International Journal of Computer Science & Network Security
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• v.23 no.10
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• pp.97-106
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• 2023

Sentiment analysis using social network platforms such as Twitter has achieved tremendous results. Twitter is an online social networking site that contains a rich amount of data. The platform is known as an information channel corresponding to different sites and categories. Tweets are most often publicly accessible with very few limitations and security options available. Twitter also has powerful tools to enhance the utility of Twitter and a powerful search system to make publicly accessible the recently posted tweets by keyword. As popular social media, Twitter has the potential for interconnectivity of information, reviews, updates, and all of which is important to engage the targeted population. In this work, numerous methods that perform a classification of tweet sentiment in Twitter is discussed. There has been a lot of work in the field of sentiment analysis of Twitter data. This study provides a comprehensive analysis of the most standard and widely applicable techniques for opinion mining that are based on machine learning and lexicon-based along with their metrics. The proposed work is helpful to analyze the information in the tweets where opinions are highly unstructured, heterogeneous, and polarized positive, negative or neutral. In order to validate the performance of the proposed framework, an extensive series of experiments has been performed on the real world twitter dataset that alter to show the effectiveness of the proposed framework. This research effort also highlighted the recent challenges in the field of sentiment analysis along with the future scope of the proposed work.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.3
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• pp.830-860
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• 2022

[Introduction] Nowadays, many companies are shifting their businesses online due to the growing trend among customers to buy and shop online, as people prefer online purchasing products. [Problem] Users share a vast amount of information about products, making it difficult and challenging for the end-users to make certain decisions. [Motivation] Therefore, we need a mechanism to automatically analyze end-user opinions, thoughts, or feelings in the social media platform about the products that might be useful for the customers to make or change their decisions about buying or purchasing specific products. [Proposed Solution] For this purpose, we proposed an automated SentiDecpective approach, which classifies end-user reviews into negative, positive, and neutral sentiments and identifies deceptive crowd-users rating information in the social media platform to help the user in decision-making. [Methodology] For this purpose, we first collected 11781 end-users comments from the Amazon store and Flipkart web application covering distant products, such as watches, mobile, shoes, clothes, and perfumes. Next, we develop a coding guideline used as a base for the comments annotation process. We then applied the content analysis approach and existing VADER library to annotate the end-user comments in the data set with the identified codes, which results in a labelled data set used as an input to the machine learning classifiers. Finally, we applied the sentiment analysis approach to identify the end-users opinions and overcome the deceptive rating information in the social media platforms by first preprocessing the input data to remove the irrelevant (stop words, special characters, etc.) data from the dataset, employing two standard resampling approaches to balance the data set, i-e, oversampling, and under-sampling, extract different features (TF-IDF and BOW) from the textual data in the data set and then train & test the machine learning algorithms by applying a standard cross-validation approach (KFold and Shuffle Split). [Results/Outcomes] Furthermore, to support our research study, we developed an automated tool that automatically analyzes each customer feedback and displays the collective sentiments of customers about a specific product with the help of a graph, which helps customers to make certain decisions. In a nutshell, our proposed sentiments approach produces good results when identifying the customer sentiments from the online user feedbacks, i-e, obtained an average 94.01% precision, 93.69% recall, and 93.81% F-measure value for classifying positive sentiments.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.25 no.5
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• pp.1077-1084
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• 2015

Security issues such as an illegal acquisition of personal information and identity theft happen due to using game bots in online games. Game bots collect items and money unfairly, so in-game contents are rapidly depleted, and honest users feel deprived. It causes a downturn in the game market. In this paper, we defined the growth types by analyzing the growth processes of users with actual game data. We proposed the framework that classify hard-core users and game bots in the growth patterns. We applied the framework in the actual data. As a result, we classified five growth types and detected game bots from hard-core users with 93% precision. Earlier studies show that hard-core users are also detected as a bot. We clearly separated game bots and hard-core users before full growth.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.443-454
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• 2017

A positive destination image has an impact on the tourist arrivals and economic growth of the tourist destination. Recently, the content generated by sharing tourist experiences and destination information on the internet has been increasing. The online content has the potential to become a major tourist decision source and provide more in-depth materials and richer content to extract destination image, insight and tourist's perceptions of the destination. This study was designed to explore the destination image of Daegu online and draw lessons for successful image management in an era of big data. Text mining approach and social network analysis were conducted to extract destination image determining elements and assess the influence of the elements. The result showed that destination image elements related to tourist infra-structures and culture, history and art affected the overall destination image of Daegu. Destination marketers should make an effort to grasp these precise destination image and seek ways to boost competitiveness as a tourist destination.