• 유통과학연구
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• 제16권7호
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• pp.57-65
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• 2018

Purpose - Recently, internet access and social network utilization using smart phone are increasing. In such a smart environment, interactive activities such as information generation, information searching and information sending are increasing rapidly on-line environment. Therefore, consumers tend to purchase something according to eWOM and also meet the social consensus online environment. In connectivity society, consumers became accessible and engaged in the opinions of others easily. Many decisions that seem like personal decisions are actually social decisions on online connectivity. This paper seeks to explore factors that can help generate a social decision on purchasing of new products in an online environment. Research design, data, and methodology - The process of collecting a lot of wisdom and making an agreement online is called social decision. The purpose of this paper is to examine empirically the influence of factors such as online ties, online eWOM expectancy and online information behavior on online social decision. In addition, We studied online social decision by analyzing the moderating effect of new product innovation. To understand this structural relationship, research hypotheses and research models were set up and empirical analysis was conducted. In order to verify the hypothesis, 208 questionnaires were collected from the residents of Seoul city/Gyeonggi province. The answered questionnaire verifies reliability and validity using SPSS/AMOS and test hypotheses through path analysis and multiple regression analysis. Results - According to the research results, First, online ties don't have a positive impact on online social decision, Second, online eWOM expectancy have a positive impact on online social decision. Third, online information behaviors have a positive impact on online social decision. The degree of innovation of new products have a moderating effect between Independent variables of three factors and dependent variable of social decision. Conclusions - Social decisions have a positive impact on purchasing decisions about new product. There is a great significance in the fact that the online social influence and online social decision have been studied academically. It is meaningful that we have studied in depth the changing phenomenon of consumer purchase decision process in smart environment. The results of these studies provide academic and practical implications.

• 지식경영연구
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• 제18권3호
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• pp.63-80
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• 2017

Big Data environment is established by accumulating vast amounts of data as users continuously share and provide personal information in online environment. Accordingly, the more data is accumulated in online environment, the more data is accessible easily by third parties without users' permissions compared to the past. By utilizing strategies based on data-driven, firms recently make it possible to predict customers' preferences and consuming propensity relatively exactly. This Big Data environment, on the other hand, establishes 'Dataveillance' which means anybody can watch or control users' behaviors by using data itself which is stored online. Main objective of this study is to identify the relationship between Dataveillance and users' online privacy protection behaviors. To achieve it, we first investigate perceived online service efficiency; loss of control on privacy; offline surveillance; necessity of regulation influences on users' perceived threats which is generated by Dataveillance.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2005년도 e-Biz World Conference 2005
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• pp.155-160
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• 2005

This study identified online information characteristics and investigated the effects of information characteristics on word of mouth performance in online environment. And the comsumer knowledge was found to be a moderator of the relationship between information characteristics and WOM performance in online environment. The implication of this work to both researchers and practitioners were discussed.

• 대한화학회지
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• 제66권6호
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• pp.472-492
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• 2022

본 연구는 온-오프라인 혼합 학습환경에서 중등과학교사의 학습환경 특이적인 PCK 요소 및 하위요소 탐색을 목적으로 하였다. 중등과학교사 12명을 대상으로 설문, 개별 면담, 수업 관찰 자료를 수집하여 PCK 이론적 틀을 기반으로 연역적으로 분석하고 다시 귀납적 분석을 통해 그 범주를 정교화하였다. 온-오프라인 혼합 학습환경에서 본 연구 교사들의 PCK는 요소별로 학습환경 특이성이 다르고 학습환경 특이성에 따라 PCK 요소별 하위요소가 다른 것으로 나타났다. 온라인 학습환경 특이적인 과학 교수 지향으로 '과학 개념 학습' 목표 지향과 '강의식 수업'의 과학 교수-학습 지향이 있었다. 온-오프라인 혼합 학습환경 특이적인 교육과정에 관한 지식에는 '교육과정 재구성'이 있었으며, 온라인 학습환경 특이적인 교육과정에 관한 지식에는 '학습 목표 선정', '교육과정 자료'가 있었다. 온라인 학습환경 특이적인 과학 교수전략에 관한 지식에는 '과학 주제 특이적 전략', '과학 교과 특이적 전략', '상호작용 전략'이 있었다. 코로나 19 이후 오프라인 학습환경 특이적인 과학 교수전략에 관한 지식에는 '과학 주제 특이적 전략', '상호작용 전략'이 있었다. 온라인 학습환경 특이적인 학생의 과학 학습에 관한 지식에는 '학습을 위한 선지식', '학습 어려움', '학습 동기 및 흥미', '학습 다양성'이 있었으며, 코로나 19 이후 오프라인 학습환경 특이적인 학생의 과학 학습에 관한 지식에는 '학습 어려움'만 있었다. 과학 학습 평가에 관한 지식은 온-오프라인 혼합 학습환경 특이적인 지식과 온라인 학습환경 특이적인 지식이 있었으며, 각각 '평가 내용'과 '평가 방법'이 있었다.

• 기독교교육논총
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• 제72권
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• pp.225-244
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• 2022

연구 목적 : 본 연구는 코로나19 시기 한국 교회에서 실시한 온라인 예배에 대한 이해를 위해 온라인 예배 내용, 온라인 예배를 통한 목회자 및 평신도와의 상호작용, 온라인 예배 환경, 온라인 예배 만족도의 차이가 있는지 확인하고, 온라인 예배 만족도에 영향을 주는 변인을 분석하고자 하였다. 연구 내용 및 방법 : 수도권 지역에 거주하는 만 18세 이상의 기독교인을 대상으로 온라인 설문조사 방식으로 실시하였으며, 최종 176명이 참여하였다. 집단 간 평균 차이를 밝히기 위해 t-test, ANOVA 분석을 하였고, 온라인 예배 만족도에 영향을 주는 변인이 무엇인지 확인하기 위해 위계적 회귀분석을 실시하였다. 결론 및 제언 : 출석하는 교회 규모, 신앙 기간, 직분에 따라 온라인 예배 내용, 온라인 예배를 통한 목회자 및 평신도와의 상호작용, 온라인 예배 환경, 온라인 예배 만족도에서 집단 별 차이를 보였다. 온라인 예배 만족도에 영향을 주는 요인으로 평신도와의 상호작용, 온라인 예배 환경, 온라인 예배 내용 순으로 나타났다. 이러한 연구 결과를 바탕으로 코로나19 이후 지속될 온라인 예배 만족도 향상에 관한 논의 및 후속 연구를 위한 논의를 제시하였다.

• Journal of Information Technology Applications and Management
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• 제15권3호
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• pp.153-167
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• 2008

This study examines the effect of sense of community on the relationship between learner satisfaction and influencing factors related to the online learning environment. Influencing factors related to the online learning environment are derived from previous literature and classified into two groups : social dimension (leader's enthusiasm, offline activities) and system dimension (usefulness, ease of use, enjoyability). Learner satisfaction is defined as the learners' perceived learning gains from taking an online class. Study participants included 250 university students from two different institutions. The participants were divided into 43 groups and asked to complete an online TOEIC preparation module using a commercial cooperative learning system over 4 weeks. Data were collected at three points for each participant, at the beginning, 3 weeks after, and at the end of the online module. Two system factors related to the online learning environment (ease of use, usefulness) directly influenced learner satisfaction, while social factors indirectly influenced learner satisfaction through the mediating role of sense of community.

• 유통과학연구
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• 제18권3호
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• pp.67-76
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• 2020

Purpose: Consumers are affected by the purchase of a large number of opinions or support during the online purchasing process. This can be defined as the term of 'social decisions' on line. This paper seeks to explore the factors of influence on social decisions in on-line environment and to study in depth. Methodology: The purpose of this paper is to empirically examine the impact of factors on online social decisions. To verify the hypothesis of study, This study collected 256 from Seoul City, Gyeonggi Province and Chungcheong Province through Survey. Results: According to the research results, First, eWOM information usefulness have a positive impact on online social decisions, Second, online network connectedness have a positive impact on online social decisions. Third, innovative product have a positive impact on online social decisions. and the lower the category of knowledge, the more inclined it is to make online social decisions. Finally, social decisions have a positive impact on purchasing decisions about product. It is most significant that academic research has advanced consumer behavior in response to recent changes in the consumption environment. It is meaningful that we have studied in depth the changing consumer decision process in online channel environment.

• 한국중재학회지:중재연구
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• 제14권1호
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• pp.61-101
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• 2004

Information and communications technologies are affecting an economic and social transformation of all countries. Without exception international commercial dispute resolution systems are faced with change its mechanism to online technology. Dispute parties can seek redress through arbitration other than litigation or mediation. Traditional dispute resolutions do not match the cyber trade environment which is basically pursuit the speed and efficiency in cyberspace. Arbitration other than resolution methods have been considered to be match with the online environment which is including party autonomy, speed and internationally accepted and binding awards. Traditional arbitration, however is lack of time and different physical location relating all parties. So we now think cyberspace as for the resolving place which is online arbitration. Even the parties exist in different space and time they may meet in the same time and space without moving or trips. Nowadays there are many online arbitration service provider serving the resolution of dispute arising with online transaction. In this paper we study the tendency for online arbitration, the recognize uncertain matters and avoiding programs its matters when use the online arbitration between disputing parties under cyber trade environment.

• Educational Technology International
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• 제25권1호
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• pp.129-159
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• 2024

The purpose of this study was to examine changes in students' awareness of online classes in university education over the three years from 2020 to 2022 during the COVID-19 pandemic. To achieve this, various aspects of online classes, including self-directed learning, interaction (between instructors and learners, and among learners), evaluation of the learning process and outcomes, and the learning environment and control of learning, were analyzed for changes from 2020 to 2022. The study included 534 university students enrolled in University A who participated in online classes in both 2020 and 2021. The results indicated that there was no significant difference in the awareness of self-directed learning, but significant differences were found in the awareness of interaction, evaluation of the learning process and outcomes, and the challenge related to learning environment and control of learning in online classes, which were higher in 2021 and 2022 than in 2020. Additionally, detailed changes in awareness of online classes showed significant differences in specific aspects of awareness in university online classes. In summary, students' awareness of online classes improved in 2021 and 2022 compared to 2020, as learners adapted to online classes due to the COVID-19 pandemic. Moreover, it was observed that difficulties in the challenge related to learning environment and control of learning were overcome in 2021. Based on these research findings, several implications for improving the design and operating strategies of effective online classes in future university education were proposed.

• 한국경영과학회지
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• 제29권1호
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• pp.71-85
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• 2004

Many online content providers who use the Internet to distribute contents, such as news, music, games, books, and other types of information, have been experiencing an extremely competitive business environment. To survive in this environment, they have started charging a fee for the contents that they provide. However, there have been very few success stories in commercializing online contents. One of the biggest hurdles may be customers' psychological resistance against paying a fee for the contents that have been free of charge previously. Without examining customers' perceived prices for online contents, many online content providers have tended to decide their prices by themselves. Online games are not exceptional cases. Although many online game-related research works have focused on psychological and technical aspects, very few works have examined online garners' preference carefully. This study alms at exploring online garners' preference by measuring their WTP (willingness to pay) for online games.