• Journal of Information Technology Services
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• v.13 no.3
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• pp.183-200
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• 2014

Online brand communities have become a major component of marketing strategy given that these communities encourage participation and share the culture of Web 2.0 core concepts to Internet users. This study investigated the effects of social capital and knowledge quality on the success of online brand communities. A research model suggests that trust among members and the identification derived from social capital theory and knowledge quality influence individual community participation; knowledge quality also influences brand trust. In turn, community participation and brand trust develop brand loyalty. The model was empirically analyzed using structural equation modeling with data from online brand community members in Korea. The results indicate that identification and knowledge quality significantly affects brand trust and brand loyalty through community participation. This study provides a basis for developing a success model for online brand communities. Also, this study identifies a new role of knowledge quality in an online brand community context.

• Journal of Engineering Education Research
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• v.13 no.6
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• pp.24-32
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• 2010

This study deals with the effect of feedback patterns by instructor's social message in the online discussion environments. Based on these research results, it was suggested feedback patterns by instructor's social message should be utilized in order to improve the discussion participation and satisfaction of online discussion environments.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.448-459
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• 2015

This study discusses on the social communication phenomenon on online social media by comparative analysis among bridging and bonding social capital. It examined the social media usage, social communication recognition, social communication satisfaction and intent social participation by exploring social capital which are the main influential factors of online social media. The online survey was conducted on 500 adults over the age of 20. As a result, in a quantitative respect a high rate of online media usage was observed all social capital. On the other hand, in a qualitative aspects 'understand' and 'trust' was came out in the bonding capital, but 'agreement' was not observed in all social capital. Also the influential factors of intent social participation were different in the social capital. The bonding was affected by 'understanding' but the bridging was affected by 'trust' and 'agreement'. Therefore, it was able to discuss that the understanding of online social media user and social communication characteristic must be preceded and the activator policy of social communication must consider the different features of online social capital.

• Journal of Contemporary Eastern Asia
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• v.20 no.2
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• pp.1-18
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• 2021

This study investigates the influence of social network services (SNS) and political podcasts on youth participation in candlelight rallies leading up to the impeachment of the Korean president. It also examines the effect of SNS and podcasts on online participation through SNSs. It was found that engaging in political discussions with friends or parents and news media use, including TV and Internet newspapers, exerted a major positive influence on participation in the rallies. However, SNS had a negative influence, while podcasts did not have a significant effect. On the other hand, SNS and podcasts had a positive influence on online participation. The results of structural equation modeling showed that SNS and podcasts affected SNS participation in the mediation of political discussion and political efficacy.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2008.04a
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• pp.117-122
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• 2008

As the industrialization and urbanization are advanced rapidly, the apartment housing has been in excessive supply. Also, the apartment housing that offers modern people a comfortable life has been the typical housing type in Korea. Meanwhile, people today have lost their morality and communities have been dissolved because of a sudden social change. But the lost morality can be recovered when the communities are established. As more increasing in the residents' demands, it is enlarging of residents' interests and participations in pursuit of quality of life. In this process, residents' participation has occurred of their free will not only in offline communities but also online communities. For developing of IT technology, people using internet have exceeded 75% and development of online communities in apartment housing have boundless potentialities despite in a delicate situation that is at the same time and same space. The purpose of this study is that examine the possibilities and directions of participation, as it attempts to grasp the present conditions and problems of online community. In the study, we searched the word, apartment housing, on portal site to apprehensive the status of residents' voluntary participation on online community. According to research, residents' voluntary participation on online community was divided into three frames, such as remodeling, planed resident and designing friendship. Finally we found out resident's contents of communication and structure of their participation by these frames. As a result, participation on online community helps residents who have been not take part in offline community because of limited time in spite of difficulty of lasting participation. From now on, it will have possibility to increase and revitalize new communities on the purpose.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.652-661
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• 2015

The purpose of this study is to investigate the effects of EngageGram which is a motivator of e-learning participation on learners' online participation according to the types of social comparison motive. Research participation was 144 undergraduate students (male: 106, female: 38) who took the course entitled "Creative Thinking." Social comparison motive of learners were investigated by two methods: social comparison motive scales and learners' opinions on EngageGram. As results, there was no statically corelation between the types of social comparison motive by using scales and online participation, however, there was statically differences on e-learning participation according to the types of social comparison motives by analyzing learners' opinions. Learners mostly have self-enhancement motive in a learning context so they are motivated to participate actively by EngageGram. This study provide useful implication in the research area of learning analytics.

• Korean journal of communication and information
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• v.39
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• pp.102-139
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• 2007

This research studied how political online discussion participation and experiencing opinion disagreement during the discussion affect on civic attitudes(interpersonal trust and reciprocity) and civic participation through pretest-posttest control group experimental treatment. For results, first of all, online political discussion positively affects on civic attitude of participants, but it's effect was partial. Next, experiencing opinion disagreement can help to have rather improving civic attitude than reducing civic attitude. Finally, civic attitude consists of interpersonal trust and reciprocity acquired from online discussion also partially and positively affects on civic participation which is more affected by reciprocity than interpersonal trust. Regard to these effect of online discussion, civic attitude can be extended by participating political communication(discussion), and participating communicative associations lead to encourage civic attitude of them and function to reinforce social integration and social ties.

• Information Systems Review
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• v.15 no.1
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• pp.69-89
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• 2013

This study examined the factors influencing participation of online community and intention of joint purchase in Korea and China. The online community member actively participate the social activities that can cause the effective communication characters and the great support of the society. In these two factors, the sense of worth related with compensation, norm, interaction, shared values will be taken as the independent variables. These variables as a parameter are related with the intention of joint purchase. To be aware of their behavior norm, interaction, compensation, shared value, these factors will be taken as predicting their behaviors in the online community and their further participating, commitment and co-shopping intention. As the results, compensation, norms, interaction, shared values had significant effects on the participation of online community, and this affected the intention of joint purchase in online community. Compensation and norm were significant in Korean sample. Implications and further direction are suggested on the base of the results.

• Pediatric Gastroenterology, Hepatology & Nutrition
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• v.23 no.6
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• pp.548-557
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• 2020

Purpose: To better understand the benefits and harms of engagement with online pediatric liver disease communities within social media. Methods: We conducted a survey of caregivers of children with liver disease participating in online pediatric liver disease communities within social media, as well as a survey of healthcare providers (e.g., physicians, surgeons, nurse coordinators) from this field to better understand the perceived benefits and harms of participation. Results: Among 138 caregivers of children with liver disease that completed the survey, 97.8% agreed social media was a good place to learn about patient experiences and 88% agreed it was a good source of general information. Among caregivers, 84.8% agreed social media helps them to better advocate for their child. While 18% agreed that the information over social media was equal to the information from their healthcare team and 19% neither agreed/disagreed, only 3% indicated they would use this information to change care without telling their provider; in contrast, among 217 healthcare providers, 55% believed social media may lead caregivers to change management without telling their team. Conclusion: Engagement with online disease-specific communities in social media yields several benefits for caregivers and, in contrast to healthcare providers' concerns, participation is unlikely to lead to problems including caregivers changing the treatment plan without first discussing these plans with their team. Openness between caregivers and medical teams about the role for social media can help to improve trust and maximize the potential benefits of engagement with these groups.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.656-661
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• 2008

There are many sociological methodology for the study on cyber community. Especially for the online social network which is constructed by the notion of the social network, the social network analysis can be a superior methodology for the understanding of the general phenomenon and the solutions for the problematic issues. As pointed by Manuel Castells, the problem of the unification and the fragmentation, which is came after the participation and the openness, is prevailed in cyber community by its characteristics. However, computational properties that exceed the limitation of the time and space can bestow other alternatives. The Open API in the social network services that is more popular in these days is the one of those alternatives. Therefore, the purpose of this study is to investigate the problematic phenomenon of online social network and to search the solutions for those problems with the acceptance of Open API technology.