• 유통과학연구
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• 제20권10호
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• pp.67-77
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• 2022

Purpose: This study aims to determine the online shop service performance of fresh food products distribution, consumer motivation, and their relationship during the COVID-19 pandemic. Research design, data, and methodology: A survey was conducted online using Google Forms on 100 consumers of TaniHub application users. Data in the form of scale were analyzed descriptively to explain the service performance and consumer motivation. The service performance consists of technical services and marketing services. Technical service indicators consist of payment, delivery, and products. Meanwhile, the marketing service indicator consists of promotions and prices. The consumer motivation is characterized by reference, actualization, and lifestyle. The relationship between the two was analyzed using Spearman's rank correlation. Results: The most consumers are millennial generation who were active in social media. They are employees with Bachelor's and Master's qualifications and included in the middle economic groups. TaniHub online shop had good technical and fair marketing performance. The motivation of online shop consumers of fresh food products through the TaniHub application was high. Conclusions: The findings discovered a significant relationship between online shop service performance and consumer motivation. It indicates the need for improvement in marketing services, especially promotions, to improve the performance of this e-agribusiness company.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2002년도 가을학술발표대회 디자인학 연구
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• pp.182-183
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• 2002

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.327-353
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• 2017

Purpose Social media such as social network services, online forums, and customer reviews have produced a plethora amount of information online. Yet, the information deluge has created both opportunities and challenges at the same time. This research particularly focuses on the challenges in order to discover and track the service defects over time derived by mining publicly available online customer reviews. Design/methodology/approach Synthesizing the streams of research from text analytics, we apply two stages of methods of sentiment analysis and structural topic model incorporating meta-information buried in review texts into the topics. Findings As a result, our study reveals that the research framework effectively leverages textual information to detect, prioritize, and categorize service defects by considering the moving trend over time. Our approach also highlights several implications theoretically and practically of how methods in computational linguistics can offer enriched insights by leveraging the online medium.

• 한국의상디자인학회지
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• 제20권4호
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• pp.131-146
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• 2018

In this study, five women's fashion shopping mall companies were selected as the subjects based on the number of searches per month for analyzing website design of online shopping mall for women in their twenties. Design characteristics are divided into three aspects such as structural, visual, and customer service, and the results are as follow. First, from the structural perspective, the main navigation area and global navigation area of most shopping malls are arranged at the top center, and below them, the main image, the banner area, and the content area are arranged in order. Looking at the visual aspect, the logo is mostly written in a black text, the colors used on the main page were only one or two colors such as pink-based, gray-based, and red. Finally, from the customer service aspect, most shopping malls were encouraging buyers to place celebrity sponsorship, videos using products, self made products, and best products in the banner area. The results of this study are to present the direction of design for the founders who intend to operate the women' fashion shopping mall in future, and provide basic data for online shopping mall design research.

• 유통과학연구
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• 제17권9호
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• pp.93-102
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• 2019

Purpose - Capturing the shifting consumer behavior perspective on online transportation network performance in Indonesia, this study aims to empirically examine the impact of electronic customer relationship management (e-CRM) and e-service quality on customer e-satisfaction and e-loyalty. Research design, data, and methodology - A quantitative approach was applied, and then we determined the respondents who met the predetermined criterion by using purposive sampling method. In total, 167 online transportation customer in Indonesia participated in this electronic questionnaire survey. To tested the collected data, Partial Least Square (PLS) - (SEM) analytical tools were employed. Results and Findings - There are five hypotheses proposed in this study and state that only one hypothesis is rejected, The dominant relationship between variables in the hypothesis is shown in the variable relationship of e-service quality on e-satisfaction. CRM, Service Quality, Satisfaction and Loyalty implemented comprehensively in cyberspace provides a clear picture for academics but also for practitioners who are struggling in the service industry that specifically appoints online transportation business. The findings of this research provide both managerial and theoretical implications to maintain customer e-loyalty in online transportation network business environment in Indonesia.

• 한국정보시스템학회지:정보시스템연구
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• 제27권4호
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• pp.203-227
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• 2018

Purpose The purpose of this study is to investigate which decision factors continue to use the service based on the online simple payment service. In this study, we will examine how to activate the service from the continuing factors through the dual-model theory consisting of personal dedication and constraint dedication which are frequently used in relation marketing. Design/methodology/approach In this study, we investigated the activation of online simple settlement service using factors affecting the preference of the simple payment service based on the dual-model of dedication-based mechanism and constraint-based mechanism. Findings This study confirmed that customer satisfaction and convenience under the dedication -based mechanism were found to be linked to the preference of the simple payment service. Switching cost under the constraint - based mechanism showed that the customer had no binding ability to continue using the service of the current provider. Likewise, preference was found to have a direct effect on the actual frequency of use of the simple payment service, the number of uses compared to the total number of online payments, and willingness to use more.

• 한국IT서비스학회지
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• 제11권2호
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• pp.275-289
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• 2012

Although the specification of packaging box is one of the most important process to be considered before deciding cost in terms of production and logistics, there are no efficient services in our country at this time as such the making decision only through the empirical knowledge. In this research, we have developed the packaging specification design system based on the web online packaging IT service. The developed system was advanced from the existing-inefficient process of deciding the specification of packaging box, and which can decide the specification of packaging box considering the efficiency of logistics through use of IT based tool. Therefore, this study shows applied cases of normalized packaging process through the obtained packaging design simulation program. The packaging specification design system can provide the simulation and user interface. Those could calculate the specification of packaging box(packaging box size, packaging box quantity, packaging box pattern, packaging compressive strength, packaging cost etc.) considering the efficiency of logistics.

• 사물인터넷융복합논문지
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• 제8권5호
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• pp.47-54
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• 2022

사물인터넷의 급격한 발전은 기존에 존재하지 않던 형태의 새로운 서비스를 이끌어 내었고, 이는 곧 기존 네트워크에 대한 변화를 요구하였다. 본 연구는 패션쇼핑몰을 이용하는 중국 소비자들의 온라인 패션쇼핑몰의 서비스품질, 만족, 재구매 의도 간의 관계 그리고 온라인 리뷰의 조절 효과를 검증하고자 한다. 연구의 결과는 중국인 20대 30대 소비자의 관점에서 서비스 품질의 유형성, 신뢰성, 편의성, 상호작용성이 고객만족도와 재구매의도의 결과변수에 각각 긍정적인 영향을 미치는 결과가 나타났다. 또한 온라인 리뷰 중 부정적인 리뷰가 재구매 의도에 큰 영향을 미쳤다. 연구의 결과에 따라 온라인 패션쇼핑몰을 위하여 온라인 제품리뷰에 미치는 영향과 온라인 제품리뷰 수용에 대한 심층적인 이해를 높이고, 향후 패션 기업이 온라인 제품리뷰 정보를 효과적으로 관리 할 수 있는 전략을 수립하는데 도움이 될 수 있을 것이다.

• 4차산업연구
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• 제4권1호
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• pp.29-36
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• 2024

Purpose: This study is a prior study for expanding the science museum's online services. Based on case studies, we propose an online service for science museums in the future. Research design, data, and methodology: This study analyzed online-based science museums services trends. The data was collected based on the cases of five national science museums. To understand the characteristics of science museum's online services, we analyzed the status of digital content provided by each science museum and the operation method of online special exhibitions. Result: The national science museums provided online services through virtual science museums, SNS, and YouTube. However, the services still imposed limitation on facilitating active learning for visitors. In the case of SNS and YouTube, it is only a one-time promotional tool. Conclusion: This study suggests the need for concrete measures to utilize the abundant content accumulated so far in actual education. Additionally, it emphasizes the importance of content development incorporating new platforms.

• 유통과학연구
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• 제18권2호
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• pp.39-48
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• 2020

Purpose: This study examines components that dictate service quality of Online Travel Agencies. Research design, data and methodology: This study performed a survey that targeted people who have purchased travel products using Online Travel Agencies in the past year at Incheon International Airport. Out of 280 questionnaires, this study selected 249(88.9%) questionnaires for analysis. In analysis, this study used statistical package called 'SPSS 22'. Results: Based on the results, this study identified that company reputation and transactional stability influenced consumers' intent to share anecdotal and practical information. Conclusions: This study discovered several major findings. First, 'convenience' and 'price', two major factors in service quality, imposed positive effects on word-of-mouth intention of consumers. In particular, 'convenience' had the most significant impact. Next, this study verified the moderating effects of 'transaction safety' and 'reputation' on the effect relationships between 'convenience' and 'price', and consumer word-of-mouth intention. The results conclude that, in fact, some statistically significant differences among the effect degrees of the two independent variables on the dependent variable according to the safety level of transaction on Online Travel Agencies website do exist. In short, 'transaction safety' variable does have moderating effects on the above relationships.