• 한국노년학
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• v.40 no.1
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• pp.131-146
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• 2020

The objective of this study is to examine the relationship between attitude in digital usage and life satisfaction level of the middle-aged people and older adults, and to analyze Sequential Mediation Effects of online networking activity and information producing and sharing in the online context. To achieve the main objectives, we conducted Hayeys'(2013) Process for SPSS Macro. The followings are the results of the study: First, there is a strong relationship between the attitude towards digital usage and the life satisfaction. Second, the results showed that impact of attitude in digital usage on life satisfaction among the older people is 0.291 unit higher, when they are engaged both in online networking activity and digital information production/sharing activities compared to involved in online networking activity alone. The results of the study is meaningful in that they can be used as a baseline data for reconsideration of digital usage and life satisfaction of the older adults, by providing comprehensive examination of relationship among attitude in digital usage, life satisfaction, online network activities, and digital information production·sharing activities of the older adults.

• Journal of the Korea Society of Computer and Information
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• v.26 no.9
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• pp.201-212
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• 2021

This study aims to empirically measure K-pop fans' content and the extent of online activities. To achieve the purpose of the study, the researchers identify the statistically significant online activities that determine the intensity of fan attachment toward K-pop artists. Further, the research confirms the relative importance of various meaningful online activities. Consequently, we can develop the K-pop Online Activity Index (KOAI) model and apply it to this index model empirically for each respondent. We found that the model consists of five online activities of K-pop fans: whether joining the fan club or not, whether paying per view V live+ or not, whether watching VODs associated with artists or not, the degree of fan club writing, the degree of watching a lot on YouTube to improve the value of my artists. This study has practical significance in that it allows K-pop marketers to improve their marketing performance by providing content that will enable them to more efficiently and effectively allocate marketing resources to various online activities to get fan responses. It allows accumulating academic knowledge to understand the behavior in the field of online behavior for K-pop fans.

• Asia pacific journal of information systems
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• v.33 no.2
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• pp.418-443
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• 2023

Many organizations facilitate a host of online knowledge sharing communities to assist internal knowledge sharing and operation. The permeable boundaries and voluntary structures of online communities allow individuals to span community boundaries and affect member resources and structures. Although much research has been done on members' knowledge contribution in online communities, relatively little is known about how a member's contribution to a community is shaped by the cross-level interactions of member's external boundary spanning and the community's environmental scanning or membership fluidity. Drawing from the theoretical lens of boundary spanning and the external view of online communities, we take a multi-level approach in the analysis of the activities of 1,992 members of 126 communities internal to a global company. We find that a member's external boundary spanning activity (e.g., external knowledge acquisition via reading posts) has a positive effect, though at a decreasing rate, on subsequent internal knowledge contribution (e.g., posting replies in the member's home community). This positive effect is stronger in communities that are more active in environmental scanning or have fluid membership and weaker in communities that are less active in environmental scanning or have stable membership.

• Journal of Distribution Science
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• v.16 no.7
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• pp.57-65
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• 2018

Purpose - Recently, internet access and social network utilization using smart phone are increasing. In such a smart environment, interactive activities such as information generation, information searching and information sending are increasing rapidly on-line environment. Therefore, consumers tend to purchase something according to eWOM and also meet the social consensus online environment. In connectivity society, consumers became accessible and engaged in the opinions of others easily. Many decisions that seem like personal decisions are actually social decisions on online connectivity. This paper seeks to explore factors that can help generate a social decision on purchasing of new products in an online environment. Research design, data, and methodology - The process of collecting a lot of wisdom and making an agreement online is called social decision. The purpose of this paper is to examine empirically the influence of factors such as online ties, online eWOM expectancy and online information behavior on online social decision. In addition, We studied online social decision by analyzing the moderating effect of new product innovation. To understand this structural relationship, research hypotheses and research models were set up and empirical analysis was conducted. In order to verify the hypothesis, 208 questionnaires were collected from the residents of Seoul city/Gyeonggi province. The answered questionnaire verifies reliability and validity using SPSS/AMOS and test hypotheses through path analysis and multiple regression analysis. Results - According to the research results, First, online ties don't have a positive impact on online social decision, Second, online eWOM expectancy have a positive impact on online social decision. Third, online information behaviors have a positive impact on online social decision. The degree of innovation of new products have a moderating effect between Independent variables of three factors and dependent variable of social decision. Conclusions - Social decisions have a positive impact on purchasing decisions about new product. There is a great significance in the fact that the online social influence and online social decision have been studied academically. It is meaningful that we have studied in depth the changing phenomenon of consumer purchase decision process in smart environment. The results of these studies provide academic and practical implications.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.399-405
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• 2023

This study analyzed the cause of Corona Blue and tried to find out ways to improve the mental health of our society. The external activities decreased and the household economy got worse after COVID-19, so Corona Blue increased. The media use and the negative media information problems increased Corona Blue. The online activities had no effects. In order to relieve Corona Blue, it was suggested to increase the external activities personally, to make the social and economic conditions of women and the economic weaker better, to improve the quality of media disaster information, and for the media consumer to use the media properly.

• Journal of Intelligence and Information Systems
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• v.28 no.3
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• pp.1-22
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• 2022

We investigate the dynamic relationships among digital piracy activities, TV ratings, and online buzz for Korean TV dramas using a panel vector autoregression model. Our main findings include 1) TV ratings are negatively affected by digital piracy activities but positively affected by google buzz, 2) digital piracy activities are negatively affected by TV ratings and social buzz, and 3) social buzz and google buzz are positively influenced by each other. While many empirical studies were conducted to reveal the effects of music or movie piracy, our understanding of drama piracy is limited. We provide empirical evidence of the dynamic relationships between drama piracy, TV ratings, and online buzz. Our findings show the presence of indirect piracy effects on TV ratings through online buzz. Further, we reveal that social buzz and google trends play different roles in promoting TV ratings and piracy activities. We discuss the implications of our findings for theory and practitioners.

• Journal of Korean Public Health Nursing
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• v.34 no.3
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• pp.405-415
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• 2020

Purpose: This study was undertaken to identify the mediating effect of family strengths in the relationship between e-learning readiness and learning management system-based online education learning outcomes. Our results provide basic data for proposing strategies to increase online education learning outcomes of nursing students. Methods: A self-report questionnaire was surveyed by 133 nursing students who took online education using a learning management system at three nursing colleges in Daejeon, Jeonbuk, and Gyeongbuk. The mediating effect of family strengths in the relationship between the e-learning readiness of the subject and online education learning outcomes, were analyzed by hierarchical multiple regression. Sobel test was performed to verify effectiveness of the pathway. Results: In the relationship between e-learning readiness and online education learning outcomes of nursing students, family strengths were determined to exert absolute mediating effect. Conclusions: Our results indicate that in order to improve e-learning readiness, the basic curriculum for nursing students should include web-based communication, cooperation, and the use of information technology, including interaction for online education. Improvements in family strengths can be achieved through home study activities, such as frequent conversations with members, monitoring achievements of the students, and sharing family leisure activities.

• The Journal of Korean Association of Computer Education
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• v.19 no.3
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• pp.55-66
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• 2016

This study explored the rating tendency of online university learners in their course evaluations and its effects on the course evaluation results. Data including the subjects' demographic information, learning activities, rating tendency, and course evaluation results were collected from 1,098 learners in an online university in the spring semester of 2015. There were three main findings. First, the subjects showed distinctive rating tendencies in participation rates for course evaluation and rating consistency. The participation rates went from one extreme (0%) to the other (100%), and the rating consistency among the test items was highly related to that among the courses as a whole. Second, the subjects showed different tendencies in terms of course evaluation period, rating consistency, and course evaluation results according to demographic information and learning activities. Third, course evaluation results were independently affected by demographic information, learning activities, and rating consistency. The study was meaningful in that it explored learners' rating tendencies concretely and suggested that such tendencies should be considered in analyzing course evaluation results.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.395-405
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• 2021

The sophistication of technology information has led to a series of innovative activities in the economy, particularly in buying and selling products and services both conventionally and online. Currently online activities provide opportunities for customers to get the desired needs. The purpose of this research is to examine the effect of website quality, hedonic shopping motivation, and impulse buying on customers' satisfaction of online shopping in Indonesia. Eight online marketplaces are the focus of this research. This study uses a quantitative approach. This is a structural equation research with data obtained from 177 students through an online questionnaire using a five-point Likert scale; the selection criteria is having shopped online from various universities in Indonesia. The statistical testing tool used is SPSS 26.0, with the effect between variables determined using Partial Least Square (SmartPLS 3.0). The findings of this study indicate that the nine proposed hypotheses are accepted, positively and significantly, directly or indirectly, which are supported by previous research to reinforce the findings that have been found. The interesting attributes associated with this study are hedonic shopping motivation and impulse buying that mediate the relationship between website quality and customer satisfaction of online shopping in Indonesia's marketplace.

• Journal of Fashion Business
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• v.12 no.6
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• pp.124-137
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• 2008

The present study was implemented to understand high school girls' buying patterns of fashion products at online and offline shopping malls; and to obtain the information needed for the development of online and offline mall marketing strategies that are differentiated from each other. The study was conducted through a descriptive survey method using questionnaires. The sample consisted of 242 girls from four high schools located in Seoul. Descriptive statistics, cross-tabulation and a paired t-test were used for the analysis of the data. Results are as follows: First, most of the high school girls (82.2%) had experience of purchasing fashion products at online shopping malls. And, those who have purchasing experience at online shopping malls, compared to those who do not have such purchasing experience, showed a higher purchasing intension at online shopping malls. Second, both the degree of pre-purchase searching and ongoing searching was higher in online shopping than in offline shopping. Third, the quality of material, place produced, brand name, and store atmosphere/type were considered more in offline shopping than in online shopping. Shopping convenience and information service about the products were considered more in online shopping than in offline shopping. Fourth, the purchasing frequency of underwear and hair accessaries was higher at offline stores than online shopping malls, but the purchasing frequency of bags was higher in online stores than offline stores. When the differences between the purchasing patterns at online shopping malls and offline stores are considered carefully, marketing activities would be more effective.