• 유통과학연구
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• 제20권11호
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• pp.33-45
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• 2022

Purpose: The development of online shopping trends in Indonesia is increasing, and Tokopedia is becoming one of the most popular e-commerce websites. The purpose of this study is to obtain empirical evidence whether mobile shopping, customer review, perceived credibility, and Korean celebrity endorsement affect online purchase decision, whether online purchase decision affects customer satisfaction, and whether customer satisfaction affects brand loyalty of customers in Tokopedia e-commerce. Research Design, data and methodology: Quantitative survey with data was collected using an online questionnaire with sample characteristics were Tokopedia customers who lived in Jakarta by 385 samples using the purposive sampling method, and data analysis was conducted using the Smartpls application program version 3.0. Results: Mobile shopping, customer review, and perceived credibility had positive effects on online purchase decision at Tokopedia in Jakarta. However, Korean celebrity endorsement did not have a positive effect on online purchase decision at Tokopedia in Jakarta. Furthermore, online purchase decision had a positive effect on customer satisfaction at Tokopedia in Jakarta, and customer satisfaction had a positive effect on brand loyalty at Tokopedia in Jakarta. Conclusions: This study proposes significant implications for maintaining customer relationships to achieve purchasing decision, customer satisfaction, and brand loyalty in the e-commerce industry.

• 디지털융복합연구
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• 제14권4호
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• pp.33-42
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• 2016

본 연구는 원격대학원생들의 성별에 따른 차이가 학습 만족요인(콘텐츠, 시스템, 상호작용, 교수자이미지, 교수학습)에 어떠한 영향을 주는지 확인하고자 수행되었다. 이를 위해 서울 소재 원격대학원에서 강좌를 수강한 원격대학원생 88명을 대상으로 설문을 진행하였으며, 그 중 유효한 64개의 응답에 대해 SPSS 21.0 통계 패키지 프로그램을 활용하여 다변량분산분석(MANOVA)을 실시하였다. 분석 결과 5개의 학습만족요인 중 상호작용요인에서 유의미한 결과가 나타나는 것을 확인하였으며, 연구 결과의 원인을 분석하고 향후 방향에 대한 논의 및 시사점 등을 기술하였다.

• 디지털융복합연구
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• 제20권3호
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• pp.415-422
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• 2022

본 연구는 4차산업혁명과 글로벌 팬데믹이라는 시대적 요구에 대학에도 새로운 패러다임이 필요한 현 상황을 배경으로 이에 따른 평생교육으로서의 온라인 대학원 신설을 위한 교육 방안을 제안하였다. 연구 방법으로는 학자와 전문가들의 미래 교육에 대한 시사점과 의견을 종합하고 이를 활용한 해외 대학의 사례들을 분석하여 온라인 대학원 교육 방안을 제안하였다. 연구 결과 온라인 대학원은 평생교육으로서 새로운 기회를 제공하는 장이 되어 다양성이 필요하고 이를 실현하기 위해서 마이크로 크레디트(Micro Credit) 학사 운영 방식을 활용한다. 또한, 다양하고 융합 전공 프로그램에 상응하고 이를 더 발전시킬 수 있도록 문제해결 중심의 교수 방법으로 학생들의 융합적 문제해결 능력과 더불어 능동적인 학습과 학생 간, 교수 간 상호작용을 높이도록 한다. 추후 온라인 대학원의 더 세부적인 교과과정 연구가 필요하며 본 연구를 토대로 온라인 대학원 교육 발전 연구에 기여하길 바란다.

• 한국학교보건학회지
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• 제32권3호
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• pp.144-151
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• 2019

Purpose: The purpose of this study is to examine academic stress, social support and learning management system(LMS) utilization satisfaction of learners attending online graduate schools and understand the factors influencing their academic persistence. Methods: The participants were students of K online graduate school and the data of 143 students, in total, were collected from April to May in 2019. For data analysis, frequency analysis, x² test, t-test, F-test, Pearson's correlation and multiple regression analysis were conducted using SPSS ver. 23. Results: Academic stress, social support, and LMS utilization satisfaction were associated with academic persistence of online graduate students. The multiple regression analysis of the factors influencing academic persistence showed that the model was significant (p<.001) with an explanatory power of 23% and that significant factors influencing it were academic stress (β=-.23, p=.002), LMS utilization satisfaction (β=.31, p<.001) and jobs (β=.23, p=.002). Conclusion: Although the online graduate students' level of academic persistence was high, it is required to develop strategies to alleviate their academic stress and increase LMS utilization rate in order to increase their persistence to academic success. In addition, it is necessary to provide the foundation on which the utilization of major knowledge regarding jobs can be enhanced, reflecting the characteristics of online graduate students. Furthermore, this study is expected to contribute to the extension of professional and advanced education in response to social needs by developing a variety of online high education learning systems beyond time and space.

• Design & Manufacturing
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• 제16권2호
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• pp.7-12
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• 2022

The purpose of this study is to develop an evaluation method for online design education. Online education has established itself as the primary form in the educational field, however, there are unsatisfactory response from instructors and students due to rapid conversion of online education. Due to the transition of educational method, online class contents have become optimized and online educational experiences became accumulated. However, clear education criteria is essential. This study states importance of two parts: establishing an evaluation system based on design thinking for online design education and finding appropriate online platforms for interaction between instructors and students. The research results provide implications for ensuring the efficiency of design education and are expected to contribute significantly to the future education field.

• 유통과학연구
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• 제20권9호
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• pp.61-71
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• 2022

Purpose: This study analyzes the effects of variables affecting e-satisfaction and e-loyalty in e-commerce. Research design, data, and methodology: A survey was conducted to 384 Indonesia online shopping mobile application users. The questionnaire construct was designed based on several independent variables, such as application attractiveness, application functionality, and customer service on e-satisfaction and e-loyalty. E-satisfaction was positioned as an intervening variable to determine the effect on e-loyalty. Results: Application attractiveness, application functionality, and customer service shown positive effect on e-satisfaction in online shopping mobile application. At the same time, e-satisfaction also affected e-loyalty significantly as referred in previous studies. However, application attractiveness, while showed positive effect on e-satisfaction, in contrary with previous study does not showed very significant effect. Conclusion: Application functionality significantly influences users satisfaction compared to application attractiveness. E-satisfaction mediates as a factor between visual design, information access, and transaction in online shopping mobile application, which stimulates user loyalty. The study findings' can be a reference for companies to create and maintain users' satisfaction and loyalty via different aspects of mobile application. Further research should be conducted on other field of study as the industry has different aspects that affects user loyalty.

• Asia Marketing Journal
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• 제16권3호
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• pp.1-22
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• 2014

In this paper, we posit that time-related effects (i.e., the importance of saving time) on patronage preference for shopping online will be moderated by consumer characteristics. To explore these moderating effects, we empirically examine the moderating roles of consumer characteristics on the respective effects of shopping-time-saved and delivery on online purchase preference. On the basis of analyses performed on data gleaned from an Internet-based survey, this study demonstrate that time effects related to both shopping-time-saved and delivery on online purchase preference are more pronounced for consumers who are male, young, and more starved for time. In addition, the effect of delivery time on online patronage preference is amplified by disposable income, but attenuated by online shopping experience. Through our analyses, we also find that Japanese consumers value delivery time to a greater degree than Chinese and American consumers do.

• 4차산업연구
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• 제4권1호
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• pp.29-36
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• 2024

Purpose: This study is a prior study for expanding the science museum's online services. Based on case studies, we propose an online service for science museums in the future. Research design, data, and methodology: This study analyzed online-based science museums services trends. The data was collected based on the cases of five national science museums. To understand the characteristics of science museum's online services, we analyzed the status of digital content provided by each science museum and the operation method of online special exhibitions. Result: The national science museums provided online services through virtual science museums, SNS, and YouTube. However, the services still imposed limitation on facilitating active learning for visitors. In the case of SNS and YouTube, it is only a one-time promotional tool. Conclusion: This study suggests the need for concrete measures to utilize the abundant content accumulated so far in actual education. Additionally, it emphasizes the importance of content development incorporating new platforms.

• 유통과학연구
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• 제19권7호
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• pp.5-17
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• 2021

Purpose: The distribution of goods and the flow of information, determined by consumer behavior toward online shopping, is drastically popular worldwide. This study examines some factors such as brand trust, online sales promotion, consumer personality, delivery service, quality assurance, information search, and online consumer satisfaction influence online shopping behavior. Research design, data, and methodology: A constructed questionnaire in an online survey was conducted with 241 random cluster respondents in the greater Jakarta Area. Structure equation model was utilized to analyze and verify all the data. Results: Research finding indicates online sales promotion, delivery service, quality assurance, and online consumer satisfaction positively influence information search. Meanwhile, brand trust, quality assurance, and information search positively influence online shopping behavior. However, the result illustrates that consumer personality negatively influences both information search and online shopping behavior. Conclusions: To influence online shopping behavior, the most important factors that need to be considered by marketplaces are quality assurance. It positively motivates Indonesia's citizens to collect information and make unplanned purchases. The study finding can be a reference for brands to maintain and build outstanding product quality, an informational website, and an excellent marketing strategy so that customers can meet their expectations. Besides, it also broadens both companies' and individuals' knowledge about the digital revolution on consumer behavior.

• 유통과학연구
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• 제21권4호
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• pp.103-111
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• 2023

Purpose: The purpose of this study was to analyze Korean sports consumers' intention to stay using online sports products and services through online sports distribution platforms or return to using sports facilities and services in person. Research design, data and methodology: This study set up two models measuring consumers' recognition, attitude, and purchase intention toward online sports products and services based on involvement theory. An online survey was conducted and a total of 2,263 consumers participated in this study. Male participants were 1,256(55.5%) and female participants were 1,007(44.5%). Descriptive statistics were performed, and a path analysis was utilized to analyze the proposed model using SPSS 26 and SAS. Results: The results revealed two proposed models used in this study supported that consumers' online sports product and service recognition leads to a positive attitude toward online sports products and services. Moreover, consumers' positive online sports product and service attitudes were shown to lead to positive intentions to purchase online sports products and services. Conclusions: The findings revealed the recognition of consumers' online sports products and services led to positive attitudes and behavioral intentions. Implications were provided by suggesting the sports industry stick to developing online sports products and services until the endemic of COVID-19 is declared.