• Title/Summary/Keyword: One-Stop서비스

Search Result 124, Processing Time 0.019 seconds

Factors Affecting Cross-Buying Intentions in the Banking Industry (은행서비스 산업에서 교차구매 의도의 영향요인에 관한 연구)

  • Kim, Jihea;Kim, Sanghyeon
    • Asia Marketing Journal
    • /
    • v.11 no.3
    • /
    • pp.57-89
    • /
    • 2009
  • This study aims to shed light on the new insights on the cross-buying intentions in the banking industry and suggests an integrated model of the cross-buying intentions. Recently with globalization in the financial sector, financial companies are trying to retain current customers and attract new one by developing various financial products. In South Korea, this trend is especially apparent in the banking sector. Cross-selling of various financial products such as beneficiary certificates, bankasurance and etc. is becoming more important in retaining competitive advantage in Korean banking industry. However, there are few studies which are trying to find out the factors affecting cross-buying intentions and explain their interrelationships comprehensively. Based upon the previous studies, this study finds out the factors affecting cross-buying intentions and classifies them into two dimensions: affective and instrumental. Affective dimension includes trust, satisfaction and commitment. Instrumental dimension includes the factors such as geological convenience, one-stop convenience, professionality, and direct mail. The results from this study are as follow. All the factors in the affective dimension(trust, satisfaction and commitment) have significant impacts on cross-buying intentions. Also all the factors in the instrumental dimension(geological convenience, one-stop convenience, professionality, and DM) significantly affect cross-buying intentions. Some implications of this dissertation are as follow; First, this study identifies the antecedents of cross-buying intentions comprehensively. Second, this paper provides practical guidelines for the banks attempting to intensify cross-selling activities. Third, banks need to develop sophisticated plans which can consolidate the emotional ties with customers through positive service experiences as the affective dimension is important in influencing cross-buying intentions. Finally, regarding the instrumental dimesnion, the implications are: 1) Developing various new financial products in addition to traditional product such as deposits and installment savings for improving customer convenience, 2) Enhancing the professionality of employees by strengthening education programs on numbers of financial products, 3) Increasing cross-buying intentions through the DM.

  • PDF

A Study on Construction Plan for Character Archives (캐릭터 아카이브 구축 방안 연구)

  • Pyeon, Hyunchang;Rieh, Hae-young
    • Journal of the Korean BIBLIA Society for library and Information Science
    • /
    • v.29 no.2
    • /
    • pp.149-168
    • /
    • 2018
  • In modern society, the economic and cultural influence of characters is increasing day by day. However, there is no comprehensive records management system for characters in Korea. The purpose of this study is to identify the necessity of comprehensive character records management system and requirements for records producers and users, and suggest a construction plan for archives that reflects this idea. Related cases in domestic and overseas were identified and analyzed, survey was conducted of character designers and users participating in the '2017 Character Licensing Fair' in order to understand their needs on character archives, and it was followed by interviews of two character designers. From the implications of the related cases and the analysis results of the questionnaire survey and the interviews, plans for records collection, management, and services were suggested for constructing character archives. Specifically, preparation of collection policy, insertion of watermark to prevent pirating, online sales of characters, and one-stop service that can provide licensing for copyright protection and record utilization were suggested.

A Study on the Residential Services of Urban Type Senior Living for Active Senior (액티브시니어를 위한 도심형 노인주거서비스에 관한 연구)

  • Lee, Min-Hae;Lee, Hyun-Soo
    • Proceedings of the Korean Institute of Interior Design Conference
    • /
    • 2008.05a
    • /
    • pp.232-235
    • /
    • 2008
  • This study aims to propose the residential service for Active senior from the age of 40's to 60's who prefers urban-type lifestyle. The lifestyle for Active senior was reorganized into the 5 main categories; convenience, well-being & activity, community, brand & Individuality and self-expression from the recent studies about the senior lifestyle. According to the lifestyle above, I propose the residential services to meet their needs. The result of the research, it showed that the services comcerned about the lifestyle; one stop living service, customized activity & health program, open community, various choices & facility differentiation and life-long education & working opportunity can be possible and more helpful in meeting the active senior's needs.

  • PDF

Improvement Plan for Library Services Through the Disabled Users' Needs Analysis in University Library (장애인 이용자의 요구분석을 통한 대학도서관 서비스 개선방안에 관한 연구)

  • Chung, Jae-Young;Jeong, Hye-Mi
    • Journal of Korean Library and Information Science Society
    • /
    • v.41 no.2
    • /
    • pp.189-207
    • /
    • 2010
  • To provide appropriate use of information and learning opportunities for ensuring to disabled, university libraries are needed to be equipped with facilities and conveniences. This study aimed to suggest the improvements of university library services of disabled student with a focus group interview and through conducting comparative analysis of domestic and foreign cases. On the basis of analysis, this study concluded that a library administrator should reflect the views of users(disabled student) in university sector and provide a dedicated space for disabled student only. Also, the arrangement of librarians for the disabled and education for them should be back up for improving library service for the disabled. In addition, groping the ways of cooperation with campus organizations, and operating the regular evaluation is the factors which should be considered in.

  • PDF

A Study on the Perception of Users and Experts for the Development of National Policy Information Portal Service (국립세종도서관 정책정보포털 국정과제 서비스 개발을 위한 이용자 및 전문가 인식 연구)

  • Younghee Noh;Hyojung Sim;Inho Chang
    • Journal of Korean Library and Information Science Society
    • /
    • v.53 no.4
    • /
    • pp.101-121
    • /
    • 2022
  • In this study, to expand and develop the policy information portal (POINT) of the National Library of Korea Sejong. This study conducted a survey and in-depth interview with government officials and policy researchers. The suggested ways to support the policy information portal (POINT) in the future. As a result of the analysis, the use of the current policy information portal service was found to be low, and it was found that improvement of information access, integrated search, and expansion of information provision data were more necessary. It was suggested that a one-stop service should be implemented to provide various information, systematic information on related data for each task, overseas trend data, core service data, promotion activation, data linkage by strengthening cooperation with various government ministries and research institutes, and easy information provision and menu composition.

Development of Integrated Slopes Database System for Real-Time Global Web Service (광역 실시간 웹 서비스를 위한 통합 사면 데이터베이스 시스템 개발)

  • Lee, Kyu-Woong;Tscha, Yeong-Whan;Lee, Seung-Ho
    • The Journal of the Korea Contents Association
    • /
    • v.10 no.6
    • /
    • pp.471-479
    • /
    • 2010
  • The main contribution of this paper is to propose the integrated database schema from several research projects included in "The Next Generation New Technology for Rock-falling and Landsliding Project". Furthermore this paper describes the development of integrated standard database system for the slopes databases. We also develop and implement the global real time web service system in order to provide one-stop data service for the slopes. In this paper, the new integrated database paradigm for rock-fall and landsliding data is designed and proposed and also data management system is developed based on the global web service system.

Implementation of Multimedia Contents Stream Service Mobility by Location Tracking (위치 인식을 통한 멀티미디어 컨텐츠 스트림 서비스의 이동성 구현)

  • Kim, Ji-Young;Yong, Hwan-Seung
    • Journal of Digital Contents Society
    • /
    • v.7 no.2
    • /
    • pp.117-124
    • /
    • 2006
  • In ubiquitous computing environment, a user can access their personalized services at anytime, anywhere, through any possible mobile or fixed terminals in a secure way. If the user wants to move to a different location, they need to stop the video play at the current location and makes a new request at the new location. As well, the user needs to manually search for the last frame to be seen at the previous location. In this paper, we proposed an implementation of multimedia contents streaming service mobility by user's location tracking. User can play video seamlessly while moving from one machine to another along the user's moving trail.

  • PDF

Implementation of Electronic Document Local Hosting System of Overseas Journals (해외 학술지 전자원문 로컬호스팅 시스템 구현)

  • Kim, Kwang-Young;Kim, Jin-Suk;Park, Jung-Hoon;Kim, Jeong-Hwan
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.7
    • /
    • pp.1-10
    • /
    • 2012
  • Today, As the internet and electronic publishing technology was powerful and there are many benefits to using various academic information which has an electronic document of high quality. Many researchers had much required to see a full-text of electronic document. There was an requirement of digital achieving activities between countries for each other electronic document in order to safely preserve and services. In this paper, we have implemented an electronic document local-hosting system to provide free service to KESLI member institutions and provide pay-per-view service to individual users and small/medium size companies who are not member of KESLI and builded national long-term preservation system of electronic information resources.

Analysis of the Function of Digital Gateway : Focusing on the National University Libraries (디지털 게이트웨이 기능의 분석 : 국내 국립대학도서관을 중심으로)

  • Oh, Sun-Kyung
    • Journal of Information Management
    • /
    • v.34 no.1
    • /
    • pp.37-57
    • /
    • 2003
  • With rapid telecommunication development, university libraries began to provide traditional services as well as web-based services. For the web-based services, university libraries should collect, arrange, and preserve all types of information resources systematically to raise users access and convenience. Therefore, university libraries should be changed into a gateway, which emphasizes electronic collection and role of the internet. That is, university libraries should be a real space as well as a virtual space having collection ability and access paradigm. This research is intended to provide improvement plans through analyzing the collected data.

Design Techniques and Development of Mypage when Join the 6005+ Web-site (회원가입과 동시에 경험하게 되는 6005+사이트 Mypage 설계기법 및 개발)

  • Zhao, Mei-Hua;Ko, Hee-Ae;Kim, Jong-Keun;Sim, Kun-Ho;Lim, Young-Hwan
    • Journal of Digital Contents Society
    • /
    • v.11 no.3
    • /
    • pp.407-416
    • /
    • 2010
  • As the mobile internet rapidly progress and mobile terminals are activated, business entities which want to operate mobile web contents and individuals who want to use it increase. 6005plus.com as "I wish the mobile world" which is mobile UCC(User Created Contents) ponpy/invitation service web site(www.6005plus.com) was constructed. In 6005plus.com web site, which users could easily produce mobile contents and establish mobile web service servers as well, in order for mobile service users to create mobile invitation or ponpy and use it. But the service 6005plus.com advocates is that users can attach ponpy and invitations to the MMS/SMS Call back URL, which needs resolution since it has several inactivated problems. In this paper, we allow users who registered 6005plus.com can create mobile card, invitation, and personal ponpy with registration, so that apply automatic generation technique for users to experience ponpy/invitation service into MMS/SMS Call back URL which 6005plus.com advocates through registration. We also designed my page to which users can send their contents easily, conveniently and by one-stop.