Influence of Self-construal and Self-monitoring on Brand Product Preference -Focusing on the Moderating Effect of Brand Visibility- (자기해석과 자기감시가 브랜드 가시성에 따라 제품 선호에 미치는 영향)
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- Journal of the Korean Society of Clothing and Textiles
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- v.40 no.3
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- pp.539-553
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- 2016