• Title/Summary/Keyword: On-line marketing

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A Study on the strategic points(6C) of e-Port in KwangYang Port (e-CRM을 위한 광양항(光陽港)의 e-Port화(化) 전략요소(戰略要素)(6C)에 대한 연구(硏究))

  • Choi, Heung-Seob
    • International Commerce and Information Review
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    • v.3 no.1
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    • pp.139-155
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    • 2001
  • The managing strategies of each enterprise has been fundamentally changed due to the emergence of digital economics by using the internet. Therefore it is indispensable for each enterprise to be changed their business strategies. With a view to meeting the change of new economic paradigm, they are efforting to build a infrastructure for information and communication, induce foreign capital, reconsider their conditions of location, draw the law concerned and reinforce education for experts etc. In consideration of these change, the KwangYang port have to introduce e-Business for the purpose of increasing the level of their competition. We - our government, the companies - concerned with port management should recognize and use efficiently our core competence and potentiality of our port management. To achieve it, firstly port industries are to handle not only international logistic system but also communication, finance and sightseeing. Secondly, the developed off-line system have to be harmonizing with the on-line. Therefore, this paper are focused to suggest the theoretic background by analyzing the strategic points of e-port which are divided in 6C - Contents, Community, Connection, Commerce, Communication and Customization.

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A Study of Optimization in the Queue, Finite Population (유한모집단 대열기법에 의한 최적화 연구)

  • 오충환
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.1 no.1
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    • pp.37-44
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    • 1978
  • The purpose of this study is to search for an efficient application method in solving delay-phenomenon problems which influence upon total production cost through case study. The method of this study is an experimental study based on cutting time data in lead cutting operations from "Lead Cutting Machine (Stripper)" and its service rate data from a large electronic products company which utilizes conveyor line system for the products "Car Stereo" The procedure of this experimental study is as follows; 1) Using loading(Man-Hour) analysis technique j,1 order to analyse and evaluate Production capacity, efficiency, operation and idle rate assembly charge, waiting and service cost -when its are controlled by stripper operator(server) 2) Establishing adequate waiting time model of finite population caused by the interference of 4 stripper machine which is drawn from mathematical statistics testing, that is, goodness of fit test in the waiting and service rate and to search for optimal solution by utilizing the above mentioned model The experimental result was that amount to 8,546,618won Per year was brought down, that is, by optimum point, it shows a decrease as compared with Present point. The major limitation of this experimental study is that the Queue in the Finite Population, so to speak. it comes from the interference of 4 stripper machine dealt with this case were limited only on the Car Stereo conveyor line. Further study of application of this application method to the areas such as material handling, personnel management marketing and transportation management is strong1y recommended.trong1y recommended.

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Content Analysis of On-Line Consumer Information for Elderly - Comparison between the US and Korea Apparel E-tailing Sites - (노년층 의류 소비자를 위한 온라인 소비자 정보에 대한 분석 - 한국과 미국의 웹사이트의 비교연구 -)

  • Hong, Kyung-Hee;Choo, Ho-Jung
    • The Research Journal of the Costume Culture
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    • v.16 no.3
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    • pp.559-573
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    • 2008
  • Internet apparel businesses are required to provide various kinds of consumer information which includes both product information and customer service information. "New Age Elderly" who become an aged man in 21th century are familiar with internet and other high technological tools from their life time experience with technological development and ready to enjoy the convenience the technology offers. As a preliminary step to develop internet consumer information model for elderly consumers, this study examines the US and Korea apparel e-tailing sites targeting elderly consumers. Ten Korean sites and nine US sites were selected and compared for their provision of consumer information in terms of contents, ease to access, and the completeness of the information. Results of data analysis indicate that elderly market in Korea is not yet clearly defined compared to the US. In Korea, elderly consumer market is considered as a part of middle-aged market, and there was no unique target marketing efforts observed. Korean sites are better than the US's sites in terms of shopping information, while the US sites offer detailed information about the company, and customer service information. In both countries, fashion related information is lacking and failing to satisfy fashion conscious elderly consumers. Managerial implications were discussed.

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Perceived Distribution Quality Awareness, Organizational Culture, TQM on Quality Output

  • ISNAINI, Dewi Budhiartini Juli;DANILWAN, Yuris;MANSUR, Daduk Merdika;ILYAS, Gunawan Bata;MURTINI, Sri;TAUFAN, Muhammad Ybnu
    • Journal of Distribution Science
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    • v.19 no.12
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    • pp.1-14
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    • 2021
  • Purpose: For the last few decades, TQM has become a hot topic in the inner-disciplinary field in the production management line. Still, unfortunately, the study of TQM and Quality Output management is partially only attached to the tangible side in the production management line. Whereas theoretically, the implications of TQM require incremental improvement in all management lines (e.g., HRM, Marketing, Operations, and Distribution Management). Therefore, starting from the main problem, this study aims to analyze the effect of total quality management, Organizational Culture, Perceived Distribution of Quality Awareness, and quality output through a more in-depth analysis. Research design, data and methodology: We conducted a survey of 170 respondents from managers, staff, and employees from 48 companies in Indonesia. We used a quantitative approach with the SEM method to answer this study's problem formulation and hypotheses. Results: The results of our research stated that based on the demonstration of statistical test results, all hypotheses were positive and significant, both direct and indirect relationship demonstrations. Conclusions: Universally, the findings in this study illustrate that the supporting factor for creating value-added in TQM and Quality output lies in the optimal and positive organizational culture and Perceived Distribution Quality Awareness factors in the organization.

The Influence of Female University Students' Cosmetic Purchase Motivation on Cosmetic Attribute Evaluation and Brand Repurchase Intention (여대생의 화장품 구매동기가 화장품 속성평가와 브랜드 재구매의도에 미치는 영향)

  • Park, Hyun-Hee;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.11 no.2
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    • pp.252-261
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    • 2009
  • The purpose of this study was to investigate the influence of female university students' cosmetic purchase motivation on cosmetic attribute evaluation and brand repurchase intention. Questionnaires data of 202 female university students who had purchase experience of cosmetic product in recent 6 months through off-line were analyzed. The results are as follows. First, situational purchase motivation had a positive impact on extrinsic and economic attributes. Second, intrinsic purchase motivation had a positive impact on extrinsic, utilitarian, aesthetic, and economic attributes. Third, hedonic purchase motivation had a positive impact on extrinsic attribute. Fourth, aesthetic attribute had a positive influence on brand repurchase intention and extrinsic attribute had a negative effect on brand repurchase intention. Therefore, when cosmetic companies dealing with female university students' cosmetic product establish marketing strategies, they need to pay attention to aesthetic attribute evaluation and intrinsic purchase motivation to highten their brand loyalty.

An Empirical Study of Two-Way Effects on Country Image of KOREA and Corporate Image - A Focus on Chinese Consumer of SAMSUNG Electronics - (한국 국가이미지와 기업이미지간의 상호효과에 대한 실증연구 -삼성전자의 중국소비자를 중심으로-)

  • Lee, Chun-Su;Lee, Jang-Rho;Seo, Min-Kyo
    • International Commerce and Information Review
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    • v.8 no.4
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    • pp.323-341
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    • 2006
  • IThis research meets with empirical results in pursuit of aim as below mentioned. Firstly, it gets a line on two-way effects which have an effect on both (the country image and corporate image) by using the corporate image for the study of the country image. After making an analysis of the empirical test, found out that the corporate image has influence upon the country image significantly. Also found out that the country image has an effect on the corporate image powerfully. Therefore, it effects an inspection of evidence that the country image and corporate image have significantly positive concern, each other. Secondly, it is offering the way to use the culture marketing as grasping the mediating effects, which culture difference has influence upon the country image and the corporate image. The mediating effects show that the country image has influence on the corporate image more as culture difference is bigger.

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A study on the applied Virtual Reality in the On-Line marketing of the shoes (On-Line 신발주문 반품률 제고를 위한 가상현실 적용사례)

  • Choi, Sung-Won
    • Archives of design research
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    • v.17 no.4
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    • pp.191-200
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    • 2004
  • The health of feet is connected with individual's health and affects a man's activity. Shoes need to be designed to protect feet and to absorb the impact of land. Thus, design, comfort and economical efficiency are important factors of shoes. Consumers can choose suitable shoes for their feet in off-line shopping. However, in on-line shopping, because they can not wear shoes, compare to the off-line shopping, there are many problems in internet shopping. First, consumers can get limited information of shoes because they must search information of purchase without other's help. Second, because consumers can not get important information such as design, size and a comfort of wearing, they can not make a careful decision. Above these, the solution of user-oriented internet shopping is development of new type of prototype which is accessible to user and to offer visual information through 3D virtual reality.

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A Proposal of Wedding Dress Design through the Survey of Consumer Preference (소비자 선호도 조사를 통한 웨딩드레스 디자인 제안)

  • Jung, Min-A;Lee, Youn-Soon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.4
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    • pp.29-39
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    • 2011
  • The purpose of this study provides a high consumer-oriented wedding dress on the consumer and offering the consumer-oriented product and provide a basis data to develop a wedding shops so it can stable and manage of effective marketing. Wedding shop for a survey of consumer preference, and based on this wedding dress designed and made. The results are summarized as follows. First, when wearing wedding dresses and "graceful and feminine" image that seek to pursue an image that showed the highest response, "simple and stylish", "cute and vivid" image was in order. In the survey of wedding dress preference, lace is preferred, in tone of color white is preferred by and large. In silhouette, A-line is preferred most, in neckline, exposure of the shoulder, in sleeve length, sleeveless, in decoration, beads. Second, on the basis of these results, depending on the image to pursue the design, wedding was made of 3 creations. The work I is a target of the early 20s, the concept "simple and stylish", and A-line is adopted in silhouette focusing on modern simplicity, soft satin material used of high class. The work II is a target of the late 20s, the concept "cut and vivid", and fit-and-flare made of many folded tulle mesh material. The work ill is a target of the 30s overall, the concept "graceful and feminine", and high-waist- empire-line is adopted in silhouette, splendid lace material used, is of the gorgeous and mature beauty.

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Impacts of Changing Environments on Primary Agricultural Cooperatives and Redirections for Its Structural Improvement (단위농협(單位農協)의 환경변화(環境變化)와 조직(組織)의 발전방안(發展方案))

  • Kwon, Yong-Dae
    • Korean Journal of Agricultural Science
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    • v.24 no.1
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    • pp.108-120
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    • 1997
  • Since domestic and international environments has changed rapidly, Korean primary agricultural coopratives are expected to face many difficulties in business management, especially marketing and banking business. Therefore, it is necessary to reframe the exitsting structure of primary agricultural cooperatives so as to enhance the competitiveness in terms of management efficiency. However, There are many problems to be solved such as overnumbered staffs compared with decreasing number of farming population, unbalanced ratio between executive officials and lower-level officials, complexity of position-ranking system resulting from unclearness of official title and office regulations, and management right excessively concentrated on cooperative leader. The suggested measures for such problems are as follows; 1) attaining the economy size of agricultural cooperaitves in line with decreasing rural community, 2) fostering the on-the job training programs and the personnel administration according to job competency, 3) merging the small primary cooperatives into larger units with efficiency, 4) specializing the cooperative business based on their regional comparative advantage, 5) maintaining the rational adjustment between elected cooperative leader's management right and responsibility.

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Research on Influencing Factors of Purchasing Behavior of AI Speakers in China based on the UTAUT and TTF Model

  • Wenyan Chang;Jung Mann Lee
    • Journal of Information Technology Applications and Management
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    • v.29 no.5
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    • pp.13-25
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    • 2022
  • The purpose of this study is to explore the factors that influence the purchase of AI speakers in China. We integrate the Unified Theory of Acceptance and Use of Technology (UTAUT) and Task-technology fit (TTF) model into one model and put forward assumptions. According to the characteristics of AI speakers, we selected 6 independent variables, such as Performance Expectation, Effort Expectation, Social Influence, Facilitating Conditions, Task and Technology-characteristics. The final impact on purchase behavior is evaluated through Task-technology fit and purchase intention. After counting 478 samples, through SPSS22.0 and AMOS analysis, hypotheses have been proved by strong experimental data, except facilitating conditions. These results also imply that improving the technical level of AI speakers and enhancing consumers' purchasing intention are the central line of marketing. Based on this, we put forward several suggestions to marketers, including strengthening the research and development of AI speaker technology, and building a circle of friends of AI speakers.