• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.7
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• pp.1015-1025
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• 2002

This study is aimed at investigating and developing the use and sizing system of the apparels listed in on-line and catalog shopping in Korea. This is a basic study for an apparel sizing system to be developed, which could be used to approach consumers more easily and provide improved fitness and accuracy in terms of size and style of apparels for fashion E-commerce. A survey was conducted among the consumers who are more than 18-years-old and purchased more than two times the apparels listed in on-line and catalog shopping of two selected catalog shopping enterprises, and its statistical results are analysed from 281 respondents' questionnaires. The results of the study are as follows: 1. According to the result of the survey on the use and sizing system of the apparels listed in. on-line and catalog shopping, the consumers who purchased once apparels continue doing so in the same manner. A catalog shopping is the most preferred form of shopping. The most dissatisfying part in purchasing apparels is a poor quality of 'texture', and the second biggest problem is about 'size'About 51.2 percent of the apparels were not worn or even returned, while the top reason for that is 'Inappropriate size' and 'color', and 'texture'comes next on the list. 2. According to the survey on the recognition-rate concerning common' body size, most respondents were aware of their height and weight, and So percent of respondents said that they were aware of their waist circumference. But, chest circumference and hip circumference were recognized only by 58.4 percent and 35.6 percent of respondents, respectively. 3. According to the survey on difference between men and women, the male consumers have less aware of hip circumference than the female counterparts. The females have much more dissatisfaction with apparel sizing system and show higher return-rate of purchased apparels than the males.

• Textile Coloration and Finishing
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• v.26 no.1
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• pp.39-44
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• 2014

To confirm the performance and benefit of the developed online E-commerce Real Industrial Color(RIC) device, cotton and polyester were dyed with selected 39 colors. The captured images of dyed cotton and polyester by using RIC device were compared with original samples and confirmed ${\Delta}E$ using a spectrophotometer and RIC device. Overall, visual comparison of the captured images was similar to the real dyed samples. In high concentration of dyeings, the color consistency between real samples and captured images was better than in lower color concentration of dyeings. Similarly, the result was almost the same when the developed RIC device was used since ${\Delta}E$ values of RIC device were smaller compared with spectrophotometer. In this regards, the RIC device developed up to date can be assumed that it is more influenced by the color rather than fabric materials.

• International Journal of Quality Innovation
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• v.9 no.3
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• pp.57-69
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• 2008

This paper posits that arm's length buyer-supplier relationship as the intermediate type between market exchange relations and strategic partnership might be advisable, and information technology may have a role as a mechanism actualizing the effects of such arm's length relationship by strategic supply-line diversification. Based on the theoretical analysis on interactive feedback relationships among IT level, buyer-supplier relationships, and supply chain structure, we suggest a set of advisable buyer-supplier relationship type for efficient supply chain management. Also, doing so would be helpful in suggesting a dynamic IT investment and adoption model appropriate for the establishment of productive buyer-supplier relationship, and further in providing theoretical foundations and practical guidelines on the role and function of B-to-B E-commerce for efficient SC integration.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.539-544
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• 2007

Infomediary, playing an important role in e-commerce, provides refined a product information and the price dispersion of product. This paper use the elaboration likelihood model to explain how level of involvement with a product moderates the impact of price dispersion and product information quality on product attitude. The study produces three major findings : (1) the quality of product information produced by infomediary has a positive effect on consumers' product attitude, (2) For low-involvement consumer, price dispersion of product positively affect consumers' product attitude. For high-involvement consumer, negatively affect, (3) low-involvement consumer are affected by the price dispersion rather than the quality of product information, but high-involvement consumer are affect by price dispersion mainly when the quality of product is low. These finding have implications for on-line infomediaries in terms of how to manage their users.

• Journal of Fashion Business
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• v.12 no.6
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• pp.138-151
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• 2008

This study aims at providing comprehensive data which would be helpful to establish a web shopping mall by analyzing the structure of web fashion star shops which have recently emerged as a result of advances in digital technology and communication. For the purpose of analyzing VMD strategy used in web fashion star shop, we adopt both of the documental and empirical research methods, based on which we examine the concept of E-commerce and current business situation of web fashion star shop industry, and then analyze the main page, product category page and product detail page in a star shop featured by a male pop star within a web shopping mall. According to our analysis of the structure of web fashion star shop, in case of open market, a banner with star's image on it leads to star shop when people click on the link of the banner, and in case of independent mall, they show each star's unique style in the main page. Product category page is linked to each product detail page which presents items of various fashion coordinates, satisfying needs of consumers to follow star's trendy fashion sense.

• International Commerce and Information Review
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• v.13 no.2
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• pp.3-26
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• 2011

The objective of this study is to improve export performance using e-Trade marketing systems. The use of e-Trade has been increasing but there is some controversy about the performance of e-Trade marketing for Small-to-Medium enterprises (SME). The research construct for determining the export performance is suggested and five factors are introduced in this paper such as: B2B relationship and cooperation, product complexity, online fitness, level of internationalization, and use of e-Trade marketing. Sample data were collected from the companies who are familiar with the e-Trade systems. The result shows that the use of e-Trade marketing mostly contributes to the increase of export performance. The regression and cluster analysis shows that both variables of e-Trade marketing and on-line fitness are significant to high export performance group. The implication for SMEs is that the use of e-Trade marketing methods could contribute to the increase of export performance and more analytical works need to be made for future study.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.31 no.3
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• pp.1-7
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• 2008

This paper proposes an object-oriented software development guidance and an evaluation index for the productivity related to EJB(Enterprise JavaBeans). EJB is a known successful standard model for LSDO(Large Size Distributed Object). However, there is no comparison research about the performance of EJB 2.0 and 3.0 with same identical platform. Quantitative analysis is supported as a part of LOC(Line Of Code) analysis. There is a limit to develop the updated software with no the specific evaluating index for the productivity of software. This work proposes an specific index for evaluating the productivity of new version EJB on a platform. Base on the result, the specific guidance of the developing software is obtained.

• Journal of Information Technology Applications and Management
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• v.13 no.4
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• pp.155-165
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• 2006

Along with the evolution of wireless internet environment, information services in mobile internet are being explosively increased. However, due to the high expense for the use of those services, it is not easy to collect the devoted customers. In order to overcome the adverse conditions, the service should be supported by a strategic application system which facilitates easier and fast service for customer's information needs than that of traditional on-line internet. In this paper, we investigate the strategy how to provide the information service under the customer satisfaction, and also consider some ways of personalization of information service and information provision in real-time. As a result of the works, we develop a system, MoSA-CRM(Mobile Service Application based on CRM) to support customer-oriented information service. We believe that the MoSA-CRM system can provide some benefits for information providers in mobile e-commerce market such as flexibility in business strategy, systematic customer relationship management, and growth in financial ability.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.115-125
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• 2013

Unexpected consumer dissatisfaction emerges through rapid growth and expansion of on-line shopping channel. This research focused on the fashion online retail channels' negative aspect caused by service failure which possibly disappointed consumers. We also tried to seek for appropriate service recovery types based on frequently offered recovery types on-line. Data from college students were analyzed. Results indicate that fitting problem, insufficient information, product defect, inventory problem and slow delivery were the main service failure types in apparel e-shopping. Regression analysis identified that among these types, insufficient information, product defect, and slow delivery had significant influence on channel satisfaction after post recovery effort. Results also confirmed significant relationships between channel satisfaction and channel switching. Consumers perceived benefit level causes overall channel satisfaction level to rise while perceived risk leads to lower level of channel satisfaction. Choosing desirable service recovery activities in each service failure situations is necessary in order to raise consumer's channel satisfaction in online apparel shopping.

• Journal of Advanced Navigation Technology
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• v.11 no.1
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• pp.99-104
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• 2007

On-line avatar community service requires natural representation of communication, emotional expression, and popular dances and various kinds of services. The space should be dynamic, and the interaction between the motions of avatars and the space is required. The avatars with their national, interesting, and various motions should be implemented togetherwith interaction with virtual spaces, in order to have competition in developing 3D avatars. It is expected for 3D avatars to be broadly applied for 3D shopping malls for e-commerce, cyber model houses, 3 D simulations, and 3D virtual reality game. Therefore, for one line 3D avatar community services, we try to provide the scheme for making interactive virtual spaces, together with 3D avatar animations.