• 제목/요약/키워드: On-line Trust

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공항면세점 VMD 구성요인이 브랜드 인지도와 브랜드 이미지를 매개로 하여 고객충성도에 미치는 영향에 관한 연구 (A Research on the Effect of Duty Free Shop's Visual Merchandising(VMD) to Customer Loyalty with Parameter Effects of Brand Awareness and Image)

  • 김택준;김기웅;이인환;장순자;박성식
    • 한국항공운항학회지
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    • 제21권2호
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    • pp.47-61
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    • 2013
  • A concession business at Incheon Int'l airport has achieved a huge success since its grand opening of 2001. However the duty-free market became matured due to downtown duty free stores and on-line stores. Thus this paper tried to research and suggest strategic planning of VMD at Incheon airport's duty-free after analyzing the relationship among the components of duty-free store's VMD, brand awareness, brand image and customer's loyalty. Components of VMD are constructed in harmony, attractiveness, trendiness and Trust, which are independent variables. In addition, brand awareness and brand image are chosen as control variables. Customer loyalty is also designated as a dependant variable. Focusing those variables, this paper tried to find out the effect of VMD components to brand and consumer loyalty. According to the research result, it is proven attractiveness and harmony have a significant positive impact on brand awareness and brand image. It is also found out brand awareness and image have a positive impact on passenger's loyalty on duty-free stores at Incheon airport.

Determinants of Accepting Internet Banking System: A Case Study in Bangladesh

  • RAHAMAN, Md. Atikur;LUNA, Kaniz Fatema;KEJING, Zhang;PING, Zhao Lin;TARU, Rupali Dilip
    • The Journal of Asian Finance, Economics and Business
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    • 제8권5호
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    • pp.931-937
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    • 2021
  • Since the service organizations have been moving towards digitization across the world, there is a wide range of technological innovations that have been integrated within the service firms, especially in banking services. As such, Internet banking is one of the innovative services that have reshaped the traditional banking activities, particularly in Bangladesh. In line with this, the research is designed to examine the Internet banking adoption based on five variables: perceived usefulness, perceived ease-of-use, trust, social influence, and perceived enjoyment, and the study also explores differences among respondents on these study variables based on gender and academic disciplines. The study has selected university students as study samples as they are the prospective customers to use Internet banking. Sample size in the research is 300, and a well-designed questionnaire was distributed to collect data. SPSS is used for statistical analysis. The research used ANOVA test to capture any difference on variables based on gender and academic disciplines. The findings indicate that male students in business have more intention to adopt Internet banking and preference for ease-of-use than female students, and business students will be more favorably inclined to adopt Internet banking service than students in other academic disciplines.

The Effect of Relationship Marketing on Service Quality and Customer Loyalty: An Empirical Study in Indonesia

  • MAMUSUNG, Robby Tanod;NIMRAN, Umar;SUHARYONO, Suharyono;KUSUMAWATI, Andriani
    • The Journal of Asian Finance, Economics and Business
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    • 제8권7호
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    • pp.533-543
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    • 2021
  • The purpose of this research is to examine and analyze the effect of Relationship Marketing on service quality and customer loyalty, especially in the context of the retail industry. In retail industry, Relationship Marketing is the key to increase and maintain a large pool of customers. This research was conducted in North Sulawesi Province with a sample size of 155 supermarket customers. The sampling technique used for the study is the purposive sampling. Data was analyzed using SEM based on GeSCA components. The results showed that Relationship Marketing had a significant positive effect both on service quality and customer loyalty. The commitment, communication, conflict handling, and competence play an important role in improving service quality which ultimately makes customers loyal. In addition, the relationship between service quality and customer loyalty, also has significant positive findings. These findings are in line with the concept of SERVQUAL and The Commitment-Trust Theory. The implication of the managerial research is that supermarket managers in North Sulawesi must focus and emphasize more on the Relationship Marketing dimension especially in terms of commitment, communication, conflict handling, and competence. Once these factors can be met, the quality of service will increase, and it causes an increase in customer loyalty to shop more at the supermarket.

사용성(Heuristics) 평가 항목을 통한 온라인 게임성 평가 시스템 설계 및 구현 (The Design and Development of On-line Game Characteristic Evaluation System by a Heuristic Evaluation Item)

  • 강기호;최환언;정출곤;홍수봉
    • 한국게임학회 논문지
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    • 제9권1호
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    • pp.63-74
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    • 2009
  • 본 논문은 게임성 평가 모델 설계를 기반으로 온라인 게임성 평가 시스템 설계 및 구현을 중점적으로 연구하였다. 온라인 게임성 평가 시스템이란 평가 요소를 정의한 모델 설계를 통하여 온라인상에서 게임을 실시간으로 평가하는 시스템을 의미한다. 게임성 평가 시스템은 사용성 평가(Heuristic Evaluation) 기법을 활용하여 기술적 요소, 관리적 요소, 사회적 요소, 경쟁력 요소의 4부분으로 평가를 실시하였다. 게임성 평가의 객관성과 타당성 검증을 위하여 초급자, 중급자, 전문가 세 분류를 통하여 평가를 실시하여 신뢰도를 높였으며, 게임성 평가 포럼을 개최하여 다양한 계층의 의견을 수렴하였다.

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The Role of Northeast Asian Cities in a Global Urban Network

  • Rozman, Gilbert
    • 지역연구
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    • 제15권2호
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    • pp.5-19
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    • 1999
  • This paper identifies five factors that limited urban network formation in Northeast Asia over the past half millennium, questions the extent to which they are being overcome in the 1990s, and sketches a network of cities that could boost regionalism. It briefly traces the historical evolution of these factors, including comparisons with European integration, while focusing primarily on the policies of the 1990s that have affected their continuing role. First is the factor of closed national markets with weak regional integration. Second is the preeminence of administrative means of integration over commercial ones. Third is the character of localism, shackled by overcentralization and weak cross-border linkages. Fourth is the limited nature of internationalism, dominated by state catch-up policies with one-sided global involvement. Fifth is a lack of regional consciousness. Just as national urban integration was essential for regional networks to form, without regional integration it is difficult to contemplate Northeast Asian cities taking their rightful place in a global urban network. After noting the failures of the 1990s, the paper points to the potential role as dragon's heads for sub-regional urban networks of potential front-line cities: Tumen, Sapporo, Irkutsk, and what I call the Amur triangle. Also of interest are how the capitals of Beijing, Moscow, Seoul, and Tokyo will adjust to a transformed urban network. After all, their current skepticism must be overcome with a program that links the benefits on all sides in order to build trust in regionalism. This requires internationalism and symbols of a balanced approach to each country's needs.

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Trends in Korean parents' perceptions on food additives during the period 2014-2018

  • Kang, Hee-Jin;Kim, Suna;Kim, Jeong-Weon
    • Nutrition Research and Practice
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    • 제15권3호
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    • pp.346-354
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    • 2021
  • BACKGROUND/OBJECTIVES: While the use of food additives in food processing has become a common practice worldwide, consumers' worry about potential hazards has not diminished. The purpose of this study was to identify trends in South Korean parents' perceptions about food additives by analyzing the results of surveys conducted from 2014 to 2018. SUBJECTS/METHODS: We conducted an off-line survey in Korea annually between 2014 and 2018 on perceptions about food additives. The numbers of survey respondents in each year from 2014 to 2018 were 381, 426, 301, 519, and 369, respectively. Our consumer respondents were parents of elementary-school-aged children. RESULTS: The ratios of respondents perceiving "food safety" as the most important factor in purchasing processed foods and "food additives" as the biggest threat to food safety have decreased over the years. However, most consumers still have negative perceptions of food additives. Additionally, among consumers lower confidence in or trust of the Korean government continued throughout the study period and appeared to be the main problem that needs to be overcome. CONCLUSIONS: This study found that Korean parents are still troubled by food additives. Consumers' confidence in the government needs to be increased through public communications. More multifaceted educational programs communicating scientific knowledge of food additives are needed in order to correct consumers' misperceptions.

A Comparative Study on European Container Terminal Operation System

  • Han, Chul-Hwan;Kim, Yong-Wong
    • 한국항해항만학회지
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    • 제27권3호
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    • pp.297-306
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    • 2003
  • As the competition in the liner shipping industry is becoming fiercer, the shipping company is trying to find the way to keep the best competitive position by reducing the cost level as low as possible and offering the best quality of service to their customer. In order to achieve this goal, the selection of port and terminal that have the best quality of service and cost effective structure is essential for the shipping line, where they can only have a chance to save the money. In this context, the paper compares three European container terminals in order to understand the factors that have to be considered in the decision making process for the selection of terminal. And its advantages and disadvantages of each type of container terminal operation system were analyzed from the liner shipping company's point of view in terms of cost, time, flexibility, stability, hinterland connection, geographical position and terminal productivity. It is obvious that the cost factors are very important for liner shipping company to select their terminal. However, there might be even more important factors than the cost factors, such as quality of port and terminal service, mutual trust, and possibility of future development.

CA Arcot VPS의 취약점 분석 (The Vulnerability Analysis of CA Arcot VPS)

  • 이상호;김성호;양대헌;이경희
    • 정보보호학회논문지
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    • 제23권5호
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    • pp.825-830
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    • 2013
  • 미국의 Arcot사는 가상 세션을 이용하여 트랜잭션 변경 사항을 표시하는 안전한 온라인 금융 거래 서비스 솔루션을 판매 중이며, 해당 기술의 특허를 출원 중이다. 하지만 VPS(Virtual Private Session)가 제공하는 캡챠의 구성 방식에 의해 취약점을 갖는다. VPS가 제공하는 캡챠는 색상정보를 이용한 공격이 가능함을 보였고, 이는 VPS 또한 안전성을 확신할 수 없음을 시사한다. 이 논문에서는 VPS의 공격 방법을 제시하고 유사 VPS를 만들어 앞서 제시한 방법으로 모의 공격을 통한 취약점을 알아본다.

Legal Doctrines for the U.S. Federal Courts and the International Investment Arbitral Tribunals in Adjudicating the Climate Change Disputes

  • Shin, Seungnam
    • 한국중재학회지:중재연구
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    • 제32권3호
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    • pp.3-27
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    • 2022
  • Climate change is a man-made disaster that has become a major global concern today. With increasingly visible symptoms of climate change in recent years, it has become evident that climate action can no longer be dismissed as a mere matter of choice, but as a matter of survival for the human being. To address the impending climate change crisis in a collaborative and sustainable manner, the international community has been taking various measures including Kyoto protocol and the Paris Agreement. With respect to the private investor's project investment in line with international agreements on climate change, recently we have seen multiple legal judgments which clearly indicate the subject of judicial responsibility for investment in climate change related projects. However, in order to hold judicial responsibility occurring during the implementation of climate change related projects, a causal relationship between the responsible entities and clear responsibility must be demonstrated, and applicable institutional arrangements need to be arranged. It may be the right time for global community to consider shifting not only to human ethical obligations but also legal obligations. In this regard, concerned governments should consider legislating arbitration laws, regulations, and institutional arrangements in more specific and applicable manner.

온라인 상거래 수용에 관한 통합적 확장:기술수용모델에 대한 신뢰와 감정의 결합 (An Integrated Extension to On-line Commerce Acceptance: A Combination of Trust and Affect into the Technology Acceptance Model)

  • 임양환;박세훈
    • Asia Marketing Journal
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    • 제6권1호
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    • pp.57-86
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    • 2004
  • 인터넷관련 혁신의 수용을 설명하려는 많은 연구들에서 정보기술수용모델(TAM)이 적용되었지만, 온라인 상거래의 수용을 정확히 설명하기 위해서는 인터넷을 통해 상거래를 할 때 발생하는 특성을 반영해야 한다. 본 연구에서는 온라인 상거래관련 기존 연구들을 바탕으로 TAM을 확장하는 변수로 신뢰와 감정을 추가하고 변수들의 영향 관계를 통합적으로 구조화하였다. 이러한 확장 구조를 통해, 온라인 상거래 수용을 설명하는데 TAM의 원형을 그대로 적용하거나 신뢰 혹은 감정만을 고려한 기존 연구들이 갖는 설명의 제한점을 극복하고자 하였다. 그리고 온라인 상거래의 수용에 대한 전체적인 틀을 파악하고, 소비자가 온라인 상거래를 수용하는 측면에서 온라인 상거래의 성공을 결정짓는 주요한 변수들의 관계를 명확히 하였다. 신뢰, 감정, 사용의 용이함이 유용성을 지각하고 사이트 사용의도를 갖고 상거래 행동을 하는데 영향을 주며 이들 변수들간에도 영향관계가 있다는 모델을 제안하였고, 대안적으로 감정을 태도의 요소로 보는 모델과 신뢰가 감정이 전혀 관계가 없다는 모델을 제시하였다. 모델들을 비교한 결과 제안모델이 가장 우수하다고 판단할 수 있었다. 각 변수들의 경로계수에 의해 가설을 검증한 결과, 감정과 사용의 용이함은 유용성에 정적으로 유의하게 영향을 주었고 신뢰는 어느 정도 영향을 주었다. 그리고 신뢰와 사용의 용이함은 감정에도 유의하게 영향을 주었다. 그렇지만 사이트 사용의도에 유의하게 영향을 미치는 변수는 사용의 용이함 뿐이었다. 실증연구를 바탕으로, 온라인 상거래가 사용자 수용 측면에서 성공을 할 수 있기 위해서는 사용의 용이함과 함께 신뢰와 감정이 중요하게 고려되어야 함을 알 수 있다.

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