• Title/Summary/Keyword: On-line Market

Search Result 696, Processing Time 0.028 seconds

A Study on the Effects of Entry of Mobile Business Company to On-line Contents Market (이동통신사의 콘텐츠 시장 진입에 따른 영향과 정책과제)

  • Kim, Yong-Hwan
    • International Commerce and Information Review
    • /
    • v.7 no.4
    • /
    • pp.287-303
    • /
    • 2005
  • Mobile Business Companies open its music service and enters into the contents market. The entry of mobile business companies will be able to give diverse benefits to consumer. But, M&A between mobile business companies and contents companies may bring decreasing effect of number of creative industries. For the protection of small company producing cultural contents in contents market, fair transection competition order should be improved as soon as possible.

  • PDF

The Influences of Up-line Distributors' Transformational Leadership on Down-line Distributors' Entrepreneurship, Market Orientation and Performance (상위판매원의 변혁적 리더십이 하위판매원의 기업가적 성향, 시장지향성 및 성과에 미치는 영향)

  • Seong, Baik-Soon;Lim, Young-Kyun;Kim, Jung-Sik
    • Journal of Distribution Research
    • /
    • v.15 no.3
    • /
    • pp.35-69
    • /
    • 2010
  • Successful management of distributors is crucial for the success of multi-level marketing (MLM) because MLM sells products and services through distributor networks. The present study examines the impact of the up-line distributors' transformational leadership on down-line distributors' entrepreneurship, market orientation, and performance. The proposed research questions were examined based on a survey of 135 down-line distributors working at the largest domestic MLM company. A mediation mechanism was found that the up-line distributors' transformational leadership increases the down-line distributors' entrepreneurship and market orientation, which in turn influences their performance. Based on the findings, the present study suggests the importance of transformational leadership in MLM. Practical implications for the roles of transformational leadership and its impact on corporate management in specific business areas are also discussed.

  • PDF

A New Method to Handle Transmission Losses using LDFs in Electricity Market Operation

  • Ro Kyoung-Soo;Han Se-Young
    • KIEE International Transactions on Power Engineering
    • /
    • v.5A no.2
    • /
    • pp.193-198
    • /
    • 2005
  • This paper proposes a new method to handle transmission line losses using loss distribution factors (LDF) rather than marginal loss factors (MLF) in electricity market operation. Under a competitive electricity market, the bidding data are adjusted to reflect transmission line losses. To date the most proposed approach is using MLFs. The MLFs are reflected to bidding prices and market clearing price during the trading and settlement of the electricity market. In the proposed algorithm, the LDFs are reflected to bidding quantities and actual generations/ loads. Computer simulations on a 9-bus sample system will verify the effectiveness of the algorithm proposed. Moreover, the proposed approach using LDFs does not make any payments residual while the approach using MLFs induces payments residual.

An Exploration on the Use of Data Envelopment Analysis for Product Line Selection

  • Lin, Chun-Yu;Okudan, Gul E.
    • Industrial Engineering and Management Systems
    • /
    • v.8 no.1
    • /
    • pp.47-53
    • /
    • 2009
  • We define product line (or mix) selection problem as selecting a subset of potential product variants that can simultaneously minimize product proliferation and maintain market coverage. Selecting the most efficient product mix is a complex problem, which requires analyses of multiple criteria. This paper proposes a method based on Data Envelopment Analysis (DEA) for product line selection. Data Envelopment Analysis (DEA) is a linear programming based technique commonly used for measuring the relative performance of a group of decision making units with multiple inputs and outputs. Although DEA has been proved to be an effective evaluation tool in many fields, it has not been applied to solve the product line selection problem. In this study, we construct a five-step method that systematically adopts DEA to solve a product line selection problem. We then apply the proposed method to an existing line of staplers to provide quantitative evidence for managers to generate desirable decisions to maximize the company profits while also fulfilling market demands.

A Corroborate Study for Brand Positioning Strategy - Focusing on Bridge Line Imported Handbag Brands - (브랜드 포지셔닝 전략(戰略)에 관(關)한 사례(事例) 연구(硏究) - 브릿지 라인 수입(輸入) 핸드백 브랜드를 중심(中心)으로 -)

  • Jang, Ji-Hye;Cho, Kyu-Hwa
    • Journal of Fashion Business
    • /
    • v.9 no.5
    • /
    • pp.96-113
    • /
    • 2005
  • The purpose of this study was to examine acutely effective marketing strategies for bridge line imported handbag brands in order to succeed in launch and establishment in local market. Based on the successful bridge line imported handbag brands status in local market, this selected the brands, "LeSprotsac", "Longchamp", "Sequoia" that execute brand strategy including positioning strategies such as basic concept, prices, materials, promotion, distributions in order to succeed in local launching. For corroborate analysis, three staffs in each brands, consecutive in-person interviews and continuous telephone interviews, mail survey were used for this study. The results were as follows; First, differentiate brand positioning strategy that has considered accurate analysis of niche market and domestic market environment when brand launch effects on brand value enhancement. Second, marketing mix activity based on positioning strategy effects on establishing brand image and spreading brand awareness. Third, marketing activity based on positioning strategy should be executed based on consistent brand strategy.

Analysis of the Competitive Effects of Financial Transmission Rights on Electricity Markets (재무적 송전권의 전력시장에의 영향 분석)

  • 김진호;박종배;신중린
    • The Transactions of the Korean Institute of Electrical Engineers A
    • /
    • v.53 no.6
    • /
    • pp.350-357
    • /
    • 2004
  • In a deregulated electricity generation market, the sufficient capacity of transmission lines will promote the competition among generation companies (Gencos). In this paper, we show that Gencos' possession of rights to collect congestion rents may increase the competition effects of the transmission lines. In order for concrete analysis on this effect, a simple symmetric market model is introduced. In this framework, introducing the transmission right to the Gencos has the same strategic effects as increasing the line capacity of the transmission line. Moreover, the amount of effectively increased line capacity is equal to the amount of the line rights. We also show that the asymmetric share of the financial transmission rights may result in an asymmetric equilibrium even for symmetric firms and markets. We also demonstrate these aspects in equal line rights model and single firm line rights model. Finally, a numerical example is provided to show the basic idea of the proposed paper.

A Study on the Spatial Factors in Traditional Retail Market Remodeling (재래시장 리모델링 사업에서의 공간 구성요소에 관한 연구)

  • Oh, Bong-Seok;Kim, Nam-Hyo
    • Proceedings of the Korean Institute of Interior Design Conference
    • /
    • 2004.05a
    • /
    • pp.112-115
    • /
    • 2004
  • The government is in progress the traditional retail market redevelopment and remodeling due to atrophy of the traditional retail market in accordant to opening of the circulation market and changing of the consuming patterns. However, it seemed that primitive project was limited to the environment improvement scope. As the shopping environment which is comfortable to the consumers is provided and the design which considers a traditional retail market specific quality is applied from business plan early. It will be useful for the management normalization of traditional retail market actually. The spatial factors were analyzed as follows. 1. The circulation of consumer should be secured to make boundary line of the pass way. 2. The display booth should be standardized for the security of sight. 3. The signage panel should be consolidated in according to the plan. 4. The street vendor's handcart and tent should be arranged for circulations and the vision line.

  • PDF

The Effects of Institutions on the Labour Market Outcomes: Cross-country Analysis

  • KIM, YONG-SEONG;KIM, TAE BONG
    • KDI Journal of Economic Policy
    • /
    • v.39 no.4
    • /
    • pp.69-94
    • /
    • 2017
  • This paper re-examines the impacts an institutional arrangement may have on labour market outcomes such as the employment and unemployment rates. Based on the results from a generalized econometric model, the generosity of unemployment insurance benefits, organized labour and active labour market policy have effects on a labour market in line with previous findings. However, taxes on labour and the degree of employment protection are found to affect neither the employment rate nor the unemployment rate. Thus, some findings in this paper validate earlier findings, whereas others do not.

A Study on the Strategies for Expanding Exports of Indonesia utilizing E-commerce Platform (전자상거래 플랫폼을 활용한 인도네시아 수출확대방안에 관한 연구)

  • Choi, Jang Woo;Park, Jae Han
    • International Commerce and Information Review
    • /
    • v.19 no.1
    • /
    • pp.99-126
    • /
    • 2017
  • The Indonesian e-commerce market has grown significantly due to sustained economic growth, middle class growth, rapid increase in Internet and SNS users, and increase in accessibility of mobile broadband services. In particular, consumers' online shopping through mobile and SNS has been increasing rapidly based on the expansion of the popularity of smart phone devices. This research suggested the strategies for expanding exports of Indonesia through e-commerce platform to the Korean firms, with deep analysis of the current status and features, problems, cases, and implications etc. of Indonesia's e-commerce market. As an export expansion strategy utilizing Indonesia's e-commerce platform, this study showed the Korean firms have to build a local online distribution network, establish a logistics & delivery and payment system, acquire Halal certification for Muslim market, carry out the in-depth market research, actively implement Hanryu marketing strategy, develop a creative product, set up market segmentation strategies, and develop SNS mobile marketing.

  • PDF

Samsung's $4^{th}$ Generation TFT- LCD Production Line Concept

  • Chang, Won-Kie
    • 한국정보디스플레이학회:학술대회논문집
    • /
    • 2001.08a
    • /
    • pp.9-12
    • /
    • 2001
  • With the explosive growth of Note-PC and Desktop monitor market, TFT LCD market confronted a entire supply shortage during 1999. Forecasting a more booming stage for the next several years, many TFT-LCD panel manufacturers continue to expand the capacity of their existing plants and also make an additional investment in building new plants. The new investment is concentrated on the $4^{th}$ generation TFT LCD line in order to improve investment efficiency. The set up of the Samsung's Gen 3.5 line progressed with satisfactorily performance using $600{\times}720mm$ glass size. We have continuously reviewed several issues regarding the glass size for our next Gen. 4 line, which leads to adopt $730{\times}920mm$. Due to the continuous enlargement of a substrate size and following difficulty in transferring cassettes, the next line is expected to be the last line that employs "cassette transfer". The layout of the next line will shift from conventional "concentration-type" to "separation-type" configuration for the purpose of reducing transfer distance as well as transfer time. The details will be discussed in this paper.

  • PDF