• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.341-347
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• 2009

In this research, the object is to analysis the impact of the four dimensions of on-line game attributes, challenge, social interaction, entertainment and actuality, on customer satisfaction and loyalty. At the same time as mediating factors of relationship between customer satisfaction and customer loyalty, switching barriers, such as switching cost and attractiveness of alternatives are also analyzed. The results show that the challenge, social interaction, entertainment have significant effect on customer satisfaction. Customer satisfaction also effects customer loyalty. Another important result is, switching cost and attractiveness of alternatives take an intermediation role between customer satisfaction and customer loyalty.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.431-435
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• 2008

Thanks to the development of internet, on-line market expands exponentially and corresponding solid business models are drawn attentions. Most of on-line trading items are limited with selling game related items however, Linden Lab made its turning point by introducing cyber reality game to shape the cyber life with creating his own Avatar in 2003. After 2003, Second life has grown sharply that over 12 million users around the world. While former games are progressed within fixed scenario, the concept of avatars who live his or her own lives at the cyber space that successfully differentiate from former online game. Further, cyber money, Linden Dollar can be used to buy real estate, cloth, shoes just like at real economy system. Not only for using corporate marketing, various areas of activities; promotion of public sector, politics, education are also functioned at the cyber life. In Korea, Korean version of Second life was introduced at the end of 2007 that draws attentions from the users. In this study, I examine various business models of cyber through Second life and suggest feasible culture-contents applying models.

• Journal of Advanced Navigation Technology
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• v.11 no.2
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• pp.217-222
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• 2007

Recently PC games are trending toward online. But, mobile games are not using network actively. Because there are two problems that low speed of mobile network and low specification of mobile device in wireless internet environment. But, solving problems by these started HSDPA services and increased performance of devices. In this paper, we implement mobile on-line real time game for develop mobile network in wireless internet environment.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.128-136
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• 2011

Although learners learn with the same educational games, they show differences in successes. This is because they do not share the same individual characteristics. Currently, there are various studies conducted on effective education according to gender among other characteristics of learners off-line. When this effective educational method according to gender is applied to educational games, it will create more effective outcomes. In addition, this study observed the effective educational method according to gender and learning styles. Through the observation, the considering factors for educational game designs according to the learners' gender was defined. These considering factors were categorized into cognitive and perceptive factors, with each definitions reflected on the characteristics of each gender. This study has its meanings in that it has conducted theoretical results of the considering factors for educational game designs based on reference studies. This study will be utilized as a reference study when designing various games.

• Journal of Korea Game Society
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• v.11 no.2
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• pp.45-56
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• 2011

The concept, means, value chain, the persons concerned and possible issues of game item trading in cash are analyzed in this study. The trading is characterized by not only being performed with its own unique business model but also causing issues related to delicate social problems, such as digital contents distribution, work place and gambling. The way of game item trading in cash and its value chain have been changed with game market growth for the past years. I analyzed in this article the new concept of game item trading in cash that is different from the past. Also, analysis on several issues related to game item trading in cash is conducted.

• Journal of Game and Entertainment
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• v.1 no.1
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• pp.8-14
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• 2005

지금의 게임 시장은 Stand Alone형식의 컴퓨터 게임을 디스켓이나CD와 같은 미디어를 판매함으로써 수익을 창출하는 것과는 달리 온라인 게임화 되어 사용자들이 얼마나 오랜 시간 동안 게임을 이용하였는가에 의해 수익을 창출한다. 다시 말해 온라인 게임 수익의 증가는 게임 이용자의 이용 시간 증가에 의해 결정된다[1]. 따라서 게임업계의 이윤은 바로 유저들의 게임을 이용한 시간 즉, 얼마나 게임에 대한 지속성을 최대화 한다면 이윤은 극대화 될 것이다. 그러면 이러한 게임의 지속성은 어떤 요소에 의하여 정해지는 것일까? 이 질문에 대한 답을 알 수 있다면 온라인 게임에서의 이윤추구는 더욱 쉬워질 수 있을 것이다. 본 논문에서는 온라인 게임의 총체적인 구성 중에서 게임을 구성하고 있는 색이 게임을 사용하는데 있어서 지속성을 가져다주는 중요한 요인이라는 주장을 입증하고자 한다. 이러한 주장을 입증하기 위한 근거로서 게임과 색의 기본적인 개념 파악 및 색이 우리에게 미치는 영향 등 이론 조사를 하였다. 다음으로 선행된 연구 자료를 인용하여 몰입과 사용시간, 색과 사용시간에 대하여 분석하고 마지막으로 사례분석을 통해 색채가 온라인 게임의 지속성에 영향이 있음을 알 수 있었다.

• Journal of Korea Game Society
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• v.4 no.4
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• pp.11-18
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• 2004

The on-line games in the past were played by only two persons exchanging data based on one-to-one connections, whereas recent ones (e.g. MMORPG: Massively Multi-player Online Role-playings Game) enable tens of thousands of people to be connected simultaneously. Specifically, Korea has established an excellent network infrastructure that can't be found anywhere in the world. Almost every household has a high-speed Internet access. What made this possible was, in part, high density of population that has accelerated the formation of good Internet infrastructure. However, this rapid increase in the use of on-line games may lead to surging traffics exceeding the limited Internet communication capacity so that the connection to the games is unstable or the server fails. expanding the servers though this measure is very costly could solve this problem. To deal with this problem, the present study proposes the load distribution technology that connects in the form of local clustering the game servers divided by their contents used in each on-line game reduces the loads of specific servers using the load balancer, and enhances performance of sewer for their efficient operation. In this paper, a cluster system is proposed where each Game server in the system has different contents service and loads are distributed efficiently using the game server resource information such as CPU utilization. Game sewers having different contents are mutually connected and managed with a network file system to maintain information consistency required to support resource information updates, deletions, and additions. Simulation studies show that our method performs better than other traditional methods. In terms of response time, our method shows shorter latency than RR (Round Robin) and LC (Least Connection) by about 12%, 10% respectively.

• Journal of Game and Entertainment
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• v.1 no.1
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• pp.39-46
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• 2005

Communication is an element of the story-telling in processing of the game as well as basic role of information exchange. In case of communication-based adventure games which are processed through communication, the communication is playing the role beyond its basic role up to providing a limited information on quests and solutions in Massively Multiplay Online Role Playing Game(MMORPG). Even though the communication is one of most important element for absorbtion into game, current communications with Non Playable Characters in games are just monotonous event-driven method following pattern based on prepared game scenario. In this research, we have analyzed natural language processing systems which are being used in the area of Artificial Intelligence for the purpose of more realistic communications in games, and have studied methods to apply these communications on games.

• Journal of Game and Entertainment
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• v.2 no.1
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• pp.1-7
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• 2006

While numerous On off-line and mobile games have been released in our domestic game market annually, the release of mechanic games in our domestic game market is merely a minority. The marketability of robot-typed mechanic game among our domestic game markets has net been widened. What are the reasons that the robot-typed mechanic game in our domestic games has not been expanded in terms of its users? The purpose of this study is to figure out the reasons why there have been few demands and manufactures of robot-typed mechanic games in domestic market. This study investigate the present conditions of robot-typed mechanic games released domestically and internationally and the reasons for game users' avoiding them through the ranking of sale and popularity. In addition, it analyze three biggest causes such as the absence of planning capability, cultural exclusivism against robots and difficulties in manipulation. Lastly, the study investigate the necessity and importance of robot-typed mechanic games in domestic markets.

• The International Journal of Costume Culture
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• v.7 no.2
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• pp.123-134
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• 2004

This study tried to suggest the effective future marketing strategies by analysing marketing strategies of five brands which were selected by sales amount and the growth rate among young casual brands in the L-Department store from 2001 to 2002. According to analysis, brand marketing could summarize to five marketing strategies such as culture marketing, emotion marketing, co-marketing, on-line marketing, and propose marketing. Culture marketing includes 'BB family marketing, star marketing, core marketing, experience marketing. One of the emotion marketing is 'Kidult marketing' which affects cute concept. Co-marketing includes 'Charisma marketing' that cooperates with distribute industry, 'Movata marketing' which cooperates with mobile communication industry, and 'Game marketing' which cooperates with game industry. There are some other marketing strategies such as consumer calling marketing, A.S.A. marketing which is for buyers, QR marketing for quick response, Web site's differentiate marketing and Logo marketing. The suggested marketing strategies for on-coming brands are 'distinguished strategy of the online contents', 'consumer calling strategy' and 'loyalty maximizing strategy'.