• 한국ITS학회 논문지
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• 제3권2호
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• pp.19-28
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• 2004

본 논문은 자연영상에서 얻은 교통표지판의 기울기를 보정하고 텍스트를 추출하는 방법을 제안한다. 본 연구는 명도 이미지를 대상으로 모든 과정이 4단계로 이루어진다. 첫째, 자연 영상에서 에지 검출을 위한 전처리 및 Canny 에지 추출을 수행하며, 둘째, 영상의 기울기를 추출하기 위해 허프 변환에 대한 전처리와 후처리를 한 후, 셋째로 잡음영상과 선을 제거하고 텍스트가 가지고 있는 특징을 이용하여 후보영역 검출을 한다 마지막으로 검출된 텍스트 후보영역 안에서 지역적 이진화를 수행한 후, 불필요한 비텍스트 연결 요소를 추려내기 위해 텍스트와 비텍스트 간의 연결요소에 나타나는 특징 차이를 이용하여 텍스트 추출을 수행한다 100장의 샘플영상을 대상으로 실험한 결과 82.54$\%$ 텍스트 추출률과 79.69$\%$ 추출 정확도를 가짐으로써 기존의 런 길이 평활화 방법이나 퓨리어 변환을 이용한 방법보다 더 정확한 텍스트 추출 향상을 보였다. 또한 기울어진 각도 추출에서도 94.3$\%$의 추출률로 기존의 Hough 변환만을 이용한 방법보다 약 26$\%$의 향상을 보였다. 본 연구는 시각 장애인 보행 보조 시스템이나 무인 자동차 운행에 있어 위치 정보를 제공하는데 활용할수 있을 것이다.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제6권11호
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• pp.537-542
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• 2017

공격적인 성향의 운전은 자동차 사고의 주요한 원인이 된다. 기존 연구에서는 공격적 성향의 운전을 검출하기 위해, 주로 청년을 대상으로 연구가 이뤄졌으며 기계학습의 순수한 Clustering 또는 Classification 기법을 통해 이뤄졌다. 그러나 노인들은 취약한 신체적 조건에 의해 젊은 운전자와는 다른 운전 강도를 가지고 있어 기존의 방식으로는 검출이 불가능 하며, 데이터를 보정하는 등의 새로운 방법이 필요하다. 그리하여, 본 연구에서는 기존의 클러스터링 기법(K-means, Expectation - maximization algorithm)에, 새롭게 제안하는 ECA(Enhanced Clustering method for Acceleration data)기법을 추가하여, 주행 차량에 위치한 스마트폰으로부터 수집된 가속도 데이터를 분석하고 공격적인 운전 형태를 검출해 낸다. ECA는 모든 피험자의 데이터에서 K-means와 EM을 통해 검출된 군집군의 데이터 중 높은 강도의 데이터를 선별하여, 특징을 스케일링한 값을 통해 모델링한다. 본 방식을 통해 기존의 연구의 순수한 클러스터링 방식과는 달리, 모든 청장년 및 노인 실험 참가자 개인들의 공격적인 운전 데이터가 검출되었으며, 클러스터링 기법간의 비교를 통해 K-means 기법이 보다 높은 검출 효율을 갖고 있음을 확인했다. 또한, K-means 방식을 검출한 공격적인 운전 데이터에서는 젊은 운전자가 노인운전자에 비해 1.29배의 높은 운전 강도를 가지고 있음을 발견했다. 이와 같이 본 연구에서 제안된 방식은 낮은 운전 강도를 갖고 있는 노인의 데이터에서 공격적인 운전을 검출 가능하게 되었으며, 특히. 제안된 방법은 노인 운전자를 위한 맞춤형 안전운전 시스템을 구축이 가능하며, 추후 다양한 연구을 통해 이상 운전 상태를 검출하고 조기 경보하는데 활용이 가능할 것이다.

• 대한원격탐사학회지
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• 제35권5_2호
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• pp.819-829
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• 2019

붕괴사고가 발생하였을 시, 피해악화를 방지하기 위해 즉각적인 대응이 필요하며 피해면적 산출, 대응 및 복구 계획 수립 등이 이루어져야 한다. 이를 위해선 피해지역에 대한 정확한 탐지가 이루어져야 한다. 본 연구는 붕괴사고 피해탐지를 위해 신속하고 실시간 대응이 가능한 Unmanned Aerial Vehicle(UAV)를 활용하여 피해지역 탐지를 수행하였다. 연구대상지역은 재개발 사업이 착수되면서 주택 및 아파트의 철거가 진행 중에 있는 울산 중구 B-05 주택재개발 지역으로 선정하였다. 이 지역은 건물의 철거 모습이 붕괴된 상태와 유사하고 철거 전후의 변화가 뚜렷하게 나타나 있으며, 2019년 5월 17일, 7월 9일 각각 UAV 영상을 획득하였다. 건물의 붕괴 전후 영상에서 변화지역을 피해지역으로 판단하였으며, 이를 위해 대표적인 변화탐지 기법인 분광벡터 변화분석 기법(Change Vector Analysis)과 SLIC(Simple Linear Iterative Clustering)기반 superpixel 기법을 이용하였다. 피해지역을 정확하게 탐지하기 위해 비관심지역(식생)을 ExG(Excess Green)를 이용하여 1차적으로 제거해주었고, 변화탐지가 된 객체들 중 면적으로 인한 오탐지가 된 객체들은 최소면적을 계산하여 최종적으로 제거해주었다. 그 결과 변화지역 탐지의 전체결과는 95.39%를 나타냈으며, 추후 붕괴사고에 대한 대응 및 복구대책 및 피해액 산출 등 다양한 자료로 활용할 수 있을 것으로 기대된다.

• International Journal of Computer Science & Network Security
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• 제23권10호
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• pp.1-10
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• 2023

This paper proposes a method to extend Inter-Carrier Interference (ICI) canceling Orthogonal Frequency Division Multiplexing (OFDM) receivers for 5G mobile systems to spatial multiplexing 2×2 MIMO (Multiple Input Multiple Output) systems to support high-speed ground transportation services by linear motor cars traveling at 500 km/h. In Japan, linear-motor high-speed ground transportation service is scheduled to begin in 2027. To expand the coverage area of base stations, 5G mobile systems in high-speed moving trains will have multiple base station antennas transmitting the same downlink (DL) signal, forming an expanded cell size along the train rails. 5G terminals in a fast-moving train can cause the forward and backward antenna signals to be Doppler-shifted in opposite directions, so the receiver in the train may have trouble estimating the exact channel transfer function (CTF) for demodulation. A receiver in such high-speed train sees the transmission channel which is composed of multiple Doppler-shifted propagation paths. Then, a loss of sub-carrier orthogonality due to Doppler-spread channels causes ICI. The ICI Canceller is realized by the following three steps. First, using the Demodulation Reference Symbol (DMRS) pilot signals, it analyzes three parameters such as attenuation, relative delay, and Doppler-shift of each multi-path component. Secondly, based on the sets of three parameters, Channel Transfer Function (CTF) of sender sub-carrier number n to receiver sub-carrier number l is generated. In case of n≠l, the CTF corresponds to ICI factor. Thirdly, since ICI factor is obtained, by applying ICI reverse operation by Multi-Tap Equalizer, ICI canceling can be realized. ICI canceling performance has been simulated assuming severe channel condition such as 500 km/h, 8 path reverse Doppler Shift for QPSK, 16QAM, 64QAM and 256QAM modulations. In particular, 2×2MIMO QPSK and 16QAM modulation schemes, BER (Bit Error Rate) improvement was observed when the number of taps in the multi-tap equalizer was set to 31 or more taps, at a moving speed of 500 km/h and in an 8-pass reverse doppler shift environment.

• 제어로봇시스템학회논문지
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• 제7권9호
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• pp.717-722
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• 2001

최근 국내 수출입 물량의 증가와 더불어 항망 및 물류 처리시설의 자동화에 대한 요구가 절실하다. 특히 제한된 공간 내에서 효율적으로 화물의 적화 및 하역을 해야하는 컨테이너 수송용 트레일러의 경우 후진 및 주차기능이 매우 중요하다. 일반적으로 트레일러 형 차량은 트랙터의 속도와 방향을 제어하여 트레일러의 위치 및 방위를 제어하는 논홀로노믹(Non-holonomic)제어시스템으로서 제어하기가 까다로우며 특히, 후방경로 주행에 있어서는 시스템이 불안정해지지 쉽기 때문에 더욱 더 정교한 제어가 요구되고 있다. 아울러 자립(Self-contained) 이동 시스템의 실제 구현에 있어서는 CPU의 처리능력, 뱃터리 용량 등 여러가지 물리적 제약조건을 고려하여 시스템을 통합하여야 하므로 시스템의 대형화나 알고리즘 복잡성을 줄이는 노력이 필요하다. 제어하는데 있어서 CPU에 부담을 덜어주기 위해 복잡한 알고리즘을 피하면서 광범위한 운전영역에서 큰 무리없이 동작할 수있도록 하는데 역점을 둘 필요가 있다. 따라서 본 논문에서는 선형 모델을 얻고 이를 근거로 후방직선경로를 안전하고 정확히 추종할수 있는 상대 피드백 제어기를 설계하는 무제를 다룬다. 일반적으로 트레일러형 로봇의 후방경로 제어는 몸체의 질량. 관성 등과 같은 동역학적 요소와 길이, 폭등과 같은 운동학적 요소가 동시에 고려되어져야 하지만, 로봇의 병진속도와 회전각속도 제어를 담당하는 하위의 제어기를 미리확보한 것으로 간주하고 운동학적 요소만을 고려하였다. 먼저 로봇의 비선형 기구학적 모델로부터 선형모델의구조를 결정하고, 실제 장치를 Sinusoidal 형태로 주행시키면서 얻어진 입출력 데이터와 실수코딩 유전알고리즘 (Real-coded genetic algorithm: RCGA)을 이용하여 그 파라미터를 추정한다. 이와 같이 추정된 모델에 기초한 상대 피드백 제어기가 극배치법으로 설계되어졌으며, 제안된 방법에 대한 유효성은 실제 실험장치를 통해 검증되어진다.}$/ml와 150 $\mu\textrm{g}$/ml로 hydroxyl radical의 소거 능이 좋은 vitamin C (180 $\mu\textrm{g}$/ml) 보다 뛰어난 소거 활성을 나타내었다. Superoxide radical을 소거하는 효과는 초두구 추출물의 $IC_{50}$/ 값 10 $\mu\textrm{g}$/ml, 빈랑 추출물이 15 $\mu\textrm{g}$/ml을 나타냈고, 이는 기준 물질인 vitamin C (35 $\mu\textrm{g}$/ml)보다 좋은 소거 활성을 보여주었으며, gallic acid 9 $\mu\textrm{g}$/ml과 유사한 효과를 나타내었다. 사람 섬유아세포를 배양하여 hydroxyl radical과 superoxide radical를 발생시킨 후 초두구와 빈랑 추출물의 세포 보호 효과를 실험한 결과 25 $\mu\textrm{g}$/ml의 농도로 처리하였을 때 각각 85% 이상의 우수한 세포 보호 효과를 나타내었다. 초두구로부터는 자유라디칼 소거 활성이 있는 물질을 분리하기 위하여 분획한 후 가장 높은 소거 활성을 보인 에틸아세테이트 층에 대하여 silica column chromatography, preparative TLC를 수행하였다. 초두구로부터 분리된 물질은 HPLC를 이용한 분리에서 phenol성 물질인 gallic acid와 동일한 retention time을 보여줌으로써 초두구로부터 분리된 물질은 gallic acid와 유사한 phenol성 물질이거나 그의 유도체일 것으로 추측된다. 따라서, 초두구와 빈랑 추출물은 피부 노화의 주요인이 되고 있는 lipid radical, hydroxyl radical, superoxide radical을 소거하는 활성이 뛰어나 자유라디칼에 의하여

• 항공우주정책ㆍ법학회지
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• 제9권
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• pp.85-143
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• 1997

The main purpose of the investigation of an accident caused by aircraft is to be prevented the sudden and casual accidents caused by wilful misconduct and fault from pilots, air traffic controllers, hijack, trouble of engine and machinery of aircraft, turbulence during the bad weather, collision between birds and aircraft, near miss flight by aircrafts etc. It is not the purpose of this activity to apportion blame or liability for offender of aircraft accidents. Accidents to aircraft, especially those involving the general public and their property, are a matter of great concern to the aviation community. The system of international regulation exists to improve safety and minimize, as far as possible, the risk of accidents but when they do occur there is a web of systems and procedures to investigate and respond to them. I would like to trace the general line of regulation from an international source in the Chicago Convention of 1944. Article 26 of the Convention lays down the basic principle for the investigation of the aircraft accident. Where there has been an accident to an aircraft of a contracting state which occurs in the territory of another contracting state and which involves death or serious injury or indicates serious technical defect in the aircraft or air navigation facilities, the state in which the accident occurs must institute an inquiry into the circumstances of the accident. That inquiry will be in accordance, in so far as its law permits, with the procedure which may be recommended from time to time by the International Civil Aviation Organization ICAO). There are very general provisions but they state two essential principles: first, in certain circumstances there must be an investigation, and second, who is to be responsible for undertaking that investigation. The latter is an important point to establish otherwise there could be at least two states claiming jurisdiction on the inquiry. The Chicago Convention also provides that the state where the aircraft is registered is to be given the opportunity to appoint observers to be present at the inquiry and the state holding the inquiry must communicate the report and findings in the matter to that other state. It is worth noting that the Chicago Convention (Article 25) also makes provision for assisting aircraft in distress. Each contracting state undertakes to provide such measures of assistance to aircraft in distress in its territory as it may find practicable and to permit (subject to control by its own authorities) the owner of the aircraft or authorities of the state in which the aircraft is registered, to provide such measures of assistance as may be necessitated by circumstances. Significantly, the undertaking can only be given by contracting state but the duty to provide assistance is not limited to aircraft registered in another contracting state, but presumably any aircraft in distress in the territory of the contracting state. Finally, the Convention envisages further regulations (normally to be produced under the auspices of ICAO). In this case the Convention provides that each contracting state, when undertaking a search for missing aircraft, will collaborate in co-ordinated measures which may be recommended from time to time pursuant to the Convention. Since 1944 further international regulations relating to safety and investigation of accidents have been made, both pursuant to Chicago Convention and, in particular, through the vehicle of the ICAO which has, for example, set up an accident and reporting system. By requiring the reporting of certain accidents and incidents it is building up an information service for the benefit of member states. However, Chicago Convention provides that each contracting state undertakes collaborate in securing the highest practicable degree of uniformity in regulations, standards, procedures and organization in relation to aircraft, personnel, airways and auxiliary services in all matters in which such uniformity will facilitate and improve air navigation. To this end, ICAO is to adopt and amend from time to time, as may be necessary, international standards and recommended practices and procedures dealing with, among other things, aircraft in distress and investigation of accidents. Standards and Recommended Practices for Aircraft Accident Injuries were first adopted by the ICAO Council on 11 April 1951 pursuant to Article 37 of the Chicago Convention on International Civil Aviation and were designated as Annex 13 to the Convention. The Standards Recommended Practices were based on Recommendations of the Accident Investigation Division at its first Session in February 1946 which were further developed at the Second Session of the Division in February 1947. The 2nd Edition (1966), 3rd Edition, (1973), 4th Edition (1976), 5th Edition (1979), 6th Edition (1981), 7th Edition (1988), 8th Edition (1992) of the Annex 13 (Aircraft Accident and Incident Investigation) of the Chicago Convention was amended eight times by the ICAO Council since 1966. Annex 13 sets out in detail the international standards and recommended practices to be adopted by contracting states in dealing with a serious accident to an aircraft of a contracting state occurring in the territory of another contracting state, known as the state of occurrence. It provides, principally, that the state in which the aircraft is registered is to be given the opportunity to appoint an accredited representative to be present at the inquiry conducted by the state in which the serious aircraft accident occurs. Article 26 of the Chicago Convention does not indicate what the accredited representative is to do but Annex 13 amplifies his rights and duties. In particular, the accredited representative participates in the inquiry by visiting the scene of the accident, examining the wreckage, questioning witnesses, having full access to all relevant evidence, receiving copies of all pertinent documents and making submissions in respect of the various elements of the inquiry. The main shortcomings of the present system for aircraft accident investigation are that some contracting sates are not applying Annex 13 within its express terms, although they are contracting states. Further, and much more important in practice, there are many countries which apply the letter of Annex 13 in such a way as to sterilise its spirit. This appears to be due to a number of causes often found in combination. Firstly, the requirements of the local law and of the local procedures are interpreted and applied so as preclude a more efficient investigation under Annex 13 in favour of a legalistic and sterile interpretation of its terms. Sometimes this results from a distrust of the motives of persons and bodies wishing to participate or from commercial or related to matters of liability and bodies. These may be political, commercial or related to matters of liability and insurance. Secondly, there is said to be a conscious desire to conduct the investigation in some contracting states in such a way as to absolve from any possibility of blame the authorities or nationals, whether manufacturers, operators or air traffic controllers, of the country in which the inquiry is held. The EEC has also had an input into accidents and investigations. In particular, a directive was issued in December 1980 encouraging the uniformity of standards within the EEC by means of joint co-operation of accident investigation. The sharing of and assisting with technical facilities and information was considered an important means of achieving these goals. It has since been proposed that a European accident investigation committee should be set up by the EEC (Council Directive 80/1266 of 1 December 1980). After I would like to introduce the summary of the legislation examples and system for aircraft accidents investigation of the United States, the United Kingdom, Canada, Germany, The Netherlands, Sweden, Swiss, New Zealand and Japan, and I am going to mention the present system, regulations and aviation act for the aircraft accident investigation in Korea. Furthermore I would like to point out the shortcomings of the present system and regulations and aviation act for the aircraft accident investigation and then I will suggest my personal opinion on the new and dramatic innovation on the system for aircraft accident investigation in Korea. I propose that it is necessary and desirable for us to make a new legislation or to revise the existing aviation act in order to establish the standing and independent Committee of Aircraft Accident Investigation under the Korean Government.

• 항공우주정책ㆍ법학회지
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• 제29권2호
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• pp.205-237
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• 2014

지난 반세기동안 세계 각국에서 쏘아올린 인공위성 등 각종 우주물체들로 인하여 우주환경을 오염시키는 우주폐기물이나 잔해들이 기하급수적으로 늘어나고 특히 지구궤도에 널린 수만개 이상의 고장난 위성과 파편, 쓰레기들은 우주 관측과 위성 송수신에 오류를 일으키거나 우주정거장이나 위성 등 우주비행체와 충돌위험을 야기하고 있다. 예컨대 지난 2009년 2월 기능정지된 위성들인 미국 이리듐사의 통신위성 이리듐 33호와 러시아의 코스모스 2251호의 충돌은 수많은 파편과 더불어 지구와 우주환경에 심각한 위협이 되었으며 또한 2007년 1월 중국에 의한 자국위성 파괴실험은 보다 커다란 우주의 남용 사례로서 우주의 안전을 저해한다는 점에서 국제적인 비난을 불러 일으켰다. 실제로 우주환경이나 폐기물에 관한 문제들이 상당기간동안 과학적 연구와 논의의 대상이 되어온 것은 사실이나 주지하다시피 우주개발의 초기단계에서는 우주활동을 위한 기본 규칙제정을 위한 법적 성격의 규명이나 우주탐사와 이용에 필요한 기준을 마련하는데 주안점을 두어왔다. 따라서 결과적으로 우주활동과정에서 야기될지 모르는 환경훼손의 문제나 위험요소들은 국제우주법의 발전이라는 맥락에서도 우선순위에서 밀렸다는 사실을 지적하지 않을 수 없다. 지금까지 우주폐기물이 우주활동의 양적인 증가와 더불어 늘어났다는 시각외에도 임무실패나 상호 충돌 및 고의적인 파괴나 폭발 등으로 인해 기하급수적으로 증가하고 있다는 사실을 고려할 때 과거에는 뒷전에 밀렸던 우주폐기물 양산에 따른 안전 문제가 차츰 우선적 관심의 대상으로 부각되고 있는 바 이러한 추세는 최근의 UN의 페기물 경감 가이드라인이나 EU 행동규범 등 갖가지 국제협력과 규범화차원의 노력들을 통해 확인할 수 있을 것이다. 이들 가이드 라인이나 행동규범 등 연성법을 통해 각 회원국과 국제기구는 국제적 이행절차 및 각자의 고유한 집행절차에 따라 우주폐기물의 경감에 있어서 가능한 최대한 도로 이행하는 자발적 조치를 취하는 유통성을 부여하고 있다. 본 논문에서는 이런 관점에서 최근 중국에 의한 위성파괴와 관련한 적법성 여하와 국제사회의 우주폐기물에 대한 경감 등 대응 노력과 과제 등을 살펴보고자 하였다.

• 서비스연구
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• 제12권1호
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• pp.25-35
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• 2022

2020년 1월 국내 최초 환자가 발생한 코로나19(COVID 19)는 다양한 분야에 영향을 끼쳤다. 그중에서도 가장 타격을 받은 곳은 관광 분야라 하겠다. 특히 강원도 지역은 관광 기반의 산업 구조가 지역의 근간을 이루고 있고 관광산업이 소상공인 및 소기업의 주요 소득원이므로 그 피해가 크다. 이와 같은 피해 상황 및 정도를 확인하고자 강원권 지역 중에서 대중적 접근성이 가장 편리하며 서울 및 수도권 등에서 대중교통을 이용하여 당일 관광이 가능하고, 일반적인 이미지가 적은 비용을 사용한 관광이 가능하다고 인식되고 있는 춘천 지역을 대상으로 데이터 분석을 통하여 실증분석을 하였다. 이를 위하여 관광지식정보시스템에서 제공하는 춘천의 방문객 데이터를 기준으로 일반적인 지역 현황을 확인하였고 코로나 이전인 2019년도와 이후인 2020년도의 관심도 확인을 위하여 키워드 수집 전문 기업인 (주)바이브컴퍼니의 웹서비스 썸트랜드에서 수집한 키워드와 차량용 내비게이션 서비스와 통신 서비스 제공을 병행하는 SK텔레콤의 T맵 검색지 데이터를 함께 비교해 봄으로써 춘천에 대한 일반적인 지역 이미지를 분석하였다. 또한 키워드와 T맵 검색지 데이터를 적용한 관광 인기도 지수를 개발하여 2개 연도의 데이터를 비교해 봄으로써 코로나 상황이 춘천 지역 방문객들의 관심도가 실제 방문으로 이어지는 것에 얼마나 영향을 미쳤는지를 데이터 분석적인 접근 방법으로 고찰하였다. 데이터 마트 설계를 거친 후 관광인기도 지수를 적용한 빅데이터 분석 결과를 확인한 바에 의하면, 코로나19 상황은 강원도 춘천 지역 관광 인기도에 미치는 영향이 크지 않다는 것을 확인하였고, 해당 지역이 가지고 있는 지역별 특수성에 기반한 관광지 이미지 등을 확인하였다. 이와 같은 연구 분석 결과가 관광경제정책 입안에 유용한 참고 자료로 활용될 수 있을 것이다.

• 유통과학연구
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• 제8권3호
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• pp.49-56
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• 2010

At the initial stage of Internet advertising, banner advertising came into fashion. As the Internet developed into a central part of daily lives and the competition in the on-line advertising market was getting fierce, there was not enough space for banner advertising, which rushed to portal sites only. All these factors was responsible for an upsurge in advertising prices. Consequently, the high-cost and low-efficiency problems with banner advertising were raised, which led to an emergence of keyword advertising as a new type of Internet advertising to replace its predecessor. In the beginning of 2000s, when Internet advertising came to be activated, display advertisement including banner advertising dominated the Net. However, display advertising showed signs of gradual decline, and registered minus growth in the year 2009, whereas keyword advertising showed rapid growth and started to outdo display advertising as of the year 2005. Keyword advertising refers to the advertising technique that exposes relevant advertisements on the top of research sites when one searches for a keyword. Instead of exposing advertisements to unspecified individuals like banner advertising, keyword advertising, or targeted advertising technique, shows advertisements only when customers search for a desired keyword so that only highly prospective customers are given a chance to see them. In this context, it is also referred to as search advertising. It is regarded as more aggressive advertising with a high hit rate than previous advertising in that, instead of the seller discovering customers and running an advertisement for them like TV, radios or banner advertising, it exposes advertisements to visiting customers. Keyword advertising makes it possible for a company to seek publicity on line simply by making use of a single word and to achieve a maximum of efficiency at a minimum cost. The strong point of keyword advertising is that customers are allowed to directly contact the products in question through its more efficient advertising when compared to the advertisements of mass media such as TV and radio, etc. The weak point of keyword advertising is that a company should have its advertisement registered on each and every portal site and finds it hard to exercise substantial supervision over its advertisement, there being a possibility of its advertising expenses exceeding its profits. Keyword advertising severs as the most appropriate methods of advertising for the sales and publicity of small and medium enterprises which are in need of a maximum of advertising effect at a low advertising cost. At present, keyword advertising is divided into CPC advertising and CPM advertising. The former is known as the most efficient technique, which is also referred to as advertising based on the meter rate system; A company is supposed to pay for the number of clicks on a searched keyword which users have searched. This is representatively adopted by Overture, Google's Adwords, Naver's Clickchoice, and Daum's Clicks, etc. CPM advertising is dependent upon the flat rate payment system, making a company pay for its advertisement on the basis of the number of exposure, not on the basis of the number of clicks. This method fixes a price for advertisement on the basis of 1,000-time exposure, and is mainly adopted by Naver's Timechoice, Daum's Speciallink, and Nate's Speedup, etc, At present, the CPC method is most frequently adopted. The weak point of the CPC method is that advertising cost can rise through constant clicks from the same IP. If a company makes good use of strategies for maximizing the strong points of keyword advertising and complementing its weak points, it is highly likely to turn its visitors into prospective customers. Accordingly, an advertiser should make an analysis of customers' behavior and approach them in a variety of ways, trying hard to find out what they want. With this in mind, her or she has to put multiple keywords into use when running for ads. When he or she first runs an ad, he or she should first give priority to which keyword to select. The advertiser should consider how many individuals using a search engine will click the keyword in question and how much money he or she has to pay for the advertisement. As the popular keywords that the users of search engines are frequently using are expensive in terms of a unit cost per click, the advertisers without much money for advertising at the initial phrase should pay attention to detailed keywords suitable to their budget. Detailed keywords are also referred to as peripheral keywords or extension keywords, which can be called a combination of major keywords. Most keywords are in the form of texts. The biggest strong point of text-based advertising is that it looks like search results, causing little antipathy to it. But it fails to attract much attention because of the fact that most keyword advertising is in the form of texts. Image-embedded advertising is easy to notice due to images, but it is exposed on the lower part of a web page and regarded as an advertisement, which leads to a low click through rate. However, its strong point is that its prices are lower than those of text-based advertising. If a company owns a logo or a product that is easy enough for people to recognize, the company is well advised to make good use of image-embedded advertising so as to attract Internet users' attention. Advertisers should make an analysis of their logos and examine customers' responses based on the events of sites in question and the composition of products as a vehicle for monitoring their behavior in detail. Besides, keyword advertising allows them to analyze the advertising effects of exposed keywords through the analysis of logos. The logo analysis refers to a close analysis of the current situation of a site by making an analysis of information about visitors on the basis of the analysis of the number of visitors and page view, and that of cookie values. It is in the log files generated through each Web server that a user's IP, used pages, the time when he or she uses it, and cookie values are stored. The log files contain a huge amount of data. As it is almost impossible to make a direct analysis of these log files, one is supposed to make an analysis of them by using solutions for a log analysis. The generic information that can be extracted from tools for each logo analysis includes the number of viewing the total pages, the number of average page view per day, the number of basic page view, the number of page view per visit, the total number of hits, the number of average hits per day, the number of hits per visit, the number of visits, the number of average visits per day, the net number of visitors, average visitors per day, one-time visitors, visitors who have come more than twice, and average using hours, etc. These sites are deemed to be useful for utilizing data for the analysis of the situation and current status of rival companies as well as benchmarking. As keyword advertising exposes advertisements exclusively on search-result pages, competition among advertisers attempting to preoccupy popular keywords is very fierce. Some portal sites keep on giving priority to the existing advertisers, whereas others provide chances to purchase keywords in question to all the advertisers after the advertising contract is over. If an advertiser tries to rely on keywords sensitive to seasons and timeliness in case of sites providing priority to the established advertisers, he or she may as well make a purchase of a vacant place for advertising lest he or she should miss appropriate timing for advertising. However, Naver doesn't provide priority to the existing advertisers as far as all the keyword advertisements are concerned. In this case, one can preoccupy keywords if he or she enters into a contract after confirming the contract period for advertising. This study is designed to take a look at marketing for keyword advertising and to present effective strategies for keyword advertising marketing. At present, the Korean CPC advertising market is virtually monopolized by Overture. Its strong points are that Overture is based on the CPC charging model and that advertisements are registered on the top of the most representative portal sites in Korea. These advantages serve as the most appropriate medium for small and medium enterprises to use. However, the CPC method of Overture has its weak points, too. That is, the CPC method is not the only perfect advertising model among the search advertisements in the on-line market. So it is absolutely necessary that small and medium enterprises including independent shopping malls should complement the weaknesses of the CPC method and make good use of strategies for maximizing its strengths so as to increase their sales and to create a point of contact with customers.

• 대한교통학회:학술대회논문집
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• 대한교통학회 1995년도 제27회 학술발표회
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• pp.101-113
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• 1995

The objective of this research is to test the feasibility of developing a statewide truck traffic forecasting methodology for Wisconsin by using Origin-Destination surveys, traffic counts, classification counts, and other data that are routinely collected by the Wisconsin Department of Transportation (WisDOT). Development of a feasible model will permit estimation of future truck traffic for every major link in the network. This will provide the basis for improved estimation of future pavement deterioration. Pavement damage rises exponentially as axle weight increases, and trucks are responsible for most of the traffic-induced damage to pavement. Consequently, forecasts of truck traffic are critical to pavement management systems. The pavement Management Decision Supporting System (PMDSS) prepared by WisDOT in May 1990 combines pavement inventory and performance data with a knowledge base consisting of rules for evaluation, problem identification and rehabilitation recommendation. Without a r.easonable truck traffic forecasting methodology, PMDSS is not able to project pavement performance trends in order to make assessment and recommendations in the future years. However, none of WisDOT's existing forecasting methodologies has been designed specifically for predicting truck movements on a statewide highway network. For this research, the Origin-Destination survey data avaiiable from WisDOT, including two stateline areas, one county, and five cities, are analyzed and the zone-to'||'&'||'not;zone truck trip tables are developed. The resulting Origin-Destination Trip Length Frequency (00 TLF) distributions by trip type are applied to the Gravity Model (GM) for comparison with comparable TLFs from the GM. The gravity model is calibrated to obtain friction factor curves for the three trip types, Internal-Internal (I-I), Internal-External (I-E), and External-External (E-E). ~oth "macro-scale" calibration and "micro-scale" calibration are performed. The comparison of the statewide GM TLF with the 00 TLF for the macro-scale calibration does not provide suitable results because the available 00 survey data do not represent an unbiased sample of statewide truck trips. For the "micro-scale" calibration, "partial" GM trip tables that correspond to the 00 survey trip tables are extracted from the full statewide GM trip table. These "partial" GM trip tables are then merged and a partial GM TLF is created. The GM friction factor curves are adjusted until the partial GM TLF matches the 00 TLF. Three friction factor curves, one for each trip type, resulting from the micro-scale calibration produce a reasonable GM truck trip model. A key methodological issue for GM. calibration involves the use of multiple friction factor curves versus a single friction factor curve for each trip type in order to estimate truck trips with reasonable accuracy. A single friction factor curve for each of the three trip types was found to reproduce the 00 TLFs from the calibration data base. Given the very limited trip generation data available for this research, additional refinement of the gravity model using multiple mction factor curves for each trip type was not warranted. In the traditional urban transportation planning studies, the zonal trip productions and attractions and region-wide OD TLFs are available. However, for this research, the information available for the development .of the GM model is limited to Ground Counts (GC) and a limited set ofOD TLFs. The GM is calibrated using the limited OD data, but the OD data are not adequate to obtain good estimates of truck trip productions and attractions .. Consequently, zonal productions and attractions are estimated using zonal population as a first approximation. Then, Selected Link based (SELINK) analyses are used to adjust the productions and attractions and possibly recalibrate the GM. The SELINK adjustment process involves identifying the origins and destinations of all truck trips that are assigned to a specified "selected link" as the result of a standard traffic assignment. A link adjustment factor is computed as the ratio of the actual volume for the link (ground count) to the total assigned volume. This link adjustment factor is then applied to all of the origin and destination zones of the trips using that "selected link". Selected link based analyses are conducted by using both 16 selected links and 32 selected links. The result of SELINK analysis by u~ing 32 selected links provides the least %RMSE in the screenline volume analysis. In addition, the stability of the GM truck estimating model is preserved by using 32 selected links with three SELINK adjustments, that is, the GM remains calibrated despite substantial changes in the input productions and attractions. The coverage of zones provided by 32 selected links is satisfactory. Increasing the number of repetitions beyond four is not reasonable because the stability of GM model in reproducing the OD TLF reaches its limits. The total volume of truck traffic captured by 32 selected links is 107% of total trip productions. But more importantly, ~ELINK adjustment factors for all of the zones can be computed. Evaluation of the travel demand model resulting from the SELINK adjustments is conducted by using screenline volume analysis, functional class and route specific volume analysis, area specific volume analysis, production and attraction analysis, and Vehicle Miles of Travel (VMT) analysis. Screenline volume analysis by using four screenlines with 28 check points are used for evaluation of the adequacy of the overall model. The total trucks crossing the screenlines are compared to the ground count totals. L V/GC ratios of 0.958 by using 32 selected links and 1.001 by using 16 selected links are obtained. The %RM:SE for the four screenlines is inversely proportional to the average ground count totals by screenline .. The magnitude of %RM:SE for the four screenlines resulting from the fourth and last GM run by using 32 and 16 selected links is 22% and 31 % respectively. These results are similar to the overall %RMSE achieved for the 32 and 16 selected links themselves of 19% and 33% respectively. This implies that the SELINICanalysis results are reasonable for all sections of the state.Functional class and route specific volume analysis is possible by using the available 154 classification count check points. The truck traffic crossing the Interstate highways (ISH) with 37 check points, the US highways (USH) with 50 check points, and the State highways (STH) with 67 check points is compared to the actual ground count totals. The magnitude of the overall link volume to ground count ratio by route does not provide any specific pattern of over or underestimate. However, the %R11SE for the ISH shows the least value while that for the STH shows the largest value. This pattern is consistent with the screenline analysis and the overall relationship between %RMSE and ground count volume groups. Area specific volume analysis provides another broad statewide measure of the performance of the overall model. The truck traffic in the North area with 26 check points, the West area with 36 check points, the East area with 29 check points, and the South area with 64 check points are compared to the actual ground count totals. The four areas show similar results. No specific patterns in the L V/GC ratio by area are found. In addition, the %RMSE is computed for each of the four areas. The %RMSEs for the North, West, East, and South areas are 92%, 49%, 27%, and 35% respectively, whereas, the average ground counts are 481, 1383, 1532, and 3154 respectively. As for the screenline and volume range analyses, the %RMSE is inversely related to average link volume. 'The SELINK adjustments of productions and attractions resulted in a very substantial reduction in the total in-state zonal productions and attractions. The initial in-state zonal trip generation model can now be revised with a new trip production's trip rate (total adjusted productions/total population) and a new trip attraction's trip rate. Revised zonal production and attraction adjustment factors can then be developed that only reflect the impact of the SELINK adjustments that cause mcreases or , decreases from the revised zonal estimate of productions and attractions. Analysis of the revised production adjustment factors is conducted by plotting the factors on the state map. The east area of the state including the counties of Brown, Outagamie, Shawano, Wmnebago, Fond du Lac, Marathon shows comparatively large values of the revised adjustment factors. Overall, both small and large values of the revised adjustment factors are scattered around Wisconsin. This suggests that more independent variables beyond just 226; population are needed for the development of the heavy truck trip generation model. More independent variables including zonal employment data (office employees and manufacturing employees) by industry type, zonal private trucks 226; owned and zonal income data which are not available currently should be considered. A plot of frequency distribution of the in-state zones as a function of the revised production and attraction adjustment factors shows the overall " adjustment resulting from the SELINK analysis process. Overall, the revised SELINK adjustments show that the productions for many zones are reduced by, a factor of 0.5 to 0.8 while the productions for ~ relatively few zones are increased by factors from 1.1 to 4 with most of the factors in the 3.0 range. No obvious explanation for the frequency distribution could be found. The revised SELINK adjustments overall appear to be reasonable. The heavy truck VMT analysis is conducted by comparing the 1990 heavy truck VMT that is forecasted by the GM truck forecasting model, 2.975 billions, with the WisDOT computed data. This gives an estimate that is 18.3% less than the WisDOT computation of 3.642 billions of VMT. The WisDOT estimates are based on the sampling the link volumes for USH, 8TH, and CTH. This implies potential error in sampling the average link volume. The WisDOT estimate of heavy truck VMT cannot be tabulated by the three trip types, I-I, I-E ('||'&'||'pound;-I), and E-E. In contrast, the GM forecasting model shows that the proportion ofE-E VMT out of total VMT is 21.24%. In addition, tabulation of heavy truck VMT by route functional class shows that the proportion of truck traffic traversing the freeways and expressways is 76.5%. Only 14.1% of total freeway truck traffic is I-I trips, while 80% of total collector truck traffic is I-I trips. This implies that freeways are traversed mainly by I-E and E-E truck traffic while collectors are used mainly by I-I truck traffic. Other tabulations such as average heavy truck speed by trip type, average travel distance by trip type and the VMT distribution by trip type, route functional class and travel speed are useful information for highway planners to understand the characteristics of statewide heavy truck trip patternS. Heavy truck volumes for the target year 2010 are forecasted by using the GM truck forecasting model. Four scenarios are used. Fo~ better forecasting, ground count- based segment adjustment factors are developed and applied. ISH 90 '||'&'||' 94 and USH 41 are used as example routes. The forecasting results by using the ground count-based segment adjustment factors are satisfactory for long range planning purposes, but additional ground counts would be useful for USH 41. Sensitivity analysis provides estimates of the impacts of the alternative growth rates including information about changes in the trip types using key routes. The network'||'&'||'not;based GMcan easily model scenarios with different rates of growth in rural versus . . urban areas, small versus large cities, and in-state zones versus external stations. cities, and in-state zones versus external stations.