• 제목/요약/키워드: On-Line

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소비자 세분시장 특성에 따른 인터넷 판매 제품분석 (The Analysis of On-line Product Categories Based on Consumer Segmentation Characteristics)

  • 박성용;이진용
    • 한국유통학회지:유통연구
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    • 제10권1호
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    • pp.59-84
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    • 2005
  • '어떤 제품들이 인터넷에서 잘 팔릴 것인가?' 이를 정확히 이해하기 위해서는 인터넷 쇼핑에서 뿐만 아니라, 오프라인 쇼핑에서의 소비자들의 쇼핑 목적, 온라인에 대한 인식 및 지식, 쇼핑에 대한 선호 등에 대한 이해가 필요하다. 이 논문에서는 인터넷 쇼핑과 오프라인 쇼핑 성장들 통합하여 소비자들을 분류하고, 각 집단 소비자 간에 제품군에 따라서 구매장소(온라인 vs, 오프라인), 가격에 대한 강조(가격 vs, 비가격)에 따라 차이가 나타난 것인가를 살펴보았다. 즉 어떤 유형의 소비자들이 인터넷에서 어떤 유형의 제품군에 대하여 구매를 고려하고 있는지, 그리고 그 이유는 무엇인가를 가격 및 비가격 요인을 중심으로 조사하였다. 실증분석 결과에 의하면 인터넷 쇼핑뿐만 아니라 오프라인 쇼핑의 소비자 인식 및 행동을 반영할 때에 소비자들의 온라인에 대한 전반적 선호도 및 제품별 유통채널 의존도가 다른 것으로 나타난다. 또한, 소비자 제품군을 고려하여 보면 '온라인에 대한 혜택요인을 더욱 더 크게 느끼는 소비자들의 경우에는 온라인에서 구매하려는 제품군의 수가 크다' 또는 '온라인에 대한 위험요인을 더욱 더 크게 느끼는 소비자들의 경우에는 인터넷에서 구매하려는 제품군의 수가 작다'를 간접적으로 보여주었다.

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송전선로 직선슬리브 원격점검 방법 및 장치 (Development of a Remote Inspection Method and Device for Line Sleeves on Transmission Line)

  • 이재경;정남준;김호기;김경호
    • 전기학회논문지P
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    • 제60권4호
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    • pp.206-213
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    • 2011
  • Line sleeves, which used to connect ACSR cables when transmission lines were constructing, sometimes cause power transmission failure due to deterioration and corrosion. Therefore, power transmission line should be inspected regularly to prevent national disaster. Current inspection tool detects insertion length of transmission line on line sleeves, the inspection tool includes enormous error by operator. Moreover, the system is not controlled remotely, negligent accident would be caused while inspecting. To deal with those problems, KEPCO reviewed several ways to inspect line sleeves and proposes new method to inspect line sleeve by measuring magnetic flex which penetrate junction of steel and aluminum sleeve. The developed inspection tool is reliable enough to detect eccentric sleeves. Also, the developed inspection device was applied on actual transmission line and verified its effectiveness.

On-Line과 Off-Line을 결합한 IMC 전략의 성공적 실행사례 -두산건설과 웹넷코리아와의 공동마케팅 사례를 중심으로 (A Case of Successful IMC Strategy Implementation focusing on both On-line and Off-line Promotion Plan)

  • 안광호;임병훈
    • Asia Marketing Journal
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    • 제4권1호
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    • pp.101-115
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    • 2002
  • 현재 국내외의 많은 기업들이 고객과의 효율적인 커뮤니케이션을 위해 IMC 전략을 수립하고 있으며, 최근에는 인터넷 기술과 합쳐져 IMC 전략의 효율성 증대에 많은 변화를 가져오고 있다. 본 연구에서는 국내 주택시장에서 두산건설과 인터넷 패션전문업체인 웹넷코리아가 공동으로 We've 아파트 분양과정에서 시행된 on-line과 off-line 판매촉진의 통합적 활용과정과 성과에 대해 설명하였다. Off-line 행사와 함께 진행된 3차례에 걸친 판촉행사는 site traffic 증대, 판촉행사 참여, 그리고 분양현장으로의 고객유인과 구매에 이르기까지 높은 성과를 거둔 것으로 나타났다.

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Multi-line Display를 이용하는 제품의 메뉴 설계방안 (Design of the menu on a multi-line display)

  • 유승무;한성호;곽지영
    • 대한인간공학회지
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    • 제15권1호
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    • pp.1-14
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    • 1996
  • Menu-driven interfaces are frequently employed for user interfaces on many electronic products. Due to space constraint, a single or multi-line display is popularly used to show menu items unlike the software interfaces. Single or multi-line display present 8 .approx. 21. characters on an LCD screen and the user selects items using a series of button pushes. Multi-line displays are different from the single-line ones in the following aspects. First, they can present multiple line of information at the same time. Second, they can present menu items in a various way compared to single-line ones. However, due to their space constraint multi-line displays have many limitations compared to ordinary displays which usually use 14" screens. Therefore, guidelines are necessary for designing efficent multi-line display menus interfaces. In this study, a human factors experiment was conducted to examine the effects of three design variables which might affect the usability of a multi-line display menus. Factors investigated include menu structure, number of lines on the display, and item presentation method. Usability of the multi-line display menus was measured quantitatively in terms of four different aspects: speed, accuracy, inefficiency and preference. The analysis of variance was used not only to analyze the main effects of the factors and their interactions but also to see the differences between the single-line display menus and multi-line display ones. A set of design guidelines drawn from this study can be applied to the design of the user interfaces of a various types of electronic consumer products.

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The On-Line Voltage Management and Control Solution of Distribution Systems Based on the Pattern Recognition Method

  • Ko, Yun-Seok
    • Journal of Electrical Engineering and Technology
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    • 제4권3호
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    • pp.330-336
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    • 2009
  • This paper proposes an on-line voltage management and control solution for a distribution system which can improve the efficiency and accuracy of existing off-line work by collecting customer voltage on-line as well as the voltage compensation capability of the existing ULTC (Under Load Tap Changer) operation and control strategy by controlling the ULTC tap based on pattern clustering and recognition. The proposed solution consists of an ADVMD (Advanced Digital Voltage Management Device), a VMS (Voltage Management Solution) and an OLDUC (On-Line Digital ULTC Controller). An on-line voltage management emulator based on multi-thread programming and the shared memory method is developed to emulate on-line voltage management and digital ULTC control methodology based on the on-line collection of the customer's voltage. In addition, using this emulator, the effectiveness of the proposed pattern clustering and recognition based ULTC control strategy is proven for the worst voltage environments for three days.

온라인 2단계 방법을 이용한 회분식 PS 중합반응기의 온도제어 (Temperature control of a batch PS polymerization reactor using on-line two-step method)

  • 이병모;노형준;이현구
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 1997년도 한국자동제어학술회의논문집; 한국전력공사 서울연수원; 17-18 Oct. 1997
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    • pp.305-308
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    • 1997
  • The on-line calculation method is developed to obtain the temperature trajectory that brings the reactants to the desired state in batch styrene polymerization reactor. The temperature trajectory is obtained by applying the moments of the polymer concentration to the 2-step calculation method. The computer simulation is also carried out to verify the superiority of the on-line method to the off-line one. When a temperature disturbance of constant size is introduced, the off-line results shows considerable deviation from the target degree of polymerization. The on-line strategy set up a new trajectory to reach the desired state by using the current state of the reactor. Therefore, the on-line strategy deals with the changes of the system more adequately than the off-line strategy.

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HVAC에 의한 On-line, Off-line PD 모니터링 (On-line and Off-line Partial Discharge Monitoring System with HVAC Testing)

  • 최용성;이경섭
    • 한국전기전자재료학회:학술대회논문집
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    • 한국전기전자재료학회 2008년도 춘계학술대회 논문집 센서 박막재료연구회 및 광주 전남지부
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    • pp.111-114
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    • 2008
  • The paper considers the relation between on-line monitoring and diagnostics on the one hand and high-voltage (HV) withstand and partial discharge (PD) on-site testing on the other. HV testing supplies the basic data (fingerprints) for diagnostics. In case of warnings by on-line diagnostic systems, off-line withstand and PD testing delivers the best possible information about defects and enables the classification of the risk. Because alternating voltage (AC) is the most important test voltage, the AC generation on site is considered. Frequency tuned resonant (ACRF) test systems are best adapted to on-site conditions. They can be simply combined with PD measuring equipment. The available ACRF test systems and their application to electric power equipment -from cable systems to power transformers - is described.

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온라인 쇼핑몰 구매자의 제품별 구매 유형에 관한 조사연구 (The Research Study on the Products Purchase Type of On-line Shopping Mall Buyer)

  • 서갑성;장기영
    • 통상정보연구
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    • 제9권4호
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    • pp.91-104
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    • 2007
  • The recent stabilization of the Internet is now driving every aspect of life into an Internet presence. In the coming years, the Internet will see growth in numbers unlike the world has ever seen. The subject of this study is the Research Study on the Products Purchase Type of On-line Shopping Mall Buyer. Also, this paper is to examine the relations between customer satisfaction and intensity of repurchase intention and complaining behavior in on-line context. On-line shopping customer depths interview it led and the online afternotes trust evaluation dimension was discovered the of useful characteristic, intention characteristic, exaggerating characteristic and on-line afternotes with or without. From these results, this paper suggests effective marketing strategy to the marketer who plans to run on-line shopping mall in the near future and also to the marketer who plans to sell products through the on-line shopping mall.

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RSA 문제와 동등한 안전성을 갖는 온라인/오프라인 서명 기법 (On-Line/Off-Line Signature Schemes with Tight Security Reduction to the RSA Problem)

  • 최경용;박종환
    • 정보보호학회논문지
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    • 제28권2호
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    • pp.327-338
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    • 2018
  • 온라인/오프라인(On-line/off-line) 서명은 오프라인 단계에서 서명생성에 필요한 무거운 연산을 수행하고, 온라인 단계에서 간단한 연산만으로 최종 서명을 완성하는 기법이다. 이는 다수의 사용자에게 즉각적인 서명 응답을 해야 하는 응용환경에 적합하다. 본 논문에서는 RSA 문제에 기반한 새로운 온라인/오프라인 서명기법을 두 가지로 제안한다. 첫 번째 기법은 온라인 서명 시 고정된 밑수에서의 지수승이면 되고, 두 번째 기법은 해쉬연산과 같은 매우 간단한 계산만으로 온라인 서명을 완성할 수 있다. 두 서명의 안전성은 모두 RSA 문제로 환원되는데, 랜덤 오라클 모델에서 안전성 손실 없이 증명이 된다.

적응퍼지-뉴럴네트워크를 이용한 비선형 공정의 온-라인 모델링 (on-line Modeling of Nonlinear Process Systems using the Adaptive Fuzzy-neural Networks)

  • 오성권;박병준;박춘성
    • 대한전기학회논문지:전력기술부문A
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    • 제48권10호
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    • pp.1293-1302
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    • 1999
  • In this paper, an on-line process scheme is presented for implementation of a intelligent on-line modeling of nonlinear complex system. The proposed on-line process scheme is composed of FNN-based model algorithm and PLC-based simulator, Here, an adaptive fuzzy-neural networks and HCM(Hard C-Means) clustering method are used as an intelligent identification algorithm for on-line modeling. The adaptive fuzzy-neural networks consists of two distinct modifiable sturctures such as the premise and the consequence part. The parameters of two structures are adapted by a combined hybrid learning algorithm of gradient decent method and least square method. Also we design an interface S/W between PLC(Proguammable Logic Controller) and main PC computer, and construct a monitoring and control simulator for real process system. Accordingly the on-line identification algorithm and interface S/W are used to obtain the on-line FNN model structure and to accomplish the on-line modeling. And using some I/O data gathered partly in the field(plant), computer simulation is carried out to evaluate the performance of FNN model structure generated by the on-line identification algorithm. This simulation results show that the proposed technique can produce the optimal fuzzy model with higher accuracy and feasibility than other works achieved previously.

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