• 제목/요약/키워드: On-Line

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Quick Response 기반의 Moss-Customization 구현을 위한 점포유형에 관한 소비자 태도 연구 (Consumers' Attitude on Textile for Quick Response based Mass-Customization in Marketing Channels)

  • 신상무;이효정
    • 한국의류학회지
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    • 제26권11호
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    • pp.1527-1576
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    • 2002
  • Quick Response based Mass-Customization can be produced and distributed customized goods and services on mass basis in apparel e-business. Because consumers can: t touch and feel the apparel products in e-business, they tend to have the negative buying behavior. The purpose of this study is to investigate the differences of consumer's texture sensibility of apparel products based on marketing channels (on-line/off-line). Two types of questionnaires for on-line and of f-line were used to assess consumer sensibility on apparel fabric. The 8 swatches were selected in regard to the previous literatures. 205 questionnaires for each type (on-line/off-line) were distributed. Statistical devices were t-test, mean and standard deviation with SPSS10.0. The result of this study was showed that there were partially significant differences on consumers' texture sensibility on apparel products between on-line and off-line. Under on-line environment, consumers perceived corduroy as warm, strong, and sandy. taffeta as warm, sandy, and glossy, denim as sandy, and warm, organza as sandy, and thin, satin as sandy, dense, and modern, chiffon as sandy, and flat, velvet as warm, and soft, single jersey as warm, soft, and comfortable. Therefore, apparel firms cooperating based Mass-Customization in e-business have to pay attention to the differences on consumers’ texture sensibility of on-line apparel products from those of off-line.

고속선/기존선 운행에 따른 고속철도 차량의 승차감 특성 분석 (Analysis on the Characteristics of the Ride Comfort for High Speed Trains on the High Speed Line/conventional Line)

  • 김석원;박찬경;김기환;박태원;김영국
    • 한국소음진동공학회논문집
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    • 제14권10호
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    • pp.999-1006
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    • 2004
  • Recently, the ride comfort problem becomes increasingly important because of today's needs for train speedup. The railway has the track irregularities which cause vibrations, such as rail joints, turnout, level crossing, transition corves and super-elevation ramps, and variations in the track level(z-axis) and the gauge(y-axis). In Korea, the service run of the high speed train has been made since the 1st of April, 2004. The commercial high-speed trains must be run on the compound lines which are composed of high-speed line and conventional line. The high speed lines in both Kyoungbu line and Honam line have 57.5% and 33.8%, respectively In this Paper, the ride comfort has been reviewed by the various experimental methods when the high-speed trains are operated on both Kyoungbu line and Honam line. The results show that the high-speed train has no problems from the viewpoint of the comfort ride during the operation on the high speed line and conventional line.

온라인 교육에 대한 사교육비 지출 실태 및 효과 분석 (A Study on the private education expenditures using on-line education and it교s effect)

  • 김성희
    • 가족자원경영과 정책
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    • 제6권1호
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    • pp.53-72
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    • 2002
  • The purpose of the research is to investigate the amount of private education expenditures for on-line education and the factors which affect on-line education expenditures and its decreasing effect of private education expenditures. The results of this study can provide basic materials to found policy to decrease private education market and private education expenditures. The sample of this study was 484 parents who had an experience using on-line education for their children being in mainly constituted by classes of pre-school over and less than high school student. The results was as follows. First, education expenditures for on-line education are 64,900won and the English and the Mathematics as main reasons using on-line education were that it is available for 24 hours and cheaper than off-line education. The parents got information for on-line education by internet, mass media and their next-door neighbors. Second, the significant variables which affect on-line education expenditures and its decreasing effect of education expenditures were the children's school level and financial related factors.

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온라인과 오프라인에서 의류 상품 색상감성평가가 상품에 대한 태도에 미치는 영향 -흰색 티셔츠를 중심으로- (Effect of Color Sensibility Evaluation of Clothing Product on Attitude toward Product in On-line and Off-line -Focusing on White T-Shirt-)

  • 여은아
    • 복식문화연구
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    • 제19권3호
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    • pp.650-660
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    • 2011
  • Purpose of this study is to explore: 1) the difference in color sensibility evaluation, color attractiveness, and attitude toward the product, 2) the difference in the effect of color sensibility evaluation on color attractiveness, and 3) the difference in the effect of color sensibility evaluation on attitude toward the product between the identical clothing product presented in on-line and off-line settings. Experimental method was applied with 230 male and female university students using stimuli of an on-line site as well as an off-line window display presenting the same white t-shirts. Color sensibility factors of white t-shirt were hedonic, stimulating, active, and spatial senses. These color sensibility factors of the clothing product affected product color attractiveness as well as attitude toward the product. Although there were not differences in color sensibility evaluation, product attractiveness, and attitude toward the product between items presented in on-line and off-line settings, difference was found in the effect of color sensibility on the color attractiveness and attitude toward the product. The effect of color sensibility on color attractiveness and attitude toward the product was stronger in on-line than in off-line setting. Hedonic sense was the most important factor influencing attractiveness of product color and attitude toward the product. In addition, spatial sense affected attractiveness of product color in on-line setting; and stimulating sense impacted attitude toward the product in off-line setting. Based on the results implications were generated.

직물의 종류와 특성에 따른 온라인과 오프라인에서의 의복소재 이미지 비교 (The Comparison of Fabric Images between On-line and Off-line by Fabric Types and Characteristics)

  • 김희숙;조신현
    • 한국생활과학회지
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    • 제13권5호
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    • pp.787-798
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    • 2004
  • This research was designed to compare clothing fabric images between on- and off-line by fabric types and its characteristics. 125 subjects who have a fashion design major evaluated the fabric image of various 16 kinds of specimens on- and off-line. Frequency, x2-test, t-test, and Pearson correlation were used for statistical analysis by SPSS WIN 11.0. The results of this study are as follows: 1. The advantage of on-line shopping includes low price and purchasing convenience, etc. On-line shoppers mostly purchase clothing items, such as T-shirt and slacks. In most cases, texture of fabrics provides a main cause for the shoppers' discontentment with internet shopping. 2. The results of t-test for the difference of the evaluation score show that plain or pile weave and highly thick or thin fabrics-for example, Organdy, Corduroy, Nylon Taffeta, Plush, etc.-have a large difference between on-and off-line image. On the other hand, medium-thick twill weave-for example, Tweed, Flannel, etc.-or patterned weave-Chiffon, Dobby fabric, etc.-shows a small difference. 3. The results of correlation of the evaluation score indicate that wool twill fabrics like Tweed, Saxony, and Polafleece show a high correlation between two kinds of evaluation score. In texture preference, no correlation exists between on-line and off-line. 4. With an analysis on fabric image evaluation by fabric characteristics, smooth, shiny pink Satin was found the most positively-evaluated item in all evaluation fields except in pattern preference and individuality. On the other hand, thick olive green Corduroy was evaluated most negatively in the fields of elegance, luxury, and feminine. 5. When compared with real ones, thin fabrics provide a different on-line fabric image. For example, Nylon Taffeta and Organdy were evaluated positively on-line because of luster and pastel tone color. However, lusterless uneven cotton Seersucker was evaluated negatively. 6. Real fabrics preference is more negative than on-line ones. In addition, patterned or unique fabrics display a high agreement between the two kinds of images.

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Analysis of Off-Line and On-Line Partial Discharge in High Voltage Motor Stator Windings

  • Kim, Hee-Dong;Kong, Tae-Sik;Lee, Sang-Kil;Kim, Beom-Soo;Kim, Doo-Young
    • Journal of Electrical Engineering and Technology
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    • 제10권3호
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    • pp.1086-1092
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    • 2015
  • The off-line and on-line partial discharge (PD) in the stator winding of three high-voltage (HV) motors (1,400 HP, 6.6 kV) is measured and analyzed in this paper. The off-line PD is measured at high values between 24,300 ~ 36,100 pC after 18 years of motor operation. Spare replacement motors were not available for testing the degree of deterioration of the stator windings in standstill status. Therefore, on-line periodic analysis was conducted to monitor the trend of PD after installing a ceramic sensor (110 pF, 6.6 kV) in the terminal box for each phase of each motor. In the stator winding of the No.1 and No.2 HV motors, which showed high magnitudes of off-line PD and low magnitudes of on-line PD, defects are expected to appear in the neutral end of the winding. On the contrary, in the stator windings of the No.3 HV motor, which exhibits high off-line and on-line PD magnitude, defects are expected to appear in the terminal end of the winding where a voltage close to the phase voltage is applied.

직물의 구조와 감각특성에 따른 온라인과 오프라인에서의 주관적 태평가 비교 (The Comparison of Subjective Evaluation of Band between On-line and Off-line by Structure and Sensibilities of Fabric)

  • 김희숙;조신현
    • 한국의류학회지
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    • 제31권1호
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    • pp.1-10
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    • 2007
  • This research was designed to compare the subjective evaluation of Hand between on- and off-line by structure and sensible characteristics of fabric. 113 subjects who have a fashion design major evaluated the subjective evaluation of Hand of various 16 kinds of specimens on- and off-line. T-test and pearson correlation coefficient were used for statistical analysis by SPSS WIN 11.0. The results of this study were as follows: The results of correlation analysis of the evaluation score indicated that Crash and Satin show high correlation between two kinds of evaluation score. But, fabrics which have distinct characteristics such as Plush, Dobby, Seersucker represented low correlation coefficient. The results of t-test fer the difference of the evaluation score showed that thin fabrics like Organdy represent a large difference between on- and off-line evaluation. On the other hand, twill weaved fabrics like Drill, Tweed, Saxony did not show many differences. Analysing each item in terms of correlation of evaluation of hand between on- and off-line gave results that the shininess was most deliverable through on-line and density and the dryness was not so deliverable through on-line. Comparison of evaluation score between on- and off-line items showed that the estimation to real fabric is more negative than that of on-line. The results of most preferable hand between on-and off-line showed exact opposite preference between shinny, smooth and soft Satin and rough, woolen Tweed. Organdy showed the most different subjective evaluation of hand in real ones compared with that of on-line.

Si RFIC상의 온칩 수동소자에의 응용을 위한 주기적 접지 금속막 선로를 이용한 단파장 전송선로 개발 (Development of Short-Wavelength Transmission Line Employing Periodically Perforated Ground Metal for Application to Miniaturized On-chip Passive Components on Si RFIC)

  • 조한나;박영배;윤영
    • Journal of Advanced Marine Engineering and Technology
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    • 제32권2호
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    • pp.330-335
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    • 2008
  • In this study, highly miniaturized short-wavelength transmission line employing periodically perforated ground metal (PPGM) structures were developed for application to miniaturized on-chip passive component on Si RFIC. The transmission line employing PPGM structure showed shorter wavelength and lower characteristic impedance than conventional coplanar-type transmission line. The wavelength of the transmission line employing PPGM structure was 57% of the conventional coplanar-type transmission line on Si Radio Frequency Integrated Circuit (RFIC) substrate. Basic characteristics of the transmission line employing PPGM structure were also investigated in order to evaluate its suitability for application to a development of miniaturized passive on-chip components. According to the results, it was found that the PPGM structure is a promising candidate for application to a development of miniaturized on-chip passive components on Si RFIC.

System Dynamics기법을 이용한 On-line 자동차 보험의 성장 예측

  • 명성수;박명섭
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2006년도 추계학술대회
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    • pp.196-200
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    • 2006
  • 인터넷의 보급으로 인해 Tele Marketing과 Direct Marketing을 주로 하던 보험업의 시장 환경은 on-line판매라는 새로운 판매 채널을 크게 변하였다. 보험업의 경우 인터넷의 도입으로 인해 보험소비자는 가격 및 상품 정보를 보다 쉽게 획득할 수 있고, 비교 견적을 통하여 자신에게 보다 합리적인 의사결정을 할 수 있다. On-line 환경의 급진전에 따른 자동차 보험시장에서 후발주자에 해당하는 on-line 자동차 보험 회사의 급격한 고객 확대는 주목할 변화이다. 따라서 off-line 보험시장을 대체할 수 있는 on-line 보험의 성장 가능성 예측이 중요하다. 본 연구에서는 on-line 자동차 보험사에 대한 분석과 통계자료를 바탕으로 시스템 다이내믹스 기법을 이용하여 on-line 자동차 보험의 성장에 대해 분석 해 보았다.

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온라인 의류 점포유형에 따른 점포속성 중요도 (The Importance of On-line Store Characteristics Depending on On-line Store Type)

  • 김은숙;김미영
    • 한국의류학회지
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    • 제31권8호
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    • pp.1310-1320
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    • 2007
  • This study investigated the differences in the importance of store characteristics depending on on-line clothing store type and consumer age. The questionnaires were given to female residents in the ages between 20-39 in Seoul and Kyung-gi province during October 2006. The results were summarized as follows: 1. By analyzing the differences in importances of on-line store characteristics factors it was found that buying process service factor and product searching system factor were important in on-line general merchandise store. and buying process service factor and product factor(all the factors, such as store credit, product, screen-displayed design, searching and approaching system, customer management service) were important in on-line specialty store. 2. By analyzing the differences in importances of on-line store characteristics depending on the store type, buying process system such as refund policy, shipping, high-speed payment and rapid searching, screen-displayed design system, approaching and searching system were more important in on-line general merchandise store when comparing to specialty store. It also showed that the consumer considered the reputation of the store and its image more important in on-line general merchandise store. 3. By analyzing the differences in of on-line clothing store importance depending on age, in the case of on-line general merchandise store, it showed that people in their thirties regarded buying process service factor more important than twenties, and when it came to the product and searching system, it was vice versa. Twenties had a tendency to consider the aspect of product important and, relatively, thirties regarded searching and approaching system factor important. in the case of specialty store. It was found that women in their twenties had a tendency to consider product factor more important.