• Korean Management Science Review
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• v.26 no.3
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• pp.79-100
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• 2009

Recently, most tech-based products are of multiple generations, since new-generation products are replacing the older ones as technologies continue to improve. Although, this means that research is needed to examine as much about the role of post-adoption behavior as the missing link between the adoptions of successive generation as first adoption of innovation, there is a dearth of literature explicitly examining consumers' post-adoption behavior, especially in the context of subscription-based service. For the subscription-based services, in spite of the important role of consumer satisfaction, research on the post-adoption behavior can not carefully examine the direct impact of consumer satisfaction on their decision to upgrade by considering usage instead of satisfaction as the missing link between buyers' first adoption and their next-generation adoption. This study identified two types of attribute satisfaction such as basic attribute and core attribute using both literature review and FGI (Focus Group Interview), and tries to investigate how two types of attribute satisfaction has influence on customers' intention to upgrade to the next-generation services. and a moderating role of customer loyalty between attribute satisfaction and intention. The empirical results show that core-attribute satisfaction has a negative influence on customers' intention to upgrade, due to the moderating role of customer loyalty, but it can raise their intention to upgrade next-generation services. However, basic-attribute satisfaction, on the other hand, appears to positively influence both customer loyalty and the intention to upgrade. We also find that the consumer attribute satisfaction is influenced by consumer innovativeness, her perception of service and the usage of each features' type in different ways. Finally, academic and practical implication is made, limitation is clarified and a direction for further studies is suggested.

• The Journal of Society for e-Business Studies
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• v.17 no.2
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• pp.63-72
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• 2012

The Korean telecommunications market has been expanding swiftly, these days, to be saturated. In this environment, the upcoming mobile telecommunication market, where 4G service was introduced this year, is becoming more substitutive and competitive. Thus, the demand forecasting of 4G service is very difficult, while it is critical to market success. This paper adopts a multi-generation diffusion model to capture the diffusion and substitution patterns for two successive generation of technological services, i.e., 3G and 4G mobile telecommunications services. The three parameters, i.e., the coefficient of innovation, the coefficient of imitation, and the coefficient of market potential, used in the multi-generation diffusion model based on Norton and Bass[11] are obtained by inference from similar substitutive relations between older and newer telecommunication services to 3G and 4G services. The simulation results show that the Bass type multi-generation model can be successfully applied to the demand forecasting of newly introduced 4G mobile telecommunication service.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.177-183
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• 2021

Unlike the value-oriented tendency of the older generation, the MZ generation, which is emerging as a new consumer, values individual happiness and satisfaction by recognizing consumption as a kind of play, and clearly reveals its playful characteristics compared to other generations. Therefore, this study identified users' needs for interaction elements that can give a playful stimulus to the music player UI, a key function of the music streaming app, one of the universal play activities of the MZ generation. Through previous studies, the concept and characteristics of microinteraction and gamification that can be used as play elements and the relationship between play and art as well as playful characteristics of the MZ generation were summarized. In addition, the current status was identified through case analysis of the existing music app's music player UI and user interviews were conducted through contextual inquiry methods. Afterwards, I was able to identify the positive need to apply playful elements to the music player UI through analysis of user behavior patterns, and based on this, I discovered the possibility of providing an immersive music listening experience through playful interaction.

• Journal of environmental and Sanitary engineering
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• v.13 no.3
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• pp.9-18
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• 1998

An experimental research was conducted to establish primary data for the stabilization assessment of industrial wastes landfill with analysis of waste components and investigation of leachate and gas generation, using three sets of lysimeter as experimental apparatus. Comparing results of lysimeter from data of landfill, it is suggested that lysimeter of this study can be used to accomplish the stabilization assessment of the real landfill site. Moisture content was lower as landfill period was older and combustible component was the highest in lysimeter C. The C/N ratio of waste was 7.4~14.4 and, with the elemental analysis, the theoretical gas generation rate based on the modified Buswell equation was 0.47~0.49 $m^3/kg-dry$ waste in lysimeter C. Considering the C/N ratio of leachate, it is concluded that the addition of carbon source is needed to biodegrade leachate hereafter. Gas generation rate($m^3/kg-dry$ waste) from lysimeter A, B and C was 0.0009, 0.014 and 0.0067, respectively, and different from each other according to the landfill period of wastes. The results in this study show that the biodegradation of microorganism for stabilization of landfill was inhibited and more activated in acidogenic step than in methanogenic of anaerobic degradation.

• Smart Media Journal
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• v.8 no.3
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• pp.80-87
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• 2019

Older generations may want a life review, a dynamic process of recall, evaluation, and aggregation, to fulfill their developmental task of "ego-integrity." Writing an autobiography is a tool for a life review based on narrative as "mode of consciousness." This study intends to find out what should be considered so that digital autobiography can fulfill its original role as a tool to achieve ego-integrity for the New Silver Generation. For this purpose, we will first examine theories about the process of ego-integrity through a life review. Then we will analyze different aspects of writing an autobiography including three characteristics of being narrative and the compositional qualities of autobiographical writing. Next, we will review the characteristics of digital narratives autobiography, and highlight some ideas to consider in the study of digital autobiographies for the New Silver Generation.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.789-804
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• 2022

Retro fashion is emerging among young people as an approach to discovering a new meaning in Korea's historical culture. Research on Korea's unique retro fashion culture is required because there is no research on retro fashion culture based on Korea's historical background. Therefore, this study examined how retro fashion culture has progressed based on Korea's historical background from a nostalgic perspective. All retro-related newspaper articles from 1950 to 2020 were collected, and content analysis was conducted for each semantic unit. The results revealed that personal nostalgia is based on personal experience and is extending to younger generations. In terms of nostalgia in interpersonal relationships, the younger generation reinterpreted the fashion culture of the older generation after the 2010s. In terms of vicarious nostalgia, a retro culture reminiscent of the 1990s with a background in economic development and consumption culture appeared after 2012. The youth culture and university culture of the 1970s and 1980s were reinterpreted as street fashion. Since the late 2010s, the younger generation has been exhibiting cultural nostalgia, believing that the historical Korean culture is not outdated but has a unique heritage formed during the modernization process. Symbolic nostalgia appeared in Korean fashion culture during modernization.

• Journal of English Language & Literature
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• v.58 no.6
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• pp.1215-1233
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• 2012

This essay is an attempt to critique the notion of hybridity that has so far facilitated a liberal multiculturalist reading of White Teeth. For an alternative framework, it posits the multiethnic subject-making to examine in what ways the novel questions the premises of liberal multiculturalism. In this vein, this study suggests that Smith throws some significant light on the underside of holding multiple racial/ethnic identities while not bypassing its utopian possibilities. In case of the first-generation male characters, their crossracial/homosocial friendship becomes a platform for a mode of egalitarian belonging across the racial divide. It further implies a symbolic union between working-class white and nonwhite immigrant. The younger generation, in contrast, undergoes problems of racial, ethnic, cultural affiliations in far more complicated ways than the older one. Above all, White Teeth demonstrates the subtle workings of liberal multiculturalism, within which the younger characters are constructed to be a multiethnic subject in varied modes. It delineates the formation mainly by exploring the persisting legacies of Britain's imperial history that partake in their subject-making. The novel, in doing so, obliquely suggests that the younger generation is to confront the past that is a seminal part of their present life rather than have the freedom to throw it away to be a carefree member of a multicultural society.

• Science of Emotion and Sensibility
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• v.13 no.4
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• pp.711-720
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• 2010

This study is aimed to compare choices on interaction problems, and to consider the reason of the choices. It was expected that the interaction problems are influenced from national culture, age, gender and so on. The first interaction problem in this study is default answer button when user operates to delete all messages on SMS in-box. Second one is action when pop-p window warning dangerousness of install showed on web browsing. The third one is type(analog/digital) and information expression of control panel on soup maker. 639 Korean data and 784 data from China, Japan and the Netherlands are analyzed through cross-tabulation and chi-square test. In the results, many Japanese choose 'No' answer at SMS delete problem, while many Dutch choose 'Yes'. The result suggests that uncertainty avoidance effect on interaction problems. On warning pop-up, Younger generation and men choose actively 'install' than older one and women. On type of control panel, Dutch subjects preferred analog type than other countries' subjects. On expression of control panel, older generation and individualistic subjects relatively preferred text style than other style.

• Korean Journal of Labor Studies
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• v.23 no.1
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• pp.221-253
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• 2017

This study aims at analyzing the management strategy and performance of companies that have been pursuing Generational Diversity. The management strategies were examined in terms of production, organizational structure and skill development. Performance was then evaluated using Balanced Scorecard (BSC). We selected four Japanese companies that practice Generational Diversity between the younger(age less then 34) and older generation(age older then 65). Our findings suggest the following. The common management strategies of the four companies include 1) creating generation-diverse teams 2) ensuring flexible work arrangements and 3) providing skill training programs. These strategies have yield positive outcomes such as sales increase, cost reduction (financial perspective) and expansion of the market share (customer perspective). Non-financial performance includes improvement of product and service quality (internal business perspective) and skill improvement of both the young and the old workers (learning and growth perspective). This study provides practical implications to domestic companies for their successful management of generational diversity in workplace.

• Journal of the Korean association of regional geographers
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• v.9 no.2
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• pp.180-191
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• 2003

This study researched the changing characteristics of Korean visitors to New Zealand after the IMF Crisis(the 1997 Korean financial collapse), through data from New Zealand Tourism Board and an internet-based survey. Since the Korean financial collapse, the Korean visitor to New Zealand has changed from an older to a younger generation. The reason for this change in age is considered clue to visiting as a family group, visiting to study English and the popularity of touring among the young adult generation. Thus the numbers of older generation travelers has decreased steeply, while an increase in younger visitors has occurred and they stay for longer and come during the school vacation period. The preferred or most popular itinerary is influenced by New Zealand's travel infrastructure, the younger travelers seeking adventure tourism, where this is located and package tours fixed itineraries. The main tour activities at attractions is visiting the tourist information centre, museums and internet cafes. These activities were popular with the younger generation and, along with New Zealand's unique scenic resources and famous activities, attracted visitors to the main tourist destinations. The average satisfaction levels of the respondents, according to the survey was 3.52 out of 5.00 criterion, this resulted from analysis of 14items and their satisfaction levels. New Zealand and Korean tourism policy makers, including travel agents and tourism development authorities, need to devise efficient tourism policy to accommodate these changing characteristics of Korean tourists, as highlighted through the results of this study.